Chapter 97 The new generation of mobile phones in Han and Tang Dynasties
The strength of TLC mobile phones is second only to Bodao mobile phones, according to the sales of mobile phones for migrant workers exposed by the news media yesterday.
They also reached a terrifying 900,000 units. It can be said that just these two companies have directly divided up more than 2 million mobile phones for migrant workers!
Then add other mobile phone manufacturers like Amoi, Kejian, Sony Ericsson, etc...
In less than a month, the sales of mobile phones of migrant workers may have reached a terrifying 2.5 million or even more than 3.5 million.
Of course, no one has calculated the specific number of them, because some manufacturers have not announced their sales and production status.
It is estimated that only Daxia's information agency can calculate accurate data, but this data has not yet been released.
But even with a discount, it can be converted into more than 3 million units!
More than 3 million mobile phones for migrant workers were sold in one month, and 36 million mobile phones were sold that year!
It may be difficult for the current market to sell 36 million mobile phones for migrant workers a year.
It has not been many years since Daxia joined the WTO, and the wages of ordinary people are generally low. Now people don't have much spare money.
Now the price of a mobile phone for migrant workers is between 300 yuan, and many people need to save money for a month or two before they can afford it.
Seeing that others have divided up more than 3 million mobile phones, Lin Xuan at this time looks at the official sale of Hantang 2 labor version mobile phones at the end of April until now.
In nearly two months, nearly 380,000 were actually sold, and compared to others’ sales in one month...
The sales volume of mobile phones in the Han and Tang Dynasties was pitifully small, not to mention Bodao mobile phones and TLC mobile phones that sold more than 1 million mobile phones for migrant workers in less than a month. Even other mobile phones such as Amoi, Sony Ericsson, and Keke The stream of Jian is incomparable.
He sells it for a month or two as much as he sells for a year!
So although Lin Xuan released the mobile phone chip, and his reputation can be said to surpass the boss of all mobile phone fields.
It was almost able to achieve the reputation and popularity of Mr. Yang who was flying in the sky, but my family knew about my own affairs, and Hantang mobile phone is actually a weak chicken now.
In this era when sales are king, if you want to be confident, you must not only have core technology, but also have amazing sales. This solid achievement can support your back.
So now Hantang mobile phones still need to work hard, among other things, at least surpass other Bodao mobile phones and become the leader.
Based on the situation of Lin Xuan’s factory at this time, if the production capacity of the new factory is completed, it can produce 1 million units per month, plus the output of the old mobile phone factory of 180,000 units.
That is to say, Hantang Technology has a maximum mass production of 1.18 million units a month, while Bodao mobile phones are manufactured 40,000 units a day, with an average of 1.2 million units a month!
It seems that even if Lin Xuan works hard to produce, he can't surpass other Bodao mobile phones, but the problem is that the total sales volume in the market is certain.
The cake is only that big, if you eat more, others will eat less. The reason why Bodao mobile phones were able to successfully sell 1.1 million units in less than a month.
That’s because the market couldn’t find a substitute, so they had no choice but to buy the Bodao mobile phone, and the Bodao mobile phone naturally took the first-mover advantage.
Now the mobile phone segment of migrant workers has entered the era of the Seven Hegemons, and there are more competitors in the market.
It is impossible for Poshima Mobile to be like it was during June, because there are no competitors and there is no need to worry about sales.
So starting from this month, Boshima mobile phones may not be able to achieve a monthly sales of 1.2 million units, and they will definitely fall below 1.1 million units or even 1 million units a month.
That is to say, Lin Xuan only needs to keep the production capacity of his new and old mobile phone factories to maintain the current state of full production and fast sales.
Then it may be able to defeat Bodao Mobile in terms of production capacity, and directly aspire to the sales champion of the mobile phone market segment for migrant workers!
But it is not so easy to keep the old and new mobile phone factories in the best operating condition, and also in a state of full production and fast consumption.
Because it is difficult to maintain a theoretical monthly sales of 1.2 million units for Boshima mobile phones.
Facing so many competitors in the market, and the cake is so big, if others eat more, you will eat less. It is naturally very difficult to keep your factory in a state of full production and fast sales.
Among them, Lin Xuan only has a mobile phone chip.
The biggest advantage of Lin Xuan who has a mobile phone chip is that the total cost of the mobile phone is cheaper than others, and it has more functions than other mobile phones at the same price.
According to the chip quotation from Sanxing Electronics, Lin Xuan’s purchase cost price of Hanfeng’s first-generation chip is 15 yuan a piece, and then add the export tax there and Daxia’s export tax, and finally averaged out, Lin Xuan’s Hanfeng The cost of a generation of mobile phone chips is 20 yuan.
The same mobile phone chip, if it is the MT6205 chip of Lianfuke, because of the order of 5 million pieces, the comprehensive procurement cost of Lin Xuan is more than 40 yuan, while the market is more than 50 yuan.
If you purchase MT6218 chips with stronger performance and more functions, the direct purchase cost on the market is 70 yuan.
That is to say, if the mobile phone of the Han and Tang 2 labor version replaces its own chip, then Lin Xuan can earn 20 yuan more out of thin air for each mobile phone.
If it is MT6218, it is equivalent to earning 50 yuan more!
