Chapter 580： Scared to death

Since entering the new century, the development of Relativity Entertainment has entered the fast lane. Not only has the upstream and downstream industry chains been gradually improved, but also has established a relatively stable cooperative relationship with online and offline underwriters. However, Luo Nan has always maintained a wretched development. The strategy is to use the huge shield of DreamWorks to attract the attention of the traditional forces represented by the six major Hollywood companies, and to lay a solid foundation.

Today, this strategy has finally shown its effect.

DreamWorks is declining and the Relativity Entertainment has performed well. The traditional forces have finally paid attention to Ronan, a new company that has developed almost crazy.

As a result, some unspoken tacit understandings and unwritten suppressions of the top forces in the industry naturally fell on the Relativity Entertainment.

But Relativity Entertainment is not a DreamWorks. Paramount Pictures broke a few teeth after a bite.

Those clear-minded people immediately discovered that when they valued Relativity Entertainment, Relativity Entertainment has developed into an entertainment group that cannot be shaken by a single film company alone.

Paramount Pictures shrank back, as if everything had returned to a calm state.

"Hollywood's competition is everywhere."

In the office of Relativity Entertainment, Robert Iger said to Ronan: "Big companies suppress small companies, the upstream of the industrial chain robs downstream resources, and competition within large companies is also fierce."

Ronan touched the stubble on his chin: "I only hope that the six major companies will not really unite to suppress us."

Robert Iger said categorically: "No, absolutely not! Although the six major companies have a tacit understanding and cooperation, they compete with each other no less than any other industry. Hollywood used to be more than the six major companies, and the six major internal companies are really in power. People, don’t you want the Big Six to become the Big Five? The Big Four? Or even one family?"

Ronan nodded slightly, there was no doubt about that.

Robert Iger added: "In the Big Six, as long as a problem suddenly occurs in one family, another family will immediately want to swallow it."

Ronan suddenly thought of once. At that time, the behemoth Baby Dee not only overwhelmed several other companies, but even swallowed 20th Century Fox in one bite, just like the eight major Hollywood companies decades ago. Become history.

Not to mention that Warner Bros. was eyeing Paramount Pictures, which was in a bad situation. Conscart, who was behind Universal Pictures, also wanted to eat 20th Century Fox. Sony Columbia was run by several other companies and had to restart frequently. Spiderman continues his life.

There has never been less competition and nasty among major Hollywood companies.

"We can't ignore the troubles that the six major companies may bring, but we can't pay too much attention to it." Robert Iger said very solemnly at this time: "At least the company's focus cannot be placed on this, otherwise it will affect normal operations and development of."

Ronan knows this simple truth very well. The company is strong. Even if it suffers some losses in the present, it may eventually become a winner but the company cannot develop. Even if it temporarily knocks back the tentacles of the six major companies, it will eventually lose.

Being strong enough is the basis for winning the fierce competition in the industry, otherwise everything is just a dream castle built on the beach.

"Bob, your main job is still the company's internal development and external mergers and acquisitions." Ronan knows what he and Robert Iger are good at: "My energy is still on film projects and dealing with external pressures."

Of course, this is just a general division of labor, just like this time dealing with the acquisition of Artisan Pictures and cutting off the hand extended by Paramount Pictures, the two can unite at any time.

Robert Iger smiled and said, "No problem."

Ronan said: "George Clint is about to negotiate with the owner of the Death Star Building. After the company's relocation is completed, Bob, your position should also be changed."

"Thank you." Robert Iger understood the meaning of this and didn't say much.

The work of the past two years has also added countless confidence to Robert Iger. Although he is chief operating officer, he has been performing the duties of CEO.

Ronan fully confirmed the ability of this "smiling Mickey Mouse" and confirmed that this is the best helmsman of Relativity Entertainment Group.

Leaving Ronan’s office, Robert Iger looked around the entire company. In retrospect, it looked like a dream. He used to prefer the head to the tail of the eagle. However, this little chicken-like company, in just a few years, is about to grow. For the eagle that spreads its wings.

He, the humble middle-level manager of the Walt Disney Group, has become a veritable boss in the industry, and may even become a top boss alongside Michael Eisner.

This step is really right. If you didn't step out of Disney in the first place, you might still be hanging around the island branch.

Where can there be such a good development opportunity in Relativity Entertainment Group.

