Chapter 788： Decepticons attack

After it is basically determined that Michael Bay will direct "Transformers", preparations for this series have entered the fast lane. Due to the importance of serialization, Ronan will personally serve as the producer of the first part.

The production budget of the 　　 project is as high as 180 million US dollars, which is solved by the Pacific Investment Foundation through financing.

Both parties intend to cooperate. The negotiations between Shahai Entertainment and Michael Bay went very smoothly, and they soon reached an agreement on the important option of director's remuneration.

The director's pay for "Transformers" directed by Michael Bay is $13 million, without any post-sharing.

This is also the inevitable result of the fiasco of "Escape from the Island".

Earlier, when Michael Bay directed "Pearl Harbor" and "Jedi Men 2", the former received a remuneration for the first installment plus a later share, and he received a remuneration of US$25 million, and the latter had an income of US$30 million+.

There is always only one standard to measure the value of commercial directors. The fiasco of "Escape from the Clone Island" has also dragged down Michael Bay's worth.

In addition, Ronan, as a producer, also has a salary of 10 million U.S. dollars, and part of the post-production share required by industry practices.

Ronan and Michael Bay will be the two highest paid people in the crew.

Another big pay for actors, will save money as much as possible.

Ronan has reached an agreement with Michael Bay to use rookies with certain performance experience as much as possible, and the personal remuneration of any actor shall not exceed 1 million US dollars.

The cost saved will all be used in special effects production.

Ronan understands that what the audience wants to see are Transformers, Autobots and Decepticons. Now that he has found Michael Bay, he must work harder on this.

You don’t need to take care of the producer’s godson like he used to, nor do you need so many plots to show the life of the second young American Sabi, the number of special effects shots will inevitably far exceed that of previous movies.

At the same time, when Ronan asked Shahai Entertainment to choose actors, he must sign a long-term contract for this series. Any actor who is unwilling to sign a long-term contract will not be considered.

As for Michael Bay’s evil tastes, such as the two big iron **** dangling under Hercules, it is even less likely to appear.

In terms of actors, Ronan never considered Shia LaBeouf from the very beginning.

Even if Spielberg specifically recommended Shia LaBeouf to him for his godson, Ronan would still not consider it.

Don’t worry about finding an actor.

What's the most in Hollywood? The most actors want to get ahead.

Quite a lot of actors, in order to become famous, are willing to pay a price that ordinary people can't imagine.

Shahai Entertainment has issued an announcement on the recruitment of actors on the actors' union and related entertainment media. The specific actor candidates will be resolved through auditions.

Really famous big-name celebrities generally do not consider this type of film, because at first glance they know that they are supporting robots.

But there are too many people in Hollywood waiting for opportunities.

In just three days after the announcement, Shahai Entertainment has received hundreds of submissions from related actors.

Everyone knows that appearing in a movie of Relativity Entertainment is almost equivalent to a guarantee of fame, and the producer is Ronan.

"Transformers" has attracted much attention since the establishment of the project. Not to mention the promotion of the joint promotion of Relativity Entertainment and Hasbro, the series itself has attracted the attention of many fans.

This is one of the most successful toy series in North America in the 10s. It is listed as the top three trump cards of Hasbro alongside "Special Forces" and "My Little Pony". It is a childhood memory of countless people.

Many Hollywood movies have proved more than once that as long as they operate properly, feelings can be equated with revenue.

Childhood killing is really powerful.

Of course, there is another name for Childhood Killing, the Destroyed Childhood series.

No matter how you shoot, how good the shots are, it will surely destroy the good memories of some people.

These memories, hidden in the heart and talking on the lips, are always the most beautiful. Once they are embodied, the good becomes a flaw.

Ronan, as a former "Transformers" anime fan, understands this mentality very well. He will only take care of the feelings of most fans, but will not follow the requirements of die-hard fans.

A simple fan movie cannot support the global market of "Transformers".

According to Ronan’s plan, the production budget is as high as 180 million U.S. dollars, and the future publicity and distribution budget will not be less than 100 million U.S. dollars. Even if Hasbro will rejuvenate its Transformers toys, it will bear a considerable part of it. The cost of publicity and promotion, the investment in Relativity Entertainment is still astronomical.

This determines that the film must be friendly enough to passersby and audiences.

Also, Ronan focused on showing Michael Bay the "Transformers" movie released by Hasbro in the 1980s.

This big movie was criticized by the media and fans, and it was even a turning point in the "Transformers" series.

The reason is that Hasbro killed the two most attractive characters in the series, Optimus Prime and Megatron, in the big movie.