You must know that Lin Xuan’s profit from each Hantang 2 labor version mobile phone was only 40 yuan.
At this time, he used his mobile phone chip to earn 20 yuan more out of thin air, which is equivalent to Lin Xuan earning 60 yuan for every Hantang 2 labor version sold.
This earned more money than Lin Xuan paid in taxes, which is really gratifying.
Moreover, Lin Xuan's Hanfeng 1st generation chip has much more functions than the Lianfa MT6205 chip that can only make calls and send text messages.
Next, if we use this to develop a new generation of labor version mobile phones, it will definitely crush the Han and Tang 2 labor version in all aspects.
So if you want to maintain your core competitiveness, that is, keep the factory in the old state of full production and fast sales, you must redesign the mobile phone.
Lin Xuan must have a new mobile phone based on the Hanfeng first-generation chip design in order to compete with other cheap mobile phones in the market and beat them to the brim and form a location advantage.
Currently, it’s too early to say these things. The new mobile phone can be done slowly. Now Lin Xuan’s task is to make the new factory land quickly.
And if the factory wants to land quickly, Lin Xuan's first problem is to solve the problem of the 110 million new factory construction funds first!
So, Lin Xuan currently has a lot of trivia to solve.
…
On the other side, Ni Guangnan seemed to be lost in thought when he heard Lin Xuan's words.
Indeed, although Lin Xuan's company seems to be really famous all over the country because of the chip breakthrough.
Lin Xuan's reputation as a super genius has also been thoroughly established through the development of chips. It can be said that Lin Xuan has achieved considerable results in terms of company reputation and brand image.
The current Hantang mobile phone brand image is definitely far superior to Kejian, Amoi, Sony Ericsson and other mobile phone brands.
Currently, it is estimated that only the strongest leader Bodao and even TLC can compete with Hantang mobile phone in terms of brand image with years of intensive cultivation.
At present, other mobile phone brands such as Kejian, Amoi, Sony Ericsson, etc., are completely inferior to the Hantang brand.
After all, Hantang Technology has manufactured chips and systems, which are synonymous with high technology.
Putting the two together, they will definitely give priority to buying Hantang mobile phones, rather than other big-name mobile phones such as Sony Ericsson, Amoi, and Kejian.
While these brands are big names, people occasionally see their ads.
But the memory of ordinary people is not deep at all. In their impression, the best is the Bodao mobile phone, and another point is TLC.
So the brand image of Sony Ericsson, Amoi, Kejian, etc. is naturally weaker than that of Bodao and TLC.
At this time, Lin Xuan's Hantang Technology Company developed the Hanfeng first-generation chip and mobile phone system that the Chinese people are proud of, which completely established the brand image of Hantang mobile phones, and established a "high-tech" image.
When people buy mobile phones, when they think of high-tech mobile phones, they will definitely give priority to buying Hantang mobile phones instead of Amoi, Sony Ericsson, Kejian and other brands.
At present, the only mobile phones that can compete with Bodao mobile phones are Bodao and TLC mobile phones. When these two mobile phones and Hantang mobile phones appear at the same time, consumers will be confused and do not know which one to buy first.
It can be said that Lin Xuan's Hantang Technology has made a huge breakthrough in terms of mobile phone brand image.
"Teacher, are you really going back?"
At this time, Lin Xuan suddenly asked Ni Guangnan.
After the press conference yesterday, Ni Guangnan suddenly told Lin Xuan that he wanted to return to Xiake Academy.
Regarding this, Lin Xuan of course told Ni Guangnan to take it easy, but at that time, because he was busy receiving the Xia Ke Academy, he didn't have time to have an in-depth discussion with Ni Guangnan.
At this time, a day has passed, and those people from Xiake Academy have also left. Lin Xuanhe wants to talk to Ni Guangnan about their ideas.
"Lin Xuan, you have already completed the knowledge at the doctoral level, and it will be difficult for me to teach you next.
Besides, I have been away from Xia Ke Academy for so long without saying a word. Now that the matter is over, I have to go back and explain to Xia Ke Academy. "
Speaking of this, Ni Guangnan also felt sincerely.
He feels that having a student who is a genius is not all a good thing. Although he teaches easily, of course, in fact he is not easy at all, and he is more tiring than teaching ten graduate students.
Because he needs to desperately collect various textbook knowledge for Lin Xuan, and then evaluate Lin Xuan's knowledge level, and teach Lin Xuan various knowledge that is not in the books.
It can be said that teaching Lin Xuan is the busiest and most tiring thing for him, but Ni Guangnan seems to enjoy it and doesn't feel hard at all.
Recalling the hard work of the past ten years, Ni Guangnan used his decades of accumulated experience to teach Lin Xuan:
"Lin Xuan, although you forcibly memorized a lot of knowledge at the doctoral level, remember to remember, and you will have to master it next time.
Faced with your situation, the best way to master it quickly is to keep using the knowledge that is forcibly written down.
When you forcibly integrate the knowledge in your mind, then you will have the strength of a real academician.
When you reach the academician level, the teacher will plan for you to obtain the title of academician.
If you can get the title of academician, you can really honor your ancestors. If the teacher can teach you an academician, then you can really stand upright when you say it. "
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(end of this chapter)