Chapter 765： Great returns

After the Oscars ended, there were countless selection lists for the clothing tastes of major artists on the red carpet. Among the 14 lists that can have influence across the United States, eight lists awarded the red carpet fashion style champion. To Hugo, this is obviously unprecedented.

Among them, "Vanity Fair" is the most. They even directly adopted the style of Hugo on the red carpet as the cover and published an Oscar special issue.

"Vanity Fair", a veteran American magazine founded in 1913, mainly reports on up-and-coming personalities, entertainers, and fashion pioneers. Its photographic power is among the best in the United States. Although it ceased publication in 1935 due to a sharp drop in sales due to the Great Depression, it was closed in 1981. After the supplement, it ushered in its heyday, becoming one of the top magazines in the United States, and its influence in the entertainment circle and the political field is the first one for the first time.

"Vanity Fair" held a small party at Morton Hotel (.) after the Oscars ended last night. Only the top insiders were allowed to enter. The whole party was less than three hundred people. Hugo and Leonardo were the same. I got drunk there late.

This was originally just a small party sponsored by Vanity Fair, and it was also an inconspicuous one among the more than 30 parties in Hollywood that night at the Oscars. But "Vanity Fair"'s move to bring most of the nominees and winners together has accidentally cast a myth. Beginning last night, in the next twenty years, this small party known as the "Oscar night" has gradually grown into the biggest carnival party after the Oscars each year. Only the top stars can enter, countless Second-line and third-line actors do everything they can to get into this party. And since the end of "Oscar Night", the star rating list announced within "Vanity Fair" divided the major stars into four levels, aaaa, aaa, aa, a, this level has even become the bible of countless party organizers The celebrity database of Hollywood has pushed the vanity and luxury of Hollywood to a new peak. If Hugo knew that the party he attended last night was the origin of the majestic Oscar night in the future, he would probably be astonished, because the party last night really seemed nothing special, everything was so sparse. usually. In any case, "Vanity Fair" can organize such a party, and most of the nominees and winners are invited to the scene, you can see their current connections and status in Hollywood.

"Vanity Fair" stated in this special issue of Oscars that the reason why Hugo was selected as the red carpet fashion style champion was that he defeated countless actresses and became the first actor ever to become the red carpet fashion champion. The main reason is that the extraordinary design of this suit on Hugo has broken the rigid impression of many fashion designers on the suit, and the design of the suit is perfectly combined with Hugo’s own advantages. It can definitely be called a tailor-made suit. , Pushing the charm of this handsome Hugo to a peak.

"Taking the breath away", this is the final comment of Vanity Fair.

The other seven lists put Hugo on the red carpet fashion champion, and they are probably the same. Although the remaining six lists did not list Hugo as the champion, all of the top ten also belonged to Hugo. A place, this shows that everyone respects Hugo.

Interestingly, when the "New York Times" conducted a survey and asked ordinary people what they were most impressed by the 66th Oscars, the results of 2,800 sample survey respondents said, "Hugo appeared on the red carpet. "It's really unexpected to win the championship with 9% approval rate. The second place "Schindler's List Wins Best Picture" won 8.8%. Support rate.

In addition, Hugo won the best supporting actor statuette, Steven Spielberg won two works and other views are also among the top ten options. This result is indeed quite unexpected. Although the red carpet clothing has always attracted much attention, it is indeed an accident that it surpassed the award ceremony itself and won more widespread attention. But after careful study, it is not surprising. On the one hand, Burberry unexpectedly defeated Armani before the Oscars and became a sponsor of Hugo; on the one hand, it was the eyeballs of "Schindler's List" against the "Farewell You Tian"; on the other hand, it was Hugo and Trey. West meets on the red carpet; in the end it is the attention that Hugo draws.

All these factors have caused everyone to leave a deep impression on the red carpet. After all, it was really at the awards ceremony. "Schindler's list" won a big victory, reflecting the fragile defeat of "Farewell to the sentimental heaven". It was a bit disappointing, and Tracy and Hugo didn't have any chance to face off at the awards ceremony. If this is just a tilt of the focus, then it is not uncommon. Hugo wins attention? This should not be regarded as news. Burberry has really benefited from the lively fashion topic this time!