The former was directly killed in battle, while the latter was transformed into Jingshatian by the Universe after his death.

Whether it’s the Heatbreak that takes over as the leader of the Autobots, that is, Mentalist; or the shocking new look of Megatron, the response is not very good.

Hasbro seriously underestimated the charm of Optimus Prime and Megatron.

The "Transformers" cartoons, like "Special Forces", are ads for Hasbro to sell toys. From the perspective of toy sales, there is nothing wrong with continuously introducing new toys. After all, this can stimulate market consumption.

It’s just that Hasbro’s actions were too big, leaving no room for the fans to mentally prepare, so they killed their two favorite characters.

These are all lessons from film.

Frankly speaking, Jingpotian is fortunate to say that as the successor of Optimus Prime, there is really no charm at all.

For the live-action movie series, as long as the audience can accept it, Optimus Prime and Megatron will love each other forever.

After all, according to Hasbro's Cybertron Civil War, Optimus Prime and Megatron used to be close brothers before the outbreak of the Civil War.

Following the official contract between Michael Bay and Shahai Entertainment, a press conference initiated by Shahai Entertainment with the participation of Ronan, Michael Bay and Hasbro was also held in the front hall of the Theory of Relativity Building.

Hundreds of reporters arrived at the scene.

Thousands of Transformers fans gathered in the small square in front of the Theory of Relativity Building, commonly known as "wire".

The reporters who had been arranged long ago went deep into the fans and started the interview before the press conference.

"Ronan Anderson will adapt "Transformers" into a movie, do you expect it?" the reporter asked.

A white man in his thirties held up his limited edition Optimus Prime and said: "I look forward to it very much. I am looking forward to this day for too long! I have been thinking that Transformers can be made into a movie, and worried that the movie will destroy me For the fond memories of Transformers, Ronan Anderson is going to do it now. I am full of expectations. He is a Hollywood gold medal producer and he will definitely succeed."

The reporter said: "Ronan Anderson's movie really hasn't failed."

The white man smiled, shook Optimus Prime at the camera, and shouted, "I love Transformers! I love Optimus Prime!"

Another person next to him suddenly squeezed over, and the Megatron model in his hand snatched Optimus Prime's position: "I am Megatron! Decepticons, attack!"

There was a lot of laughter around, and many people were talking about Transformers.

Transformers is one of their best memories.

The press conference began. George Clint, who hosted the conference, was the first to invite Ronan, Michael Bay and Hasbro’s CEO Brian Goldner, and... Peter Cullen.

Especially the latter, as soon as Pu spoke, it made many Transformers fans on the scene go crazy, as if Optimus Prime was coming.

George Clint also announced that Peter Cullen will continue to serve as the voice actor for Optimus Prime in the "Transformers" movie.

This immediately aroused the good memories of the steel wires, and instantly shortened the distance between the production company and the steel wires.

Subsequently, George Clint announced that the film crew will hold an event called "Optimus Prime Lines Contest". The wires are asked to write lines for Optimus Prime in the film, and the lines written by the winner will appear. In the movie.

These interactions can effectively increase the participation of the audience group and make them more concerned about the film.

In addition, Marvel Entertainment will continue to publish new "Transformers" comics from the second half of the year.

These comics will be the prequels of the movie story.

will also publish a series of other books to create momentum for future live-action movies.

The hot sale of a movie requires a lot of publicity and promotion in the early stage, and the publicity cost of Hollywood's first-line commercial production is also increasing.

Up to 100 million US dollars in publicity and promotion costs, to be honest, it is not a lot, because it will cover nearly 100 countries and regions around the world.

Although some regions do not need to invest in relativity entertainment, there are more than 70 markets that require direct investment .

Relativity Entertainment is currently discussing cooperation with nearly 200 companies in more than 70 countries and regions to facilitate the promotion of the film.

Publicity and distribution is a super project no less than shooting.

At the end of the press conference, there was a routine questioning session, and the focus of the media reporters was all on Ronan.

"Mr. Anderson." A reporter from the "Los Angeles Times" asked first: "What made you have a project to bring Transformers to the big screen."

This time, Ronan didn’t talk nonsense, because he himself was a steel wire: “I’ve always been a big fan of Transformers... I mean that shooting this movie is not just to please the market, because I am also Reading related comic books, collecting models, I am deeply fascinated by the stories derived from the series. Everything about'Transformers' may become my private collection, and I stubbornly believe that the toy company'Hasbro' Sooner or later, it will be authorized to be made into a big summer movie that is popular."

He smiled and said, "Now, my purpose has been achieved."