Chapter 713： God trend

Every year from the public holiday Veterans Day, after Thanksgiving, Christmas and New Year, it constitutes the second largest golden time holiday stall in the North American film market after the summer holiday.

In this period, commercial films often have a more family atmosphere, and the goals of independent small productions have been aimed at the awards season.

The weekend before Thanksgiving is the prime time of the holiday.

Although "Alexander the Great" produced and released by Warner Bros. is not suitable for the atmosphere of Thanksgiving, it is definitely a Big Mac compared to other movies of the same period.

Universal Pictures’ "bj Birth Diary 2" is a sequel to the big-selling movie, and it is also very confident. The premiere was held a week before the release in North America, and it took the lead in opening more than 2,600 theaters in North America on the Wednesday before the weekend. To seize the opportunity.

But the US$1.48 million box office on the first day of the painting gave Universal Pictures a blow.

Thanksgiving Day is coming in a week, and the premieres of "Alexander the Great" and "Wonderful Night at the Museum" have also been held.

Miramax is more sensible. After all, "The Spring of the Cow Herding Class" is a French film. There is no premiere, and the scale of paintings is less than 400 theaters.

The premiere of Embassy Pictures at Nokia Plaza in Los Angeles welcomed a large number of family-based audiences.

The various publicity before the screening, plus the content leaked in the trailer, clearly and unmistakably told all North American audiences that "A Wonderful Night at the Museum" is the most suitable movie for the whole family to watch.

The museum itself is also an attractive subject.

Many people must have come up with fantastic ideas when browsing museums: For example, certain things are so valuable that they can be obtained secretly. Whether it succeeds or fails, will they not worry about eating and drinking for the rest of their lives?

Are some of them worth a pennant plus 500 yuan in cash?

I still have the idea of ​​being reliable.

Will the static statues of ancient figures and animal specimens suddenly move, walk out of their fixed positions, and reinvigorate the once dry body?

Everyone has daydreams, such as watching the Victoria's Secret show and fantasizing about cutting a hundred people in a day, such as passing in front of a portrait, and feel that the eyes in the painting keep moving.

Will the museum suddenly come alive when there is no one?

All this seems impossible, but people are immersed in daydreams, but they seem real and incredible.

The things in the museum seem to be able to come alive, just like after watching the Victoria's Secret show, I feel that the models will line up in front of them and applaud.

Daydream is a dream after all. It is impossible for people to worry about eating and drinking for the rest of their lives, but it is a spiritual comfort for people.

Movies are just the best daydreams. In the world of the big screen, nothing is impossible.

Even if you want to watch Victoria's Secret Angels or superheroes line up to applaud, you can find a similar plot in the San Fernando Valley film.

So, a movie suitable for the whole family to watch on holiday appeared in the most suitable schedule.

In addition to the movie itself, the male lead cannot be ignored.

In this era, Ben Stiller has a great appeal in comedy, and even many people in the Hollywood industry are wondering why such a shameless **** male star is so popular?

But the great success of "Meet Father-in-Law" made Ben Stiller a first-line comedy star.

In "A Wonderful Night at the Museum", Ben Stiller still performed well.

The characters he starred in fit the fun-filled plot perfectly.

The most colorful movement of this film is the resurrection of museum exhibits at night. It seems that the audience has traveled through the tunnel of time and entered a wonderful world that combines history, legend, fairy tales, and nature.

In a way, this is a live-action version of the museum "Toy Story".

In the increasingly homogenized Hollywood, this film undoubtedly has a freshness that is not beyond the audience's appreciation of beauty.

Although the original is an illustrated story about sleeping a child, the film is funny and not childish.

"Wonderful Night at the Museum" has been sought after by family audiences since its premiere. The attendance rate is extremely high. Each family audience is a group, which means that there are at least two audiences, or even a family of four or five people.

Once the family joy is popular, its power is often amazing.

In the data collected by 　　 Embassy Pictures, the average family audience group gave the film an average score of "a"!

At the beginning of the awards season, a commercial film like "A Wonderful Night at the Museum" appeals to the audience, especially the younger audience, and often means being disgusted by another group.

The Rotten Tomatoes Index of the film started to rotten, and the freshness was only 44%.

But this is not the worst in this weekend’s opening film, nor is it the worst that has been criticized by film critics.

The "Alexander the Great" produced and released by Warner Bros. was launched on a large scale after the premiere. This Big Mac epic was shot on the first day. The freshness of rotten tomatoes was 16% and the imdb averaged 5.7 points. And the on-site scoring of theater audience d shows that this film neither incurs the price of critics, but is also disgusted by the audience.

Therefore, on the first day of the painting of "Alexander the Great", only $5.55 million was received.

