Chapter 493： Unbearable

Just after going to work in the morning, Ronan took the Rolls Royce Phantom to Glendale, passed through the high arches, and entered the DreamWorks Industrial Park.

From the outside, DreamWorks is still very prosperous. Many businesses from live-action movies to animation production to pop music go hand in hand, firmly occupying the leading position of Hollywood second-tier companies.

DreamWorks Animation Studio occupies a separate building, and Ronan meets Jeff Katzenberg in a huge luxurious office.

The face of this dream factory boss seemed to be full of exhaustion.

"It's been too busy these days." Jeff Katzenberg personally gave Ronan a cup of coffee: "The three animated feature films have entered the actual production stage. There are too many tasks for me to deal with. Recently I live in It's in the office."

Ronan smiled and said, "Now is a critical period for DreamWorks Animation Studio."

Jeff Kasenberg said: "The three films "Shrek 2," "Shark Story" and "Madagascar" have invested hugely. Success, DreamWorks Animation Studios can truly transform; failure..."

He sighed: "I can't imagine the consequences."

People outside don’t know much about it, but as one of the Big Three in DreamWorks, Jeff Katzenberg is very clear about the entire DreamWorks situation.

DreamWorks looks like a big business, bright and beautiful, but it is not too far away from the empty shelf. Several loans and financing will expire in the next two or three years, and new funds are not in place, but they can still be supported. As long as the investment movie does not fail too much, it can continue to be supported.

Once an accident occurs in a high-input business, the consequences will be very serious.

Among the entire DreamWorks Group, the most outstanding performance is the DreamWorks Animation Studio. Although the three businesses of animation, music and live-action movies are separated to a certain extent, they belong to the same group company after all. If there are problems in some businesses, it will inevitably be a situation where everything will be lost.

Ronan’s persuasion back then gave Jeff Katzenberg an idea. When DreamWorks Animation Studio achieved greater success, he took the opportunity to break away from the entire DreamWorks system and become a truly independent company. And it can also raise funds by going public and financing.

It is not easy to achieve this goal. At least two of these three animated feature films must be successful.

Jeff Katzenberg has devoted unprecedented energy to three animated feature films.

Although Jeffrey Katzenberg would not say it, Ronan combined with some of the DreamWorks situation he had learned about, plus the fairly close contacts with Jeff Katzenberg over the past few years. Can guess what the head of DreamWorks Animation Studio thinks.

Ronan took a sip of coffee and said, "Jerifer, you are under a lot of pressure, do you want me to help?"

Jeff Katzenberg smiled and said: "It can help DreamWorks successfully release "Shrek 2" and "Madagascar" overseas. This is the biggest help."

Ronan needs to release DreamWorks animation feature films to allow Embassy Pictures to accumulate more experience in animation distribution. Knowing that these three films are of great value, he strives to say: "We are old friends, and some words are unnecessary. Going in circles, it is better to hand over the North American and overseas distribution of these three animated feature films to Embassy Pictures."

The success of these three films is also the information, which can prove to the inside and outside the circle the ability of the Embassy Pictures to issue animated feature films to facilitate future plans.

Jeff Katzenberg's heart was moved, but thinking about the intricacies inside DreamWorks now, he endured it and said, "Ronan, we are old friends. If I have anything, I will just say it. Now you are the theory of relativity. The films produced within the entertainment industry have already taken up most of the annual distribution resources of Embassy Pictures. It is a bit reluctant for Embassy Pictures to promote and distribute three animated feature films within one year."

Ronan knew that it was very difficult to get North American distribution rights, so he simply took a step back: "The overseas distribution rights of the three films, and the overseas box office and peripheral distribution of "Shrek" have proved that Embassy Pictures has a strong overseas distribution animation director. The ability to film."

Although the two are friends, most of the time when it comes to such a huge business and the future development of the two companies, they can only do business.

Needless to say, DreamWorks Animation Studios and Relativity Entertainment now have hundreds of employees, and at least they have to explain their work.

Jeff Katzenberg expressed his true doubts: "Ronan, Shahai Entertainment has established an animation studio, right? If my message is correct, your first animated feature film has already been prepared. At that time, the schedule may coincide with these three DreamWorks movies in the same year."

Ronan couldn't deny it and said, "Yes, Shahai Entertainment Animation Studio is already preparing the first animated feature film."

"From a personal point of view, Ronan, I really like to work with Relativity Entertainment." Jeff Kasenberg added: "We are friends, and the release conditions you give are the best."

