Chapter 106： High scary

"Sorry, Mr. Stone."

In the reception room of the theater company of Emperor Entertainment Group, Miller politely said to the project director from Warner Bros.: "I have no right to expand the power to show theaters for your company's "Eyes Eye Ring". My boss has gone to headquarters. , Let’s wait until he comes back to talk."

Of course, this is an excuse. After all, the six major companies are the main sources of films.

Stone smiled: "The Los Angeles branch has the heaviest weight in Emperor Entertainment Cinemas. Mr. Miller is not only an expert in film selection, but also in charge of the theater business. The expansion of "Open Eyes" is just one sentence from you. Things."

Miller saw that he couldn't get rid of it, and said: "I really can't call the shots in this matter. Emperor Entertainment does not have a spare theater now."

"As far as I know, your company plans to transfer 700 theaters out." Stone is very well informed: "It is always okay to divide one-third of "Eye Eyes Caution"?"

Speaking of which, Miller knew that Emperor Entertainment’s actions could not be hidden from established companies like Warner Bros., so he simply told the truth: “These theaters already have plans.”

Stone frowned: "Is there a plan? For the upcoming "Ghost Invasion" of DreamWorks? No, there are as many as 2,800 theaters for this film..." He seemed to have the answer: "Isn't it for that" Blair the Witch?"

Miller did not deny, nodded.

Stone immediately questioned: "Your emperor entertainment company expanded the screenings to 700 theaters. It's too risky? According to my understanding, the cost of the film is at most about $50,000, and the cast does not have any Reputation."

Miller did not refute, but said: "The total investment in the publicity and distribution of "Blair the Witch" has reached 15 million US dollars! The announcement and release alone is only a lot more than "Open Eyes."

Stone argued: "The Ring of Eyes is Stanley Kubrick's posthumous work! The starring roles are Tom Cruise and Nicole Kidman! This film was also the box office champion last weekend!"

"The average box office of your single-library of "Blizzard" is only $9,000." Miller slowly shook his head: "And the average box office of "Blair the Witch" is as high as $59,000!"

Seeing Stone still wanting to speak, Miller stopped him and said: "Your company knows better than us that "Open Eyes" can't exceed 100 million at the North American box office, and the obscure content would be difficult to attract audiences. If it weren't for Tom -Cruise and Nicole Kidman, we will reduce the theater and film this week."

Since the other party is from Warner Bros., a major Hollywood company, Millerto explained a few words: "Blair the Witch is different from an ordinary screening. There are as many as 200 premiere theaters, but the box office alone has a box office of 59,000 US dollars. The market power of the film is far from being released."

The theater company is not a charity. Although it has a lot of involvement with the six major companies, it can't make a lot of money by watching a movie, but it is indifferent.

Stone spoke for a while, seeing no results, so he could only leave.

Miller sent him out, and Emperor Entertainment actually took care of Warner Bros. The theater and film schedules of "Eyes Opener" this week will basically not drop.

As for "Blair the Witch"...

Sighing and shaking his head again, Miller picked up the relevant statistics on the desk. This film was really unexpected.

Unexpectedly, it really turned social enthusiasm and discussion into actual market revenue.

After so many years of experience in the industry, it's still a mistake. Fortunately, I am a little prepared. It is not difficult for Emperor Entertainment to expand the screening.

Judging from the current situation, this crazy publicity marketing has been successful.

How did Embassy Pictures make such a plan? Garcia Rodríguez has known him a long time ago. This man has the ability, but such a crazy plan is not his style.

Miller suddenly remembered something. The Embassy Pictures was acquired some time ago. The acquirer seemed to be a young producer named Ronan Anderson.

Is this Ronan Anderson's handwriting? This person is very unusual!

Miller remembered the name Ronan Anderson, and after investigating it, he wrote a report to the head office. The movie selection was also based on the producer.

Suddenly, the phone rang, Miller connected and said a few words, and found that the person calling was Brown from AMG.

The topic of the two has been around "Blair the Witch".

"A crazy, brainy and successful marketing campaign, the people who made this plan will change Hollywood marketing."

Miller completely agreed with what Brown said: "This person is clever and hides behind the scenes, avoiding possible risks. Not only is he crazy, but he is also very cautious. This is even more rare."

Miller asked again: "How many theaters does AMG offer to support the expansion of "Blair the Witch"?"

"Not even 700." Brown didn't need to conceal it, and said on the phone: "This film can bring us huge traffic."

There is a box office only if there is passenger flow.

More critically, there is passenger flow, and only high-margin products such as cola and popcorn can be sold.

