Chapter 1085： Art film

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For commercial films released to the public, the next week's box office decline is crucial; for click-on art films, expansion strategy, expansion rhythm, and expansion results are vital to life and death. . шшш.shuhāhā is updated quickly.

After "Before Sunrise" was screened in seven theaters in the first week and achieved an outstanding performance of US$43,000 in a single library, Columbia Pictures did not blindly expand the screenings. It still sticks to Los Angeles and New York. Screening in other cities was just the first round of expansion in the 53 theaters in these two cities.

This shows that Columbia Pictures’ strategy is very clear. They don’t want to speed up the expansion. First, they spread their word-of-mouth in the two largest cities in the United States, and then seek the next round of expansion.

This is obviously a good choice, because thanks to the popularity of the "New York Times" and the "Los Angeles Times", "before sunrise" obviously has an inherent advantage in these two cities, and San Francisco near Los Angeles also supported this time." "Before sunrise", there was another hype by the "New York Post" in New York. It is conceivable that the "literati" in these two cities would be very happy to walk into the cinema to find some inspiration for one of the hottest topics of discussion recently.

In the absence of strong opponents in art theaters, most art films were released before Christmas in order to grab the deadline for the awards ceremony. "Before sunrise" relied on strong topicality and hot reputation, and easily became art theaters. The most popular works of the line.

In the second week of February, "before sunrise" once again won the dazzling score of US$24,000 in the single hall, and the box office of US$1.27 million in three days on the weekend, making it into the deserted winter season in North America this week. The top ten at the box office will hang in the tenth for two weeks, and the cumulative box office has directly climbed to $20.8 million.

In just two weeks, the 2.5 million dollar cost of the book cost "before sunrise" was close at hand. Of course, no one would forget the US$1 million copyright fee paid by Columbia Pictures to DreamWorks. So, you can say , At least the book cost has been recovered. Realizing profitability is a matter of course.

This result is really unexpected by everyone. Although many media speculate that the cost can be recovered "before sunrise", and it is possible to rely on Hugo's appeal to achieve profitability, but two weeks? This speed is too fast, especially when Sundance was born "before sunrise", it is even more incredible. It can be seen that it is only a matter of time before the box office record of "crazy shop assistants" was broken "before sunrise".

The "New York Post" was so powerful that Colin wholeheartedly wanted to see Hugo encounter Waterloo, but this time it only lasted for two weeks, and hope was officially dashed. But fortunately, this time Colin added insurance, and he didn't say too much, so that he wouldn't be as embarrassed as the "speed of life". However, this result still disappointed Colin, and the "New York Post" fell once again.

Of course, the good news is that thanks to the strong topicality of "Before Sunrise", the sales of the "New York Post" have begun to pick up. This also made Colin more firm in his strategy. Even if there is no way to defeat Hugo, it does not matter. He just wants to use Hugo to complete the breakthrough of the "New York Post". By the way, Hugo is disgusting and disgusting, which is content.

As a result, after witnessing the results achieved in two weeks "before sunrise", Colin had another plan. This time he set his goal in a more long-term place. "Before sunrise, the box office trend is already OK. Some unfavorable signs, the strong rise of Pulp Fiction, has consumed most of Hugo’s appeal. Obviously, it is impossible to replicate the miracle of Pulp Fiction before sunrise. Perhaps this time Hugo will do it for you. His choice paid the price."

In fact, Colin’s topic selection angle is very interesting. He quietly put "Before Sunrise" on the same level as "Pulp Fiction" to satirize the current results of "Before Sunrise". Worry.

Although Colin's statement is not worth mentioning in the eyes of people in the circle, because people in the circle know that if everyone is staring at the final box office instead of considering the profit, then almost all actors should not be mixed up. For a simple example, a movie invested 10,000 U.S. dollars and ended up at a box office of 1 million U.S. dollars. So is this a success or a failure?

According to Colin’s method, it was naturally a failure. A movie with a box office of only one million is not worth mentioning in film history; but everyone in the circle knows that this is a huge success. Leaving aside additional factors such as dividend ratios, this is equivalent to a one-hundred-fold increase in costs. Such benefits are enough to make any company snicker.

But this is the art reported by the news media. Many media have reported the news that the box office of "The Years of Love" exceeded 100 million yuan, making all viewers feel that this work has achieved great success, but in fact the "Years of Love" North American box office It is only more than 60 million, and the global box office is over 100 million. At the same time, the investment of 30 million US dollars in the film cannot be ignored. In this way, the box office of "The Years of Love" can only be said that the performance is not bad. This movie has won a seat in 19 because of its artistic value.

This is how the direction of public opinion and the ideas of the audience are guided by the news media.

