Chapter 262： Word-of-mouth box office double burst

"Mr. Anderson."

In the hotel’s cafe, Gaspar-Nou looked at Ronan and asked: "I wonder if you are still interested in the film "The Irrevocable"?"

In fact, the purpose of participating in this Cannes Film Festival is to sell the film. It was pretty good before. Monica Bellucci won a lot of reputation after "The Beautiful Legend of Sicily", this larger-scale work, According to common sense, more people should buy it.

But after the film's premiere, the situation took a turn for the worse. Not only did the Cannes Film Festival officially invite them to leave, the distributors also gradually lost interest.

Gaspar Nou wondered, isn't it just a violation scene? Need to be so sensitive?

Ronan put down the coffee in his hand, and didn't show contempt because Gaspar-No looked back to look for it. As a businessman, that was too low-level.

"US$300,000." Ronan was still quoted that day: "Embassy Pictures bought out all the North American copyrights of "Irrevocable".

Gaspar-Nau gritted his teeth and said, "A one-time payment?"

Ronan nodded: "No problem."

"Good!" Gaspar-Nou made a decision: "I hope I can complete the transaction procedures before I leave Cannes."

Ronan said: "If your time permits, I can now have someone go through the relevant procedures with you."

When Gasparo left, a staff member of the Embassy Pictures accompanied him to deal with related affairs.

There are too many films all over the world that want to squeeze into the world’s largest film market. The distribution and copyright prices of many films are unbelievable. Ronan has learned a little about it in his previous life. I even give you the copyright for free, as long as it can be in North American theaters Everything is shown.

Not only Gaspar Nou took the initiative to find Ronan, even the Stephen Zhou found Ronan before the end of the Cannes Film Festival, and sold the North American copyright of "Shaolin Football" to the embassy film for $200,000. industry.

Frankly speaking, including the cost of copying, the $200,000 may not be able to pay back by relying on theater screening alone.

As a Hollywood film producer and company owner, Ronan has a certain ability to predict this aspect. Even if "Irrevocable" is released in North America with the NC-17 rating, it is very likely that the audience will be larger than "Shaolin Football".

The cultural differences cannot be ignored.

This trip to Cannes finally didn't come home empty-handed. In other words, I bought the rights to the two films. Although the theater's revenue capacity is not strong, it can follow a long-term offline operation strategy.

Before the end of the Cannes Film Festival, Ronan and Jeff Katzenberg rushed back to Los Angeles to participate in the North American premiere of "Shrek".

At the premiere, Ronan met Steven Spielberg.

"I heard that "The Brotherhood" has been filmed?" Ronan had no regrets.

Spielberg wore disc glasses and said: "It was all done last month, and it has been transferred to post-production."

Although the two of them have opinions on each other, they are far from the point where they have to pinch each other when they meet. Spielberg added: "I have time to watch the premiere."

Ronan smiled and said, "We must go."

In recent months, the employee turnover ratio of Embassy Pictures has been within controllable range. After DreamWorks’ digging has failed to achieve its goal of establishing overseas distribution channels, it seems that it no longer has been staring at Embassy Pictures.

In fact, in any company, it is normal for ordinary employees to come and go. As long as they can stabilize the core team, there will be no problems.

Ronan had brought a team in his previous life, and he naturally understood this.

"Right." Ronan asked curiously: "When is the premiere?"

Spielberg replied: "HBO, September 9."

Ronan nodded and didn't say anything further. I don't know who set this first broadcast day. It is estimated that the ratings after the first episode may be affected.

"Brothers" is excellent and profitable, but the film is shot in a realistic style. Will the audience still be in the mood to watch such a cruel TV series?

The ratings of the premiere may not be very good.

"Brothers" will become a classic and even a benchmark in World War II film and television dramas. Ronan is sure of this, so it is quite regrettable.

I found this profitable project, but I couldn’t invest...

It can only be said that I came to Los Angeles too late, and I did not know the original author.

In Ronan's past life, "Brothers" was often drawn to compare with Eastern oracles. In fact, Hollywood produced many oracles of World War II.

Strictly speaking, "The Garrison" is also magical enough.

Quentin's "Shameless Bastard" not only exploded the top officials, but also directly turned Hitler into a hornet's nest.

What kind of grenade bombing an airplane is not the original one of Dongguo.

There is a film in France where soldiers waved unicorn arms, threw grenades into the sky, and then blew up German fighters.

In a film called "Ukrainian Partisans", the actor's drunken fist at the German soldiers after drinking alcohol made Huang Feihong willing to bow down.

