Chapter 506： Bob in action

"Hello, Mr. Iger."

In a club in Burbank, NBC CEO Yassen Benalt shook hands with Robert Iger warmly: "It's very nice to meet you."

Robert Iger smiled very kindly and shook hands with Yassen Benalt: "Mr. Benalt, it's an honor to know you."

This friendly attitude is particularly easy to give people a good impression, but Yassen Benalt did not take it lightly. Will the person who can sit as the CEO of Relativity Entertainment be a simple good old person?

Benarte also smiled friendly and said: "When you worked at ABC TV, we used to cooperate. Strictly speaking, we are also partners. Unexpectedly, you later went to Disney and now joined Relativity Entertainment. "

Robert Iger said: "Mr. Anderson trusted me and gave me the management of Relativity Entertainment Group."

Before coming over, Bernard had done enough to know that Robert Iger was one of the figures with decision-making power in Relativity Entertainment.

"Your group has been very active recently, and it has attracted people's attention." Bernat turned to the main business in a timely manner: "You frequently raise funds overseas and have close contacts with many banks. Is this a big move?"

Robert Iger smiled and said: "There are some plans. I can't tell you the details."

Seeing the other party with a smile, Bernat became more cautious. Relativity Entertainment and the Pacific Investment Fund, which wears a pair of pants with Relativity Entertainment, frequently signed contracts with overseas investment institutions in Los Angeles. Although the specific amount is not known, it is like the long-term credit bank and the island country. South Africa’s Milad International Holdings Group, etc., are all large international investment institutions with large amounts of cash in their hands.

From the type of company to the management system to its own strength, including financing, the companies that really want to win the world are actually very limited. Relativity Entertainment is undoubtedly one of them.

If it is another company, even Conscate, Bernat will not take it so seriously, because the entertainment industry has its own business rules, and the company that is not good at buying Universal is a toss, and it is very likely that it will face Vivendi. situation.

But Relativity Entertainment is originally a Hollywood company, an entertainment group with a very good business!

Some things have to be guarded against, because it often involves billions of dollars or even more.

The most important thing is that they are fully capable of operating a large entertainment group based on the level of business demonstrated by Relativity Entertainment.

Snake swallowing elephants is very difficult, but there are no such examples in the past.

"Your goal is Universal Pictures Entertainment Group, right?" Bernat simply said: "We have seen it in Universal Studios."

Speaking of this, Robert Iger has no need to deny: "Universal Pictures will fascinate many companies. This is the top company in the industry. As far as I know, NBC has had many contacts with the Vivendi Group. "

Bernat is very natural and magnanimous, as if he can say infinitely: "NBC is interested in Universal Pictures. This is not the first time that it wants to acquire Universal Pictures. As early as the era of American music companies, NBC participated in the competition. Later, for some reasons, the Panasonic Group succeeded. In the past few years, we formulated the acquisition plan, but encountered a lot of resistance..."

Robert Iger knew about NBC's involvement with Universal Pictures, and knew that what the other party said was the truth.

Bernat wants to show NBC's inevitable confidence and momentum in this way: "NBC has planned for Universal Pictures for ten years and passed by several times. This time, I will not give up anyway."

Robert Iger looked cautious, as if he was considering the truth or not, smiled, and said, "We also have a perfect plan."

Bernat added: "You have negotiated with the Vivendi Group, you should know their conditions, you must have cash! NBC has raised enough funds, and the entire Valkin is supporting NBC! Please be my bluntness. The strength of the company can raise tens of billions of dollars in funds?"

The prudence on Robert Iger's face suddenly turned into self-confidence: "We have no fewer financing channels overseas than you."

This is also what Bernat is most worried about. General Electric behind NBC can do Wall Street work and give Conscart certain conditions to persuade the other party to take the initiative to retreat in order to reduce the risk of bidding that competitors may bring.

But many overseas investors, even General Electric, can’t do anything about it, even Germans and Indians, who don’t buy American accounts.

Bernat stared at Robert Iger and asked, "Do you think it is possible for Relativity Entertainment to succeed? Mr. Iger, you are not a newcomer like Ronan Anderson, but an experienced professional manager with General Electric. NBC and Relativity Entertainment, which are backing them, have an absolute advantage in terms of capital and strength?"

He did not give Robert Iger a chance to react, and continued: "Financing requires cost, not only time and energy, but also overdrafting the company's future. Bob, have you considered the consequences of the failed acquisition of Relativity Entertainment? Normal? The business is affected and the financing needs to pay interest..."

Robert Iger suddenly raised his hand and interrupted Bernat: "I understand what you said."

Not a fool! Bernat sighed secretly, and then said: "Rational management, this is too important for newly developed companies."

