Chapter 432： Spread the gospel

Located in the south of the San Francisco Bay Area, Silicon Valley has gradually become the pioneer and center of world high-tech innovation and development in the past two years. Its area includes a 25-mile valley from Palo Alto to San Jose.

In 2003, a company called Netflix in San Jose had just completed its relocation. It moved out of the office area of ​​an old bank branch that was becoming more and more narrow, and leased an entire small office building nearby as its new office and storage area.

At the same time as the relocation, all aspects of the company's work did not fall. Joel Meyer's market research department was scattered across the United States to meet Netflix users directly and collect their opinions and usage of the website.

As the director of the market research department, Joel Meyer is more in San Jose to coordinate the overall situation, but he also took the time to personally go down to the front line to visit new customers near the Bay Area.

This day, I visited a client in San Jose. Joel Meyer took advantage of some time at noon to enter a famous cafe near Silicon Valley and prepare to take a break.

"Hello, Mr. Meyer."

He is a frequent visitor here, and the waiter hurried over to say hello: "What do I need?"

Joel Meyer said, "Latte, the same as before."

The waiter smiled and said, "Okay, wait a minute."

Joel Meyer walked towards the deck where he usually sits, and after a few steps out, he suddenly saw a familiar face. Reed Hastings was drinking coffee and reading the newspaper, seeming very leisurely.

Although the company was founded by Mark Randolph, Reed Hastings, as the sole angel investor of Netflix, can also be said to be one of the founders of Netflix.

And he also entered the company when Reed Hastings was in charge of Netflix.

Now that I met, I have to go over and say hello.

Joel Meyer saw Reed Hastings, and Reed Hastings saw him.

Seeing Reed Hastings' eyes fall on him, Joel Meyer hurriedly walked over and said, "Hello, Mr. Hastings."

Reed Hastings smiled and said, "Hello, Joel. Don't be so dismissive, call me Reid."

Joel Meyer thought that his boss had become Ronan Anderson, so he followed Reed Hastings' words and said: "I didn't expect to meet you here, Reed."

"Recently busy?" Reed Hastings glanced at Joel Meyer without a trace, and pointed to the other person: "If you don't mind, sit down and talk."

The other party invited them, and Joel Meyer did not refuse. Raqqa sat in the chair opposite Reed Hastings and said, "Thank you."

Reed Hastings put away the newspaper in his hand and asked, "Are you still at Netflix?"

"Yes." Joel Meyer said simply: "I am now the director of the market research consulting department."

Reed Hastings curiously asked: "This is a newly formed department, right?"

Joel Meyer smiled and said: "It was just established at the beginning of this year, mainly dealing with users."

The other party is no longer a member of the company, so he still pays much attention to certain things and will not say anything deep.

Reed Hastings whispered in his heart: I didn't expect Netflix to stick to it!

"I have time to go back and see." Reed Hastings thinks he still has feelings for Netflix: "After all, this is the child I raised."

Joel Meyer was still on his face, and couldn't help but complain: You sold your baby to Ronan Anderson!

Although the time spent under Reed Hastings far exceeds that of the new boss Ronan Anderson, Joel Meyer has already been on the side of the new boss.

The new boss is his boss.

More critically, Netflix, the child who lives in the hands of Reed Hastings, is transferred to Ronan Anderson but thrives.

Joel Meyer still maintains a polite smile on his face: "Reid, the company has changed location and it is no longer in the original industrial park."

Reed Hastings asked, "Where did you change to?"

Calculated based on the situation when Netflix was sold, Netflix's operations will become more and more difficult. Is it so difficult that Netflix can't even stay in office areas with such cheap rent?

Joel Meyer said: "Not far from the industrial park, the original office building of Coleman Semiconductor."

Reed Hastings then asked: "That five-story office building?"

"That's it." Joel Meyer said simply: "This building is not too big. The company rents it all."

Reed Hastings frowned slightly, not believing Joel Mayer, how could this be possible?

The five-story office building is indeed not too big, but the overall area is ten times the size of Netflix's original office area and storage area.

From the point of meeting, Reed Hastings immediately understood one thing: Netflix has performed well this year?

Although this idea was in his head, Reed Hastings still couldn't believe it. It was only a year before he sold Netflix.

You know, a year ago, he was worried about how he could sell Netflix!

It took so long to find Ronan Anderson, who was taken aback...