There are also a variety of dramas and movies made by the largest South Korea in the universe.

As for the military discipline of American soldiers, it has been the focus of complaints around the world since World War II.

In his previous life, Ronan read the field diary of a Chinese American soldier on the Internet, telling that they even drove an armored vehicle to perform a mission and passed an Iraqi village with very narrow streets.

The soldier's car was tossing around, fearing it might bump into the Iraqi house.

Then their mad dog company commander drove directly over and knocked down the courtyard wall of the whole street.

The real reason the company commander dared to do this was that someone supported him-the founding father Franklin.

The next day, the camp accountant took a checkbook and wrote checks from house to house to lose money. The value of a wall was equivalent to a small half-year income of Iraqis.

Then, after a few days, they passed by again and found that all the courtyard walls had been repaired in their original positions, and they waited for the imperial army to pass by again and continue to touch the porcelain.

The Chinese soldier estimated that the village could continue to eat until the U.S. forces withdrew from Iraq.

Why does the US military have such a good reputation in Europe? Probably being strong is a felony, and prostitution is just detention without even the criminal record.

"Shrek" had an unanticipated explosion in North American word-of-mouth. After the premiere, Cinema Company passed on survey data to DreamWorks Animation Studios. Theater audiences scored an average of "A+" on site, predicting that the North American box office will be 250 million. Around the dollar!

After the box office in North America was released in the first week, DreamWorks Animation Studios was even more boiling, with the box office reaching 42.34 million US dollars in the first week.

This number is not high, but it has already set a box office record for the first week of an animated feature film since the establishment of DreamWorks Animation Studios. Moreover, the production cost of this film is only 60 million U.S. dollars, and because it is a non-key project, the previous DreamWorks promotion and marketing It is not too violent.

Ronan is also very happy that the long-selling animated feature film in North America is not bad at the overseas box office.

Moreover, the first overseas release market was also two weeks after the release in North America, which is what he meant, waiting for the word-of-mouth of "Shrek" and the North American box office to explode!

At that time, with the blessing of word-of-mouth and box office explosions, the overseas box office and even offline revenue of "Shrek" will definitely not be worse.

What is really surprising is the second weekend when it was released in North America. The weekend box office of "Shrek" rose instead of falling. Although it rose by less than one percentage point, the $42.5 million box office not only kept the film on the box office list. The throne of champion also pushed the North American box office past 100 million US dollars.

"Shrek" shows everyone that DreamWorks Animation Studio is entering a popular list with its overwhelming reputation and box office.

The rise of DreamWorks Animation Studios and Pixar Studios all proved that Disney’s traditional prince and princess animation model has been completely out of date, and Disney Animation Studios will soon face the situation of immutability or death.

Only Ronan knew that the key to the change of Disney Animation Studios lies in Pixar Studios.

By the third weekend in North America, which is the traditional Memorial Day, in the face of competition for the "Pearl Harbor" war movie, "Shrek" still maintained an extremely stable trend, only compared to the previous weekend. It fell 34% and retreated to second place in the box office rankings with $28.18 million.

This week's box office champion is "Pearl Harbor."

The US$55.62 million box office result seems to be quite good, but the extremely poor reputation will inevitably affect the follow-up trend.

From the media to film critics to ordinary audiences, the overwhelming negative reviews are like bombs dropped by the Japanese, almost drowning "Pearl Harbor".

If the influence of film critics on the summer blockbuster can be ignored, the negative reputation of the media and audiences will be quite terrible.

Most of the negative comments, except for Michael Bay’s continued explosion, basically focused on the three protagonists of Josh Harnett, Ben Affleck and Kate Beckinsale.

The old-fashioned dog-blood story between the three protagonists, UU reading , and the clumsy performance have been criticized from start to finish.

"The performance of the protagonists is quite poor. Ben Affleck only plays a bullish role, probably not far from his temperament; Josh Harnett is a bit like Richard Gere when he was young, quite a star But I don’t see how high acting; British actress Kate Beckinsale seems to be imitating Nicole Kidman, but there is no charm at all."

In fact, anyone with a discerning eye can see that Kate Beckinsale is a bit too imitating Nicole Kidman in this film.

"Pearl Harbor" announced the production and distribution of up to 200 million US dollars or even more costs. To recover it, Disney must find a way.

Perhaps no one thought that Michael Bay, who has always been stable in commercial films, would make so many audiences scream.

You know, Michael Bay was definitely one of the favorite directors of North American teenagers before.

Maybe Michael Bay also wants to change himself.