Chapter 946： Minions

Latest URL: Today's Relativity Entertainment can be said to be the largest partner of Hollywood Chinese directors. Ronan can’t guarantee it, but like James Huang, Ang Lee and Wen Ziren, as long as he is talented and valuable, he It will definitely ensure that Relativity Entertainment provides a fair and just cooperation platform.

Ang Lee is undoubtedly a very smart director of Chinese origin. For Hollywood, he has always taken the initiative to integrate, rather than just earn a vote and leave.

The most commendable point is that Ang Lee has done a very good job in the integration of film cultural concepts.

Whether it's "Crouching Tiger, Hidden Dragon" or "Brokeback Mountain", they are extremely powerful.

Because of Ronan's relationship, Ang Lee didn't pick up Zhang Ailing's adaptation of the film. His previous energy was entirely on the production of "Brokeback Mountain".

Ronan hopes that the next collaboration between Ang Lee and Relativity Entertainment will be "The Fantasy Drifting of the Youth School".

Because this film review helped Ang Lee win the second Oscar for Best Director, Ronan had the impression that the film was also an adaptation.

He has already greeted the Indian branch of Embassy Pictures and asked the other party to find and buy the relevant copyrights.

As long as the time is right, Ronan will talk with Li An about cooperation on this project.

For Ang Lee, after getting the coveted Oscar for Best Director, he also needs new challenges and breakthroughs. It was perhaps this film that made Ang Lee almost crazy on the road of technical school.

It is a pity that Ang Lee did not succeed in making two consecutive relatively pure technology streaming movies.

As a representative of Chinese-American directors in Hollywood, Ang Lee is ready to sink his heart to broaden his horizons and accumulate strength for future filming.

Another Chinese director in Hollywood today is Wen Ziren. After finishing the production of "American Horror Story", this horror film master immediately plunged into the preparations for "Latent".

The "Chain Saw" series has won most attention for Wen Ziren.

Usually a director who has become famous will also carry the burden on his back, but this problem does not exist for Wen Ziren. With the support of Ronan, Wen Ziren decided to push his path of horror directors further.

"Latent" is still a typical low-cost horror film project. Since most of the scenes of the film are concentrated in enclosed houses and streets, it was sent to Shahai Entertainment with the script submitted by Wen Ziren. It was a system of only 3 million US dollars. Film budget.

Even without considering Ronan's power support, Wen Ziren has the success of the "Chain Saw" series before, and will immediately receive the green light from Shahai Entertainment.

Wen Ziren moved very fast. While the project received the green light, he also determined the very important core figure of the horror movie universe plan: the actors of the Warrens.

Patrick Wilson, who has starred in "Fruit Hard Candies", and the infamous Vera Farmega have all signed a long-term contract with Shahai Entertainment.

These two very distinctive actors will become Wen Ziren's long-term cooperation objects in the future.

Wen Ziren also submitted an overall plan to Ronan. After "Latent", his next film will be "The Soul" and "Annabel".

The cost of these horror movie projects will not be very high.

Compared with general commercial movies, horror movies tend to have lower investment, lower risk, and higher audience tolerance.

Nowadays, most of the film projects invested by small companies are actually horror films.

Although Relativity Entertainment has invested more and more in large-scale commercial productions and operated more and more projects, it has never given up on horror films with small investments.

Of course, the more the better, the better.

In late July, Relativity Entertainment has another new film released, and Embassy Pictures has released the second animated feature film "Little Yellow Man" by Shahai Entertainment Animation Studio.

Last year, "Despicable Me" sold at the box office. With a production budget of US$60 million, it won a global box office of US$656.7 million, which caused a sensation in the market.

Even, many people think that the strength of Shahai Entertainment Animation Studio is completely comparable to that of Lantian Studio.

While "Despicable Me" is selling well at the box office, it also brings about a very strange phenomenon. The most popular in the film is not the actor Drew, nor the three little girls adopted by Drew, but as an absolute supporting role. A group of minions.

The major part of the profit of animated movies comes from the surroundings, and among the peripheral products of "Despicable Me", the best-selling products are all related to the minions.

Originally, the earliest works in this series were also "Minions" short films. Compared with the previous setting, Ronan and Chris Leonard had negotiated a series of key settings such as the origin of Minions. .

Therefore, the "Minions" independent film with an investment of only 65 million US dollars came out naturally.

Embassy Pictures held a dreamy premiere for "Little Yellow Man" at the Nokia Theatre.

Looking around the premiere scene, it can be described as yellow.

