Chapter 1645： Sponsors

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After the press conference of the live country, everyone became lively. Whether it was about the theme and design of the tour, or about the choice of venues, it became a hot spot for a while. .

However, even with the prestige of the War of the Century, many media still expressed concern about the Maracanã Stadium. It is not so much that they do not believe in glory to death, but rather the deterrence represented by the Maracanã Stadium itself. It is not a random venue, but Maracana, which represents the top Maracana in the world.

After Maracanã was put into use in 1950, how many superstars have been born in this half-century of music history, but there are only a handful of singers who really dare to challenge Maracanã, because everyone knows clearly if If the level is not reached, the challenge is beyond oneself, and the result is not only as simple as self-inflicted, but it is likely to have a devastating blow to the singer's next career.

Guns and Roses, Zeppelin, Whitney Houston, Mariah Carey, Nirvana, Pearl Sauce... These were or are still the top singers. They have never challenged Maracana, because that It is the holy place in the eyes of countless singers.

Imagine that in Maracanã, there are 120,000 fans-120,000. This is an incredible number, even more than the entire Wembley Stadium can accommodate, even more than any contemporary. A rock festival can call on more fans. but! In Maracanã, this can only fill more than half of the auditorium. Looking ahead, there will be a big blank in the audience!

Even more frightening is that due to the large capacity of Maracanã’s venues, new requirements are put forward for singers’ stage control. This is a task that can be accomplished only by relying on audio equipment. The fullness fills the Maracana, and the audience is truly involved in the performance. This difficulty is definitely not only as simple as doubling the 100,000 people venue, it may be three times as difficult-or even five times more difficult.

so. Once challenged Maracana, the result was unsuccessful. The fiasco of attendance and box office return can only be said to be a superficial phenomenon of disaster. The real fatal blow to the singer is the large empty venues, the mess of live performances, and sponsorship. The loss of trust in businessmen, the downfall of the media, the questioning and alienation of fans, the ridicule and banter of peers... these are likely to make a top superstar fall directly to the bottom.

Challenge Maracana, it’s definitely not that simple.

The media is full of worries and doubts about the glorious Maracana journey, and more importantly. If it weren't for the grand occasion of the War of the Century, I'm afraid the media would laugh at the glory of the death-defying "self-defeating" at this time. Now the media have only expressed concern and wait and see. This is already the result of the positive effects after the craze of the War of the Century, but it still cannot conceal people's mixed feelings of awe, admiration and fear of Maracana.

It can be said that the "Blurry Rain" world tour is just a press conference, and it has become a hot topic.

Although, the current attendance and ticket sales are still unsolved mysteries, especially the uncertainty of the Maracanã Stadium makes the problem more complicated. Even the "Los Angeles Times" dare not say, "The glory is This world tour will definitely make a lot of talk, and the ambition of the country on the scene makes people can't help but think twice when talking.

but. The major sponsors in North America have taken the lead in casting their votes of confidence. Obviously, they all believe that the glorious world tour is bound to be a success. Among the first list of sponsors announced by the live country, Michelin is included. Tires, Marlboro cigarettes, Mercedes-Benz, Coca-Cola, Nike, Omega, Four Seasons, and other top luxury brands in the world.

The first round of bidding for the advertising campaign of the "Blurry Rain" World Tour attracted the attention of 47 top manufacturers, and 16 more manufacturers have joined the competition since then.

Not long ago, Oasis had six sponsors for its North American tour. And "Rapid Rain" has attracted such multimedia only in the bidding stage, and it has shown absolute strength in terms of quality and quantity. Only this aspect can show the current glorious commercial value.

In the competition for title sponsorship of the tour, Mercedes-Benz, Nike, Marlboro Cigarettes, Pepsi and Coca-Cola launched fierce competition. After two rounds of battle, Nike and Marlboro Cigarettes were the first to fall behind. Pepsi even simply withdrew from the chase of the entire tour sponsorship; afterwards, in the fiery competition between Mercedes-Benz and Coca-Cola, Mercedes-Benz had the last laugh.

This century-old brand from Germany has shown unprecedented confidence in Glory to Death. Its firm and decisive attitude is unmatched by other sponsors. In the end, they won the "storm and rain" world at a price of three million U.S. dollars. Eligibility for naming tour.

