Chapter 473： The most complicated superhero

Three days later, Ronan received a call from Robert Lee in Los Angeles. Lauren Weisberg had agreed to cooperate with Relativity Entertainment, and the two sides officially began cooperation negotiations.

As long as the contract is signed, "The Devil Wearing Prada" will begin preliminary planning.

The heroine must still be Anne Hathaway.

No matter what, Ronan is very satisfied with Anne Hathaway.

Young and beautiful, elegant temperament, **** figure, dedicated service, and no messy troubles.

Although a little princess is sick, there can be no higher demands.

After all, this is not looking for a girlfriend, and it is impossible for him to have too high demands on a temporary partner.

For a supporting actress, the former actor candidate was Meryl Streep.

This actress was considered by many to be a model star at the time, with impeccable acting skills, character and moral qualities.

After the Harvey Weinstein incident is exposed, anyone who knows Hollywood a little bit can easily guess that the relationship between Meryl Streep and Harvey Weinstein will not be as simple as it seems.

Moreover, things like Meryl Streep's derailment and car shaking are not uncommon.

But in Hollywood, character and moral quality have nothing to do with acting and commercial value, and these will not bring trouble to Ronan in inviting Meryl Streep.

As a qualified film investor, when choosing directors and actors, the first consideration is never related to moral quality.

Besides, Ronan doesn’t have this kind of psychological cleanliness. Strictly speaking, he and Harvey Weinstein can be regarded as the same people, but he is better than Harvey Weinstein because he is very particular about producer and investment. Human professionalism.

The biggest trouble with this film is probably Anna Wintour.

I vaguely remember that when the filming of "The Devil Wearing Prada" was prepared, because Anna Wintour got in the way of it, luxury brands refused to cooperate with the crew.

But when the film premiered, Anna Wintour not only appeared in the premiere, but also had various movie enthusiasm.

Considering this aspect, Ronan felt that he could communicate with Anna Wintour in advance, and perhaps the two sides could reach an agreement.

In addition to workaholics and strict requirements, there is not much black Anna Wintour in the movie.

These two points are not a big deal for career-oriented women.

Unlike other movies, "The Devil Wears Prada" can completely become a collection of luxury, fashion and cutting-edge products. If it works well, it is not impossible to attract many big-name sponsors.

Not to mention, the crew can save a lot of production budget if someone can provide sponsorship for clothing, handbags, cosmetics and mobile watches.

And like this comedy about fashion and the workplace, there is no shortage of audiences.

It is no exaggeration to say that "The Devil Wearing Prada" can be turned into a movie suitable for professionals.

Among them, it can reflect the topics that the white-collar class is concerned about, such as: choosing a job for the first time, struggling in the workplace, career and family, personal image enhancement, and even weight loss can be found in the film.

Every young person and every female audience member will be able to find their own shadow in the film and the shadow of their own boss. Maybe it can resonate strongly between fashion circles and young female white-collar workers.

In this way, the script has to work hard in the layout, these elements are integrated into the same movie, it may become chaotic and lengthy.

Ronan is not good at women's subjects, and he doesn't know much about the fashion circle. The screenwriter must find someone else.

For some reason, he thought of Lindsay Bill's name for the first time.

"Summer in Jeans" proves that Lindsay Bill has done quite well in adapting female themes and is also good at female themes.

However, Lindsay Bill is working hard to write a script about senior compensated dating, and even the first draft has not been completed.

Ronan is not in a hurry, as long as he holds the copyright in his hand, he can operate patiently.

The publicity of "Summer of Jeans" continues after the release. The influence and profitability of this film is far worse than that of "The Bournemouth 2" last month.

Embassy Pictures made a certain internal estimate based on the data provided by various sources. The North American box office of "Jeans Summer" is around 45 million U.S. dollars, and the global box office is unlikely to exceed 80 million U.S. dollars.

For a movie with a total investment of 20 million US dollars, this is still a very good box office result.

Who can't expect every relatively low-investment movie to hit the box office like "Blair the Witch".

At the same time, the focus of Embassy Pictures’ publicity has shifted to "Pirates of the Caribbean: The Curse of the Black Pearl".

This film is the most invested film in the history of Relativity Entertainment. The final production cost of 140 million US dollars is enough to make it one of the top Hollywood productions.

In addition, Embassy Entertainment put out 100 million US dollars for the announcement of "Pirates of the Caribbean". Starting from the patch advertisement of "The Bournemouth 2" in May, the final pre-screening propaganda battle of "Pirates of the Caribbean" has actually begun.

