To achieve the desired effect of such a film, Ronan calculated that the publicity cost of 8 million US dollars would be very tight. In addition to the cost of distribution, the total investment in the announcement should be at least 15 million US dollars.
It’s crazy to buy out the copyright for US$80,000 and spend US$15 million for publicity.
Film is a high-risk investment industry. If the first step is not smooth, he is mentally prepared and will stop and stop losses.
But the data returned in the first step of the plan gave Ronan enough confidence.
Ronan said again: "Robert, the last time the "Human Removal Project" was tested, the extras you looked for were good, can you still contact me?
"It should be possible, I will try." Robert replied.
Ronan continued to say to Robert: "Find some extras and impersonate the relatives and friends of the missing college student, record the interview video, and post it on the website, if possible, broadcast it on local TV stations."
Garcia added: "Yes, more local TV stations are used, and their review of news is relatively loose."
Robert smiled and said, "Don't worry, this matter is left to me."
"One more thing." Ronan said to Robert again: "You find a manufacturer to print a batch of t-shirts, hire service companies to serve as volunteers in major cities across the United States, and go to the streets to distribute t-shirts and missing persons information. The greater the momentum, the better the establishment of a volunteer organization for the pursuit of missing persons."
Robert replied: "No problem, as long as you have money, it is easy to find people."
David Villa interjected at this time: "The next step is to plan and solve the funding problem."
Embassy Pictures itself does not have much funds, and even the funds for the first step plan are borrowed from Relativity Entertainment.
Ronan nodded, and said, "I will solve the problem of funds. Eight million U.S. dollars will arrive in one week at the latest."
During the trip to Germany, Ronan never touched the US$10 million fund from Koch Pictures, and has been using Relativity Entertainment’s account as a reserve fund for emergencies.
Ronan’s first choice is of course not to use the funds. This can be said to be one of the cards. If there is a problem with the capital chain, there is also a buffer.
Borrowing chicken to lay eggs is still the best solution.
Several people discussed the issue of offline virus transmission, and then the topic turned to distribution, especially the key copy.
"We need to contact the print shop now." Garcia suggested, "Get ready to copy."
Ronan asked, "How many copies are appropriate in advance?"
Garcia thought about it and said: "I have contacted many independent theaters during this period, and I can guarantee that the film will have about 100 screens. On the commercial chain theater, we have not held a trial film, even if it The result is relatively satisfactory, and they will not invest too much resources in such a film from the beginning. They can get 100 screens in the first week, which is the most optimistic estimate."
Ronan nodded slightly, and talked about the quality of the film alone...Forget it, let’s not talk about it. The quality of the film alone is simply not convincing.
"If the first week is ideal, the screening will be expanded in the second week, for example, to more than 2,000 theaters." Ronan asked carefully, "How long will it take us to prepare the copy."
Garcia smiled: "Printing and copying is not a very troublesome work, and there are many print shops. We can choose a few large-scale companies to prepare in advance. If the goddess of luck really takes care of us, about five days is enough. "
He added: "We can use FedEx channels to deliver copies, and speed and safety are guaranteed."
Robert interjected: "Print 300 copies first, which can also reduce risk and financial pressure."
Ronan agreed: "Well, I will print 300 copies first."
Even if it is 300 copies, it needs nearly 500,000 US dollars of capital investment.
If 2500 theaters are showing, at least 3,000 copies must be prepared. If there is a problem with the box office in the first week, the copy alone may lose about 5 million US dollars.
Since the copying and delivery are not a problem, you can wait for the first week... No, wait for the first day of the box office to release before starting preparations.
This can minimize the risk.
Risk is always a factor that cannot be ignored in business operations.
At the end of the meeting, everyone was immediately engaged in their respective work. Garcia's speed was very fast. Thanks to the Discovery Channel programs and the virus sources created by the missing persons notices on the Internet, he quickly contacted multiple local TV stations. Mailed copies of the video files.
Ronan left the Embassy Pictures, first called Judith at the bank, and then went straight to her office, preparing to find a bank loan.
"Sit down, Mr. Anderson." Judith went to the coffee machine and offered Ronan a cup of coffee, and said, "I heard you are preparing two big movie projects?"
Sitting across from Ronan, Judith did not stop thinking about it for a moment. This is the best customer resource in her hand. Although the other party did not come to the bank during this period, she never looked away from her attention.
The young Hollywood producer did not stop at all after the great success of the "Human Elimination Project". He immediately prepared two large projects with a total investment of 40 million U.S. dollars and raised funds without any bank loans. To the funding.
Also, I heard that he bought a company for more than 20 million US dollars.
The business is getting bigger and bigger and the net worth is getting richer and richer. This kind of client is the bank's favorite.
Judith sighed in his heart. He had no eyes at the beginning, and he had missed the young man completely.
The downfall at that time was just a small stumbling block on this young man's road to success.
Judith has done Ronan’s assessment with the bank some time ago, especially his new project. He believes that the continuation of the successful type of "Human Removal Project" "Reaper is coming" is very likely to continue to succeed.
"Hello, Judith." Ronan was very polite and said with a smile: "I am here this time to apply for a loan from your bank."
Judith smiled openly: "We have been working together, and the bank is willing to provide assistance to successful people like you in their careers."
Ronan also smiled and said, "Thank you."
Although there is still a US$3 million loan that has not been repaid, it is still too early to repay the loan. Moreover, banks have always liked to chase after successful people and enlarge loans.
The more the losers who need funds to turn the situation around, the harder it is to get a loan from the bankJudith tentatively asked: "I don't know how much capital Mr. Anderson needs? If it's under $3 million, I can now Help you handle it."
Ronan had calculated it a long time ago and said: "I need a loan of 10 million US dollars."
"What? 10 million dollars?" Judith was quite surprised, "So much?"
"Are there any difficulties?" Ronan asked directly.
Judith admitted: "10 million US dollars is too much, I..." She thought of Ronan's thriving career, and said: "If it is less than 3 million US dollars, we only need to go through the formalities and no mortgage. But 10 million US dollars is too much. Many, need corresponding mortgage."
Banks also have bank regulations.
Ronan knew that it was impossible to borrow tens of millions of dollars from the bank with just one mouth, and said directly: "The mortgage is okay. I have a film project in my hands, which is in preparation and will be transferred to the shooting stage next month. It will be released next spring, and I will use the future income of this film as collateral."
Judith laughed and asked, "Is that the horror movie "Reaper Is Here"?"
"No, horror movies have limited income." Ronan is also testing: "Action movies are the mainstream now. I use the future income of the action movie "Ace Agent" as collateral."
Judith had learned about these two projects before, and immediately said: "Mr. Anderson, I suggest using the future income of "Reaper Is Coming" as collateral."
Ronan was just a test, and didn't expect too much to fool a savvy bank with "Ace Agent". After thinking about the possible operating space of using "Reaper Is Coming" as a collateral, he nodded and said, "Well, I agree. ."
"It may take about five days to go through the procedure." Judith said: "I will assist you throughout the process."