Chapter 528： Too unfair

On the last weekend of May, "Dungeon Siege" was fully released in North America. Due to a series of controversies, the popularity rose sharply. The number of theaters opened in the first weekend increased by 2,920 from the original 2,500.

In the comments of many film critics, not only this year's audience is not good, but also this year's theater!

"Dungeon Siege" was originally bad in all aspects, and it has such a deep hatred with film critics, and the treatment it enjoys can be imagined.

On the first day of its release in North America, "Dungeon Siege" became the most eye-catching movie on the Rotten Tomatoes website based on the collection of film critics.

Because this film refreshed various records of Rotten Tomatoes.

"Dungeon Siege" is marked as rotten on Rotten Tomatoes, with an index as low as 3% of unprecedented levels! The film critics averaged 23 points!

In the words of "Hollywood Reporter" columnist film critic Todd McCarthy, "Dungeon Siege" should not be set up, should not be filmed, and should not be released.

"Los Angeles Times" columnist film critic Kenneth Turan said: "Dungeon Siege" appeared in theaters, it is the sadness and degeneration of the entire film industry!

The famous film critic Roger Albert did not directly comment on the film, but left a sentence: I am ashamed to comment on "Dungeon Siege"!

The various reputations of "Dungeon Siege" are not unexpectedly completely fallen.

On IMDB, the average score of "Dungeon Siege" users dropped to 3.5.

Even the members of the Baoge support team, and the members of the Uvi-Bauer forum comment group, basically no one scored above 5 points.

"Dungeon Siege" really rotted out of style and characteristics.

Regarding Cinema, which can best reflect the reputation of movie audiences, the theater audience is scored "E" on the spot. Using Cinema's measurement standards, it is a bad film that should not be filmed.

Under normal circumstances, movie theater audiences are rated as "E" on the spot, and the commercial performance will be miserable and the producer can't bear to watch it.

"Wright, do you think this number can actually reflect the real market conditions of the film?"

In a luxurious suite at the Belle Hotel in Las Vegas, Cinema’s founder and CEO Ed Mintz looked at the report in his hand and asked his subordinates: “The first weekend box office is predicted to be US$16 million, North American box office Got 40 million dollars?"

Wright Soboski said: "The audience rating of "Dungeon Siege" is E. According to our calculation formula, the film's box office will be lower. This has been doubled according to the hot dynamics caused by the film."

Ed Mintz shook his head: "The accuracy of our calculation formula based on the on-site scoring of theater audiences is very high, but is your work style a bit rigid? Not every movie is suitable for the calculation formula, "Dungeon Siege" It’s the kind of film that our formula can’t calculate.”

"But..." Wright-Soboski has always been convinced of Cinema's method of calculating the box office predictions scored by live audiences: "This formula allows us to predict the success or failure of countless movies."

Cinema literally translates to audience ratings. This company can be said to be the most authoritative film market analysis agency in Hollywood and even in North America. Its investigation and analysis do not involve the film's artistic or other professional ratings, but only target the market.

For the name Ed Mintz, ordinary movie fans and even senior movie fans are very unfamiliar. Only professionals in the industry know the capabilities of him and his company.

He never participated in any premiere, and the name Ed Mintz never appeared on the Hollywood power list, but he has made a huge contribution to the entire Hollywood film industry in the past few years-the film market he founded The research company has provided the entire industry with incalculable box office reference information.

Unlike professional film critics or media, who use the market as a reference, they often conduct surveys immediately after the audience has watched the film. The ratings based on the audience’s reputation are also the best first-line market data.

It’s easy to understand that A means success, B means okay and satisfactory, and C means bad news, which means a box office tragedy is about to happen. Generally, viewers of newly released films will rarely give a score below D. If there is Getting the film basically means that it shouldn't appear in the theater at all.

Although he is 60 years old, Ed Mintz not only has no intention to retire, but also maintains the good habit of going to the theater to watch movies in person and experiencing the first-line market. However, besides watching many mainstream commercial masterpieces, he will also choose some Low-cost video viewing.

Ed Mintz said: "There will always be exceptions."

Wright Sobowski asked: "The stats for Dungeon Siege..."

During the day today, Ed Mintz has watched "Dungeon Siege" and followed various news trends, especially the heated discussions on the Internet.

He slowly said: "The North American box office may be close to 30 million US dollars in the first weekend, and the North American box office should be around 70 million US dollars."

