Chapter 994： Strong echo

\"&　　October 14th, Friday, this was originally a very ordinary day, although four movies premiered at the same time this week, it still can’t change the downturn and desertedness of the autumn file. After three months of excitement in summer After the boom, the entire film market has entered an incubation period and will not be rejuvenated until Christmas comes at the end of the year.

Previously, the autumn stalls have always been considered the most tasteless stalls, even more boring than the winter stalls and the spring stalls. The autumn file is generally considered to end from September to November. For one thing, it’s not as lively as the winter file from December to February where the award ceremony and film debut, and secondly, it’s not as lively as the spring file that warms up for the summer file. The autumn file is always It makes people uninterested.

This situation was not broken until the "Harry Potter and the Sorcerer's Stone" was broken. The movie was released on Halloween in the first week of November. The result was a huge success, which also made people realize that November The month includes Halloween and Thanksgiving, which is obviously a very promising market. Afterwards, the box office of "" makes the holiday season the largest box office in the second half of the year.

Therefore, after entering, the autumn and winter files are re-divided. September and October become autumn files, November and December become holiday seasons, and January and February are winter files, from December to February. Month is the awards season.

Even so, the autumn stalls are still tasteless, and are considered to be the transition from summer stalls to holiday seasons. In this period, most of them are made at a small cost, but even small-cost productions are reluctant to choose the autumn file: thriller movies want to fit Halloween, want to step on Thanksgiving, family movies want Christmas, and so on, Those who enter the autumn file are all the works abandoned by some production companies.

Products made by investment have to be launched, but the results of the work are not satisfactory. It is easy to become cannon fodder in the highly competitive schedule. Even if the production company is disappointed, it still wants to make a profit, but it is not willing to spend too much publicity expenses. As a result, the chicken ribs autumn stalls became garbage concentration camps.

Then entered the second decade, the award season became more and more influential, October also became the outpost of the awards season, and the strong rise of the Toronto Film Festival in September, but even so, the fall season is still tasteless. In September, the North American film market focused on Canada, and the awards season works released in October are generally considered to be less competitive works. This shows how deserted the autumn stalls are.

| In October, the biting autumn breeze continued to spin in the sky, and the sky was full of red and yellow maple leaves dancing with the wind, the green gradually faded, and the depression of winter was already pressing step by step. But it is such a schedule that has been despised and abandoned by countless people, but it has set off an unprecedented enthusiasm, so that the entire North American film market is revitalized.

On October 14, more than ten major cities across the United States opened midnight screenings, and many cities were strongly requested by local audiences to temporarily open their main screening halls.

As we all know, the midnight scene is synonymous with desertedness. Most audiences are unwilling to go to the cinema at 12 o'clock in the morning to watch a movie, except for dating couples, sleepless anxious people, and unemployed homeless people. The midnight show is basically the time for discounts and on-line screenings in major theaters for promotion. Often, you can watch three or four midnight movies for the ticket price of one movie during the day.

Therefore, the desertedness of the Midnight Show is unquestionable. Until then, after its birth, the box office of the Midnight Show gradually entered people’s field of vision. Movies including the "Harry Potter" series and the Marvel movie series will be counted. Box office data at midnight.

Obviously, the major theaters did not anticipate this time. Except for the midnight screenings in Los Angeles, New York, Chicago, San Francisco, Seattle and other major cities, most of the other cities did not arrange midnight screenings, but Filming starts in the morning. .