Chapter 724： Chicken soup is not out of date

In mid-December, the time for the Academy of Motion Picture Arts and Sciences to distribute Oscar nominations on December 31st was very close. The most emboldened Oscar seeded players from all walks of life appeared one after another, and they were screened in Los Angeles one after another in order to get the Oscar selection. Admission ticket.

This game of art, awards, money, and public relations, called Oscars, has entered the first phase of its explosion.

Clint Eastwood's "Million Dollar Baby" was screened in eight theaters, with an average of $22,494 per library during the first weekend.

"Crash", which was bought out and released by Embassy Pictures, was also screened with five films with the lowest guarantee. Thanks to the current social situation, this film directly reflects ethnic conflicts. The average box office in North America in the first weekend exceeded 3 Ten thousand U.S. dollars!

The new round of black affirmative movement ignited across the United States has become a booster for "Crash", and Los Angeles has always been unstable. Although the ending of the film is too ideal, the story in the film always takes place in Los Angeles. .

"The Aviator" directed by Martin Scorsese and starring Leonardo DiCaprio is the most filmed movie in the same period. It has won more than 85 out of 40 theaters. Ten thousand dollars at the box office.

Leonardo's appeal is as strong as ever.

And Howard Hughes is also very attractive. It is said that when Stan Lee created Tony Stark, Howard Hughes was the original inspiration.

Both "Crash" and "Million Dollar Baby" will continue to be screened at the current scale, but "Aviator" is different. This film looks more commercial. From next weekend, it will be expanded to show in North America. 2000 theaters.

But in the middle of the week, everyone's eyes turned to another film, a black biopic-"When Happiness Knocks on the Door".

With Will Smith, the box office killer, embassy Pictures won nearly 3,900 theaters for the film.

At present, the Atlanta incident has become the focus of public opinion in the United States. The premiere of such a black film has invited many black actors and directors in the circle to attend.

Everything is getting hot.

With sufficient preparation, it is not difficult for the heat to catch up.

Ronan didn't show up directly, and stayed in the theater for the premiere. He looked very calm at the black stars walking on the red carpet.

This has nothing to do with personal stance. The expected profits of the two films in the future determine the promotion strategy of Relativity Entertainment.

"The Atlas Police is really a **** assist." Tom Cruise, who had already entered the theater, stood next to Ronan and looked at the crowded reporters and black fans outside through the floor-to-ceiling windows, saying: "The current society Under the circumstances, Hollywood must have something to say, especially the Atlanta police never think they have made a mistake."

Ronan could see Spike Lee who had just walked on the red carpet: "Atlanta police must never admit to making a mistake, so as to continue to maintain public opinion."

Faced with a close friend like Tom Cruise, he did not do too much to cover up: "It is said that the victim is about to appeal to the court."

Tom Cruise asked: "Ronan, do you want the two police officers to be found guilty or not guilty?"

Ronan did not answer, but asked, "What do you mean?"

The two looked at each other and laughed tacitly, because they had the same answer.

That is Georgia, and that is Atlanta. Even if the legal process is finally publicly followed, the result can be expected.

Tom Cruise put his arms around his chest: "It seems that Will, the best actor, may have won a great award."

"There are strong competitors." Ronan simply said: "This awards season, there is more than one black actor who intends to hit the Oscar for best actor."

Tom Cruise nodded: "Jamie Fox from "The King of Soulsong"? I have worked with him on "Killing with a Knife". He is a very good actor, but in all aspects, he is far from Will."

This is not only to help Will Smith win the award, the best actor can also effectively increase the income of "When Happiness Knocks" and "Crash", Ronan added: "I hope other judges think so too."

The Oscar rush is not only to flatter oneself, but also to beat competitors.

In the past two years, the slander of direct competitors is no longer as implicit as before, and many things have become almost semi-public.

For example, in the past two years, after being ignored for many years, Roman Polanski’s horrible incident has been widely hyped in North America. Did the news media and the Ministry of Justice think of this wanted criminal?

Of course not, because "The Pianist" directed by Roman Polanski blocked the way of Miramax's "Chicago".

Due to the natural advantage of skin color, the public relations team employed by Embassy Pictures did not stupidly discredit Jamie Fox, which may cause some unexpected troubles.

What they did was always only one thing, and they continued to use media reports to emphasize the identity of Jamie Fox as a comedian.

