Chapter 236： Foreigners are crazy too

Disney's situation is not very good. Now the best performing company in Hollywood is Warner Bros. In the next few years, Disney's situation will be even worse. It is not until Michael Eisner leaves and the smiling Mickey Mouse takes the stage. Here comes a change.

It's not that Michael Eisner is incapable, but that after nearly two decades in office, Michael Eisner's toughness has made the internal fighting among Disney's top executives more intense.

In any company, endless internal friction is the most terrible.

Robert Iger came to power, changed this situation, and also opened the era of Di Baobao.

By the way, "Pearl Harbor" seems to be a collaboration between Disney and Jerry Bruckheimer. Shouldn't this film meet expectations?

Thinking of this, Ronan had a headache. The negotiation of the heroine of "Underworld" has not been going smoothly. Charlize Theron took over Sony Columbia's "Desperate" and turned down the invitation of Shahai Entertainment.

Angelina Jolie is not good at flickering, the pay has been high.

The $7 million pay for "Underworld" is also in line with Angelina Jolie's worth. The problem is that Ronan wants to make a series, and the first film pays so high. When it comes to filming the sequel, Angelina Jolie Isn't it going to go to heaven?

This series must control the cost, because the dark gothic style is a typical niche series, even the famous ghost Tim Burton can not change this.

As for Kate Beckinsale, she is still holding on to her role as the leading heroine of a major production.

Ronan decided to wait, after all, this series has just started to operate, and there is still a long time before the shooting.

In the rest of January, the screening scale of "Crouching Tiger, Hidden Dragon" was once expanded to nearly 2500 theaters, but the box office began to decline on weekends. The second weekend of the expanded screenings won 10.46 million US dollars and 8.68 million won in the third weekend. Dollar.

The North American box office of this film surpassed the $100 million mark in one fell swoop!

"Crouching Tiger, Hidden Dragon" is also the first North American Chinese-language movie with a box office of over 100 million.

This also made "Crouching Tiger, Hidden Dragon" the first foreign language film in the history of American cinema to exceed $100 million at the box office. The previous record was held by Robert Bernini's "Life Is Beautiful", and its final box office was $57.6 million.

The weakness of foreign films in the North American market is evident.

At the same time, "Crouching Tiger, Hidden Dragon" has been released in Latin America, Australia and Europe. As for the box office, you can guess how happy Li Ang and Xu Ligong look every day.

Outstanding movies at the North American box office are too easy to cause knock-on effects in other markets.

After all, this is the largest movie market in the world.

At the same time, the British Academy of Film Awards, commonly known as the British Oscar announced the nominations, and "Crouching Tiger, Hidden Dragon" received eight nominations.

As we all know, many members of the British Film Academy are also members of the American Academy of Motion Picture Arts and Sciences. The British Film Academy Awards are also very valuable as a vane.

But it is not without bad news. The Producers' Union and Directors' Union have announced the winners.

Since the producer league did not set up the award for the best foreign language film, "Crouching Tiger, Hidden Dragon" can only compete for the best film. After all, foreign language films are not competitive enough. The winner is "Gladiator".

Steven Soderbergh won the best director award from the Directors Guild.

These two Oscar awards have overlapped more than 90% with the Producers Union and Directors’ Union over the years. Those who can get the Union Award can basically guarantee the Oscars.

After all, most of the Oscar judges are members of major trade unions.

Correspondingly, all the energy of Embassy Pictures has been put on the public relations of the best foreign language film. Even Li Ang and Xu Ligong have dispelled the unrealistic fantasy hidden in their hearts.

The best foreign language film is the one with the least competition and the most likely to get it.

With a box office of $110.6 million in North America, for the previous Oscars, Ronan must carefully consider the side effects of the box office. Sometimes high box office will become a burden at the Oscars, because high box office means popular movies and cannot show unique art. grade.

But this year, Ronan thinks that high box office is a good thing.

"Gladiator", released early last year, earned US$187.7 million at the North American box office; "Never Compromise" starring Julia Roberts, received US$125.59 million at the North American box office; Steven Soderbergh's "Drugs" "Network", the North American box office has now exceeded 100 million.

These three films are all the big winners of this year's Oscar in Ronan's memory.

Therefore, the box office should be able to help.

To a certain extent, Oscar's review standards are similar to a certain big scissors in the East, except for the major premise of political correctness, other standards are erratic.

Ronan also did one thing and asked the people in the Eastern Office to contact the media over there for proper promotion of "Crouching Tiger, Hidden Dragon", focusing on Relativity Entertainment and Embassy Pictures.

You don’t need to spend much money. I’m familiar with it. After the movie market expands, fans over there discuss Oscars. Some people ask how Chinese-language movies get Oscars. First of all, they must think of Embassy Pictures and Relativity Entertainment.

The brand effect of 　　 movies is very effective, and later Marvel Dafa and Di Baobao brands are quite successful.

Of course, the movie is too bad, the announcement is not effective, and no brand can be saved.

