Chapter 616： There is a big market for spoofs

With the full release of the film, ema also announced the relevant data of "Shrek 2". The audience was rated "A" and the North American box office is expected to fall at around US$400 million.

This predicted number did not provoke any refutation, but was unanimously recognized by the industry. Everyone knew very well that the outbreak of "Shrek 2" was unstoppable. After ten years of hard work, the DreamWorks Animation Studio reached its establishment. The highest peak since.

Jeff Katzenberg, who was once swept out by Walt Disney and Michael Eisner, can finally stand up and tell the world that losing Jeff Katzenberg is Walt Disney's loss.

Disney's animation studio is in a precarious manner. Since "Tarzan" has never launched an influential animation feature film, Disney can only rely on Pixar studio's work to support the facade of the animation kingdom, and the industry is far behind.

DreamWorks Animation Studio seems to have reached the pinnacle, forming a sharp contrast with Disney Animation Studios.

"Congratulations, Jerefer."

At the reception party between DreamWorks Animation Studios and Embassy Pictures after the promotion, Ronan approached Jeff Kasenberg and said, "You and DreamWorks Animation Studios have brought a commercial masterpiece."

Jeff Katzenberg did his part: "I waited too long on this day."

The first weekend box office in North America broke the all-time record for an animated feature film and stepped on all Disney cartoons including "The Lion King". Jeff Katzenberg finally fulfilled his promise when he left Disney that year.

Ronan could roughly guess what Jeff Katzenberg thought, and said: "Today's Disney Animation Studios are far inferior to DreamWorks Animation Studios."

Jeff Katzenberg smiled confidently: "If Disney Animation Studios does not make subversive changes, they will inevitably be eliminated by the market."

The hand-drawn animation art of Disney Animation Studios is very powerful, but in the computer animation era, it is destined to be eliminated by the mainstream market. The larger the conservative forces, the more difficult it is to change. From Ronan’s perspective, Disney Animation Studios wants to save themselves. There is actually only one way to go.

Why was the former Disney animation studio reborn after ten years of sinking? Profound background and huge investment are one aspect, and the most important thing is Pixar Studio.

Walt Disney annexed Pixar Studios. Pixar’s gangsters fully entered the Disney Animation Studios, and even took control of key departments and positions. Then a group of gangsters drove the traditional bosses to become gangsters again.

But for Jeff Katzenberg, a fallen Disney animation studio is a good animation studio.

In Ronan's eyes, the same is true.

As long as Walt Disney cannot swallow Pixar Studios, it cannot be said that Disney Animation Studios cannot reproduce its glory, but it will definitely push back for many years.

After chatting about Disney and DreamWorks, Jeff Kasenberg said suddenly: “Ronan, according to the agreement between Embassy Pictures and DreamWorks Animation Studios, I will take a rough estimate of the percentage of online and offline releases. After a while, Embassy Pictures can take about 35% of the revenue from "Shrek 2"..."

Ronan knew what he wanted to say and directly interjected: "In Hollywood, among all companies with global distribution capabilities, the distribution rate signed by Embassy Pictures and DreamWorks Animation Studios is the lowest. Jereef, Embassy Pictures Ye Ken puts his posture so low, it is also based on the friendship between you and me."

These words blocked the rest of Jeff Katzenberg's throat and put it on the six major companies. At least 40% of the film's revenue will fall into the hands of the distribution company.

Jeff Katzenberg still said: "Let the people below go and talk."

Ronan smiled: "It's okay to talk."

He also didn't want the publisher and the production party to be too stiff, and he had some friendship with Jeff Katzenberg. As long as DreamWorks Animation Studio's requirements were not excessive, the Embassy Pictures could make appropriate concessions.

Jeff Katzenberg nodded: "Ronan, working with your company is really reassuring."

"Thank you." Ronan turned to the topic: "I heard that Michael Eisner and Roy Disney recently broke up on Disney's board of directors?"

Jeff Kasenberg said: "Except for the people involved in the board of directors, everyone else is not clear about the specific situation, but the two reportedly dropped their glasses in the conference room."

Ronan thought of Mel Gibson, who worked with Disney, and asked, "Jerifer, don't you find a chance to meet Michael Eisner?"

"I think too." The entanglement between Jeff Katzenberg and Michael Eisner can make a movie: "But there is no particularly suitable opportunity."

Ronan said: "I remember calling me then, I also don't like Michael Eisner very much."

