Chapter 835： Great opportunity

Regardless of what reason Rick chose to abandon his interests and slow down his pace, it is a good start for a brand-new cooperation.

In this time of eye exchange, Hugo and Rick's thoughts have changed countless times, including bystanders including Joseph, Samora, and Ali.

Hugo nodded slightly, "Anyway, the itinerary of the tour has been arranged to mid-July, and I am not in a hurry to make new films for the time being. We have enough time to discuss it slowly." After changing the new agent, all cooperation relations Both have to start from scratch, and both of them can only find the right way to cooperate, "By the way, the recent publicity has fallen into chaos, it's very tricky."

Rick and Ali exchanged their sights again. It can be seen that in the leadership of Endeavour Elite Brokerage Company, Ali is obviously a trusted object of Rick, so Ali only appeared at the conversation site today, even if he is at all There was no interruption, but the act of participating in the meeting itself meant that Rick wanted Ali to understand the progress between him and Hugo.

Finally, Rick said, "Yes, we are now discussing how to deal with it." At present, the media is constantly exaggerating Hugo and Lang's duel, and also said that Hugo evaded the second duel with Mike, and the news broke. There has to be a lot of rumors. Although the person involved is Hugo and the reporter’s question is also Hugo, it is Rick who handles media relations. Therefore, Rick must also have a clear line of thinking: it is definitely still no, and it is still an angry refutation. All are very important.

Hugo understood Rick's considerations, but he had his own ideas and said, "Don't you think this is an opportunity?"

Rick was stunned, and immediately understood what Hugo meant. Hugo is saying that if "Life and Death Hour" achieves a huge victory in the head-to-head duel, then both these wars of words and the current chaos of Endeavour's elite brokerage company can be resolved quickly, because this is the iron law of Hollywood. Just as victory in a sports game can conceal everything, successive victories can also be invincible in Hollywood.

In fact, this is also the reason why Hugo is the most valued at present, because from a strategic point of view, the upcoming "Life and Death Speed" has become the first attack since the establishment of Endeavour Elite Brokerage Company-although this work is Hugo's return. It was taken when I was in an international innovation management company.

Therefore, Rick, Ali and others have been discussing how the "speed of life" propaganda should be carried out, not for Hugo's box office dividends, but a victory that must be won from a strategic point of view. But it is a pity that the work "Speed ​​of Life and Death" is inherently inadequate. From an objective point of view, it is even more worrying than "Pulp Fiction".

As an action commercial movie, "Life and Death Speed" does not have enough funding, which means there is no amazing special effects; without a strong production lineup, it means that there is no guarantee of quality; if there is not enough box office appeal, it means that the audience is lost s concern. The only highlight worthy of publicity in the whole work is Hugo, but Hugo's previous action movies have suffered box office losses, making people really unable to start.

Therefore, when Hugo said that this was an "opportunity", "Are you sure?" Rick frowned and asked. This is not only asking whether Hugo is sure that this is an opportunity, but also asking whether Hugo has such a strong confidence in the "speed of life and death".

Hugo did not answer, but shrugged with a smile, the meaning could not be clearer: why not?

On the way back from the airport, Hugo heard Joseph's analysis of the whole incident. In fact, the reason why the major film companies change the shift schedule is that they are worried that their opponents are too strong, which will cause their own box office to be damaged. Then they choose to fight against the "speed of life and death", clearly thinking that this is a soft persimmon, anyone can Pinch it. This is not only true of competitors, but also 20th Century Fox as an investor.

This situation is not uncommon in any industry, and it is countless in Hollywood. The best way to deal with it is to speak with strength, with achievements, and with facts. As long as "Life and Death Hour" wins at the box office, there will be no controversy. On the contrary, it can give those production companies that underestimate "Life and Death Hour" a head-on.

Although Hugo still doesn't know whether the historical trajectory will change, if we look at the original trajectory, the success of "Life and Death Speed" is undoubted. Leaving aside the rendering of the special effects of the big scene, it returns to the relatively retro-style traditional action movie. , Coupled with a novel script, made "Life and Death Speed" become famous in one fell swoop.

You must know that in 1994, it was not just a collection of good films, but also the pinnacle of action movies, "True Lies", but even so, "Life and Death Speed" still has not been robbed of the limelight, and "True Lies" Considered to be the pinnacle masterpiece of action movies in 1994.

Therefore, Hugo naturally has absolute confidence in the "speed of life and death".

