Chapter 227： Wave the flag and shout

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In a small home theater, the Yujiaolong on the screen jumped off the cliff. The figure sitting in the dark showed a silent look of thinking, and then gently nodded.

This jump is the finishing touch.

Leap of freedom? Or something else...

The picture on the screen goes out, and the lights in the home theater come on.

A person in the back row came over, sat next to the silent, and asked, "Roger, can you write?"

"Yes." Roger Albert's mouth seemed to be a bit problematic, and his words were not very neat: "Jett, this is Lee's new film?"

Jett said: "Yes, the Cannes Film Festival premiered and was released by Embassy Pictures in North America."

Roger Albert frowned: "Embassy Pictures? Don't they only release small-cost overseas films? Can't this film be made for less than 10 million US dollars?"

Jeter replied: "The Embassy Pictures was acquired by Ronan Anderson, and the scale has expanded a lot. Not only can the film be released in North America, but it has also established overseas distribution channels." He saw that Roger Albert was a little confused and explained. Said: "This is Ronan Anderson of Shahai Entertainment, the producer of the "Human Removal Project" series and "Reaper is Coming." He also bought the "Crouching Tiger, Hidden Dragon"."

"It's him." Roger Albert had an inconvenient mouth and an abnormal tremor in his voice: "This young man has a very good vision. "Crouching Tiger, Hidden Dragon" is a masterpiece.

Jett also said: "There are rumors that the promotion and marketing of "Blair the Witch" is also from him."

Roger Albert shook his head: "These are trivial little tricks. The real ability is to make good movies."

Jeter disagrees, but he won’t be stupid enough to say it. Roger Albert is falling behind the times,

Of course, it's just falling behind, and no one can deny Roger Albert's powerful influence.

What a remarkable achievement to win the Pulitzer Prize as a film critic?

Jett turned back to the topic: "Roger, when did you write a column about "Crouching Tiger, Hidden Dragon"?" He emphasized: "The people who submitted the paper said, whether it is praise or criticism, they can accept it."

Roger Albert stood up: "You go to the living room and wait. I will go back to the study now. I will bring it to you today and see the newspaper tomorrow."

Let the Embassy Film Industry use an intermediary to submit a draft to Roger Albert. Ronan specifically asked someone to do it. The top batch of film critics is really hard to influence, and money does not play a big role.

These people cherish reputation very much.

Ronan also did not expect to allow well-known film critics to praise "Crouching Tiger, Hidden Dragon" without a lower limit, and paid some price to ask Roger Albert for a draft, mainly because he remembered one thing, the previous life Roger Ai Bert is a standard Ang Lee.

And Roger Albert also wrote an article about "Crouching Tiger, Hidden Dragon".

Perhaps this is the masterpiece of the former publishing company.

Therefore, Ronan should pay no less, and does not demand and influence the content of Roger Albert's comments.

There is a tacit understanding between the film industry and the film critic industry. The day after Ronan learned that Roger Albert should come down, he saw a column in the newspaper that Roger Albert commented on "Crouching Tiger, Hidden Dragon".

"The best martial arts movies are not about fighting, but about personal self-transcendence. The real knights get rid of the limitations of space, physical limitations and inner fear. Fighting in Western movies is often based on the premise that both sides hate each other. In martial arts movies, it is more about people's control over power."

"Ang Lee's "Crouching Tiger, Hidden Dragon" is the best martial arts movie I have ever seen, and it even touched the most disconcerting audience. At the beginning of the film, there is a set of chasing shots. The room jumped to another room, and the critics applauded, because such shots are rare in other movies. I think it has something to do with the stretched body movements in the screen. It is so light, flexible and easy."

"The fighting part in a martial arts movie is like the singing and dancing part in a song and dance film: after a certain dialogue, there is a corresponding dance. The action director of this film is Yuan Heping, and the representative work is "The Matrix", he advocates Form is more than practical. What matters is not who wins, but who looks more skilled."

"But what makes "Crouching Tiger, Hidden Dragon" unique is the depth and poetry of the story. It has not only gorgeous action scenes, but also full of emotions, extreme romance and spiritual essence."

"I know that some people will sneer at martial arts movies, just as some people hate westerns. Jack Warner once told his producer'Stop showing me movies written with feathers.' But like all Like ambitious movies, "Crouching Tiger, Hidden Dragon" transcends the limitations of genre films and becomes a genre of its own. It is excellent, evasive from reality, and extremely moving."

In a five-star rating, Roger Albert gave four and a half stars and gave him a thumbs up.

Roger Albert can influence many people during the awards season!

