With the premiere of "Iron Man", the embassy film industry's huge publicity machine is fully launched, whether it is traditional media or new media, to create momentum for the film as much as possible.
On Netflix, which has a huge number of users, the topic of "Iron Man" has been a hot topic recently.
Because the quality of the film is sufficiently guaranteed, many fans who have been fortunate enough to watch the preview or premiere are almost overwhelmingly applauded by Tony Stark.
"Another Hollywood comic book superhero has appeared on the big screen. Iron Man Tony Stark's appearance is very arrogant, romantic and intelligent. A woman, like a dress worn through, wakes up and stays in bed in the morning. I can never remember the name; the government’s Outstanding Contribution Award can be given to passers-by at hand; the weapon, easily in the cave, can make the invincible high-tech armor that others can’t make for a lifetime..."
Frankly speaking, who doesn't want to live like Tony Stark?
Every teenager has a dream of a superhero, putting on equipment at critical moments to save life or do harm to the world, but after taking off preparations, how many are willing to do the hard work of Peter Parker in the movie?
Tony Stark represents a dream, a dream that the masses exist in fantasy but never reach.
He has almost all men’s dreams of being rich, status, sports car, private jet, beauty, super IQ, courage, and sense of justice...
Netflix shared the above, and someone else summed up the four major advantages of the "Iron Man" movie-the scene is cool enough, the performance is fun, there are many new ideas, and leave enough suspense!
The opening story of this Marvel Avengers project, the premiere is so good that it explodes.
Cinema investigators immediately sampled and consulted nearly a hundred fans in the premiere theater, and the audience scored an average of "A+"!
All kinds of praise are endless.
"This film is compact, refreshing, and unfinished!"
"Sincere movie! Iron Man is amazingly handsome, cute explosion!"
"This is a funny hero who loves stinky farts and talks endlessly! The ending sentence I am Iron Man is so handsome!"
"I think this is the best superhero movie!"
Sufficient publicity, good reputation, plus the bonus of gold medal producer effect beyond Jerry Bruckheimer, "Iron Man" on the first day of its release, produced a super explosive response.
The audience's reputation is so good that it can only be described as an explosion. IMDB scored 8.9 points in one day, and the major media scored an average of 79 points!
Even a group of film critics, who have always been uncomfortable with summer commercial films, took a different look at "Iron Man" this time. The film’s Rotten Tomatoes freshness was as high as 94%.
From the audience to the media to the film critics, the crowds are all soaring, and the box office explosion has become a matter of course.
On the first day of its release in North America, "Iron Man" burst into $41.62 million!
This achievement surpassed the first day box office of "Spider-Man" and became the highest single-day box office of a superhero movie in North America!
Anyone who understands this industry can instantly understand that "Iron Man"'s North American box office must exceed 100 million in the first week, and the remaining suspense is just over 100 million US dollars.
All the doubts, all the objections, disappeared without a trace after the data was released.
"Iron Man" will be declared a success on the first day of its release!
With the full promotion of Relativity Entertainment and the support of tens of millions of dollars in publicity funds, the good reputation of this film is like a virus to replicate and spread wildly, and various praises continue to emerge.
"Los Angeles Times" praised: "Iron Man" is full of metal beauty, very cool, exquisite special effects without any sense of violation, so that the movie has an excellent viewing experience. The plot is very smooth, without procrastination in one go, and attractive enough without obvious loopholes!
The reporter of "Entertainment Weekly" praised it: I have to admit that the movie "Iron Man" is indeed very, very cool! The visual effects are really great, it can be called the best special effects today! Every time Tony Stark played, it was so cool!
It is no exaggeration to say that the release of this "Iron Man" gave countless audiences a sense of being born out of nowhere.
Before Tony Stark, no mainstream comic hero had such a high profile personality.
Including Superman's Clark Kent, Batman's Bruce Wayne, Spiderman's Peter Parker, etc., they all have the two identities of heroes and ordinary people, and they do everything possible to hide them.
But Tony Stark is the opposite. As an ordinary person, he is a genius, a rich man, and the darling of the spotlight, and he does not shy away from the identity of Iron Man. The sentence at the last press conference of the film is Iron Man. , It pushed the whole film to its climax.
It also makes Iron Man even more outstanding.
Another thing that cannot be ignored is that the setting of Iron Man is very in line with certain characteristics and needs of this era.
Cool, golden, playful, and outgoing. For a considerable number of young fans, such an image is undoubtedly more attractive than those cautious and sneaky superheroes.
