Chapter 1613： War is about to start

In the northern hemisphere of September, the scorching heat of midsummer still remained, which forced the pace of early autumn to wander above the ocean, looking for opportunities to land on the mainland, but in the third week of September, it slipped quickly like sand between fingers, and the air was hot. Not only did it not settle down, but it also boiled more and more. It seemed that even the land began to dance, welcoming a new round of volcanic eruption.

"Independence Day" North America’s box office broke through 500 million in a steady and orderly pace. It seems that history has been established, and the rest is just a matter of time. This makes people start to look forward to the moment of historical creation, and look forward to history. The moment of witness, and the moment of carnival celebration, because each of them is a part of this historical milestone.

But at the same time, there is another moment that may make history approaching in great strides. On September 23rd, Glory to Death, Oasis and Mariah Carey, these three groups of currently the world’s top singers, will start a single war on this day. With the advancing of time, we can’t wait for "Independence Day". "Creating history, this singles battle is about to make its debut. The air in the entire northern hemisphere is heating up and in a trance. The scorching heat that began in July has continued until September, and it seems that it is still reluctant to leave. .

In the beginning, this was just a simple singer duel. Almost every day the music market witnessed such a competition. Every week, the billboard singles chart is a duel, but due to the past grievances of the dueling singers, this A duel has a special meaning.

What will end the grievances between Glory To Death and Oasis that lasted for half a year? What will be the result of the face-to-face confrontation between Glory to Death and Maria again? Will the so-called alliance of Oasis and Maria join forces to suppress Glory to death, or will they lose the ability to put pressure on Glory to death after internal friction?

The grievances between these three groups of singers are no longer just rumors in the circle. Because the three have responded positively to the news media, grievances are irreversible, so the confrontation between the three is fundamental. There is no need for media fanfare to attract enough attention.

The matter is already topical enough, but as time progresses, everything is gradually losing control. This time the singles battle has obviously exceeded the original expectations. There are overwhelming media reports and radio programs frequently mentioning it. , TV shows are often used as a gimmick, even ordinary people in the streets and alleys are no exception. After just a short sitting in a cafe, you can hear someone talking about this topic, and the intensity is close to "Independence Day." , Has become one of the biggest events of this summer.

Almost everyone is asking one thing, "Who do you support?" This is the simplest, most boring, but also the most important question.

If it's just an ordinary singer duel, if it's just a duel between competing singers, then no matter how lively it is, it will not reach the height it is today. You must know that the current momentum of "Independence Day" is close to the presidential election, sweeping the world with an unstoppable momentum, and now, the single duel on September 23 is even enough to contend with "Independence Day" on the topic of heat. This shows the extent of its attention.

But this is obviously not just a duel between the three groups of singers. Glory to Death, Oasis and Maria seem to represent three distinct groups, but they are inevitably intertwined and entangled.

The Oasis Band represents the preferences of the working class, and the glory to death is more of the middle-class orientation. The duel between them is also known as recreating the scene of last year’s "British rock duel", but it is an upgraded version, not only Because it has been upgraded to the height between the two lands of the United Kingdom and the United States, and because the social influence and music market influence of the two bands have increased to a higher level than last year. It is foreseeable that both bands have a greater advantage in their respective countries.

Relatively speaking, Maria’s audience of fans is undoubtedly the largest, covering the working class and the middle class, especially thanks to the market basis of pop and rhythm and blues, even if the Oasis band and the glory to death are superimposed, they may not be able to Contend with Maria's fan coverage.

From the perspective of age, the music of Oasis is rough and gloomy. Their rebellion and arrogance are full of criticism of society, and they are more supported by young to middle-aged listeners; while the glory to death music is positive and realistic. Shows the positive meaning of chasing dreams, so they can win more support from teenagers to young adults; Maria’s songs are mostly love songs, with gentle and delicate emotions and magnificent melodies, so her listening group Listening is mainly concentrated in the youth to middle age.

Strictly speaking, both age and class, Maria has an absolute advantage on the basis of audiences. This is unmatched by Oasis and Glory To Death. This is also inevitable due to their music style under the current market structure. result.

