Chapter 51： The taste of success

In this era when traditional media still dominates, no one can ignore the influence of newspapers, magazines, radio and television stations. Film critics rooted in these media can often influence the viewing choices of a considerable part of the audience.

Ronanken spent a lot of money to do public relations, not without reason.

But the amount of money is too small. What you can get is basically the second and third line film critics active in the local media.

First-line film critics still cherish feathers.

On the second day of the release of "Human Removal Project", some first-line film critics made relevant comments in the column.

"This **** thriller was okay at the beginning. It threw out high concepts and fabricated a good story background, and then the character became a foil to accompany the story. As a result, the plot never made people really feel scared, and the final reversal Clumsy and no surprises."

Ronan bought a bunch of influential newspapers across the United States to check the media response of the "Human Removal Project".

Frankly speaking, there are many bad reviews.

"After watching this film, the biggest feeling is that the characterization is chaotic, and the plot development is messy and long."

"This is a very creative subject, but the producer has turned such a good subject into a vulgar horror film."

After reading these bad reviews, Ronan scratched his head a bit. This film feels okay. When I watched it in his previous life, the most uncomfortable thing was also the problem of bear children, but what I did not expect is that there is no media to talk about bear children.

After thinking about it, I understand that the bear child played by Amanda represents kindness and innocence. If the mainstream media fires on this aspect, it is estimated that more people will fire on them.

It's one thing to complain in private, but it's another thing to get it to the media.

But to Roger's surprise, some film critics dug deep into the Mariana Trench.

"This is the most frightening movie. It has nothing to do with blood and plot. It is only frightened by this hypothesis and real existence. It fully exposes the morbid state of rapid social development and human selfishness, and it directly refers to the violence, injustice, and injustice that exist in human society. Race and other issues give the film a real soul and become a film of profound practical significance."

At the end of the column, this well-known film critic named Jonathan Rosenbaum also gave a five-star recommendation for "Human Removal Project".

The film reviews like "This is a violent anti-violence film" and "The film alludes to the reality of American society and frequently accuses violence" and other film reviews that I saw later were simply weak in front of Jonathan Rosenbaum's film reviews.

This shows that in the eyes of some professionals, my film is full of frames!

This is not the age of the Internet. Well-known film critics have considerable influence and can even change the viewing choices of some people.

Ronan flipped through all the newspapers in front of him, and found a film review that he thought was more authentic and relevant: This is a very good B-level film that was very crudely shot!

What kind of high-powered style is like, it is the brain supplement of experts.

Of course, Ronan knew from investigating the current social situation that a plot similar to the "Human Removal Project" will inevitably win the support of some white-skinned, black-hearted or equal rights people.

Although the present is not the future, it is not the quality of the film itself that determines the reputation of a movie and even receives a lot of attention.

The controversy surrounding the movie is not a bad thing in itself.

Many films with accurate market positioning are prone to disputes.

Ronan collected the newspaper and checked the time. It was nine o'clock in the morning. The box office statistics for the premiere day yesterday have not yet arrived.

Although the North American theater system has already been connected to the Internet, the speed is far behind that after the new millennium.

Before yesterday’s box office, George Clint hurried in with a statistical report he was responsible for.

"The survey company we hired sent yesterday's sample survey report." George placed the report on Ronan's desk and continued: "They conducted field sample surveys in 24 theaters in 12 cities."

Ronan flipped through the report, read it carefully, and nodded and said: "The number of survey viewers is 869, of which 67% are male viewers, and 55% are viewers over 25 years old. Accounted for 62%, with an average score of 6.2."

This is from the audience's on-site scoring just after watching the film. The truthfulness of the market reaction far exceeds that of film critics.

To be precise, the general audience is more representative of the general audience.

In fact, the score of 6.2 points is not low for horror movies, especially for such horror thrillers that are biased towards B-level movies, not too many scores above six.

The office door was knocked from the outside at this time. Robert pushed the door eagerly. Before anyone came in, an excited voice came in: "Lionsgate just sent yesterday's box office statistics!"

"How much?" George asked immediately.

Luo Nantou asked, although this film can be shown in theaters, it means that it will continue to deceive...Well, it is possible to continue to invest from Abu Dhabira, but who has made a film and does not want to see box office success?

The excitement on Robert's face could not be suppressed: "4.55 million dollars!" He directly photographed George a fax: "One day, just one day, the box office exceeds the production cost!"

George immediately picked up the fax and looked at it. It seemed that he couldn't believe it was true. After seeing it, he mumbled: "We...we made a film with a box office of millions of dollars?"

He wiped his face: "We succeeded! We succeeded!"

has been in the film industry for so many years, has been in the middle and lower levels, and participated in some video tape movies. The only time in the past for a tall theater movie to participate, it ended in a fiasco...

Later, he can also tell others loudly: I have also participated in the production of high-end theater movies, and the box office exceeds the production cost in one day!

Sitting behind the desk, Ronan clenched his fists unconsciously, joy gushing from the bottom of his heart, instantly spreading throughout his body.

At this moment, there was a feeling of excitement that I wanted to cry.

In his previous life, he had succeeded many times, but never once did he feel that the taste of success is so sweet and addictive.

has initial success, of course more success!

"George, Robert!" Ronan interrupted the excitement of the two men and reminded: "Our film production cost is 11 million U.S. dollars, and the cost has not been recovered yet."

These two people were stunned first, then reacted and echoed: "Yes, yes!"

Ronan quickly recovered from the excitement of success and said: "George, the film critics you contacted, let them post columns as soon as possible. Robert, you keep in touch with Lionsgate, and urge them to invest more resources for publicity. "

"Okay!" George put down the fax: "I'm going now."

Robert did not delay: "I'm going to Lionsgate."

Lionsgate, a short small conference is being held.

Gustav, the company’s chief executive officer, sat at the front of the conference table and said to Navas, “The distribution department has done a good job this time and signed a very marketable film.”

Navas smiled modestly specially said: "We evaluated the "Human Removal Project" three times internally, and finally grabbed the distribution rights from the competition of Sony Entertainment."

"Yeah." Gustav seemed very satisfied. "The company hasn't been established for a long time. Every successful film is of great significance to us."

He asked: "What's the scale of this film?"

Navas replied: "In the 1860 theaters, among the horror films released in the same period, they are of medium scale."

Gustav said immediately: "You go to communicate with the theaters, fight for more theaters, fight for more film arrangements... Well, in terms of publicity, I will approve another 2 million US dollars to increase the scale of publicity."

"Yes." Navas responded.

These tasks are not difficult. On the last Friday, the box office of "Human Elimination Project" generated $4.35 million in a single day, second only to "Halloween 7" at $5.48 million, and ranked second on the box office list that day.

But "Halloween 7" has 2,780 theaters, almost double the number of "Human Removal Project".

Anyone with a little bit of mind can see that the "Human Removal Project" has huge potential yet to explode.

"I heard that Ronan Anderson's propaganda strategy against ethnic minorities was the first one?" Gustav asked again.

Navas replied: "Yes, he proposed an idea. We verified it through field inspections and found that it is indeed feasible."

Gustav nodded slightly: "A very thoughtful young man. The report you submitted last time mentioned that Shahai Entertainment is preparing another horror film?"

""Reaper is coming"." Navas said quickly: "The director is still James Huang."

Gustav exhorted: "Make a good relationship with Ronan Anderson and pay attention to the specific progress of this project."