Jamie Fox must not be allowed to take off his coat of comedian.

Tom Cruise said at this time: "Recently, on your Netflix share, many people are constantly exposing incidents of discrimination they have encountered."

Ronan shrugged slightly: "Freedom of speech and freedom of the press. Netflix sharing only provides a platform and will not participate in it."

Netflix has actually benefited a lot from this incident. As the origin of related videos, many people have seen the convenience and immediacy of Netflix sharing. Ordinary people can also have their own voice channels, and more people have become Netflix. Registered users of Fei.

Just as the 9/11 incident was to blogs, Netflix’s response to sharing far exceeds that of other media.

In less than a week, Netflix's total registered users exceeded 22 million, and it entered the markets of other English-speaking countries in one fell swoop.

Related versions in other languages ​​are also under development.

In addition, Netflix sharing also allows mobile phone manufacturers to fully appreciate the power of social networks. Nokia and Sony Ericsson have basically reached an agreement with Netflix.

The Netflix mobile client will become pre-installed software for the four major mobile phone manufacturers.

In addition, under Ronan’s matchmaking, Netflix also began negotiations with Apple, promising to become one of the pre-installed software for Apple computers and mobile products.

Social networks have begun to show their power.

Tom Cruise said: "Recently, there have been a lot of bad things like Atlanta. I feel that there are too many bad things this month."

"In fact, these bad things have never been less." Ronan told the fact: "In the past, there was no easy-to-shoot equipment, no easy-to-voice media, and many things could only be spread within a very small area."

He smiled: "But sharing smart phones with Netflix provides the greatest convenience for all of this. Tom, as the number of Netflix sharing users increases and smart mobile terminals become more popular, this kind of bad thing will only be exposed in the future. many."

In the past, like this kind of incident, there is no picture and no video to say a fart, and even pictures are not enough. You must have a video to make a stir.

Tom Cruise nodded slightly: "Your Netflix sharing is also a very good platform for Hollywood. It allows us to really make our own voice."

In the past, even if celebrities held press conferences, their remarks would have been misinterpreted by many media with ulterior motives.

Ronan lowered his voice slightly and asked, "Tom, how are you thinking about the plan I told you?"

"About the patient who gradually freezes?" Tom Cruise has seen the power of Netflix sharing, and said, "I can do it anytime."

Ronan is also not polite to him. This is a good thing for mutual benefit. Even Tom Cruise will have a huge halo effect for a long time: "When needed, I will call you in advance."

Tom Cruise certainly wouldn't refuse: "No problem."

Some publicity plans will be carried out simultaneously with the Netflix listing in the future, with the purpose of boosting Netflix's stock price.

Through the huge glass window, Ronan saw Will Smith step onto the red carpet, which drew fans almost crazy.

Will Smith in this era is really a BUG-level existence for the film market.

Is there a reason why Will Smith's films are popular with movie fans? Will Smith is enough.

Walking into the media area, Will Smith accepted an interview with reporters, constantly trying to bring the topic to the current focus of public opinion, relying on hot spots are all skills that Hollywood stars must master.

In the face of many camera shots, Will Smith was awe-inspiring: "This is a country of freedom and democracy. Apart from our skin color, we are no different from other people. Like me, like George, think of Halle, like Spike, and many Hollywood Black practitioners, as well as Chris Gardner, can prove one thing, as long as they have a normal and fair environment, blacks can also make achievements and reach the heights that others can achieve."

He yelled: "I want to tell my compatriots, if you have a dream, you must defend it! If you have an ideal, you must work hard to realize it!"

At this moment, Will Smith was particularly contagious. No matter what he was thinking, there was a warm applause around him.

The atmosphere was quite in place. The public relations expert gave Will Smith a wink, and some things had to be settled.

Will Smith is a smart man, with a serious face, he declined other questions from the reporters, and walked toward the entrance of the theater, embracing the black compatriots standing there.

At this moment, the atmosphere on the scene is really touching.

As if all the black people are united together.

Since two thousand years later, the black people in Hollywood have become a group that cannot be ignored.

This thick and sweet chicken soup also meets the needs of today's social situation.

With many guests entering the theater, the premiere screening quickly kicked off, and the American Dream once again became the protagonist.

In this kind of film, you can basically guess the end by seeing the beginning, but it is not important, what is important is the process of realizing the dream.

After all, chicken soup is not out of date, it is popular.

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