Almost the entire American fashion industry has focused its attention on Burberry, and even Europe on the other side of the Atlantic has shown concern for Burberry. People can't help but become curious: Did Burberry have experienced a century of ups and downs? Rain's classic brand, is it going to wake up?

When Thomas-Wieland faced Hugo's pickiness, he made a difficult decision: He chose to believe in Hugo. In Thomas’ view, he asked the designer to make changes according to Hugo’s advice. If it fails, then it means that this is a failed investment. Burberry has only spent three months on Hugo before, and now he has made The adjustment is still too late; but if it succeeds, then you can gain the confidence to continue. Although this is said, it is actually very struggling for Thomas, because the current CEO of Burberry has been emphasizing tradition and tradition. The entire leadership team is very repulsive in accepting new things. In their view, choosing Hugo as a sponsor with far-reaching influence means that Hugo's every move is related to Burberry's image. Thomas chose to support Hugo unconditionally. In the eyes of the outside world, this is Burberry's adjustment-the following facts have also proved this, which is a fatal blow to Burberry.

Therefore, Thomas hesitated repeatedly and risked terminating his career and chose to support Hugo. In fact, most of Hugo’s suit is based on Hugo’s own opinions. Hugo is not a professional designer. He just relies on his intuition and inspiration. He feels that this adjustment seems to look better. Then the designer team The design was adjusted according to a Hugo piece, and after hundreds of attempts, the current effect was achieved. Looking at the final product, Thomas was absolutely in a cold sweat. When Hugo appeared on the red carpet, others were very excited, while Thomas felt like he was walking a tightrope, and every step was shaky, as if he was accidentally. 'S career is coming to an end.

But the facts have also proved that huge risks often mean huge returns.

The entire public opinion sent countless praises to the decadent Burberry. Not to mention this treatment in the US market. Even the British local market, Burberry has not felt it for many years. Overnight, Thomas' desperate choice became the wisest decision. Many times, fate is so interesting. On the one hand, Tracy's desperate effort ruined herself; on the other hand, Thomas' desperate effort made his glory. No one can grasp the pulse of fate. Everyone is just a dust in the long history of struggling and trying to control their own destiny.

Originally Thomas was still under great pressure from the British headquarters, but after the public opinion came out after the Oscars ended, praise from the headquarters suddenly came, and this was only the first step. In the next month, Burberry’s sales in the US market increased by a full 21%, which almost frightened Thomas, and Burberry’s headquarters was even more ecstatic.

In recent years, Burberry’s sales in the US market can only be said to have barely reached a balance of payments, and word-of-mouth is even more difficult, which also restricts Burberry’s expansion in the United States. This is also the reason why the upsurge of public opinion can increase sales so much in one breath-because the foundation is really bad.

More importantly than sales, Burberry immediately rose a whole step in the recognition of American people. Even many young people showed interest in Burberry and entered Burberry America. The number of people in branches across the country has more than doubled than in January and February before the Oscars. This is completely heart-numbing crazy news After the second step of the sales frenzy, Thomas’ decision has received countless praises, his power in the US branch has grown, and his opinions have also received attention from the headquarters: According to the US market’s response, Burberry’s design is still too old-fashioned. Now, the classics belong to the classics, just like Burberry's trench coats are still classics, but classics cannot become everyday. People can't wander around in a trench coat every day, so innovation is inevitable. Especially after the crazy increase in sales in the past month, customer feedback has gradually become clearer and clearer-they chose to buy Burberry, not because it is a century-old classic, but because they want to buy the effect of Hugo. clothing.

Under such circumstances, the third Oscar effect that happened to Burberry also came into being. Burberry’s British headquarters finally began to face the pace of the times, but they did not have a clear idea of ​​how to make changes. Ideas.

This task returned to Thomas, and Thomas immediately thought of Hugo-all these changes actually came from Hugo, and Thomas knew that his greatest contribution was to choose to believe in Hugo. Thomas remembered Hugo's words, "Why don't you hire a professional design director?" Thomas' instinct told him that he should trust Hugo again. (To be continued,

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