Chapter 895： good news

Entrance to Pixar Industrial Park, Emeryville, California.

Many well-informed reporters from the entertainment and business media came to Pixar Industrial Park early in the morning, waiting patiently for the rumored big man.

A reporter arrived late, and asked his colleagues immediately after getting off the car: "Is the news true? Michael Eisner really came to Pixar?"

"Of course it's true." The reporter who replied looked serious: "I watched Michael Eisner enter Pixar in the morning."

Someone interjected at this moment: "If Walt Disney acquires Pixar Studios, like the rumors, the pattern of Hollywood will change again."

The reporter who came late said: "Maybe this is the beginning of the Disney animation revival."

A group of people are talking here, saying everything, but everyone is very clear that if Walt Disney can acquire Pixar Studios, a new situation may arise for Disney in the midst of storms.

After waiting for nearly two hours, when the reporter was a little impatient, a black car stopped at the gate of the industrial park.

In the industrial park, an electric car slowly drove over.

The sharp-eyed reporter immediately saw the person sitting on the electric car and said: "Come out! Michael Eisner is out!"

Others saw it too, and they gathered around and blocked the entrance of Pixar Industrial Park.

Although the security personnel at the gate of Pixar Industrial Park were trying their best to maintain order, dozens of reporters surrounded him when Michael Eisner appeared at the gate.

Michael Eisner did not get into the car immediately, and with the assistance of his entourage, he gave a brief interview.

"Mr. Eisner, it is reported that you came to Pixar this time to talk with Steve Jobs about Disney's acquisition of Pixar?" The reporter who squeezed in the front quickly asked, "Is this true? "

Michael Eisner pressed his hands down and looked very imposing. The scene quickly quieted down. He smiled and said: "It's true. On behalf of The Walt Disney Group, I officially issued an acquisition invitation to Pixar Studios today."

There was an uproar at the scene. The rumors were one thing, and what came out of Michael Eisner's mouth was another entirely.

Another reporter asked: "But there is always a contradiction between Disney and Pixar..."

"Disney and Pixar, and I and Steve are not too contradictory." Michael Eisner denied it and talked freely: "Actually, since the first half of this year, I have met with Steve several times. After discussing Disney's comprehensive acquisition of Pixar Studios, after a long period of hard work, the two parties basically reached an agreement."

Having said this, Michael Eisner thought about the situation when he returned from Chicago and called the board of directors to support his meeting, the acquisition of Pixar Studios and the cooperation with Relativity Entertainment, and he immediately got the full support of these people.

This also gave them hope.

Once Michael Eisner loses, Roy Disney must also liquidate them.

And the shareholder alliance headed by Roy Disney is not only suing Michael Eisner in the Delaware Chancery Court, but also Walt Disney's board of directors.

"Mr. Eisner!" another reporter asked: "Why is Disney acquiring Pixar?"

Michael Eisner said: "Pixar Studios is now a well-deserved leader in Hollywood animation production. It has cooperated with Disney for ten years. The two sides know the foundation and are willing to carry out more in-depth cooperation on the basis of the previous foundation. Disney also needs Pixar. To reproduce the splendor of animation production."

These reasons are very powerful. Disney Animation has fallen, and if you want to regain its glory, the acquisition of Pixar Studios is undoubtedly a shortcut.

Subsequently, Michael Eisner answered a few more questions, got in the car and left the Pixar Industrial Park.

The Internet media led by Netflix Sharing published relevant news almost ten minutes later. The video of Michael Eisner’s interview also appeared in a very eye-catching position on the Netflix video.

That afternoon, Steve Jobs also accepted an interview with reporters when he left the Pixar Industrial Park.

"Pixar Studios has accepted Disney's acquisition offer in principle." Steve Jobstein said, "We are a content producer. If we want to develop further, we must have sufficiently broad marketing channels. For animation production, In other words, no company in Hollywood can compare to Disney."

These words are very persuasive, because everyone knows that Disney has the best animation communication and sales channels.

Steve Jobs, faced with many media reporters’ questions, also answered a few key points: “Disney needs Pixar’s production, Pixar needs Disney’s channels, and the two companies have a strong alliance. From next week, Pixar will and Disney The formal start of negotiations on the acquisition may take several months or even six months, but I believe this is the right decision."

Walt Disney, this transaction passed the approval of the board of directors very smoothly, and some people within Disney thought more distantly, such as asking Pixar to help rebuild the Disney animation studio.