Rick saw Hugo’s understatement, but revealed an extremely powerful confidence. This surprised Rick. He had never seen Hugo look like this before, which made him question Joseph. Sight.

Joseph was used to it a long time ago. Hugo's keen sense of selection of works is indeed unique. He gave Rick a positive look, and then said, "In such a situation, it is better to avoid its sharpness than confrontation. Then start with the quality of the work and promote it steadily."

The implication is that he also has full confidence in the "speed of life and death".

Rick is more familiar with Joseph, and he also knows that Joseph's words are definitely not groundless. This makes Rick look at Hugo more. Maybe the future cooperation will be more interesting than imagined.

The publicity of a movie is actually very rich and diverse. It is not about channels such as TV programs, radio programs, posters, and fan meetings, but the focus of publicity. The correct focus of publicity is decisive for the influence of the box office.

For example, "Avatar" promoted how wonderful the actors' acting skills were there. It was a stupid decision, and the ups and downs of the promotion story were also unreliable. Therefore, in the process of propaganda, it is the most sensible work to constantly hold back the grandeur of the visual effects and the grand layout.

Another example is the movie "Gravity" released in 2013, in China. The propaganda in China is different from the propaganda in the United States. The focus of the American propaganda is on the director Alfonso-Caron (.)'s innovation in shooting technology, beyond the visual effects of "juvenile school fantasy drifting (. of.; and In. The country is constantly emphasizing that this is a film that James Cameron has given the highest praise, and even once made many domestic audiences have an illusion that "this is a new work directed by James Cameron"-just because domestic audiences are right The familiarity of James Cameron far exceeds that of the real director Alfonso Caron.

The correct publicity method has a decisive influence on the box office and even word-of-mouth of a movie. This is why Hollywood has always attached great importance to the distribution company.

What Joseph said just now is actually saying that since the added value of "life and death speed" has its weaknesses, it is better to be down-to-earth to publicize that this is a work of high quality and sincerity. If you go further, you can focus on promoting that this movie can meet all the expectations of action movie fans, with excellent action scenes, solid fighting design, tortuous ** settings... the bottom line is that the film itself is "excellent in quality". Promote this.

In this way, although it is certainly not inferior to competitors such as "Forrest Gump", "Wolf", "Hillboy Conquer New York" and other competitors, it can attract true loyal fans into the movie theater and build reputation by relying on the quality of the movie. , Which detonated a higher box office.

This method is very risky, because it will continue to increase the sense of expectation of loyal fans of action movies. The higher the expectation, the easier it is to create contrast. Naturally, they will be more critical when watching movies. Once it is lower than expected—— Because of high expectations, this is also easy to appear, so don't say good word of mouth by then, bad reviews will definitely be overwhelming.

This is also the reason why the propaganda method is important, because the so-called focus of propaganda is the focus of letting the audience walk into the cinema to watch, which is naturally high expectations.

But this method also has an advantage, that is, it allows competitors to ignore the combat effectiveness of the "speed of life and death" as much as possible, but can free up more space for propaganda, giving Rick and Twentieth Century Fox more leeway.

Rick figured out all the trade-offs just by turning his mind, but he didn't express anything directly, but looked at Hugo seriously.

Rick saw a calm but firm light in Hugo’s eyes, confident but not arrogant, he thought about it carefully and decided to believe in Hugo! "Let’s do it then."

Ali, who was sitting next to him, was a quick temper and shouted directly at Rick, "Are you crazy?"

But Rick did not turn his head to look at Ali, but still looked at Hugo, only to find that Hugo was not surprised at all, and he did not waver. This determination made Rick truly determined, "Ali, Trust my judgment." This sentence is very meaningful.

Ali was directly angry by this sentence, but he couldn't say a better solution for a while, and it was a matter between Rick and Hugo, he couldn't directly intervene, but he was still unwilling. Muttered beside him, "Mad man... his mind was caught by the door... shit..."

Rick laughed instead and said to Hugo, "You have just experienced a long flight, so go back and rest first. Whatever happens, I will contact Joe as soon as possible." Although today's conversation was short, It was less than a quarter of an hour before and after, but for Rick, it was precious time.

As for the future cooperation, Rick has vaguely grasped a little clue. As for the specific direction, it may surface after the release of "Life and Death Speed". (To be continued (Dian Dian Han paper) provided. If you like this work, you are welcome to read it and vote for a monthly ticket for the work. Your support is the biggest motivation for me to continue to create!)

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