Robert Iger sighed and said: "In fact, at the beginning, I opposed this acquisition plan."

Bernat's eyes lit up, weighing the truth or not, and said, "Why don't you terminate this plan?"

"I am the chief operating officer of Relativity Entertainment, and I know the company's situation better than anyone else." Robert Iger looked a little helpless: "But Relativity Entertainment is a private company, Ronan Anderson holds absolute controlling rights, and he wants to push forward. ,I have no way."

"Young man..." Bernat sighed, "Always too optimistic and too aggressive."

This was referring to his own boss. Robert Iger did not answer the conversation. Instead, he said: "You asked me to meet today, isn't it just for relativity entertainment?"

Bernat appeared very sincere: "I want to persuade you to abandon this acquisition."

Robert Iger gently twitched the sofa with his fingers, and said slowly, pointing to the crux of the problem: "Because this will reduce NBC by one competitor? Turn the possible bidding into a pure acquisition?"

This kind of thing, a discerning person would understand at the first thought, and Bernat could not deny it, but said: "This is good for both of us. NBC will save a lot of money, and Relativity Entertainment will avoid a chaos and crisis."

Robert Iger thought for a long time and said, "It's useless to see it alone. Young people can't see so far." In order to achieve his goal, this smiling Mickey didn't hesitate to arrange his boss, and he was very sure that the boss was at all. Won't care. He said with profound meaning: "Young people always pay attention to immediate interests."

Bernat moved in his heart, but did not show it, and said: "Robert, as the chief operating officer, you should persuade."

Robert Iger looked solemnly: "How to persuade? Like you persuaded Conscart?"

How did NBC persuade Conscart to leave? Of course, it has given practical benefits. Bernat is very clear that if he wants to avoid paying more than two billion US dollars in the bidding, he cannot avoid paying a reasonable price.

Bernat simply said to Mingli: "Bob, NBC is very sincere to ask you to take a step back. We will remember this favor!"

Robert Iger still has a friendly smile on his face, but he can't help but contempt. He wants to save a lot of money, but he doesn't want to pay a little blood. How can there be such a cheap thing?

Relativity Entertainment creates momentum for acquisitions, holds press conferences for financing, invites overseas investors to sign contracts in Los Angeles, and secretly spread the news. Which item does not cost money?

Favor? This thing is said to be the most valuable, and it is worthless if it is not.

Who dares to believe what the businessman said about the favors?

Robert Iger said: "Young people pay attention to the moment. You always have to give me enough reasons to convince Ronan Anderson? Between you and Conscart..."

Bernat thought for a moment and said: "Bob, you don't have to doubt the sincerity of NBC. I will carefully consider the question you said, and I will give you the answer in a few days."

Robert Iger nodded slightly, did not urge, and was not at all anxious about this.

Leaving the Burbank Clubhouse, Robert Iger returned to Relativity Entertainment. After lunch, he changed to another car and went to a business yacht in Malibu. He met Jean-Vivendi, who presided over the transaction. Pierce.

The slow sea breeze brought a cool breeze, and the yacht sailed out of the pier and gradually moved away from the coast.

This is an offshore yacht, not far out, the yacht quickly changed direction and sailed slowly along the route close to the coastline.

On the deck, Robert Iger and Jean Pierce admired the sea view without being disturbed by anyone. It was a good place for private conversation.

"Your company has recently raised funds one after another." Jean-Pierce seemed to have taken the initiative completely: "Is it almost enough to raise funds?"

Robert Iger smiled and said: "We have raised part, but more are still intentions, because you have never made it clear that you want to sell Universal Pictures to Relativity."

Jean-Pierce refused: "This is not Vivendi, but you. The price of Relativity Entertainment is too low."

Robert Iger completely changed his style, tit-for-tat: "Your asking price is too high! 13 billion U.S. dollars must be cash. No one can accept this condition."

Jean Pierce smiled confidently: "Universal Pictures has no shortage of buyers. UU Reading "

Robert Iger said directly: "If Vivendi insists on $13 billion unwavering, Relativity Entertainment can only withdraw!"

Conscart has withdrawn, and Relativity Entertainment has withdrawn again, NBC will have no competitors! Jean-Pierce still insisted: "This is Universal Pictures! You can't find a better asset in Hollywood!"

"But your asking price is too high." Robert Iger gradually turned the topic to the set plan: "Relativistic entertainment is unable to compete and can only withdraw."

Jean-Pierce does not want to back down. Vivendi wants the most situation to bid. Although US$13 billion is not a psychological bottom line, the higher the transaction price, the better.

Robert Iger changed his voice: "In fact, we can trade in another way. Has Vivendi ever considered splitting and selling?"

White thirteen

To celebrate everyone's holiday, three shifts today, and two shifts later.