Chapter 699： Pass on anger

"Hugo Lancaster refused to be interviewed with a fierce temper, saying that'Life and Death Speed' refused to cooperate with the media."

The headline of the "New York Post" the next day seemed very sensational and attracted the attention of countless people. All news media know that it is impossible to conceal what happened in the hospital yesterday-and they are unwilling to conceal it. What a major explosion point, it can definitely boost sales; but the problem is that they How should it be reported?

No media would stupidly pour dirty water on themselves. Of course, they would not take the initiative to blame the "hospital noise". Hugo, a natural scapegoat, is naturally the best choice. But the problem is that the media knows that under the lingering rhyme of the "witch trial", it is definitely not feasible to speak in the vernacular. Therefore, how to report, what kind of angle, and what kind of wording is the most effective. The focus of the media's serious consideration.

Although the "New York Post" was greatly injured in the previous "witch trials," they are always the top ten newspapers sold in the United States, and the precipitation of the past two centuries has allowed them to quickly recover, so , They naturally concentrated their firepower to attack Hugo.

"Lancaster came to a hospital in Burbank for a routine checkup. His arrival plunged the hospital into chaos. The gathering of medical staff, patients, and relatives who visited the sick made the quiet hospital extremely noisy and even disturbed. When it comes to the rest and settlement of other recuperating patients, this undoubtedly has had a huge adverse effect.

When reporters arrived at the hospital to try to interview Lancaster to understand the reasons for Lancaster’s routine check-ups, Lancaster showed an extremely bad attitude. They yelled at reporters directly at the hospital, not only refused to cooperate, He also severely reprimanded the reporter, claiming that he would never accept any interviews, and even rejected the media interview instead of the "Life and Death Speed" crew, with an extremely bad attitude. This undoubtedly brought the noise on the scene to a more terrifying level, attracted more people's attention and discussion, which seriously affected the rest of other patients, and may even lead to irreparable serious consequences.

Lancaster shifted all these responsibilities to the reporter, thinking that the reporter's entry into the hospital caused chaos, but Lancaster ignored it. His refusal to cooperate made the situation more chaotic and at the same time caused direct This is undoubtedly an irresponsible performance.

As a public figure, the image of Lancaster's sunshine, gentleman, and modest undoubtedly has a positive meaning to the public. He also shoulders the responsibility of maintaining a good image and needs to spread the correct information to the public as an example. But undoubtedly, Lancaster's behavior today did not play such a role.

After experiencing the'Schindler's List' and the success of the band, Lancaster is undoubtedly one of the most watched artists, but the media's pursuit has made him lose his patience and attitude, hot temper and bad temper. Personality reminds me of Lancaster two years ago. Loss of control under the spotlight chase once made Lancaster into poison. Amidst the disasters of food, alcohol, violence and drag racing, Lancaster is now in the quagmire of a grumpy temper. The terrible attitude of refusing to cooperate with the media is likely to have unpredictable negative results for his future career development. "

I have to say that the "New York Post" is very experienced. The content of their report is basically in line with the facts. The only loophole is that they did not tell the reporter's noisy and provocation. This is the most clever lie. 90% of it is true and 10% of it is false. Yes, this is likely to cause the whole fact to show a completely different trend.

The "New York Post" summarized all the faults on Hugo's hot temper, believing that Hugo was lost by the spotlight, which caused his temper to reappear again. They even expressed their deep concern at the end of the report.

But in fact, as long as the readers of the "New York Post" have finished reading the "New York Post", they will think that Hugo is the fault of the matter, and that Hugo is indeed playing a big-name temper. Readers can't see the reason why Hugo entered the hospital, nor can they see the noise made by the reporters, nor can they see Hugo's efforts to keep the hospital quiet. They only notice the only key word, "temper." .

In this way, public opinion will naturally develop in the unfavorable direction of Hugo, and the "New York Post" will not involve itself in the suspicion of the "witch trial". This trick is really clever.

The "New York Post" report is undoubtedly a leader. Relatively speaking, the "National Inquirer", which did not arrive at the scene for interviews, also wrote news based on the news. Their report appeared to be several paragraphs lower. The taste and positioning of the company have remained consistent.

The “National Enquirer” focused its report on the point that “the crew of “Life and Death Speed” refused to interview”. The “New York Post” blurred this focus when reporting. When they said that Hugo refused to interview the media, here The "media" used the singular, in fact, they were talking about themselves, but they didn't specify it.