The focus of the "New York Post" this time is also the same. The audience will not analyze the "downturn" of "before sunrise" like those in the circle. They will only see the result: "before sunrise" It is true that the box office is not a success, not to mention that it is compared with "Pulp Fiction", and not to say that it is compared with Hugo's works in the past three years. Even compared with "Death Poetry Club", it is much inferior.

As a result, Colin's wishful thinking this time succeeded, and the sales of this issue of the "New York Post" actually skyrocketed by 30%. It was only the best-selling issue in eight months since the box office gambling last year.

Rick, who was aware of the manual static at the first time, knew that the "New York Post" couldn't get rid of it. Colin Mailer was like a bone gangrene, and he would never let Hugo go easily.

However, for these things, he is not worried about these things. It is his job to deal with the media. What's more, one of the advantages of being a Hugo agent is that he can always stand up straight and speak confidently. "Before sunrise" box office results are the best facts

Two weeks after the release of "Before Sunrise", the cumulative box office has crossed the 2 million threshold, which has aroused countless discussions. The worries led by the "New York Post" are gradually fermenting and become the talk of New Yorkers after dinner. At the same time, in order to further promote the film, David Gefen led the "Before Sunrise" crew to Berlin, Germany, and participated in the 45th Berlin Film Festival. He was successfully selected into the competition unit and joined the final Golden Bear. Competition for awards.

Good news came from the "before sunrise" of the European campaign. The European land where art films are so popular is enamored of "before sunrise". The praise far exceeds that of North American media, and the comprehensive scores of major European media have reached incredible. Ninety-one points, which brazenly crossed the ninety-point threshold, which shows the love of European professionals for this work.

In the star-studded Berlin, "before sunrise" still robbed countless amounts of light. Richard Linklater, Charlize Theron and Hugo Lancaster still stood out and received a lot of praise. In the Berlin soil of politics, military, beliefs, social issues and other cold styles, such a restrained, sullen, and profound love movie "Before Sunrise" has obviously won the unanimous love of film critics and audiences.

All of a sudden, there was a tumult about the prospects of "before sunrise" in awards such as best director, best actor, best actress, etc.; and for this work to make further breakthroughs, discussions about winning the Golden Bear may occasionally be possible. see. This shows that Berlin loves this work.

In the end, the Berlin Film Festival, which lasted for twelve days, came to an end. The French film "Poison Rouge ppat" defeated the crowd and won the Golden Bear Award and became the biggest winner. The work "Smoke Ke co-authored by Germany, the United States and Japan won the special jury award. Among the three awards for the Silver Bear Award, they belonged to three different winners.

The Silver Bear Award for Best Actor was finally awarded to the old and strong Paul Newman, an elegant gentleman who occupies a place in the history of American and world films. Relying on the wonderful performance of "No one is a fool", It was his first Berlin actor's trophy, and it also added weight to the upcoming Oscar competition.

The Silver Bear Award for best actress belongs to Xiang. Hong Kong actor Xiao. Fangfang, she relied on the wonderful performance in the movie "Women, Forty Ue to win the award, and at the same time opened the director of the film. saddle. Hua has a long journey through all obstacles at the International Film Festival.

The Silver Bear for Best Director was in fierce competition. In the end, Richard Linklater relied on "Before Sunrise", a highly experimental independent masterpiece to stand out and won his first important award. , Can be said to have amazed the European film market in one fell swoop.

Although Hugo and Charlize missed the battle between the actor and the queen and because Berlin did not set up a separate screenwriting award, the original script that received numerous praises "Before Sunrise" did not have the performance to defeat the heroes. ; But "Before Sunrise" won the Silver Bear Award for Best Director, and it has gained a lot of attention, and people once again feel the excellence of this work, starting from Sundance to North American media, and now spreading to art films The blossoming Europe has been recognized by the European media and the Berlin Film Festival. In an instant, the attention of "before sunrise" has reached a new level.

Originally, the Berlin Film Festival’s influence on the North American film market was very limited, not only because the Berlin Film Festival was held too close to the Oscars, but also in the cold winter of February; at the same time, because the Berlin Film Festival’s aesthetic standards have always been too cold , Remote, not much in line with North America. Therefore, works that are praised at the Berlin Film Festival are often ignored by the North American market.

But this time it’s a little different. Born in Sundance “before sunrise,” under Hugo, he has gathered a lot of attention from the beginning. Now the Berlin Film Festival’s awards are completely icing on the cake. As an art film, The praise on the artistic level has reached a whole new level, so the North American film market "reluctantly" gave corresponding feedback. (To be continued, provided by 8296929 (Dian Dian Han Zhi). If you like this work, you are welcome to vote for recommendation and monthly pass. Your support is my biggest motivation).