Chapter 228： Jin to 1 block

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In the reception room of Embassy Pictures, Li An and Xu Ligong, who had arrived separately, met and waited patiently for Ronan to appear.

"Based on your past experience, how likely is the "Crouching Tiger, Hidden Dragon" fire?" Xu Ligong asked.

Li An thought about it and said, "The results are very good. In just 30 theaters, I got 1.58 million U.S. dollars in three days over the weekend, and the box office in a single room exceeded 50,000 U.S. dollars. This is the first time in my directorship. "

Xu Ligong frowned slightly and said, "Why not expand the screening?"

Ang Lee knew that he didn't know much about the screening strategy of Hollywood award-winning movies, and said: "Limiting the screening range can eliminate the possibility of audiences who do not like this type of audience from entering the theater and ensure the reputation of the film. Word of mouth is very important for awards."

Xu Ligong nodded and asked: "You can get 1.58 million US dollars in 30 theaters in 3 days. Have we sold it cheaply?"

This feeling was uncontrollable when he saw the box office data.

"It's very likely." Ang Li gave a wry smile: "I knew we had signed a share contract."

Xu Ligong is also a producer and owner of a film company. From this perspective, he said: "If a share contract is signed, will Embassy Pictures invest so much resources for North American publicity and distribution?"

Ang Lee stopped speaking, it seemed unlikely.

"Fortunately, we still have markets outside of North America." Xu Ligong was fortunate.

Ang Lee sighed: "Ronan Anderson is very savvy. He seems to understand the audience of "Crouching Tiger, Hidden Dragon" better than us. The publicity and distribution are very targeted. Let's just say this weekend, if it is not for the theater, it will be arranged. In areas where Chinese people gather, the box office of a single library cannot be so high.

With such a high single-library box office, the average attendance rate must exceed 80%.

Xu Ligong squeezed out a smile and said: "We finally did not find the wrong person. Fortunately, we did not sell it to Harvey Weinstein. As long as the film can bring a certain momentum in North America, there will be heat overseas."

Ang Lee said: "Now it's time to see the effect of the expansion."

The reception room door opened and Ronan walked in and greeted Li An and Xu Ligong.

Ronan said to the two people: "Starting from this weekend, "Crouching Tiger, Hidden Dragon" will gradually expand the screening scale, first to 100, and 300 after the New Year. If the film can gain something at the Golden Globe Awards After the Golden Globes, we expanded the screenings to 1,500 theaters or more. If the Golden Globes are not rewarded, we will wait for the Oscar nominations to be announced before completely expanding the scale of screenings."

He emphasized: "We take a long-term screening."

Long-term screening is not very beneficial to the distribution company. The longer the screening time, the greater the overall share of the theater party, and even for the screening after 20 weeks, the theater line can withdraw 80 to 90% of the box office.

Ronan asked people to make a budget, and the film screening was delayed for more than 20 weeks, and the overall share of the Embassy Pictures may only be 45 percent.

Of course, long-term screening is not entirely a bad thing. It can expand the popularity and audience of the film, which is good for the subsequent offline distribution.

"We are laymen on publishing matters." Xu Ligong was very humble: "We have to rely on Mr. Anderson and Embassy Pictures in this regard."

Ronan smiled and said: "Mr. Xu is too polite. We are now a community of interests. The performance of "Crouching Tiger, Hidden Dragon" has been excellent. It has proved its ability to burst into the market. The Embassy Film Industry will invest all resources that can be invested. Don't worry, you two."

Ang Li and Xu Ligong also laughed. Ronan's previous performance of keeping promises made them feel more at ease with Ronan's words.

Xu Ligong said politely: "Mr. Anderson doesn't have to be polite wherever we are needed."

Having said that, Ronan would of course not be polite, and said: "Two of you, the announcement and release of "Crouching Tiger, Hidden Dragon" is going on during the awards season and Oscars. It will be Christmas soon and will be distributed from the Academy. The nomination votes are very close. Our publicity and public relations work must be intensified. Embassy Pictures is a new company participating in the Oscar competition. It must be lacking in experience and ability. If possible, I hope the two can do more work."

What did this mean? As a businessman, Xu Ligong immediately heard it. He couldn't wait to give himself a mouth, why would he say more polite things?

Li Ang didn't think so much, and said directly: "I will fully cooperate with Embassy Pictures and Mr. Anderson."

Ronan smiled and nodded, then looked at Xu Ligong, as if waiting for him to express his attitude.

Xu Ligong said: "I have contacted several media outlets to advertise "Crouching Tiger, Hidden Dragon" after the New Year.

"It's better to get in touch more." Ronan would be embarrassed to say that when he should be thick-skinned, his heart is definitely not white: "Mr. Xu, if we can combine the strength of our two companies, we can work together. The Golden Globes and Oscars will be more certain."