The critics’ criticisms were incomplete, and the audience dismissed it. After the first day of screening, "Alexander the Great" was declared a failure.

There is a considerable degree of surprise in the Hollywood industry, because it means that an epic film box office tragedy that is even more tragic than "King Arthur" has occurred.

Epic war movie, what happened?

Hollywood practitioners with a keen sense of smell gradually realized this.

There are even doubts within the Relativity Entertainment.

Someone suggested to postpone the project of "Spartan Three Hundred Warriors", but thought that the movie project was personally promoted by Ronan, these suggestions only stopped at the internal meeting of Shahai Entertainment, and they were all suppressed by George Clint. Go down.

Ronan didn't say much, Zach Schneider's thick black "Spartan Three Hundred Warriors" should actually be classified as a comic-based superhero movie.

Leonida's performance in the movie and even the original is a superhero.

In contrast, orthodox Hollywood epic films have generally underperformed in recent years. Even "Troy" is far from the expected results of Warner Bros.

The audience seems to be tired of epic movies, no matter the reputation is good or bad, the market response is always mediocre.

Another film, "The Spring of Cattle Class" bought out by Miramax, is far less popular than the market outside North America.

Of course, the freshness of Rotten Tomatoes is 69%, and the average score of imdb is 7.9, which is also the best among the movies opened in the same period.

But on the contrary, the box office data of "The Cattle Class" is the worst.

This is a French movie after all.

The box office of more than 300 theaters in North America for the first weekend of 430,000 US dollars has made this French comedy an infinitely long way to return to its origins.

If you don’t get something from the Oscars, Miramax is very likely to lose a lot.

You need to be cautious when buying overseas films. Facts have proven time and time again that, excluding very few cases where the proportion is so low, that the chance of getting a foreign language film from overseas to North America is infinitely close to 100%.

Therefore, Ronan does not even touch Lee Ang's famous works except for a few foreign language films with clear memory.

Similarly, "bj Single Diary 2", which is more like a British movie, did not have a great response in the North American market. Only 3.07 million US dollars were received on the first day of the opening weekend.

However, the biggest market for this film is in the UK, not North America.

If you only rely on the North American market, Universal Pictures will not even be able to recover the production costs.

The first North American box office of this film was over 70 million U.S. dollars, but the overseas box office led by the United Kingdom and Western Europe was as high as 211.38 million U.S. dollars.

"Museum Wonderful Night", which is the most suitable for Thanksgiving, became the biggest winner on the first day of the weekend.

In 4,215 theaters, this film earned 15.12 million US dollars in a single day.

On the second day, "A Wonderful Night at the Museum" still topped the list, with a box office of 15.88 million US dollars rising steadily.

Although the media and critics have a poor reputation, with the support of family audiences, this film broke out of the competition this weekend before Thanksgiving and finally stood proudly at the top of the list.

During the first three days of the first weekend in North America, "Wonderful Night at the Museum" received $39.81 million, firmly occupying the top spot in the box office.

"National Treasure", which entered its third week of screening, successfully took the limelight from other new films with a revenue of $17.04 million and became the runner-up on the box office chart.

The third place is "Alexander the Great", but the box office on the weekend was only 12.11 million US dollars, and the production cost of the film was as high as 155 million US dollars.

Investors are destined to lose everything. This is an epic disaster that is even more painful than "King Arthur".

Some small investors may go bankrupt because of this project.

The results of "BJ Singles Diary 2" in North America are not good, but not bad. The box office of 10.73 million US dollars basically meets the film's expectations.

Miramax's "Spring of the Cow Herding Class" is limited in scale, regardless of attendance, and the box office of the single library is average. It did not enter the top ten box office at all. The box office continued to dive two days after the weekend. The first weekend in North America was only 720,000 US dollars. income.

This French film entered French cinemas as early as August Not only the word-of-mouth explosion, the market also exploded. France’s box office revenue in the first week reached nearly 6 million U.S. dollars, and the total French box office has exceeded 45 million. Dollar.

Its overseas box office revenue has been close to 70 million US dollars.

But North America is such a wonderful market.

It is estimated that this is also related to the American mentality. Only the United States is in the eyes and does not pay much attention to overseas situations.

This may also extend to the film and media industry.

"A Wonderful Night at the Museum" undoubtedly temporarily became a big winner.

With the arrival of Thanksgiving holiday, the popularity of "Wonderful Night at the Museum" has continued unabated. After a short three working days, the film’s single-day income in North America has remained at a level of about 15 million US dollars.

Although more critics of the film were released, there was a wave of bad reviews, and the Rotten Tomatoes index dropped all the way, but "A Wonderful Night in the Museum" has an incredible trend.