Chapter 733： Streaming listing

Relativity Entertainment brings together the power of the entire company to promote the publicity of the awards season, but Ronan is also letting people control the degree of it, so as to avoid excessive publicity causing people's rebellious psychology, which will lead to a big fever and death.

In the past, there have been cases of upset at the Oscars award ceremony, but in general, the probability of upset in the nearly eighty-year history of the Oscars is relatively small.

The Oscar is different from the Football World Cup, which often happens when the latter is hot and must die.

In the award season, it is more common for popular seed players to push all the way and finally get the corresponding awards.

The probability of winning important Oscar awards is often directly proportional to popularity and exposure.

The ballots were sent out. Just entered 2005, Embassy Pictures’ pull conference and Will Smith’s party, one after another, the total investment in public relations for the two films "Crash" and "When Happiness Comes Knock" has been More than ten million dollars.

Of course, more investment was spent on "When Happiness Knocks on the Door", after all, this film is being released on a large scale in North America.

After the New Year, the North American box office of this film has reached 146.87 million US dollars.

This has also become the focus of many competitors' attacks. They have repeatedly voiced in the media, saying that "When Happiness Knocks on the Door" is too commercial and lacks artistic content.

The box office is here. It is difficult to refute. Ronan can't deliberately give up the profit of the film because of Oscar, right?

What are Hollywood films for? After all, it is not commercial profit.

As the award season entered the Oscar stage, the situation gradually became clear, and the popular seed players of various awards also showed through the outpost awards.

"Crash" has won multiple best picture awards, Will Smith is the number one favorite for best actor, Clint Eastwood is recognized as strong and strong, Hilary Swank has been released since "Million Dollar Baby" After that, more than 80% of the best actress award was taken away.

In terms of popularity and exposure, these four are the highest.

But the most popular entertainment news in North America is not the seeded players who award the prizes, but the Netflix!

Since the beginning of January, Netflix advertising has spread all over the United States. Whether in traditional newspapers, magazines, TV stations, or the emerging Internet including Netflix Sharing, you can see advertisements for Netflix’s new business-Netflix media!

"Do you want to watch movies and TV series without leaving home? Do you want to play high-definition movies and TV series on your computer screen with the mouse? Netflix streaming media provides you with the most convenient movie and TV service."

After entering the New Year, Netflix's advertising began to bombard all over the world. Except for the necessary working capital, all income from the DVD rental and sales business was used by Netflix to develop new businesses.

Although the DVD business was at the time, Ronan knew that Netflix had to transform.

In the past year, Netflix began to upload all offline video and disc resources to the online platform, and officially began the transformation of streaming media.

The massive content of 100,000 film and television works, personalized recommendations, a large number of users accumulated by Netflix's existing business, the pulling effect of social sharing, and personalized recommendations have laid the foundation for Netflix's next development.

If it is a pure streaming media platform, even if Netflix's related business can be carried out smoothly, it will not take long to get into trouble.

In the past, Netflix developed rapidly, and content copyright owners and publishers all saw the huge market potential of online content consumption. They either joined the battle or started to raise prices. At this time, Netflix discovered its biggest weakness. As a streaming media platform, content is the foundation of the platform's vigorous vitality. Once the supply of premium copyrighted content is cut off, the consequences will be disastrous.

At that time, Netflix decided to make an adventurous attempt on content creation after many internal considerations. In 2013, Netflix spent $100 million to shoot a TV series "House of Cards" with only 13 episodes.

Netflix is ​​really involved in content production.

Due to the late start of content production, coupled with foreign companies belonging to Hollywood, Netflix is ​​increasingly restricted in content.

Even, many Hollywood companies refused to cooperate with Netflix at that time.

But now, the situation is completely different.

Relativity Entertainment has turned Netflix into Hollywood's own person, an important peripheral sales channel for Hollywood, and even the key to many companies' DVD revenue.

In terms of production, Netflix has Relativity Entertainment as its support. Ronan has prepared a large number of drama projects for Netflix's streaming media. Even if Netflix still has to pay for Shahai Entertainment, the production of new content will no longer be a constraint.

The most troublesome copyright library, Ronan, is planning ahead. When the streaming media business is still on the market and Hollywood has basically not paid attention to it, he has already used the foresight advantage to take advantage of Netflix’s near-monopoly position in the DVD network rental and sales business. Consolidated content copyright.

Of all the medium and large companies in Hollywood, only Paramount Pictures’ film library has not authorized Netflix.

Others were all captured by Relativity Entertainment.