The power of the two companies? Xu Ligong did not refute, but couldn't help but mutter: The North American publisher of "Crouching Tiger, Hidden Dragon" is Embassy Pictures, right? We sell you the copyright, and we don’t get a dollar in North America’s revenue. Are you embarrassed to ask us to contribute?

Seeing that Li Ang and Xu Ligong were not talking, Ronan knew what they were thinking without guessing, and said with a smile: "Although many people say that the gold content of Oscars is not as good as the three major European film festivals, but the impact of Oscars on business It’s more powerful. If I remember correctly, "Crouching Tiger, Hidden Dragon" has not yet been released in Europe, Australia and Latin America. If it can get a best foreign language film award, or even nomination, this film will have the least box office plus offline revenue. It can also rise by 50%."

Xu Ligong looked at Li Ang, and Li Ang nodded slightly.

Oscar's impetus is still great.

Ronan said calmly: "An Oscar award can make "Crouching Tiger, Hidden Dragon" famous all over the world."

Xu Ligong gritted his teeth and said, "Mr. Anderson, after the New Year, Zongheng International will use another $1 million for the advertising of "Crouching Tiger, Hidden Dragon".

Ronan said confidently: "This way we have greater confidence, maybe Director Li can still win the best director nomination."

Li An was humble again and again, but there was a slight smile on his face unconsciously.

Ronan sent the two people away and basically achieved his goal. With the progress of public relations and publicity work, his confidence in "Crouching Tiger, Hidden Dragon" has increased.

It is not only nominated for best foreign language film, but also for best director and best film.

The hot spots of the award season, such as "Never Compromise" and "Gladiator", are typical Hollywood movies, and there are some direct opponents of the best film nominated for "Crouching Tiger, Hidden Dragon", which are simply Oscar propositions. composition.

This kind of film has advantages and disadvantages. This type of "Crouching Tiger, Hidden Dragon" may bring freshness to the judges.

After all, reading some propositional essays every year, even the most conservative old man may get bored.

For example, a film like "Never Compromise" is simply an Oscar stereotype.

Moreover, since the mid to late 1990s, such films have become more and more popular.

The biggest feature of these films is that they are made in response to the appetites and preferences of the Oscars of the old white judges. The subject matter and the protagonist will always be controversial. The seemingly extraordinary posture will eventually return to a framework acceptable to the public and maintain mainstream values. Give the actors enough space to play and emphasize quality performances. The performance of the actors must be trained by methods without accident.

It must be a drama, not funny.

The most representative of this is undoubtedly biographical films. The popularity of biographical films is due to the very realistic security considerations of Hollywood filmmakers, because most judges want to see familiar faces play familiar roles.

These Oscar contest films, except for a few with a strong personal style, if carefully analyzed, they are not fundamentally different from the summer blockbuster visual films. They are all industrial assembly line products that cater to the appetite of some people.

When commercial productions and teen films are getting closer to cliché themes such as comic adaptations and heroes saving the world, the films that originally participated in the awards season competition are a kind of resistance to clichés, but after years of hard work by the Oscar judges, After all, this kind of resistance has become another stereotype.

After the beginning of the new week, heavy snow fell in the northeastern United States, and New York was no exception.

The cold weather and the flying snowflakes have drastically reduced the number of people going out, but the entrance of a large independent theater near New York’s Chinatown is extremely lively.

"Crouching Tiger, Hidden Dragon" has gradually gained a reputation among Chinese circles across the United States.

Even though the New York City in December is very windy and snowy from time to time, there are long queues at the entrance of the theater where "Crouching Tiger, Hidden Dragon" is shown. An American version of "Crouching Tiger, Hidden Dragon" poster is erected in the wind, attracting passing crowds.

Perhaps it was influenced by the Americans New York Chinese reacted very directly to the film in the theater. They would applaud after Yu Jiaolong and Yu Xiulian’s eaves chase, and they would be on the dart board of the two. When confronted, they exclaimed and admired, and laughed in the desert chase of Yu Jiaolong and Luo Xiaohu, as if they were not watching a movie, but a stage play performed live.

"When the grand, entertaining and artistic "Crouching Tiger, Hidden Dragon" appeared, it immediately attracted audiences, and the film critics were unanimously applauded. Some Americans specially organized a plane to Hong Kong just to fully experience the atmosphere of martial arts movies. , And the film critics wrote "Crouching Tiger, Hidden Dragon" to regain your long-lost enthusiasm for the movie."

This is certainly not the real situation, but the propaganda of the Embassy Pictures.

But there is one thing that cannot be denied that Ang Lee did not disappoint the Chinese audience in North America. The word-of-mouth of "Crouching Tiger, Hidden Dragon" has gradually expanded to more groups through the fermentation of Chinese audiences and newspaper media.

When Christmas arrived, "Crouching Tiger, Hidden Dragon" expanded to 100 theaters, earned US$4.15 million during the Christmas weekend, and the box office of single-libraries reached US$41,500, continuing to run at a high level.

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