Some people even proposed that John Lasseter be the animation director of the entire Disney.

Both Pixar Studios and Walt Disney moved very fast. The negotiation team of both parties was quickly formed, and the negotiations for the acquisition officially began.

At the same time, under the full promotion of Michael Eisner, Pixar Studios successfully recovered the copyright of related works.

Affected by this good news from Pixar, the investment market has somewhat restored confidence in Walt Disney. Many people believe that with the addition of Pixar Studios, Walt Disney will definitely be able to revive the basic animation film business.

The stock price of Disney, which was slowly rising due to the acquisition of Roy Disney and Michael Eisner, reacted very quickly and the stock price rose immediately. In just one week, the total increase was close to 5%.

The Michael Eisner faction, who was originally pessimistic about the prospects, suddenly felt that Walt Disney would still be in their control in the future.

Michael Eisner's voice among Disney shareholders is louder again.

"I know what has happened recently, but everyone has misunderstood me, thinking that I have done nothing in recent years, which has caused Disney's development to stagnate."

At a cocktail party attended by many Disney shareholders, Michael Eisner was confident and talked: "But a lot of work is more important than talking! I am not a Roy Disney person, I always like to exaggerate. Talk. Me! Michael Eisner! I’m an activist! Roy Disney has been talking about people everywhere this year, thinking about fighting for power! And I have been working hard for Disney’s future, and I have done a lot of work. , You will see soon!"

With the negotiations between Disney and Pixar as the background, Michael Eisner's image in the eyes of shareholders is quietly changing. It seems that the arrogance they previously criticized has become the Disney helmsman of the decade.

Frankly speaking, a considerable number of shareholders are most concerned about not who is sitting in the position of chairman and chief executive officer, but the value of investment income and stocks in their hands.

At the end of October, the traditional Halloween schedule came, and the "Human Elimination Project 4" launched by Relativity Entertainment was once again a big success, continuing to demonstrate its strength in production.

Just entering November, Chris Leonard, the director and producer of Shahai Entertainment Animation Studio, officially revealed to the outside world that as the studio’s ace animation character, Little Pig, in an interview with The Hollywood Reporter From its birth to the present, in just a few years, Page has brought a huge income of more than 1 billion US dollars to Relativity Entertainment.

In recent years, Peppa Pig has been the hottest children's animation image in the English Five Friends Market, and there is no one!

Chris Leonard believes that if Relativity Entertainment is not a new company, and there are many shortcomings in the marketing channels around animation, this sales figure will be greatly improved! In order to further develop the market, Relativity Entertainment is in discussions with Walt Disney on the development of Peppa Pig.

As we all know, if Disney's animation marketing and promotion channels are second, no one dares to recognize the first.

This good news was quickly confirmed by media reporters at Disney!

Michael Eisner claimed that Disney will start a full cooperation with Relativity Entertainment next year, and the two sides are currently negotiating.

Just three days later, Relativity Entertainment and Walt Disney jointly held a press conference. Michael Eisner and Robert Iger, on behalf of their respective companies, formally signed the "Pirates of the Caribbean" authorization contract.

Relativity Entertainment is formally authorized to Walt Disney by means of the previous cost plus the later sharing. Disneyland can use any movie-related content or characters on the amusement project of the same name...

In addition, Robert Iger also disclosed a number of collaborations that are being discussed with Disney.

Since this contract has been signed , the credibility of the cooperation negotiation between Relativity Entertainment and Disney has increased infinitely.

Robert Iger mainly announced three aspects: Relativity Entertainment will jointly develop the surroundings of Minions and Peppa Pig with Disney, and the two sides have already opened preliminary negotiations; Walt Disney has authorized Relativity Entertainment to authorize real people for Disney animated feature films. The film production copyright, the two sides jointly developed this series, and the gold medal producer Ronan Anderson is personally responsible. The total number of all live-action films in the future cooperation may exceed 20; Walt Disney will send personnel to participate in the fairy tale film "Aili "Silk in Wonderland" was filmed and produced to lay the foundation for the next step of cooperation between the two parties.

These news were all confirmed by Michael Eisner.

The negotiation team between Disney and Relativity Entertainment was also being formed, and some personnel quickly made preliminary contacts.

With a series of good news, Walt Disney has attracted much attention, and this long-lost veteran company seems to be about to usher in a new life.

Facing the aggressive Roy Disney and the lawsuit that will inevitably lose once he loses his full strength, Michael Eisner also showed sufficient determination while ensuring a certain bottom line.