Chapter 342： Zombie Survival Guide

The Embassy Pictures, online distribution department, peripheral distribution department and publicity department are busy making final preparations for the release of "Resident Evil".

Ronan participated in the drafting of the publicity plan in November last year. Later, because of his busy financing and a series of Netflix work, he did not pay much attention to the publicity of "Resident Evil".

Today, Embassy Pictures is no longer a company that can only distribute niche films on a small scale. After more than two years of accumulation, it is no longer a problem to publicize and distribute films on a large scale, and it has relatively rich experience.

This is already one of the most well-functioning mid-range distribution companies in the Hollywood industry.

When formulating the propaganda plan, Ronan only offered a few suggestions and asked Embassy Pictures to contact the screenwriter department of Shahai Entertainment to jointly compile a guide for ordinary people to survive in the event of a zombie crisis in the United States.

Then, use these and viral marketing to make a fuss about zombies.

The compilation was completed as early as December, and for publicity, the name was simple and clear-"Zombie Survival Guide."

"How about the announcement?" Ronan came to the Embassy Pictures to pay special attention to the promotion and release of "Resident Evil": "Was it going well?"

David Villa, the director of the propaganda department, first said: "In general, the publicity is relatively smooth, and the viral marketing around Umbrella’s Tyrant Virus and the "Zombie Survival Guide" has achieved the expected results."

"The marketing effect is excellent." Thomas, the director of the theater's distribution department, said: "We didn't spend much effort and got 2,850 open cinemas."

Ronan nodded slightly: "Yes."

A game-adapted movie, or an R-rated movie, can be released on such a large scale, which is enough to prove the results of the distribution company's work. He asked again: "How is the preparation for the premiere?"

Thomas said: "Everything goes well."

Ronan reminded: "Pay attention to placing Netflix's advertisement on site."

"We are coordinating with Netflix." Thomas said simply: "Prepare to place Netflix's billboards where the premiere is most likely to attract media attention."

In the office of the Internet Propaganda Department of Embassy Pictures, Bernat is busy in front of his office computer. His job is to post various related news about the viral marketing of "Resident Evil" on several large forums.

After more than a month of operation, viral marketing has caused quite a stir on the Internet.

Bernat always pays attention to the dynamics of the website he is responsible for.

Of course, since the "Resident Evil" game has been released for several years, it also has a certain influence. The so-called viral marketing is not to spread false news, but to use special content to arouse the interest of as many people as possible.

Bernat quickly posted the so-called internal diary that he had prepared on the forum.

"Umbrela is conducting human experiments on T virus again!"

The article begins to describe in detail.

"Last week, Umbrella invited two paralyzed patients with a lot of money, fabricated false news, and asked them to voluntarily conduct T virus experiments..."

"At the beginning of the experiment, the effect of the T virus was amazing. The two paralyzed patients got up from the hospital bed within a few minutes, regained the ability to walk, and all their body data was restored to the healthiest state of the human body. It seems that last month After the accident happened in the experiment, the newly improved T virus really worked."

"But only five minutes later, the accident happened again. It was exactly the same as last month. The two experimenters went mad and attacked the experimenters frantically. One of the assistant experimenters was bitten off by a piece of meat from his forearm and went crazy. The experimenters swallowed flesh and blood... They, they became bloodthirsty monsters again!"

"The bitten assistant experimenter turned into a bloodthirsty monster after ten minutes..."

"I am an ordinary Umbrella staff member, and I am extremely disturbed after learning these news. Once the T virus leaks, it will cause a huge biochemical crisis. I am planning to join an environmental protection organization to steal a copy of the virus. And then report the situation to the government."

"Umbrella is very strong, but I believe they can't cover the sky with one hand."

"I am Lisa Addison. If I have an accident, I hope someone can see the diary and make it public! Expose Umbrella's illegal experiment!"

This so-called diary was uploaded smoothly, but in just half an hour, there were hundreds of replies.

"Do I want to call the police!"

"Zombies are about to explode all over the world, I suggest you all go to the "Zombie Survival Guide."

""Zombie Survival Guide"? What is that?"

"Teach you how to survive the zombie apocalypse."

Bernat scanned the replies quickly, ready to release new information.

He is already very familiar with the use of the Internet to make all kinds of true and false news propaganda films.