He spread out his hands, feeling a little helpless: "But the current situation of DreamWorks Animation Studio cannot take risks. We cannot bear the consequences of failure."

After all, Jeff Kasenberg has big doubts about the number of animated feature films released by Embassy Pictures in a short period of time.

Ronan couldn't force Jeff Katzenberg, and he couldn't say more. After all, the personal relationship between the two has always been good.

Jeff Katzenberg told the truth: "I plan to release "Shrek 2" and "Madagascar" in July 2004 and May 2005 respectively. The overseas distribution of these two films will still be released by Embassy Pictures. Let’s do it. We are already talking with Universal Pictures about overseas release of "Shark Story", which will be released in the same summer as "Shrek 2" next year."

"Yes." Ronan said to Jeff Katzenberg: "Embassy Pictures will not let you down."

After chatting for a while, Ronan followed him to visit the project team of "Shrek 2" produced by the DreamWorks Animation Studio at the suggestion of Jeff Katzenberg.

This animated feature film has entered the post-rendering stage. According to the introduction of Jeff Katzenberg, all production can be completed by the end of this year at the latest.

Although I don't remember the specific data of "Shrek 2", Ronan vaguely had the impression that this animated feature film has achieved great commercial success.

It seems to have broken many box office records for animated movies.

Ronan watched a small number of completed clips. Like most sequel movies, "Shrek 2" continued the first successful model, still reversing and spoofing those fairy tale classics.

If the spoof of the first part is not without what Jeff Katzenberg meant for the classic animations of his old club Disney who once swept him out, then the spoof of the second part has expanded to the entire Hollywood.

This week, Embassy Pictures and DreamWorks Animation Studios formally signed an overseas distribution agreement for Madagascar.

At the same time, after more than three months of screening, "The Bournemouth 2", which was released in early May, was officially released from North American theaters. The North American box office totaled US$285.2 million.

This also makes "The Bournemouth 2" second only to "Finding Nemo" and temporarily ranked second in the 2003 North American box office rankings.

Of course, this position will not last long. The North American box office of "Pirates of the Caribbean" has exceeded 280 million U.S. dollars, and it has always maintained an extremely stable trend. It is expected that the North American box office will not fall below 350 million. Dollar.

There are also top big productions such as "The Matrix 3: Matrix Revolution" and "The Lord of the Rings 3: Return of the King" in the holiday archives.

However, this box office performance is enough to make "Bourne Shadow 2" ranked in the top ten and even the top five in this year's North American box office annual list.

In addition, the global box office of "Bourage 2" also reached 535.04 million U.S. dollars. Since overseas screenings have not yet ended, the global box office is extremely promising to exceed 550 million U.S. dollars.

As soon as "The Bourne Shadow 2" was released, Embassy Pictures held the first round of television broadcast copyright auctions. The final $12.5 million license fee was also second only to "Finding Nemo" among all new movies released this year.

This epoch-making animation feature film by Pixar Animation Studios, the first round of TV broadcast rights sold for a sky-high price of $17.5 million!

It can only be said that the long-term operating income of animated feature films is higher.

Of course, Hollywood’s first-round TV broadcast rights are not broadcast once, usually three times within a short period of time. For example, most of the first-round broadcast packages are broadcast for the first time during prime time, and then replayed twice at night and during the day.

Embassy Pictures has also increased its investment in the offline release of "Bourne Shadow 2". After all, the first film has won the annual championship in the rental market, and the commercial results of the second film will not be bad.

At the same time as the offline operation of "The Bourne Shadow 2", Embassy Pictures also pushed a new film into the theater.

Relativity Entertainment still maintains the rhythm of launching a movie every month This time it is "Human Elimination Project 3".

As a film that has formed a brand effect, Ronan did not even bother from the initial preparations to the post-production to the promotion and distribution, and he did not even attend the premiere of the film.

This film also gave Relativity Entertainment the first complete trilogy.

But as long as the film can be profitable, the sequel will naturally continue to be filmed and produced, and a trilogy later is not a problem.

The production cost of this horror movie was only 10 million U.S. dollars, and the total budget on the announcement was only 18 million U.S. dollars. However, on the first weekend of its release in North America, it won 36.15 million U.S. dollars at the box office.

Although the reputation of the film can only be said to be average, the sequel movies and the fans cultivated by the first two are enough to guarantee the success of "Human Removal Project 3".

Once a low-cost horror film succeeds, its profitability is amazing.

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