Three million dollars, which made history again. It refreshes the new history of sponsorship of the current tour title. The highest record of the current tour title in the history of music is maintained by Michael Jackson's "Dangerous Journey" from 1992 to 1993. At that time, this epoch-making world tour created Countless history.

First, at a price of 12 million pounds, the live broadcast of the first performance of the concert was sold to the cable TV station, and it created the highest viewing record in the history of the cable TV network, with a viewing rate of up to 21.4 An insurmountable peak, until 2014, no one was able to approach this record-let alone break it.

Later, he sold the naming rights to PepsiCo for a record-breaking figure of 2.5 million U.S. dollars, allowing PepsiCo to gain the advantage in the competition with its rival Coca-Cola, and gradually accompanied by the global pace of the "dangerous journey". To the peak.

Of course, it’s a pity that the last part of the "Dangerous Journey" was awkwardly embarrassed. The child incident was interrupted and could not be successfully completed. This is still one of the great regrets in the history of music. Fortunately, this time Michael's "historical journey" will make up for this regret.

This time the glorious "Blurry Rain" world tour, immediately attracted the attention of Pepsi, and they and Coca-Cola launched a fierce battle for sponsorship rights. However, after measurement, Pepsi is still uncertain about the Maracana Stadium, and finally chose to launch the competition, but Coca-Cola still stayed decisively. Although it was ultimately lost to Mercedes-Benz, Coca-Cola still became The second largest sponsor of the tour-they paid two million dollars for this and will post posters on the main part of the stage.

Just as Pepsi wisely chose the "Dangerous Journey" at the beginning, this time Coca-Cola unswervingly chose to support the "hurt and rain". Whether it is wise to decide whether or not it is so wise, we can only leave time to give the answer.

However, in the battle for naming rights in the "storm", the best performer was Mercedes-Benz. They showed resolute self-confidence almost from the beginning, and their success in the glory to death tour. Without any doubt, in every negotiation, he came up with an inevitable decision, and finally won the naming right with the amount of money that made history.

In addition to Mercedes-Benz, there are fourteen other manufacturers that have won the sponsorship qualification of "Blurry Rain". Their advertising posters will appear on the billboards in the concert. Appears on the touring bus or other mobile vehicles of glory to death, including on the back of the concert ticket.

They covered all the expenses during the Glory to Death tour, from transportation to hotel stay; from stage equipment to member equipment; even Burberry also provided all the performances for band members in the form of unofficial sponsorship. Clothing...It can be said that during the entire tour of Glory to Death, you don't need to spend any money or a little energy, and all aspects of clothing, food, housing and transportation have been taken care of.

The sponsorship amount alone is as high as 10 million U.S. dollars-this does not include the naming rights of Mercedes-Benz. This amount also broke the historical record created by the "History Journey" not long ago. Glory to death has now won the trust of Wall Street.

Not long ago, people were still lamenting that the live country took over the glorious to death tour project at a record price of 10 million yuan; now people are jaw-dropping to discover that the tour has not even started, and the cost of the live country has already been sponsored. Manufacturers have recovered most of it. It is conceivable that after the tour really starts, the profit model of the live country will start immediately.

The enthusiasm of sponsors can be said to be expected Even with the challenge of Maracanã Stadium, for sponsors, they are crazy about the appeal of Hugo. . Just look at the current Burberry, the old luxury brand that was almost dying, "only" relying on Hugo alone, it has a second spring, and now it has the strength to challenge any top brand in the world. .

The enthusiasm of the War of the Century has not dissipated in the air, and the enthusiasm of "Independence Day" is still vividly staged before our eyes... The choice of sponsors is very simple and clear: they believe that this tour will be a complete victory, and they believe that the rain will be included. The glory of the fruit to death can bring them unimaginable advertising effects, and they believe that this is a stable and profitable business without worry.

Just, is their idea correct? Or did PepsiCo make a wise choice?

The on-site country only used a press conference to ignite the post-War of the Century craze once again, so that everyone turned their attention to the ticket sales day two weeks later, and even two months later. Maracana. In the midst of this craze, the bulletin board rankings in the first week of October hit again!

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