Chapter 700： Ronan's condition

In the reception room, Howard Stringer's words revolved around Netflix.

There have been a lot of rumors about Netflix in the media and the market, and in contrast to the fact that Netflix was not optimistic when Relativity Entertainment acquired it, almost everyone is optimistic about Netflix's future.

There are nearly 20 million Netflix sharing users, more than 13 million Netflix rental paying users, various videos and pictures popular on the Internet.

Not to mention anything else, the number of users alone represents great value.

After chatting about Netflix's business for a while, Howard Stringer asked the question of most concern: "I heard that Netflix is ​​preparing to go public?"

Ronan has no need to deny: "There is such a thing, Relativity Entertainment is preparing to operate Netflix to go public."

"This is a wise choice." Howard Stringer said: "If Netflix wants to continue to develop, it needs a lot of capital, right?"

Ronan spread his hands: "Without affecting its own development, it is a bit difficult for Relativity Entertainment to undertake independently. It is better to seek public fundraising."

Howard Stringer asked seemingly casually: "What if Sony intends to invest in Netflix?"

Ronan looked at him: "Welcome, but there is a prerequisite, you have to wait for Netflix to go public."

"Sony can invest this year." Howard Stringer, of course, wants to seek the most profit: "It's too long to be listed."

Ronan didn’t answer him, but instead asked, "Sony, can you call the shots?"

The Sony that the other party said was not Sony Entertainment, but the Sony Group. It seems that the Sony Group is really in charge of the country, right?

"I have news, I can tell you in advance, but you should not spread it." Howard Stringer said with a slight smile: "Unsurprisingly haute, I will soon be chairman and CEO of Sony Group. ."

Ronan was quite surprised, Akio Morita and Kazuo Heaii had heard of the name, but Howard Stringer had no memory.

Is this the change that I brought?

He is not sure either.

Howard Stringer is about to embark on the highest management position in the Sony Group. His new appointment will definitely make some achievements. Although the Sony Group is internationalized, the power of the islanders is deeply rooted. It is quite difficult to open the situation internally. It is relatively easy to achieve external results.

Netflix is ​​a typical example of the success of the Internet plus entertainment industry. Many people even say that Netflix’s real-time sharing represents the future and is a recognized high-quality investment goal.

If you can get the opportunity to invest in Netflix, you will surely be able to sit firmly in the position where you finally get it.

Ronan just flashed an accident in his eyes, and returned to normal in an instant. He smiled and said, "Congratulations."

"It's not easy to sit in this position." Howard Stringer seemed to put his heart to heart: "It's even harder to sit firmly."

He looked at Ronan: "Are you willing to give Sony an investment opportunity?"

Ronan told the truth: "It's too late." He did not completely refuse, but quietly raised Netflix's bargaining chip: "Howard, I can also tell you a little bit of news. Goldman Sachs is very concerned about Netflix and has been assisting Netflix in operations. Before going public, Netflix cannot accept new investors."

These words made Howard Stringer even more surprised: "Goldman Sachs?"

One of the four major investments has already been involved, and this is far more troublesome than expected.

Ronan nodded slightly: “Netflix’s listed business has been outsourced by Relativity Entertainment to a company recommended by Goldman Sachs. Goldman Sachs is also contacting listed investors for Netflix. Netflix’s development lies here. Worry about sales, Goldman Sachs even predicts that Netflix's listing may create a new miracle for Internet stocks."

Netflix’s listing can be said to be a very important part of Ronan’s next plan. Netflix has also lived up to expectations. With extremely fast business and user growth, Netflix has become a sweet pastry in the potential investment market.

Howard Stringer wants to take the position of chairman and chief executive officer of Sony Group in the future and needs to create a new situation for Sony. Sony’s investment seems to be good.

Stock listings, and one more potential customer is not a bad thing.

But this is an opportunity for Sony, and it is also an opportunity for Relativity Entertainment.

Ronan kept saying: "It will take a while to go public, and it will be mid-year or later at the earliest. If Sony intends to invest, it may have to wait for a while."

Howard Stringer smiled: "It doesn't matter, patience is a virtue."

Ronan said directly: "For specific matters, Sony will directly discuss with Netflix and the operating company."

Howard Stringer knows that this is not a refusal. To achieve Ronan's position, he is more responsible for decision-making and controlling the general direction. Specific matters are naturally handled by professionals.

"Yes," Howard Stringer said.

Ronan's words did not end: "But I have a condition."

Howard Stringer's eyes narrowed: "Please speak."

"I hope after the "Spider-Man" movie trilogy is over." Ronan will not let go of every opportunity: "Marvel Entertainment can buy back the copyright of the Spider-Man series at a suitable price."