There is no personal grievance between the two, but Michael Eisner is the head of Walt Disney, Ronan needs to dig the corner of the future Disney, and it is inevitable to stand on the opposite side of Michael Eisner.

Jeff Katzenberg said, "No problem."

This small party soon ended. Ronan spent most of his time talking with Jeremy Katzenberg, knowing that Jeremy Katzenberg wanted to slap Michael Eisner in the face.

In the 1990s, when Frank Wells, then president of Walt Disney, died in a helicopter crash, many people within Disney stared at this position. Among them was the then director of Disney Animation Studios, Jeff- Katzenberg, at that time, was the most popular candidate for Jeff Katzenberg with the threat of "The Lion King" to push the Disney board.

Michael Eisner, the chairman of Disney, knows that Jeff Katzenberg is ambitious and will not be controlled by him.

Under the impetus of Michael Eisner, his good friend Michael Ovitz eventually became the president and CEO of Disney.

Jeff Katzenberg was not upset. He once approached Michael Eisner alone. No one knew what happened. But then it was rumored that Michael Eisner had humiliated Jeff Katzenberg. Leading to the latter leaving directly from Disney Animation Studios.

This was one of the most significant events in Walt Disney's nineties, and there were no winners.

Michael Ovis chosen by Michael Eisner is not a moderate like Frank Wells at all, and a pair of good friends has completely turned their faces.

Michael Ovitz is also in front of all Hollywood, proving that he is seriously inadequate to run a large Hollywood company. He was dismissed from his position by Disney and his career went downhill.

CAA, which lost Michael Ovitz, fell into chaos in the struggle for power, and even had a scandal where the head of the city committed suicide by jumping from a building. It was not until 2000 that it gradually recovered stability.

Disney Animation Studios lost the most suitable leader and went up and down after the peak of "The Lion King" until it sank in the era of computer animation.

Jeff Katzenberg left Disney and had no choice but to build a DreamWorks animation studio.

Walt Disney paid more than $200 million in liquidated damages in order to remove Michael Ovitz from his position. During the period, there were problems with the procedures. This became Michael Eisner's life gate. Disney shareholders drove Michael Eisner to step down. At that time, this was one of the biggest charges.

Ronan knows very well that Jeff Katzenberg will not let Michael Eisner go so lightly.

Will Walt Disney, which is already full of internal contradictions, add a former Disney heavyweight, Jeff Kasenberg, to become more chaotic?

The chaotic Disney is in line with Ronan's interests.

Also this weekend, "Shrek 2" was simultaneously released overseas, and the overseas box office can only be described as amazing.

In Australia, the box office reached 11.23 million US dollars in the first weekend; France earned 15.2 million US dollars in three days; Germany opened a box office of 13.24 million US dollars.

All of these broke the local history record of animated feature films.

This monster called Shrek is so powerful that it won a staggering $32.01 million in the box office in the first weekend in the UK!

"Shrek 2" has a box office of US$89.27 million in its first weekend overseas.

Movies with spoof as the main content have never exploded with such a powerful force.

In the film, the spoof is mainly American culture, especially Hollywood culture.

From the Hollywood environment to the characters, the film subverts existing values ​​everywhere, creating a fairy tale world that makes people feel familiar and unfamiliar.

The other thing is also very good, full of inspiration for the subversion of American or Hollywood culture.

The distant country’s imitation of Hollywood’s Beverly Hills, describing Beverly Hills as a very remote place, reveals a kind of irony, and the shops on both sides of the streets of the distant country are the most familiar to Americans from everyday life. The brand CITIC took it in hand and made a slight facelift, which produced an interesting effect.

"Shrek 2" proves to the world that there is also a big market for spoof moviesWell, the frog prince, prince charming and the fairy godmother are about to be broken by this movie.

The subversive freshness that this film brings to the audience is the most terrible, and it is also a guarantee for maintaining the film's continued high-level operation.

"Shrek 2" was released on the second weekend, the box office fell only 33%, reported to receive 72.3 million US dollars.

Ten days after the release, the North American box office totaled $241.02 million!

All North American market records for animated feature films have all become the stuff of "Shrek 2".

DreamWorks Animation Studio is the profit in this spoof gluttonous feast, and Embassy Pictures is also a super winner.

Because of the sequel movie, "Shrek 2" comes with a strong audience base, and the total budget of Embassy Pictures for publicity and distribution is only 50 million US dollars.

This is also typical of small input and large output.