However, it is obvious that the rock and roll represented by Glory To Death and Oasis is more dominant among the male groups-this is also the main force in the current consumer market, just as Hollywood attaches great importance to male audiences, and the music market is no exception. At the moment in the 1990s, although men and women have achieved equality, men are still the absolute main component of the consumer market.

The pop and rhythm and blues that Maria represents. Since most of Maria’s sings are love songs, she will naturally have a unique advantage among women. Although the music market is dominated by men, in recent years Whitney Houston, Maria -The female singers represented by Kelly and Mary Blige (mary.j.) are occupying the market and have repeatedly achieved great success.

In other words, Glory To Death, Oasis and Maria all have their own clusters. While the image is distinct and the style is outstanding, the blurred boundaries of the music also make their audiences intertwined. This confrontation is not only between singers. It’s just a showdown, and it also condenses the understanding and support of music from all walks of life and culture. This is a showdown that affects the entire music market.

In particular, these three groups of singers are currently absolute top singers. At present, Glory to Death, Oasis, and Maria have albums that have sold over the 10 million threshold, and the albums released by the three groups of singers have achieved very impressive results. From singles to albums, from professional music critics to senior listeners, from popularity to spread, they are absolutely top in the industry.

Now, the three groups of singers have chosen to release their singles on the same day and clashed head-on. This is undoubtedly a grand event in the entire music industry. No one can predict what the outcome will be in the future.

It is possible that the three groups of singers have consumed the vitality of the market. Eventually all three are exhausted, leading to the failure of the single; it may be a win-win situation for the three parties, and the strong competition between each other has stimulated the endless potential of the market, and eventually all burst out The incredible energy has made the singles achieve results far beyond expectations.

Of course, it is most likely that one party wins and the other two lose—just like last year's "British Rock Showdown". Then this victory or defeat can definitely be called the dividing line between heaven and hell, and the impact on their respective music markets is incalculable-perhaps even though defeat is glorious, after gaining more fan base, it will climb to the top; maybe After a devastation, it fell silent.

Everyone is paying attention to the impact of this duel on the future music market, as well as the wavelength of this duel to the entire society.

Therefore, everyone is asking, "Who do you support?" Maybe many people will choose to support three groups of singers. It is not difficult to buy three singles, but in everyone's heart, they have their own true support. It seems that if you choose the support object, it means you have chosen the camp.

The roughness and darkness represented by Oasis, the delicate and affectionate represented by Maria, and the wanton sunshine represented by the glory to death. Everyone has their own emotional orientation deep in their hearts, and this century's showdown has forced them to face up to their inner choices, which in turn affects their attitudes towards life and their choices for the future. This has broken away from a pure music preference, and is more about showing one's own worldview, outlook on life and values.

This duel is not only a duel of music, nor is it a duel of culture, but also people’s understanding of their lives It is like last year's "Seven Deadly Sins" because of the previous series of events, when the whole movie was released. The film has been raised to the height of society, and as a result, the whole society has been discussed, and it has laid the foundation for the excellent box office of the film; this time the music showdown is also true. It extends from the music itself to its own value orientation. It seems that one group of singers has been chosen. Divided into camps, this empathetic sense of substitution made the entire market seething.

In response to this, the "New York Times" astutely produced a special issue. In the article, they mentioned that this duel is likely to have a decisive impact on the development direction of the music market in the next five years. This is not only the 1993 rock and roll After regaining its brilliance, it has truly withstood the test of the market for the first time; at the same time, in the past two years, rock has been working hard to change the goldstone of the mainstream music market; in addition, the music genre combining rhythm and blues and pop will also be tested. The response of the music market to this duel may be a barometer for the next major music companies to conduct market planning.

Therefore, the "New York Times" believes that this purely musical duel has already been given a more important historical mission, just like "Independence Day", which is also a topic that can compete with "Independence Day" in terms of topical heat. root cause.

The "New York Times" showed the wisdom and foresight of its No. 1 media in the United States, accurately grasped the core lifeline of this duel, and finally opened up this vigorous competition in the name of "the duel of the century"!