Reed Hastings tentatively asked: "The company is developing well."

"Very good." Joel Meyer said appropriately: "Not only did we move to a new office, we also got a $40 million loan from Bank of America..."

Reed Hastings suspected he had heard it wrong: "A $40 million loan? How is this possible?"

If he could get a $40 million loan from the bank, why would he sell Netflix in the first place?

Joel Meyer said, "How can it be impossible? Ronan Anderson has been working with Bank of America for a long time, and Netflix's performance last year turned a profit, even if the moving and payment to the Embassy Pictures arrears are removed, Na Fei still has an annual profit of 4.5 million US dollars! The company has unlimited prospects and is developing rapidly. How can the bank not borrow?"

These words surprised Reed Hastings more than before.

Netflix turned a profit?

How did it turn losses into profits?

Last year was a mess, the capital chain would break even in minutes, and it only took a year to turn losses into profits?

Ronan Anderson and his Relativity Entertainment Group are so powerful?

Reed Hastings looked at Joel Meyer scrutinizingly. Although he didn't want to believe this, he was rationally told that Joel Meyer didn't need to lie about this kind of thing.

The waiter brought coffee at this time. Joel Meyer came to rest and study the customers who visited in the afternoon. Since he has greeted Reed Hastings politely, there is no need to stay here. He said goodbye and took his coffee to the deck in the corner.

Reed Hastings was in a mixed mood. Since selling Netflix, he has not deliberately paid attention to it. Unexpectedly, Netflix has undergone upheaval changes.

But he has no regrets. As a business elite, he will not be annoyed by such things. After all, things like the company's change of owners and rejuvenation are not very rare in business circles.

In fact, as one of the founders, he also hopes that Netflix can continue to survive instead of shutting down.

Reed Hastings just wondered, why did Netflix get out of trouble so quickly?

Did Ronan Anderson show the way for Netflix? More suitable to be the boss of Netflix than yourself?

Could the Hollywood platform be a huge boost to Netflix?

This is unknown, but Netflix, the child born from him, may be able to reach the originally planned destination, or it may really subvert Blockbuster.

Reed Hastings sighed. He didn't do it. Who can say Ronan Anderson can't do it?

After drinking a cup of coffee and ordering some simple meals, Joel Meyer studied user data while eating, stayed in the coffee shop for an hour, and started work in the afternoon.

For the Netflix website, what Joel Meyer likes most is that it provides data every day, telling him who are his customers, where they live, how many times and how long they shop and rent on the Netflix website, and the videos they choose. And what is the film and television drama.

Any user who has consumed on Netflix's website is extremely valuable. To develop them into long-term users of Netflix, the market research department must get to the point and put an end to these people's habit of renting movies on Blockbuster.

Since the beginning of last year, Joel-Meyer and his staff have often called new users of the site, asking them about their use of the site, why they clicked on an objectwhy did they do it on a certain day? Not other time registration and so on.

If the time is right, we will take the opportunity to make a request for a visit.

Joel Meyer firmly believes that no matter how smooth the communication on the phone is, it can't compare to face-to-face communication.

Fortunately, as long as the telephone communication is smooth, many customers will agree to visit.

Then, Joel Meyer and his staff will bring small gifts and coffee specially bought from Starbucks to the customer's home to observe how users search for movies on the Netflix website, how to choose their favorite DVDs and so on.

These first-hand information have become extremely important reference data for Netflix.

Looking at the terrible service of Blockbuster, Joel Nair feels that their work and the Netflix website are both spreading the gospel for the vast number of DVD users.

Although the dominance of Blockbuster family will not change immediately, Netflix is ​​undoubtedly on the right path.

Joel Meyer is enthusiastic about visiting users. He has been developing rapidly in the past few months. He has many ideas about how Netflix should improve his website. Those male users with good education and good background have many ideas, some of which are quite good. .

Through the visit, it was found that movie fans were more and more satisfied with the services provided by Netflix.

However, Joel Meyer knows very well that Netflix still has a long way to go.

Most of Netflix's users are still renting films in chain stores such as Blockbuster, Hollywood Video, and Film Library, and their consumption habits for many years cannot be completely changed in a short time.

But the future belongs to Netflix!

Joel Meyer thought of what the new boss Ronan Anderson said at the company's New Year meeting-the big Mac of the past is not as smart and flexible as the rising star!

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