After the first day of the screening, Rotten Tomatoes collected 42 related film reviews, with a positive rate of 98%, and the film critics averaged 8.8 points!

This film about Western thoughts in a martial arts coat has been unanimously affirmed by mainstream North American media.

Among them, Ronan's targeted propaganda played a huge role.

"Lee Ang's brilliance is that he didn't use the perspective of Orientals to narrate, but from the standpoint of Western culture to narrate from the perspective of Westerners' perspective of Eastern culture."

Similar advertisment promotion began to appear in North American media as early as "Crouching Tiger, Hidden Dragon" participated in the Toronto Film Festival.

As for the effect, it's not too good.

The film has received excellent media and film reviews, and Oscar public relations are also rapidly expanding.

The most basic public relations work is to strive to allow more Oscar judges to see this film with their own eyes.

It is very common for the Oscar judges to vote indiscriminately without seeing the films that are participating in the election. According to incomplete statistics, the proportion may be close to 50% or even more.

There are so many films running for the Oscars every year, and no one can expect the judges to have seen these films.

The core judges of the Oscars are undoubtedly the old men of the academy. Most of them have retired to the second line and have plenty of time.

But more judges belong to actors, directors, screenwriters, producers, photographers and various behind-the-scenes professionals who are working on the front lines of Hollywood.

This group of people is already busy with work, even when they are not busy, they still have to make appointments, drink alcohol, and take drugs. Where can there be so much time to watch movies.

Although the college clearly stipulates that members are only eligible to vote if they have watched relevant videos.

But this kind of regulation, even the most core old men rarely follow.

It is normal to vote with your eyes closed or choose a familiar film to vote.

If these people are allowed to watch "Crouching Tiger, Hidden Dragon" and have a sense of familiarity, they are likely to win votes in their hands.

In the nomination vote, the best foreign language film is similar to the best film. Not all judges are eligible to vote, but members of the Producers Union and the Directors’ Guild Academy are responsible for voting.

In order to get the judges to vote, the public relations company employed by Ronan started a phone bombardment.

"Hello, Mr. Bryant. I am your old friend, Helena..."

Sitting in her office, Helena Ayala is making today's eleventh call. Although her voice is a little hoarse, her smile is still bright, and her tone is more natural: "We mail to you Have you received the DVD of "Crouching Tiger, Hidden Dragon"? Yes. When do you plan to watch it? This movie is really good. Can you watch it as soon as possible?"

Even through the phone, Helena still smiled like a flower: "What? You don't have a DVD player? Sorry, I'm very sorry. Our job is not done. You are at home now, right? I will send someone to send you the DVD player right away. No, no...This is the equipment we provide for you to watch "Crouching Tiger, Hidden Dragon". There is no charge. When you don’t use it, it’s not too late to return it to us."

Hanging up the phone, Helena wrote down the corresponding address and handed it to a staff member next to it: "Kirk, go to the warehouse and pick up a DVD player and deliver it to this address."

"Okay." The staff ran out quickly.

Helena picked up the phone again and dialed another member of the Producers Union. After the call was connected, after a brief greeting, she said: "What do you think of the film directed by Ang Lee? Advocating to commend those who have made remarkable achievements in film and those who promote the spread of cultural values, "Crouching Tiger, Hidden Dragon" allows Western culture to seize the beachhead of the East. Director Ang Lee has made a lot of contributions in these aspects..."

Satisfied with hanging up, Helena glanced at the phone book and dialed another number...

Public relations are simple to say, but quite tedious to do, and you must master or the effect may be counterproductive.

The beautifully produced DVDs were sent out from the Embassy Pictures and entered the homes of countless judges.

At the critical moment, Ronan also stood up and cheered for Li Ang and "Crouching Tiger, Hidden Dragon".

As a person who bought the North American copyright, at a weekend pull-up event organized by Embassy Pictures for "Crouching Tiger, Hidden Dragon", the influential "Vanity Fair" in the industry briefly interviewed Ronan.

Ronan has been hiding behind the scenes and rarely stretched his feet to the front of the screen, but at this time he would not miss every opportunity to expand publicity.

"The great thing about "Crouching Tiger, Hidden Dragon" is that it adds a lot of human touch and artistic flavor when it shows the plot of the power struggle in the rivers and lakes that might seem cold. It is precisely this kind of integration of different movie genres. The essence of the strategy has successfully touched the hearts of various audience groups. It is not only a martial arts film, an action film, but also an art film and a romance film."

"Director Ang Lee also hopes that everyone who has watched this movie will reflect on the relationship between time and space, human body and consciousness..."

In the midst of busyness, "Crouching Tiger, Hidden Dragon" spent the first weekend of screenings in North America.