In the office, Ronan had just finished the phone call with George Clint. The negotiations on the Death Star Building have reached the final stage, and the two sides have reached an agreement on the price.

Relativity Entertainment bid 212.3 million US dollars to buy out all property rights of the Death Star Building.

This building is not particularly large. The actual construction area and capacity are slightly smaller than the Fox Tower not far away. This is Century City in Beverly Hills. Although it is not as big as Manhattan’s financial and commercial districts, it can be accessed. The most expensive real estate in the United States.

Ronan's plan, the renamed Relativity Building, will be used as the office of the group company and the film business company, mainly to accommodate the three companies of Relativity Entertainment, Embassy Pictures and Shahai Entertainment, as well as supporting facilities such as post-production studios. Special department.

The office area is more than enough, and you can even rent out some floors.

It is expected that the two parties will formally sign the transfer contract in March, and Ronan plans to relocate the entire company in the second half of the year.

As for Netflix, it is best to continue to be in Silicon Valley.

The overall environment and supporting conditions of Silicon Valley are also most suitable for Netflix's development needs.

At the same time, the Passion of the Christ continues to wreak havoc on the North American film market. In the traditional film off-season in February, there is more than one dominance. It is simply a super-dominant presence on the film market.

Entering the working day, the box office of the film's single-day harvest is still operating at more than tens of millions of dollars, and it easily earned 12.69 million dollars on Monday.

And on this day, the Passion of the Christ becomes even more remarkable.

Someone was overwhelmed and died in the theater because of watching this movie!

From a humanitarian point of view, this is definitely not a good thing, and may even cause more controversy in the film.

But from a commercial point of view, this is not a bad thing. The topic of its outbreak will attract more people's attention.

There have been countless cases in Hollywood in the past that almost all movies that can scare people have become typical box office sales and commercial success.

Related news began to hype in the media that day.

"The Passion of the Christ scene was **** and cruel, and a woman was scared to death watching it!"

"A female audience member died suddenly of a heart attack when she saw the cruel scene of the Passion of the Christ because of excessive fright!"

Similar reports emerge in endlessly, from television to print media to the Internet, and a new round of hype has begun.

"When the movie was shown in the cruel scene of **** being nailed to the cross, the 56-year-old radio marketing manager Ms. Scart suffered a heart attack. Although the movie theater was immediately suspended, she was rushed to the hospital but died."

A film that can scare people even to death with blood and cruelty is enough to arouse more people's curiosity.

The **** depiction of the crucifixion of **** in the film further aroused heated discussions. There were crowds in front of many theaters, and the sound of audience weeping and crying was heard from time to time in the theater.

The controversy of the film is directly fed back to real life. In major cities such as New York and Los Angeles, demonstrations supporting or condemning the Passion can be seen everywhere.

These not only did not bring negative commercial impact to the film, but also allowed the box office to rise against the trend.

Since Tuesday, the single-day box office of Passion of the Christ has not only not declined, but has increased every day, and the single-day revenue has remained above 13 million US dollars.

The film was released for only five days, and the North American box office exceeded $100 million.

The major distribution companies that rejected Mel Gibson before, not to mention the fact that the glasses were broken, were all regretful.

Up to now, even laymen have seen it very clearly, the Passion of the Lord must be the super hot money this year.

Before the release of the Passion of the Christ, the box office sales of North American movies were 7 percentage points lower than the same period last year. However, the film’s release within a week has made this year’s box office sales the same as last year.

As one of the most prestigious movie stars in the worldWho would have expected Mel Gibson to beat all his blockbusters released in summer movies at the box office with a movie about crucifixion?

The Passion of the Christ enters its second screening weekend. Thanks to more intense controversy and protests, major theaters still maintain a high attendance rate. The box office harvest for the next three days is only less than percent lower than the first weekend. Forty, another 54.1 million US dollars.

Adding to the gains of the previous five working days, Passion of the Christ pushed the North American box office past the US$200 million mark in just ten days, reaching a total of US$222.8 million.

Various predictions have been released, including nr, all believe that the North American box office of Passion will be more than 350 million US dollars.

If luck is good enough, it is not impossible to hit $400 million.

The Passion of the Christ is very popular. As a director and producer, Mel Gibson has been in the limelight for a while, overwhelming all directors and actors in Hollywood.

But Mel Gibson himself, while rejoicing, will be inexplicably frustrated every time he sees crazy box office growth several times.