"So high?" Wright Soboski also watched the film, and he didn't have the slightest confidence in "Dungeon Siege" which was so bad that the screen was full of shit: "This film is really bad."

Ed Mintz slowly said: "Did you forget the "Blair the Witch" back then? Is this film bad?"

Wright Soboski was speechless for a moment. In terms of film quality, "Blair the Witch" is also a super bad movie.

Ed Mintz reminded: “Blair the Witch’s box office sales are not so much the success of the movie as the success of marketing. The same person stands behind "Dungeon Siege" and "Blair Witch." The movies are all pushed behind the scenes."

Wright Soboski suddenly realized: "You mean Ronan Anderson?"

"Yes, it's him." Ed Mintz said: "In "Blair the Witch", everyone's attention was attracted by the director and producer of the film, but not many people noticed it. It was bought. Ronan Anderson of the film directed the entire viral marketing. What about now? Everyone’s eyes are on Uvi Bauer, but they don’t understand that Uvi Bauer is just a puppet controlled by Ronan Anderson."

He said categorically: "Ronan Anderson is not just a producer and film company owner. Countless examples in the past have proved to me that Ronan Anderson is still a top film marketing master! People like him, either , As soon as you make a move, it means you have the opportunity!"

Wright Soboski remembered Ronan Anderson's multiple movie projects: "This man is really amazing, and even the dead pirate movies can be brought back to life in his hands."

Ed Mintz has said enough and waved his hand: "Post as I said."

"Dungeon Siege", of course, became the film with the highest filming rate on Friday. The "Scream 3" produced and released by Dimen Pictures, which was released the previous weekend, could only be followed closely.

"Mystic River", which started the same weekend, is directed by the old cowboy Clint Eastwood and starring stars like Sean Penn and Tim Robbins, but the commercial atmosphere of the film is not strong, obviously. Going for the awards season at the end of the year does not have much market influence.

Although one more weekend, veteran IP-type horror films such as "Texas Chainsaw Massacre" and "Freddy vs. Jason" will be released during the Halloween schedule, but this weekend, "Dungeon Siege" was easily seized. The top spot in the movie market.

On Saturday morning, the sun in downtown Los Angeles illuminated the streets and dispelled the sins hidden in the dark in the old city.

Charles-Eric went out to buy breakfast, and hurriedly walked towards his old apartment while eating hot dogs. When he came to the door of the apartment building, he took out his change and asked for a newspaper, clutching the old-fashioned painted staircase handrails. Walked towards the third floor.

There was a quarrel between a couple on the second floor. The building was too old and the sound insulation was too poor. It was too bad to live here.

Charles-Eric touched his face and was still a little bit blue. This fat beat was not in vain. He received nearly one hundred thousand dollars in his hand. When he went to the house next week, he must move out of the city center. Good to buy a new house in the surrounding cities.

I don’t know if there is any chance to cooperate with Matthias in the future.

There are not many good employers in Los Angeles who pay attention to credibility and get the corresponding rewards for their efforts. I fully cooperated, and in just half a month, the income from the hands can be as high as the income of the past three years sum.

Professional film critics must be ethical, but film critics must also eat and improve their lives.

Back to the apartment, the arguing downstairs still kept coming. After Charles-Eric finished the hot dog, he simply put on headphones to play music to block out the annoying noise. Anyway, he had to read the newspaper next, and he couldn't hear the outside world. There is no impact.

Opened the newspaper, went to the entertainment page first, and found the most concerned news about "Dungeon Siege".

The most conspicuous is undoubtedly the premiere box office of "Dungeon Siege", and the statistics are in front of you.

Charles Eric sighed: $12.34 million!

Are film critics really lagging behind this era, and their influence on commercial films is declining? With so many negative reviews and attacks from critics, they did not stop the film "Dungeon Siege" from winning the box office.

Bad movies get high box office, what is this? To those directors who are serious about making films, it is really unfair!

Thinking of Uvi Bauer's arrogant appearance, Charles Eric felt bitter.

But thinking of the remuneration he received, the agreement he signed, and the powerful group forces that might exist behind the whole thing, this bitterness disappeared without a trace.

I am also one of the beneficiaries of this incident.

"Dungeon Siege" is definitely going to be a success, showing that Uvi Bauer's directorial career is far from over.

The German will definitely make new films in the future. When his new film is released, will there be another chance to make a fortune?

Strictly speaking, the success of "Dungeon Siege" is good for myself.

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