Also, compared to Superman's talents, Spider-Man's supernatural abilities, and Batman's technological team, the rise of Iron Man is more from Tony Stark's genius and hard work.
From the birth to the step-by-step revision and improvement of the steel armor, it is entirely from Tony's personal hand.
These have brought a superhero who can be popular all over the world!
This is also one of the two cores of the Avengers' future!
The role of actors cannot be ignored. Iron Man is not necessarily Robert Downey Jr., but the effect presented by the film clearly shows that Robert Downey Jr. and Tony Stark far exceed 1+1. 2 effects.
Robert Downey Jr. gave Iron Man the soul of existence in the real world, and Iron Man gave Robert Downey Jr a new life!
The Erbi youth who used drugs, carried a gun, went to jail, and spent a lot of good time with all sorts of misdeeds is gone, replaced by a mature and brand new little Robert Downey.
He will eventually become Tony Stark walking in the real world under the creation of Relativity Entertainment and Marvel Entertainment!
Now is the beginning of the summer vacation. In view of Ronan's outstanding achievements in the past, other companies have avoided this weekend for their major production films. There is no strong competitor to "Iron Man".
Facts have also proved that other companies' actions are completely correct. If they choose to be released on the same weekend, as long as the film is slightly insufficient, it will become the hot cannon fodder for "Iron Man".
This is only on the one hand, on the other hand Ronan will take the initiative to avoid bad luck and avoid the hot movies in his memory.
For example, he would not use "Iron Man" to collide head-on with Twentieth Century Fox's "X-Men 3", and start a movie to collide with the sequel of a hit movie. Even if he could win, it would be a miserable victory.
Ronan and Relativity Entertainment are not afraid to compete with anyone, but they don't mean to hit rocks stupidly.
Perhaps it was the summer vacation that triggered a movie-watching boom, or perhaps the film did bring a different sense of freshness compared to previous superhero movies. The media posted positive comments one after another, and even the Warner Bros. media also stood up Advocating the queue of Iron Man.
Due to the lack of strong competitors and the high reputation of the film media and audiences, by Saturday afternoon, the rate of "Iron Man" in mainstream commercial chain theaters had risen to nearly 70%, in Manhattan and San Francisco Bay. In popular theaters such as Santa Monica Commercial Plaza, there will be an Iron Man screening in less than fifteen minutes. Even so, there are still a few tickets sold out.
Someone once complained that the theater would not arrange for them, and some even accused them of being "national thieves" who only knew how to please foreign blockbusters.
But it makes sense for someone to fight back—even if you don’t talk about commercial profit, there are a lot of employees in theater companies that need to feed, eat, and survive!
Therefore, the audience's enthusiasm is high, and the theater company will naturally add "Iron Man".
This is the most basic market and business law.
On Saturday, "Iron Man" not only did not have the first day of screening, which consumed the enthusiasm of most comics fans and reduced its popularity, but because of the overwhelming reputation, it attracted more theaters.
On the second day of its release in North America, "Iron Man" received another $43.68 million, reaching the threshold of $100 million!
A good reputation, hot screenings, and film layouts that occupies most of the cinema’s screens can make the film attract more audiences, thereby further increasing the popularity of the film. The continued high popularity will naturally attract more media attention and media reports. Next, it will also attract more people's attention.
"Iron Man" quickly formed a virtuous circle unique to hit movies.
This kind of cycle has also engulfed the sales of peripheral products of the film into a fiery atmosphere.
Almost all props related to Tony Stark have become popular peripheral products, such as Mark 2 and Mark 3 models, toys and figures, which are out of stock in many theaters and stores.
As a result, the audience entered the theater, watched the film with great enthusiasm, walked out of the theater with a satisfied smile, opened their pockets with a generous attitude, and bought peripheral products with obsessive expressions.
Only on Friday and Saturday, the data returned from various channels under the Theory of Relativity showed that the total sales of all Iron Man-related peripheral products in North America exceeded 25 million US dollars.
Specific data needs further statistics Similar to animated movies, once a superhero movie hits a big hit, there are really too many articles to do in peripheral sales.
The high profits of this kind of film offline channels far exceed box office profits.
Although on Sunday, the popularity and box office trend of "Iron Man" began to fall in line with the normal laws of the market, after three days of hot screenings, the North American box office unsurprisingly exceeded the $100 million mark.
In the first three days of the weekend, "Iron Man" won $128.89 million!
This achievement also surpassed "Spiderman" and created a new North American drawing record for superhero movies!
Superhero movies that were once considered inaccessible have crossed many gaps and officially entered the mainstream of Hollywood's business!
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