In the last few years of Ronan, Netflix paid a five-year license fee of US$130 million in order to obtain the exclusive Internet copyright of "Seinfeld" from Sony Columbia Pictures.

Now, let alone "The Story of Seinfeld", even the authorization of "Friends" is in Netflix's hands.

No one takes the online broadcasting of movies and televisions seriously, most of them regard it as a subsidiary business of Netflix DVD rental and sales.

Content richness is always one of the most critical factors in the development of streaming media services.

When Netflix's streaming media business was about to go online, Ronan also made a special trip to San Francisco to convene a meeting with Netflix's top management again.

Ronan is not proficient in specific professional businesses, but he put forward Netflix's next phase of goals.

Attract a larger number of users, especially paying users; establish a user database and be guided by user needs; optimize network technology to provide faster and cheaper operation methods for all aspects of Netflix; optimize various business content services; continue to advance Global expansion, and every time we enter an overseas market, we must make localized improvements based on the specific market conditions.

The most important point is to increase business investment on smart mobile terminals.

Before leaving San Francisco, Ronan met with the team leader of the Goldman Sachs Group stationed in Netflix. Now it has entered 2005, and the time for Netflix to be listed on the Nasdaq is getting closer.

Whether Netflix's streaming media business can develop smoothly is directly related to the company's performance in listing.

The two self-produced dramas provided by Sandsea Entertainment for Netflix's streaming media business are also stepping up their publicity. Both Bell Grylls and Dawn Johnson have maintained high exposure.

Netflix's goal is to add 1 million paying users to "Survival" and "Prison Break".

Due to the first-mover advantage and the advantage of richer content provision, Netflix has already launched a monthly payment plan that has been very smooth. Today, there are close to 14 million paying users, most of which are monthly users of $12.99/month.

After the streaming media service is launched, monthly users can directly watch online on demand.

For the vast majority of people, especially those who can use the computer to access the Internet, this expenditure is very small, and they cannot even buy a genuine DVD of a movie.

The key to attracting users to pay is whether there is content they are interested in.

Therefore, whether it was once or now, the key factor of Netflix's streaming media business is content copyright.

On January 11, 2005, after a year and a half of preparations, Netflix’s streaming media business was officially launched and listed, including three major sections, Netflix rental, Netflix video and Netflix sharing, all of which are highly recommended in prominent positions. new business.

Especially Netflix shares, a piece of information is quickly forwarded, spreading to the space of 20 million users.

At the same time, all mobile clients of Netflix's other businesses are listed.

The new and optimized Netflix apps form the largest customer service group software on the smart mobile terminal.

It's not just North America.

In terms of overseas, Netflix has launched related businesses in other countries and Western Europe, Latin America's most important Mexico and Brazil.

In the office of the Theory of Relativity Building, Ronan opened the Netflix website, selected the streaming video service, and the video homepage appeared.

"Prison Break" and "Survival Survival" occupy the most conspicuous positions. Other popular movies and TV series such as "Pirates of the Caribbean", "The Bourne Shadow", "Spiderman" and "Friends", "Emergency Room Stories" ~www .novelhall.com~ can also be easily seen.

All kinds of film and television categories are clear at a glance, and the key item search in the site is easy to get started.

Ronan chose to search for World War II and epics. On the page, films such as "Pearl Harbor" and "Saving Private Ryan" were quickly displayed.

As for searching by actor or director, it can be done easily.

Ronan chose the director, Peter Jackson was selected in the P column, and films such as "The Dead" and the "Lord of the Rings" trilogy appeared immediately.

As the boss of the company, Ronan is also a paying user of Netflix, but he chose the highest package, which is the highest monthly user of $19.99/month.

He opened the "Return of the King" interface. There are two options for online playback and DVD. The former is naturally an online service that provides streaming media, and the latter is an online DVD rental and sales business.

Ronan’s office computer is not said to be the top configuration on the market, but it is also the top of the common types. After opening the "Return of the King", he directly chose the highest BD definition. Due to sufficient bandwidth and hardware, the playback is very smooth. After watching for nearly half an hour, there was no lag.

As for the definition of the video, it is basically the same as the high-definition Blu-ray disc of a DVD player.

Ronan directly dragged the video to the Minastiris offensive and defensive battle, and waited for about ten seconds for buffering, after which the playback was still smooth.

As long as the hardware and bandwidth are guaranteed, the clarity and smoothness of the video provided by Netflix are not a problem.

In addition to the highest BD, there are three definitions to choose from below, and the lowest picture is played, which is roughly the level of a genuine video tape.

Low-end computers and the most common dial-up Internet access can also guarantee the viewing effect.

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