Probably because the business has been working for too long, Bernat always felt that the company's publicity was a little conservative, and it should be a large-scale publicity that the zombie virus is about to break out. The end of the world is coming soon, so as to create panic as much as possible and attract the attention of the whole society...

For example, it can be said that the "Zombie Survival Guide" was issued by the US Centers for Disease Control and Prevention.

A terrifying virus that turns people into living corpses.

Sometimes thinking about it makes people shudder.

Zombies have nothing to do with voodoo and the like, but humans invented things to destroy the human world.

Just as the Washington authorities are full of pigs, this is a theme that the general public likes very much.

He has read the script of this "Resident Evil" movie. Compared with the zombie movies in the past, it describes the source of zombies from a scientific perspective. Although the word zombies is never mentioned in the script, as long as you read the description, you know that It must be a zombie!

Nowadays, the term "zombie" only exists in fantasy and horror works, and there are few sci-fi works related to the real world.

Not everyone is interested in zombies, but the zombie culture has been popular for many years, and there are also a considerable number of fans.

There are even dedicated zombie forums and chat rooms on the North American Internet.

"Zombie Survival Guide" has attracted extremely close attention from these groups.

In a chat room, many people are discussing enthusiastically.

Ivy: Have you heard of the book "Zombie Survival Guide"?

ABC: I've seen it several times. It feels very practical. If the zombie crisis really breaks out, follow the instructions in the book and it seems that you can survive.

A special fan suddenly interjected: After the zombie broke out, you can find a young zombie sister to play an intimate game! Do you think you will be infected after having **** with Miss Zombie?

The chat room was silent for a moment.

After a while, someone said: How many tastes do you have before you do that with female zombies!

The chat room discussed for a while whether **** with zombies will become zombies, and the issue of giving birth to small zombies, a person named Killer Bill said: Don’t you know? These are all hype! Film companies use the Internet to hype!

Ivey: Yes, this is the promotion of the "Resident Evil" movie.

From "Blair the Witch" to the present, the general public has long been familiar with viral marketing.

ABC: I have been looking forward to it for a long time, and finally a zombie movie has been produced!

The chat room turned to discuss "Resident Evil" games and movies, and some people even uploaded the latest movie posters, in which the zombies looked quite interesting.

Since "Resident Evil" was promoted in addition to the game adaptation of the movie, it also featured the zombie card, and many people classified it as a zombie movie.

In the past, most of the zombie movies were B-level movies with limited investment.

In contrast, "Resident Evil" is definitely a big production in the zombie genre!

After Valentine’s Day, the President’s Day holiday is approaching. Davis plans to use the weekend and President’s Day holiday to have fun with his friends. Going to see a movie is also part of the plan.

Staying in the apartment dormitory room, sitting in front of the computer, Davis flipped through news about recent movies and suddenly found something interesting.

"Zombie Survival Manual?"

Davis was a little baffled, so he simply searched for the name on Google, and a lot of relevant information came out, as well as reader reviews about the book.

"After reading this book, I think the human world is terrible! Will anyone in those large pharmaceutical or biological companies study similar viruses? What if it leaks? I see everyone is worried now, afraid that they will suddenly Turn into a zombie and bite me..."

Soon, Davis found the content of this book on the Internet. The book elaborated on zombies and a virus called tyrant at the beginning.

"What are zombies? How are they born? What are their strengths and weaknesses? What do they crave? Why are they enemies of humans? Before discussing any survival technology, you must first learn what threatens your survival~www.novelhall.com ~We must first separate facts from fantasy. Those walking corpses are not the result of dark magic or other supernatural powers. Maybe you have seen some movies about zombies, but those directors classify zombies as unexplainable miracles. But in reality, everything stems from reality, and threats are all around us. This threat is most likely to come from a virus. We will temporarily name this virus a tyrant..."

"The rampant tyrant virus will destroy entire cities and entire countries. At that time, humans with vaccines will become the only humans in the world. And they will become the masters of the world..."

These things may seem a bit scary, but this is the information age, and Davis just treats them as good-looking settings and concepts.

Later, a story is used to describe the horrific situation after the virus outbreak: the virus spreads through the air, causing humans and animals to mutate or die, and even plants are gradually withering, global desertification, and survivors can only move to avoid zombies. and many more.

Davis became more interested as he watched, and soon discovered the "Resident Evil" linked to it, and he planned to call his friends to watch this film during the President's Day holiday.