Howard Stringer did not hesitate or even consider anything, and flatly refused: "This is impossible!"

Ronan is not surprising.

Howard Stringer smiled completely: "Ronan, you made a condition that Sony cannot accept!"

Ronan said: "This is a two-way choice, there is still time, Sony can think about it."

Howard Stringer couldn’t help but said: “Sony’s investment in Netflix can provide Netflix with large sums of money. This is helping Netflix.”

Ronan did not back down: "Netflix is ​​generally optimistic about the market. Goldman Sachs contacts for Netflix's customers. Every one of them is not weak and can provide more help for Netflix in the development of the Internet. Howard, Sony is very strong, but In the Internet industry..."

He didn't say the following, and Howard Stringer could understand it.

Howard Stringer shook his head: "Unfortunately, we can't cooperate further."

Ronan said calmly: "There is still some time before Netflix is ​​launched. Sony can continue to observe and inspect Netflix. Next year's Netflix will not be the current one."

There is something in these words, but Howard Stringer listened.

Netflix will have explosive development?

Howard Stringer had to pay attention to it, because when Relativity Entertainment acquired Netflix, who would have thought that Netflix would become like this in the hands of Ronan Anderson.

Ronan said lightly: "If Netflix does not have enough value when it goes public, of course Sony does not need to consider the conditions I said." He stood up and shook hands with Howard Stringer: "I hope that the Relativity Entertainment and Sony Group will be better in the future. outstanding."

Howard Stringer nodded, "I will look at Netflix and hope that a miracle will be born."

Ronan smiled and left.

Howard Stringer followed and sent Ronan out of the main entrance of the Sony Columbia headquarters.

No matter how crazy Ronan is, he will not have fierce conflicts with several large companies at the same time. The conflict of interest with Sony Entertainment will always be controlled within the acceptable range of both parties.

It is difficult to take back Spider-Man. This is just an attempt. Although it is unlikely, it is a huge gain to get back part of the rights to Spider-Man.

Besides, the "Spider-Man" series can really open a universe alone!

Ronan hopes that the operation here can help Marvel Entertainment negotiate with Sony Columbia Pictures.

Howard Stringer attaches great importance to the cooperation with Relativity Entertainment, standing at the door of the headquarters building and shaking hands with Ronan.

When Ronan got in the car, he noticed that there were flashing lights nearby. He didn't know whether it was the paparazzi stationed here or the entertainment reporter who followed a certain star to take pictures.

The other party did not hide. It is estimated that they recognized Ronan and Howard Stringer, and stood outside the safe area and took the pictures generously.

Maybe there will be news published in the gossip newspaper tomorrow, shocked! Relativity Entertainment acquires Sony Entertainment...

The set that uc shock department used to play, the entertainment tabloid here has been playing for a long time.

"Shocked! The President of the United States was stunned by a certain weapon or department."

Presumably, netizens in the past have seen a lot of such headlines. Because there are too many "shocked" articles, netizens think that uc must have a shock department to publish such articles, so the uc shock department was born.

Leaving Sony Columbia, Ronan returned to the Theory of Relativity Building that afternoon and participated in another signing. After a period of negotiation, Hasbro and Relativity Entertainment formally reached a licensing agreement for "Little Pig Page".

George Clint and Brian Goldner signed the contract on behalf of both parties.

The license agreement is mainly divided into three categories: toys, dolls and hand-made toys.

These three categories are divided into several sub-categories, but the focus of the negotiations between the two parties is on the later division, and the division of categories is not so strict.

The basic licensing fee for each category is 5 million U.S. dollars. As the copyright owner, Relativity Entertainment takes 20% of the factory sales as a share.

Although Hasbro is not a company in the Hollywood industry, it has close cooperation with Relativity Entertainment, and Relativity Entertainment does not require high prices, which is a common level in the industry.

Hollywood’s external licenses can be used to play, and the popular movie and TV derivative licenses have never been worried about sales.

The former Disney licenses for popular image derivatives, especially those granted to the East, are astonishingly detailed.

For example, for Mickey Mouse products, the copyright owner authorized the classification of hand-made products. After paying the copyright money, they can only make hand-made products.

If you want to make other classified products, such as cups, you need to pay the copyright of the cup. The cups have different materials, such as pvc, ceramics, clay, etc. Each category has a different copyright, and you need to pay for one of the categories. The copyright of the category.

There are also authorizations for toys, such as building blocks, rattles, etc., each can only be done with authorization.

For example, the "Harry Potter" series under Warner Bros. has sold hundreds of derivative licenses.

The product party obtains the authorization and needs to return to the copyright party to review whether the image, color, etc. conform to the regulations.

Only when the authorized party turns on the green light, can it be produced and marketed.