Chapter 481： Double explosion around the box office

On Friday, people from the prosperous area came and went in a hurry. It seemed that they had gone through the renovation of the Independence Day holiday, and the pace of life and work in the United States has picked up again.

But there is never a shortage of audiences in summer theaters.

As night fell, a chain of theaters in Queens District, Long Island, New York, gradually crowded with people.

In the theater office, manager Max looked at the opposing director of operations Farrell and asked: "The two newly opened films are almost one day off. What is the attendance rate?"

Farrell said directly: "Across from the sky, there are only five spectators per game, and the average attendance of "Pirates of the Caribbean" is about 50%... Well, the latest night scene, "Alone from the sky" does not It has changed significantly, and the attendance rate of "Pirates of the Caribbean" has risen to 65 percent."

Max quickly made a decision: "Tomorrow, we will cut the schedule of "Attack from Heaven" and change it to a single theater. The vacant theater will be handed over to "Pirates of the Caribbean." I remember Embassy Pictures prepared us a spare copy?"

"Yes." Farrell replied.

Speaking of it now, I find that Embassy Pictures is really far-sighted and confident in its own films, regardless of the situation of past pirate films, and regardless of the actual film arrangement, in every multi-room chain theater that screens "Pirates of the Caribbean", A spare copy is dedicated.

Movie theaters seek to maximize profits. The attendance rate of "Arabic Falling From Heaven" is not good, so adjustments must be made. Under normal circumstances, it will take at least four or five days for the film to increase the filming rate before the copy can be delivered.

Embassy Pictures has prepared the work ahead of time.

Max also said: "The "Charlie Girl 2" released last weekend has also reduced the film arrangement. Like "Ark of the Fallen", the agreed minimum film arrangement rate is maintained, so that the two films can be shared in the same theater, and all the saved projection space is used. Come show "Pirates of the Caribbean."

Farrell quickly said: "Okay, I'm going to prepare now."

No need to ask more, he knew that Max dared to do this, he must have been notified by his superiors. "Pirates of the Caribbean" has already undergone the premiere, early stage and Friday daytime screenings. It can basically determine its market value. The company is obviously very optimistic. This pirate movie.

Times have really changed, even pirate movies can turn around...

Farrell shook his head and walked out of the office. He just entered the lobby and found that a show of "Pirates of the Caribbean" had just ended, and dozens of customers had circled back into the lobby from the exit passage.

The chain theater is specially designed. The exit channel does not leave the theater directly, but returns to the lobby, facing the sales department around the theater.

More than a dozen customers walked directly into the sales department.

"Dad, I want this hat!"

A teenage boy took a fancy to Jack Sparrow’s pirate hat, grabbed his father's arm, and begged, "Can you buy it for me!"

This hat is as worn as the one in the movie, but it is very well made. The father glanced at the label, and it was priced at $39.

So expensive!

Then the boy saw the captain's compass again, reached out and touched it, and looked at his father eagerly.

The sharp-eyed sales lady immediately noticed this situation and walked over quickly.

"Do you need my help?" she asked.

The father pointed to the hat and the compass, and asked, "Can these be discounted?"

Of course, the sales lady would not say that the discount is possible, but there is no such thing as a discount. Instead, she stepped aside, revealing a series of products behind, and said to two customers: “Here is a full set of pirate captain’s equipment, from hats to boots to Scimitars, nine in total, for only $199, you can realize your dream of a pirate captain!"

The boy was obviously moved, thinking of the charming Captain Jack Sparrow, he almost watched the equipment flow out.

"You can buy nine pieces for $199, a nine-piece set!" The sales lady said again: "Opportunities are rare. We have limited stocks. If you miss it, you won't have it!"

As if to confirm her words, a customer bought a full set of Jack Sparrow equipment and dressed himself as a pirate captain in the temporary dressing room nearby.

Seeing a living Captain Jack Sparrow come out, the envy in the boy's eyes can be seen by anyone.

The sales lady offered her assassin: "If you add another 100 dollars, we will give you a full set of Will Turner equipment."

The boy grabbed his father's arm and shook it vigorously: "Dad!"

"US$299, two sets!" The father finally made up his mind: "I want Will Turner!"

After paying $299, it didn't take long before a boy dressed as Captain Jack Sparrow and a man carrying Will Turner's full preparations left the theater together.

None of the twenty-odd customers who entered the sales area came out empty-handed. Even the most stingy movie fans bought Jack Sparrow or Will Turner's figures.

This kind of time when I have just watched a movie and I am feeling excited, it is also the time period when I have the strongest desire to buy peripheral products.