The “National Inquiry” reported that Hugo had a grumpy temper during the interview and said angrily that the crew of “Life and Death Hour” would also reject all media interviews. "Mr. Bond" Anthony Stewart, who wrote the news, said that Hugo will provocation to all media, believing that "Life and Death Speed" can still be successful even without media propaganda.

Anthony then made a news link and mentioned the report of the Los Angeles Times not long ago. He once again discussed the possibility that the box office of "Life and Death" exceeded the 100 million threshold. But obviously, Anthony believes that this is a difficult wish to achieve, not only because the movie "Life and Death Speed" itself does not have any bright spots to look forward to, but also because Hugo's current attitude of playing a big name can't provide any help.

At the end of this report, Anthony also raised again, "Can the North American box office of ‘life and death’ really cross the 100 million threshold? I doubt, I strongly doubt it.

"O.

The report of the "National Inquirer" is obviously not smart enough. After all, the topic of "the entire "Life and Death Speed" crew refused to interview" is easy to expose, and once the "Life and Death Speed" crew comes forward, even the 20th Century Fox Station behind them Come out, the whole situation will change immediately.

However, the report of the "National Inquirer" still attracted a lot of attention, because Anthony cleverly brought the topic of box office into the public eye again, and the box office issue of "speed of life and death" once again became the focus of heated discussion. More importantly, the possibility of "Life and Death Speed" breaking through 100 million at the box office is still not optimistic.

The two reports of the "New York Post" and the "National Enquirer" are undoubtedly completely passed on the anger. The former shifted people's focus to Hugo's bad temper and playing big cards, and the latter once again put the "speed of life and death". The box office issue has become the focus.

The ability of the news media has once again been witnessed. They are always able to complicate a simple matter and develop a complicated matter in a direction that is beneficial to them, not to mention their excellent ability to reverse right and wrong. .

When these two reports came out, people’s discussion immediately became noisy, and public opinion seemed to be developing in a direction that was unfavorable to Hugo. The box office discussion on the "speed of life and death" became lively, but the current general public opinion trend still believes , "Life and Death Speed", a work without any highlights, is almost an impossible task to get a box office of 100 million U.S. dollars. Even the Chicago Tribune ridiculed, "This movie can get a box office of three thousand U.S. dollars. It should be fortunate to maintain the balance of costs."

Obviously, from a normal point of view, "speed of life and death" does not have any bright spots worth betting, but this is also one of the charms of Hollywood. No one can predict the success or failure of any work, whether it is box office or word of mouth. This is the case, and this is the normal law of the mature film market.

So, from another point of view, "Life and Death Speed" has only just started shooting, and it has already aroused so much discussion, which is undoubtedly good for the publicity of the film after its release. The law of "wine fragrance is not afraid of deep alleys" is obviously not applicable in Hollywood, and publicity and exposure are the truths for the creation of good results.

At the same time, the discussion about Hugo's bad temper has become more heated. It is generally believed that the attention of the spotlight is likely to make Hugo lose the sight again. From this we can see that even the image of Hugo in the past two years. It has always been very good, and the image of gentleness and courtesy has been deeply rooted in the hearts of the people But the black history of the previous "stigmatized" still makes people wonder: Is he returning to his old habits?

To make matters worse, the "Chicago Tribune" put forward a new view, "missing the 36th Grammy Newcomer of the Year Award, obviously made Hugo lose his footing."

This not only invisibly confirmed people’s speculation that Hugo’s mentality was out of balance, but also mocked Hugo. The Chicago Tribune believes that Hugo firmly stated that he would not attend the Grammy Awards, but now he is really missing it. After winning the award, the mentality was unbalanced. This is undoubtedly a self-contradictory and two-sided performance, which gave the Chicago Tribune a strong focus on attacking Hugo.

The “Chicago Tribune” shifted the focus to the real brilliance. In an instant, a brand new discussion was once again set off. It even surpassed the focus created by the “New York Post” before, attracting many professional music magazines. attention.

Although the "New York Post," "National Inquirer," and "Chicago Tribune" reports sparked heated discussions and brought a wave of negative information, the environment in which Hugo is now is completely different from last year. Now the news media that are willing to stand behind Hugo are not only more and more, but also more and more powerful. Therefore, no matter how strong the negative public opinion is, there will be media who are willing to stand up to clarify the facts and speak for Hugo, and this time is no exception.