But the film quality is basically guaranteed, and the brand effect will further drive market revenue.

Even if there is a dispute, it is a good thing.

Ronan still remembers that Marvel’s previous casting of "Captain Marvel" made a lot of noise on the Internet across the Pacific. The name of the square-faced menstrual aunt resounded in every comment section of related news, but there was never a shortage of people to stand. Come out to defend the casting of Disney and Marvel.

I am afraid that the official is also happy to see this situation, and it is also some form of unshown hotness.

Behind, Ronan has a series of plans, even including hiring local critics to post some news promoting Relativity Entertainment.

Given the sensitive relationship between the two sides of the ocean, of course he will pay attention to it.

In early February, the 73rd Oscar Nomination Luncheon was held at the Regent Hotel in Beverly Hills. Ronan did not attend because the overall situation had already been decided.

The nominees' luncheon is still going on, and news reaches Ronan.

"Crouching Tiger, Hidden Dragon" became one of the big winners of the luncheon, and won the best foreign language film, best art direction, best original soundtrack, best photography, best film, best original song, best editing, best Best costume design, best director, best adapted screenplay and best sound editing, totaling eleven Oscar nominations.

The Oscar plan made by Ronan and Embassy Pictures won a big win.

With the announcement of the Oscar nomination list, all the public relations work of Embassy Pictures was carried out in secret, and those that were easy to be detected stopped directly.

The Film Academy clearly stipulates that after the Oscar nominations are announced, no more public relations with the judges are allowed.

Ronan’s strategy is very clear. It is enough to guarantee that he can get the best foreign language film. Other awards can be taken, and it doesn’t matter if they can’t.

Those technical awards have little effect on the film.

Eleven Oscar nominations have once again made "Crouching Tiger, Hidden Dragon" the focus of media and public attention.

Even the "New York Times" published a commentary in a prominent position: "Crouching Tiger, Hidden Dragon" is an oriental movie that made history, and it included the name of the Oriental in the Oscar nominations eleven times. The fascinating scenery and dazzling fights let Americans see the charm of Oriental martial arts!

Even "Time" weekly also contacted Ang Lee, and after the film won the best foreign language film, Ang Lee was on the cover of "Time" weekly.

Naturally, the box office of "Crouching Tiger, Hidden Dragon", which was nominated for eleven Oscars, once again broke out. That weekend, the box office returned to more than 10 million US dollars, and the next weekend will still have nearly 8 million US dollars.

The North American box office of "Crouching Tiger, Hidden Dragon" is slowly approaching 140 million U.S. dollars. It seems that before the Oscars at the end of next month, it will reach the North American box office of 150 million U.S. dollars.

Embassy Pictures was cheered up and down, and the company’s films sold at the box office, which meant a large bonus.

And everyone feels convinced of Ronan.

I bought a foreign language film from the Cannes Film Festival, and it can sell hundreds of millions of dollars in the box office in North America. If you are serious about choosing a film, then you have to?

Ronan received a newspaper from the Oriental Office of Embassy Pictures.

"Working in Los Angeles is an advantage. You can meet friends from all over the world and exchange cultural exchanges with each other. Finally, the oriental martial arts film "Crouching Tiger, Hidden Dragon" was awarded with the efforts of the publisher, Relativity Entertainment Group's Embassy Pictures Eleven Oscar nominations have been screened across the ocean in American theaters. How could I miss it."

This soft press release is still written in the first person In Ronan's eyes, it is quite contemporary.

“It’s better to experience it in person than on paper. Otherwise, a foreigner will ask about it another day. Isn’t that embarrassing? So I got up early on weekends to catch the first movie. Because according to a friend in Los Angeles, I went to queue to buy tickets at noon. Buy tickets for the evening."

"Sure enough, the early bird got the worm, so I bought the ticket with no effort. I muttered in my heart: Friends really love bragging, obviously there are not many people, and it made me get up early on weekends."

"However, the audience continued to come in. Before the screening, the cinema was already full of friends. When the movie started, the words "Crouching Tiger, Hidden Dragon" were shown on the big screen, and they were all pronounced in Mandarin. I was moved inexplicably."

"When the camera showed the light work of flying over the wall and the dragonfly splashing on the water, I suddenly heard the foreigner next to him make a marvelous sound. A peek at him, probably dumbfounded! Then the graceful swordsmanship, the unique bamboo forest chase, and the clean and neat editing all make it so. People were amazed. Director Lee Ang combined martial arts art and chivalrous tenderness to present to audiences all over the world. At the end of the film, there was a warm applause from the audience, which is truly the glory of the Chinese."

"After watching the movie, I came outside the theater. The crowds in the line had already circumvented to the other end of the sidewalk, reaching an invisible end. I finally believed that my friends were true, even foreigners were crazy."

"Thanks to Relativity Entertainment and Embassy Pictures for allowing me to witness the prosperity of Eastern culture in a foreign country..."

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