Chapter 576： Violent heat

From the pre-screening promotion of "The Passion of the Christ", Mel Gibson became the focus of the most attention of the whole film. With the operation of the Embassy Pictures and the active efforts of Mel Gibson himself, almost all media shots All aimed at him.

Following the exposure of the trailer, the scene of the **** flogging of **** also caused considerable controversy.

In some ways, Mel Gibson is a very responsible director and star.

Since the media’s trailer came to light, various negative criticisms about "The Passion of the Christ" have emerged one after another, and it has also triggered protests from certain groups. However, Mel Gibson is indeed an Australian savage, as Ronan expected, not only to stand up and take responsibility. Various fire attacks, and several public counterattacks against media criticism during propaganda activities.

Unlike Spielberg's typical "good old man" director, Mel Gibson is definitely a personality director with a point.

"If you don't like this kind of cruelty, don't watch it after the movie is released. If you go but feel unbearable, then you can leave halfway."

At a pre-screening press conference in Los Angeles, Mel Gibson continued to play his big mouth, and he didn't mind causing greater controversy.

"Jesus was flogged because of human injustice, he was wounded because of the crimes we committed, and he suffered harm for us, so that we can be forgiven."

"My film is about faith, hope, love, and forgiveness. It's about the sacrifice **** made for us. It's not about who killed **** or who should be responsible for Jesus' death. "

Working with people like Mel Gibson can sometimes be very annoying, because no one knows what amazing remarks will come out of Mel Gibson's big mouth.

Think about the "Brave Heart" that year. Some of the remarks made by Mel Gibson about England and Scotland during the screening caused an uproar in the entire Kingdom of Great Britain.

And this person also has his own calculations under the crude side.

Having said that, choosing William Wallace as the protagonist, who is regarded as a scottish traitor by historians, Mel Gibson, as a veteran who has worked hard in Hollywood for more than a decade, it is impossible to expect controversy, but Not only did he not evade the controversy, he also stirred up controversy further, and even under the pressure of the British media, he raised "Brave Heart" to the height of "Hollywood Filming Freedom"...

The results of it? Despite the huge controversy and even the uproar, Mel Gibson had the last laugh in business and awards.

Ronan analyzed from his own perspective and felt that "The Passion of the Christ" was a replica of the successful model of "Brave Heart".

Therefore, when working with Mel Gibson, you never have to worry about the lack of publicity topics. This guy can easily attract the attention of many media. Moreover, when he is not drinking, his head is relatively clear, and he will not show those who see the light. The idea that it might be finished in Hollywood.

Of course, Mel Gibson, who is drunk, is definitely a killer.

Like the film companies that have worked with Mel Gibson, Relativity Entertainment has nothing to do with Mel Gibson, except for purely film business dealings.

After all, no one can guarantee when Mel Gibson will get drunk and what that mouth will say when he is drunk.

"The Passion of the Christ" is an unusual movie, and its promotion and marketing are also different from previous movies. Normal movies are kept secret to avoid spoilers, but the general plot of this movie is basically not available to these western audiences. If you don't understand, there is no question of spoiler.

Embassy Pictures continues to expose new trailers, and more controversial scenes appeared before the audience before the film was released.

Propaganda is also promoted in two ways. On the one hand, it is normal hard and soft propaganda.

"Mel Gibson's stunning work "The Passion of the Christ"!"

Ads like this are normal operations,

On the other hand, Embassy Pictures continued to arouse controversy in the style of Mel Gibson.

The film had its early screenings in New York and Los Angeles two weeks in advance. When the preview audience left the theater, it could be said that there was constant debate.

Some people criticized the scenes in "The Passion of the Christ" for being too violent. Some people thought the film was racist, but some people felt very moved by watching the film.

When the scene of **** being scourged appeared, there were constant sobbing noises from the crowd, and many people were very angry during the crucifixion of Jesus.

When **** was born again at the end of the movie, someone shouted "Hallelujah" and bursts of applause broke out from the crowd.

Just after the trial screening, Ronan's expectation was that the North American media launched an almost crazy "siege" on "The Passion of the Christ".

The “Los Angeles Times” rarely warned that the film would “provoke the audience” with front-page comments, while the “New York Times” news called it a violent movie and described it as “strange, barbaric, narcissistic” and other words. "The Passion".

