Chapter 47： Very difficult

It wasn't until Lions Gate Pictures held the second internal preview that Navas asked Gray to contact Shahai Entertainment to negotiate with Ronan about the release of the "Human Removal Project."

"I didn't expect Mr. Anderson to be so young."

Seeing Ronan, Navas was somewhat surprised, "Young and promising."

Ronan would not take polite remarks seriously, and said, "Thank you." He smiled and said, "I just entered Hollywood and haven't fully understood what the movie is about."

Navas smiled, and immediately realized that the other party was most likely to show weakness on purpose.

"I watched your "Human Removal Project"." He turned directly to the topic: "The film is very distinctive, but it has many shortcomings."

Ronan didn’t take the next sentence, instead he grabbed the previous one and replied with a smile: "Does your company feel unique? It attracts audiences if it has characteristics."

Navas glanced at Ronan, and was more certain that people cannot be seen by age, and said, "But the shortcomings of the film will push more audiences outside the theater gate."

"You have been in the industry for many years, with richer experience and better ability than me." Ronan first gave a small compliment, and then changed his voice: "You must know better than me. No movie can be liked by everyone. , Even "Titanic" is not lacking in scolding, let alone "Human Removal Project" is just a horror thriller."

How could Navas not know this? Simply point out: "The supporting role of the film is too prominent, a bit overwhelming the role of the protagonist, which will seriously reduce the audience's viewing experience."

Ronan admitted: "This is indeed a flaw."

Navas's mouth twitched, and along the way, he was very likely to win a more favorable issuance contract.

"But this shortcoming is also an advantage." Ronan's words were beyond Navas's expectation: "It can make the film's target audience clearer!"

He said very targeted: "A clear audience group is conducive to the issuer's development of targeted publicity strategies, thereby saving a large amount of unnecessary publicity and distribution expenses."

Navas immediately thought of Wei Guangzheng’s black role, which was the leading party who rescued the protagonist’s family at last: "You target some of the audience as a minority?"

Ronan did not deny it, only said: "I have held a trial meeting, and quite a few horror film fans think this film is good. Minority audiences also like to see..."

He thought about the wording: "Unlucky seeing people like the protagonist's family."

The problem of discrimination in American society is very serious. In fact, there are definitely many unlucky people who are happy to see white people in movies.

Navas immediately remembered the company's market research report last year, and said faintly: "So, you let the black-hearted hero die?"

Ronan smiled and did not answer. Instead, he opened his briefcase, took out the data report specially collected by people, and pushed it to Navas, and said: "This is the data on the proportion of viewers I collected from the beginning of last year to the middle of this year. The proportion of ethnic minorities is rising every month, and in July it increased by a full 3.5% from the beginning of last year."

Navas looked through the results. Since Lionsgate has conducted a similar investigation, I knew it was not fake.

Ronan added: "To some extent, Will Smith is also a beneficiary of the change in the proportion of movie audiences." He spoke faster: "The number of black audiences is growing rapidly, and there are many Arabs in the United States. It’s not bad for Arabs. Some white people... like me, they actually support film equality."

The new company is not as rigid as the old company. Lionsgate was founded in Canada, and strictly speaking, it is also an outsider. It knows the mentality of outsiders and the situation in North America.

Sony Entertainment’s conditions are too poor. Ronan hopes to open a breakthrough in Lionsgate, adding: “Lionsgate is now focusing on horror movies. I am more professional in terms of reputation and operation of horror movies. Doubtful. But the waste rate of film propaganda resources is often as high as 60% or more."

Navas nodded slightly, agreeing with Ronan's words.

Movie advertisements are often bombarded like an overwhelming amount of resources. In fact, many resources are repeated and wasted. There is consensus in the industry, but there is no good solution.

Everyone knows that the harder the advertisement is, the easier it is to attract the audience.

Luo Nan also said: “When this film is promoted and released, outdoor advertising can be concentrated near minority communities, and platform advertising can choose minority communities to receive numerous media. You can also discuss with the cinema to increase minority communities. The number of nearby screens and the number of films, these are often relatively unpopular theaters."

"Even when propagating, make more fuss about black characters, such as increasing his weight on posters."

He emphasized his tone: "As we all know, the security of ethnic minority communities is worrying, and violence is endless. Most ethnic minorities have experienced violent incidents of varying sizes. It is easy to resonate with such a film that denounces social violence."

This is something that James Huang thought of after talking about it. During shooting and post-production, he also deliberately highlighted the theme of anti-violence.

Navas stared at Ronan. Although they were all general words, they all pointed out the advantages of this film.

If he is a few years younger, maybe he is willing to directly sign an issue contract with the other party on favorable terms.

It would be a waste of people like this not to engage in publicity.

Navas said, "Mr. Anderson has unique insights."

Luo Nan said modestly: "It's just that he has done a lot of preliminary market research before deciding to operate this project."

After listening to the previous words, Navas didn't doubt this at all, and said, "What you said makes sense."

Ronan smiled: "This film can at least allow the issuing company to reduce the normal advertising costs by one-third or more."

Navas tit-for-tat: "The premise is that the "Human Removal Project" can be released in theaters on a large scale This is a collection of feedback from fans at the trial conference." Ronan took out another piece of data: "As long as the announcement is appropriate , A considerable percentage of the audience will enter the theater to support the "Human Removal Project."

Navas took it over again. Today’s negotiations surprised him too much. Both the data and the other party’s words were extremely convincing.

Even, he had a feeling that if he missed this film, it must be a decision error.

This Ronan Anderson was fully prepared, and what he said was not just talk, but was supported by hard facts.

is very difficult.

Navas sighed in his heart and quickly made a decision to give up the strategy of lowering prices through the film itself.

If the minor minority supporting roles in the film are more eloquent at this time, he would appear to be a bit mentally retarded.

"Mr. Anderson, you persuaded me." Navas seemed to have just made a decision: "Let's talk about the release of the "Human Removal Project" now."

Ronan is very clear that even in the face of Lionsgate, Shahai Entertainment still lacks capital and is at an absolute disadvantage. He is not happy because he has just repelled Navas' attack, because more difficult negotiations are still behind.

How can we keep some more revenue for ourselves on the basis of guaranteeing the release of "Human Removal Project" in North American theaters?

"Lionsgate has two external distribution strategies." Navas wants to regain the initiative: "One only calculates the revenue rake, with a higher rake rate; the other has a lower rake rate, but the promotion and distribution Expenses will be deducted later."

He looked at Ronan, and the corners of his mouth raised silently: "Mr. Anderson, which one do you choose?"