Cinemas in North America have already sold more products than the box office and become the true backbone.

Especially the peripheral products of some popular movies, their sales can often exceed the box office.

The classic in this respect is undoubtedly the "Star Wars" series, whose peripheral sales have already exceeded 20 billion US dollars.

Embassy Pictures’ previous super hot film "The Bourne Shadows", apart from the film and television copyright, it is difficult to make a fuss about the surroundings, but "Pirates of the Caribbean" is different, this is a children-oriented commercial film that can produce a large number of peripheral products .

In just one day, this chain theater alone sold hundreds of sets of peripheral equipment of Jack Sparrow and Will Turner, and the stocks prepared in advance were insufficient.

"Jack Sparrow is so popular."

In the theater's office, the supervisor on duty reported to Max: "There are some Will Turner products, but they can support up to two days, and Jack Sparrow's equipment will last until tomorrow night at most."

He glanced at the statistics in his hand: "Jack Sparrow and Will Turner have basically sold out their inventory, and we must replenish them as soon as possible."

Max said: "I will contact the head office for replenishment."

He picked up the phone, dialed a number, said nothing, and unconsciously raised his tone: "What? There is no stock at the head office? Did you not stock up in advance? If there is, why is it out of stock? Some theaters need to stock up? Are they all sent out?"

Upon hearing these words, the head of the sales department knew that the situation was not good and the head office could not provide support.

Why not stock up more? He just thought of this and shook his head. How many people could think that the movie "Pirates of the Caribbean" was so hot? And drive all peripheral products to sell hot!

Max put down the phone at this time, his stern expression relaxed, and said: "The head office will contact the Embassy Pictures immediately. You can draw up a stocking list based on today's sales and pass it to the head office. Tomorrow noon, the Embassy Pictures will ask the freight company to deliver it."

The sales supervisor couldn't believe it: "So fast?"

Max nodded slightly and said, "The people at the head office said that Embassy Pictures has prepared a part of the stock of related peripheral products in many large cities to prepare for market demand after the release."

"They are so confident?" The sales director scratched his head for a while: "I believe "Pirates of the Caribbean" will succeed?"

Max said: "Facts have proved that Embassy Pictures is doing extremely right."

The sales director has nothing to say, and Embassy Pictures wants to make money on Pirates of the Caribbean.

He can also guess the embassy of Embassy Pictures to do so. On the one hand, it must be confident enough in the film, on the other hand, the cost of peripheral products is not too high.

After discussing the surrounding stocks, the sales supervisor left the office and met the supervisor of the operation department, and saw a piece of data from him.

Today on this day, "Pirates of the Caribbean" got a box office of $7,680 in theaters.

The sales of various products in the sales department exceeded $20,000!

Among them, the sales around "Pirates of the Caribbean" is 5230 US dollars.

The sales director knows very well that this is far inferior to last year's "Attack of the Clones", but it can also be among the top-selling peripheral movies.

According to the usual calculations of films of this grade, when "Pirates of the Caribbean" is released in North America, the profits of the surrounding areas may be far above the box office profits!

Although it has only been released for one day, statistics on all aspects are not known, but from the point of view, the sales director judged based on years of experience in the industry, "Pirates of the Caribbean" is very likely to become a new gold mining movie!

The relevant data was quickly passed to Ronan, and the various preparations made in advance were enough to ensure that the film can maximize profits at the fastest speed.

As Friday passes, various statistics have been released one after another, the most important of which is undoubtedly the box office statistics.

On the first day of its release, "Pirates of the Caribbean" scored $24.8 million in 3380 theaters in North America and successfully sat on the top of the single-day box office chart.

Due to the explosion of this film, it attracted an overwhelming majority of viewers, which caused a serious impact on other films released at the same time. Among them, the one that was most affected was "Avenging Soldiers from the Sky", which opened the same weekend. .

This Sean Connery's retirement work, from the audience's word of mouth to the media's word of mouth to the complete market response, under the negative influence of the sky of bad reviews, only got 4.62 million US dollars on the first day of the painting, which only ranked at the box office. The fourth place on the list.

The two films opened during the Independence Day date occupy the second and third places.

The single-day runner-up belongs to "Terminator 3" starring Arnold Schwarzenegger, but the box office was only $5.95 million.

Ranked third is the super dance hit "Charlie Girl 2".

Perhaps it is the popularity of the Bourne Vendor series that has led to the popularity of realistic action styles, while Kung Fu action movies have rapidly declined after a brief period of glory.

The box office of "Charlie Girl 2" was only $4.72 million on the first day of the following weekend.

These first-line films of the same period cannot pose any threat to "Pirates of the Caribbean".