A well-known professional film critic Jamie Borner described the film as "disgusting" and "cruel".

Mel Gibson was never the kind of person who was scolded and pretended to be an ostrich. As one of Hollywood's most famous savage villains and big mouths, he certainly wouldn't let anyone abuse his films.

Even if Embassy Pictures remained silent, Mel Gibson himself couldn't help but jump out and confront the media.

Mel Gibson expressed his resentment towards Jamie Borner on his Netflix share: "I want to kill him, pick out his intestines, and kill his dog."

When the reporter interviewed, he did not hesitate to say: "When someone hits the eye, your natural reaction is to immediately fight back, an eye for an eye."

Because Mel Gibson never responded in a low-key manner, the controversy triggered by "The Passion of the Christ" has further expanded.

If the most controversial pop music scene since the New Year is the "exposure" of Jeanne Jackson and Justin Timberlake in the Super Bowl, then in the movie market, Mel Gibson has attracted much attention during this period Directed this "The Passion of the Christ".

This film not only caused protests from Jewish people, but also caused protests from countless Christians because of religious issues.

Mel Gibson can be said to be a typical unpleasant one.

However, in contrast to the protest, the market response of the film has revealed a hot trend.

One week before the North American premiere of "The Passion of the Christ", the pre-sale for the first weekend in North America sold for 12 million US dollars, which also gave the publisher Embassy Pictures more confidence.

As the Embassy Pictures increased its driving force behind the scenes, the debate became louder.

Although the film has not yet been released, it has gradually aroused discussion in the entire American society. Many people said that the film is a blasphemy against religion.

With such a big hat down, Mel Gibson was also a little timid, and quickly publicly stated that he did not disrespect anyone with faith.

The controversy triggered by "The Passion of the Christ" was even noticed by the Washington authorities.

The topic of "The Passion of the Christ" is not limited to the field of entertainment news. It has instantly become the focus of everyone in the American society. Even the one in the White House said in an interview that he has been following this film and waiting for the film. I will take time to watch it after the show.

For a time, even the limelight of the upcoming Oscars ceremony was completely covered by "The Passion of the Christ".

Embassy Pictures has also been hiding in the dark, such as equipping the film crew including Mel Gibson with ultra-high-level security and demobilization.

"There are always some crazy people in this world." An obscure deputy director of the Embassy's film propaganda department declared: "We must do everything we can to protect Mel Gibson and actor Jim Caviezel from personal attacks."

If you want a movie to sell, you must make the movie attract people's attention.

Embassy Pictures didn't need to elaborate, because Mel Gibson's big mouth and the sensitivity of the film's subject matter made the eye-popping news time appear one after another.

When Mel Gibson was promoting and promoting in London, the recent remarks and the controversy caused by "Brave Heart" that year, the British probably wanted the new hatred and the old to be settled together. A group of fanatics publicly declared that they would assassinate Mel Gibson. And the main creative team of the crew.

Back in North America, at a publicity event in New York, a group of demonstrators chanted slogans and poured a bucket of blood on Mel Gibson on the streets of New York.

"The Passion of the Christ" is about to explode before it is screened.

Before the film was released, Mel Gibson and "The Passion of the Christ" appeared on the cover of "Time" together.

"Will Mel Gibson's future be ruined because of The Passion?"

This is the title distributed with the cover.

At the same time, as one of the largest entertainment newspapers in North America, "Entertainment Weekly" also used the controversy caused by "The Passion of the Christ" as the cover story It can be seen that "The Passion of the Christ" has not yet been released. What a shock it caused in North America.

A number of authoritative forecasting agencies have issued forecasts, believing that the box office of "Passion of the Christ" in North America will be more than $50 million in the first weekend.

Although industry insiders are optimistic that the film will have a good box office record, many people also think that this film might end Mel Gibson's career.

As the director and producer of the film, it is inevitable that Mel Gibson will be affected.

But it is certainly false to say that the career is over.

Hollywood filmmakers have always believed in not gods but only money, so as long as "Passion of the Christ" achieves good box office results, some filmmakers will continue to cooperate with Mel Gibson in the future.

A week before the Oscars ceremony, "The Passion of the Christ" was officially released in North America. The premiere of Embassy Pictures was completely overwhelmed by protests.