Cute things dressed up as minions are everywhere, and even the premiere carpets on the theater are all minions yellow.

When hundreds of minions walked across the yellow carpet, the atmosphere on the scene reached its peak.

The huge influence brought by the previous work, as well as the huge publicity and distribution of the Embassy Pictures spending $100 million in publicity funds, have won enough attention for "Minions".

"If this film can continue to be successful, Shahai Entertainment Animation Studio will truly establish its own brand."

On the steps in front of the theater, Chris Leonard, the head of the animation studio, said to Ronan: “The many animated feature films behind us can also continue to win attention.”

Ronan nodded slightly and said, "Didn't your goals have always been very clear?"

Chris Leonard smiled and said: "Hollywood's top animation studio!"

In fact, as Pixar Animation Studio joined Relativity Entertainment, and Shahai Entertainment established a new Princess Animation Studio, Chris Leonard has already felt the pressure of internal competition.

In many cases, under pressure, motivation will become more sufficient.

Ronan asked, "How is the progress of "Kung Fu Panda"?"

"It will be released next year without any problems." Chris Leonard whispered: "Despicable Me 2 can also be completed as planned. As long as the Embassy Pictures schedule is right, there will be no problem with two films next year. By 2008, there will be more. Films such as "Crazy Primitives" and "How to Tame Your Dragon"."

Ronan said: "There is no problem with the schedule. The publicity and distribution capacity of Embassy Pictures has doubled from a few years ago."

As an extremely important distributor of the commercial industry chain, Embassy Pictures has been expanding with Relativity Entertainment in recent years, and its marketing capabilities are no weaker than any of the six major companies' publishing labels.

Needless to say, it is not a problem for Embassy Pictures to release more than 20 films simultaneously through online and offline channels within a single year.

And the tentacles have spread all over the world.

Chris Leonard said at this time: "The only thing is a pity, today I originally invited the people from 20th Century Fox, but none of them came."

Ronan understands Chris Leonard's mind, to a certain extent, it is very similar to that of Jeff Katzenberg to Walt Disney. He said: "It doesn't matter, the speed of information flow is so fast nowadays, people in 20th Century Fox can always see news of this film."

"Yes." Chris Leonard was somewhat relieved. "Maybe they are paying attention."

Ronan patted his arm lightly, and said, "Look forward, don't care too much about the things behind."

Chris Leonard nodded seriously: "I understand."

Ronan didn't say any more, turned around and went into the theater. This feeling of being swept out was uncomfortable for anyone. Jeff Katzenberg has not completely got rid of it for so many years.

As for whether Fox will regret it in the 20th century, Ronan doesn't care much.

Once in the twentieth century, Fox’s animation production resources were all invested in Blue Sky Studio, but the resources received by Blue Sky Studio are not proportional to the results. Except for the "Ice Age" series, other works are basically reflected One by one, the 20th Century Fox, who could not bear it, wanted to sell it off.

Unfortunately, such an animation studio is not easy to find.

On the other hand, those people who were swept out by Fox in the 20th century have become more and more successful in business.

The former lighting entertainment has become a well-known animation brand in Hollywood and even in the global market.

The premiere soon kicked off. It is not difficult to understand why the minions who were originally only supporting roles were able to "promote and raise their salary".

The film starts from the origin of the minions. The minions were originally a single-celled organism, and then gradually evolved into badass assistants who specialize in providing services to supervillains.

The super villains they have served include: Tyrannosaurus, Napoleon, Vampire, Snowman, etc.

The little yellow people are always loyal to provide various services to their hosts, working diligently, without complaints-until they fail to "kill" every owner after losing one owner after another in pain, they are trapped Inside the ice cave, the little yellow people became more anxious, so the little yellow people Stewart, Kevin and Bob decided to step forward and go to the flower world to find a master who could serve.

The plot can be described as lacklustre, everything in the film is actually to make the minions sell cute.

"Minions" satisfies all the audience's expectations and fantasies for this mysterious creature that looks like a French bun, and effectively and interestingly answers what the Minions are, where they come from, and where they are going. problem.

Faced with the little yellow guys who always bubbling joyfully during the adventure, the child audiences are convinced one after another, and the parents who accompany them to the movies will not be bored.

The cuteness of the minions is enough to make the audience ignore their clumsiness. Their various pranks are interspersed in various sections of the film. The existence of these pranks also makes up for the film's lack of narrative and lack of hard materials.

On the other hand, this setting is enough to ensure that the minion will become the absolute protagonist of the film