Hard broadcasting, soft announcements, TV previews, Internet hype... With the support of the Embassy Pictures’ abundant funds, the production crew’s publicity and promotion have almost reached the extreme.

Starting from the end of May, the film crew not only flew around to catch announcements in major cities in North America, but also visited several major overseas markets.

Even at Ronan's request, Johnny Depp and Christian Bale made a special trip to the other side of the Pacific Ocean.

The other side of the Pacific Ocean has decided to introduce "Pirates of the Caribbean", but unfortunately the film market there has not yet exploded, and the crews that can do activities are very limited.

The premiere time there is also in July, and there is no such thing as a domestic protection month in this era.

In fact, officials have never admitted or even mentioned the domestically produced protection month in the film market, but everyone knows that this unclear protection measure really exists.

The focus of promotion is North America. Newspapers, magazines, radio stations, TV stations, cinemas, train stations, and even street shopping malls. In places where people are crowded, you can see various materials related to "Pirates of the Caribbean" promotion.

Before the arrival of late June, Embassy Pictures had already spent nearly $70 million in the global promotion of Pirates of the Caribbean.

This is an age when commercial films require crazy investment, and only money can be paid to promote films to generate returns.

No announcements, no movies.

Movie announcements are no different from daily product promotion, and the money is spread on the channels.

General publicity drafts, film critic features, stills, pilot posters, ultimate posters, pilot trailers, ultimate trailers, production specials, viral videos, etc., there is no stopping the promotional materials about "Pirates of the Caribbean".

"Pirates of the Caribbean" has entered the most intensive promotion period.

Four to five press releases are published on first-line newspapers and websites every day; interviews with key figures will be conducted through fashion magazines and professional journals; if these manuscripts are to be seen by the public, it depends on the cost of the headline or the focus picture. How much.

Although television continues to decline, many popular programs have locked in a loyal audience, and "Pirates of the Caribbean" advertisements will also be attached to such high-view programs for promotion.

Then there is the network navy. The Internet Propaganda Department of Embassy Pictures has almost intensively bombed major movie forums and other high-traffic websites, and has continued to build momentum on professional movie websites such as IMDB to increase the popularity of movies.

In short, wherever there is traffic and where there is a denser flow of people, you can see the promotion of "Pirates of the Caribbean".

The announcement of the movie is not much different from the promotion of the product, and the purpose is the same: how to let more people know.

Marketing is more of a means to help a good product reach more target audiences, and even by influencing the target audience, so as to arouse public interest.

In the current situation where the hot-scheduled films in the movie market are crowded together and the theaters have a generally short screening period, the importance of film announcements has become more and more obvious.

The publicity work can not only influence the size of the first audience and the box office of the first weekend, but also indirectly determine how long the film can stay on the screen, and even affect the success or failure of the film to some extent.

When Ronan checked relevant news on the Internet, he found an article called "The Unreliable Pirate Survival Guide" on the blog of a certain Hollywood superstar. He specifically called people from the Embassy Pictures and asked them to follow The superstar got the copyright in his hand and adapted the "Unreliable Pirate Survival Guide" as a promotional article for "Pirates of the Caribbean."

The promotion of "Pirates of the Caribbean" is in full swing, and Embassy Pictures has prepared a total of 5,500 film copies in accordance with Ronan's request.

Although many people have considerable doubts about the success of the film, Ronan has no doubt about the success of the film after seeing the final editing copyright completed by Jessica Felton himself.

However, in late June the most hyped movie was not "Pirates of the Caribbean", but the Marvel superhero supermajor "Hulk" produced and distributed by Universal Pictures and directed by Ang Lee.

The Hulk’s popular comics, in various data surveys, so many Marvel superheroes are second only to Spider-Man.

In the words of Marvel Comics, the Hulk is a superhero, but it is also a monster and the most complicated superhero.

Undoubtedly, Ang Lee is extremely good at shooting complex movies, even simple subjects can be quite complex.

In the promotion of Universal Pictures, Ang Lee created a unique and unpredictable protagonist who needs to find himself.

In some ways, this is similar to Christopher Nolan's Batman.

But Christopher Nolan has positioned himself as a commercial director from the very beginning, and has also actively absorbed the positive elements of his idol, the famous Michael Bay, in his movies.

Ang Lee's commercial attributes are not strong.