Miller calculated it, and with the resources invested by other companies, when the new weekend arrives, "Blair the Witch" will have at least more than 2,000 theaters.

But think about it, a film with a total investment of more than 15 million US dollars, it is normal to enjoy this treatment.

This publicity and marketing plan is very special and effective, but it is also made with money.

I hope that this film will not disappoint after its expanded screening.

Different from the previous artisan film industry, under Ronan’s supervision, the Embassy Film Industry has formulated a complete plan and filing early. There are three different filings for the work plan after the first week of release. Now the implementation is It is the most idealized one.

The communication between Garcia and the commercial chain theater company is very smooth. The theater is affiliated to the commercial company. Of course, you will not miss the big fat that was delivered to your mouth. At the beginning of the new week, the Embassy Pictures confirmed the " The number of theaters that "Blair the Witch" will be shown in the next weekend.

The number of theaters after the expansion of the film will reach 2,750!

Ronan immediately made the decision to make an additional investment and print 500 copies.

For the publicity and distribution of "Blair the Witch," Embassy Pictures has borrowed $17 million from Relativity Entertainment.

Among them, 10 million US dollars came from bank loans, and the other 7 million US dollars were funds raised by Ronan through various channels.

Of course, all the money has not been spent yet, and the cost of promotion and marketing has been continuously invested.

Now that the topic of "Blair the Witch" is hot enough, there is no longer a need for large publicity expenses.

Ronan predicts that the actual total investment in this film will be more than 18 million US dollars.

It is a miracle of small-cost movies. Only after the actual operation, the so-called small cost is nothing more than the production cost of the movie. The total investment is still high and scary.

But revenue is already predictable. Several forecasting agencies have made estimates based on social response and the first week's box office, and all believe that the North American box office of this film will not be less than US$80 million.

There are also overseas box offices.

When the film is released, plus video tapes, TV broadcasts, etc., the most conservative estimate, "Blair the Witch" can also generate 100 million US dollars in revenue.

Fortunately, as soon as you have the ability and opportunity, you will be the first to get the issuing company, otherwise you can only hold back even if you have an idea.

Without the issuing company, if you want to play with these methods, you can only become the wage earners of other issuing companies.

No one is a fool, the cost of tens of thousands of dollars and the investment of more than 10 million dollars...

The distribution channel is more important to future plans than other aspects.

The more difficult it is to acquire the distribution channels, the more difficult it is to acquire. I vaguely remember that in the past Lionsgate, the artisan film industry, which was a general-scale merger and acquisition of Artisan Entertainment, had a total cost of up to 450 million US dollars when expanding the distribution channels and film library.

Artisan Pictures is not too prominent among the mid-sized companies in Hollywood.

There is also the Relativity Entertainment, which was established after 2000 in the previous life. It entered Hollywood with banknotes from Wall Street in the hand. It has repeatedly set up a distribution channel and was frustrated. If you want to buy a distribution company if you have money, you can’t find a chance. Finally, you have to spend after 2010 With a huge sum of nearly 200 million U.S. dollars, it has obtained the distribution power of 45 percent of Overture Pictures, an obscure distribution company .

This $200 million does not include the film library, and only less than half of the distribution channels are still leased.

Now that he has a chance to win a distribution company with relatively complete channels, Ronan feels that he has won the favor of Goddess of Luck.

Controversies about "Blair the Witch" have appeared on the Internet and the media. This video cannot be hidden from everyone, but Ronan did not pay much attention to it, and did not let people guide public opinion. When the film is about to expand, the argument is the best. Way of publicity.

This weekend, "Blair the Witch" will have competitors of the same type, and DreamWorks' horror film "Ghost Invasion" will be opened in more than 2,800 theaters.

And this film focused on stars such as Liam Neeson and Catherine Zeta Jones.

Another weekend, there will be "The Runaway Bride" starring Julia Roberts. The reality of Julia Roberts is not enough for the runaway bride, and will be performed again on the big screen.

Then it's August, and the traditional summer vacation is strictly calculated to end here, and the North American film market will also enter a relatively off-season.

Ronan does not intend to pay attention to these two films. If the market response of "Blair the Witch" is not good, he may find a way to reduce the popularity of Julia Roberts, but based on the current situation of "Blair Witch", it is estimated that it is also other films. Take the initiative to come over to rub the heat.

On Monday, "Blair the Witch" continued to be shown in 200 theaters, still maintaining a single-day output of more than US$10,000, earning US$2.6 million.

On Tuesday, it rebounded to more than $3 million.

This film has become a sensational social topic. With the style of Hollywood, people who are enthusiastic soon took the initiative to rely on it.