Chapter 960： beautiful Lies

As "Juneo" won the audience vote at the Toronto International Film Festival, Embassy Pictures also took advantage of the opportunity to push this film review into the theater. However, such a relatively niche film has a limited publicity and distribution budget. It may be as large-scale as a commercial film.

Even if compared to entertainment, theater companies will not take risks easily.

The subject matter of Juno determines that its audience cannot be particularly wide.

Fortunately, the movie still has an audience vote.

At the end of September, "Juneo" began to be shown in 7 theaters nationwide.

This is the way to go for niche-themed movies.

premiere, and so on.

But director Sofia Coppola, because of "Lost in Tokyo", has a little box office appeal in North America. The film promotion of Embassy Pictures is also focusing on the new "Sophia Coppola" card.

The reputation of "Juneo" was not as good as Ronan thought it exploded. Many viewers who watched the movie did not think highly of the film. After the release, the IMDB audience scored only 7.5 points.

Ronan thought that once this film was blown to a blast by so many people, how could the average score of IMDB viewers be above 8.5.

In fact, this is not the case at all. The audience who bought tickets to enter the cinema are more interested in sensitive subjects such as teenage pregnancy, and the film is not too high.

It is of course impossible to blow up and so on.

For a film aimed at the awards season, this kind of audience reputation is not ideal at all.

But there is one thing that "Juneo" did. The controversial subject matter is too easy to attract attention under the promotion and marketing of Embassy Pictures.

As we all know, the more controversial movies are, the less they lack audiences.

Dianying’s first weekend, with the support of the controversy effect on the super sensitive topic of teenage pregnancy, even if there is no overwhelming word of mouth, "Juneo" still appears to be full of theaters.

Seven theaters in the United States, with a total box office of nearly 420,000 US dollars, and an average box office of 59,124 US dollars for a single theater!

The screening of "Juneo" produced an impressive commercial result.

There is no oral praise, no unanimous praise, and it is impossible for the audience to watch this kind of film intoxicated. Some are just controversial heat caused by the sensitive theme of teenage pregnancy.

This has always been one of the more acute social problems in North America.

There are not too many teenage pregnancies in this country, and the debate about abortion or birth has never stopped.

This topic can even become a political capital in the fight between the donkey and the elephant, and it can become a bargaining chip for voters.

Public opinion is incomprehensible about this issue.

Society will eventually affect movies.

"Juno" is undoubtedly the best case.

This film attracts audiences with themes. In the second weekend, the scale of screenings in the United States was expanded to 40 theaters. The huge topical debate brought a steady stream of audiences to Juno.

And the word-of-mouth of the film is not very good, it is not too bad, the IMDB audience averaged 7.5 points, which is considered a general word-of-mouth in the awards season art film, but its level is far above the pass line.

On the second weekend of "Juneo" screening, another US$1.43 million was taken in North America, with an average box office of US$35,686.

has been screened for ten days and the North American box office of the film has reached 2.16 million US dollars.

The most important thing is that "Juneo" triggered a huge social discussion, and the issue of abortion was once again placed in front of all media and audiences in the United States.

Unmarried pregnancy, the eyes of others, young mothers, these most cruel pains in youth, which seem to be incomprehensible and accepted by mainstream culture, were carefully used by director Sophia Coppola in a unique way of youth movies. The description is as if the last oil painting gradually became gorgeous.

The most sensitive topic, the most intense debate, brought a steady stream of attention and heat.

These are placed in the hands of Embassy Pictures and Relativity Entertainment, and turned into green bills after another.

There is nothing more to the liking of film companies than banknotes.

Post-event survey data by Embassy Pictures showed that among the audience of "Juneo", adults over 25 years old accounted for an absolute majority, accounting for more than 60%, and the proportion of audiences under 20 years old was relatively low. The youth community lacked interest in this film.

This is also normal.

Probably in the eyes of teenagers in the United States, things like what happened to Juno are no big deal. They are not so cruel. They are much worse than taking drugs and jumping into the fountain after being naked.

Although the investment of "Juno" is not very high, the total cost, including the announcement of the production tape, has exceeded 10 million U.S. dollars. Now that the heat is gradually rising, the Embassy Film Industry will naturally further expand the scale of screening.

By the second weekend of October, the North American screening of Juno finally expanded to more than 1,000 theaters. Due to the relatively small nature of the film, the attendance after the expanded screening began to fluctuate sharply.

This weekend, the box office of the film has dropped from more than 35,000 U.S. dollars to just over 10,000 U.S. dollars.

The inherent disadvantages in subject matter and investment are undoubtedly obvious.

Fortunately, maintaining a certain degree of heated debate has always brought a lot of viewers to "Juneo". After this weekend, the film's North American box office reached 22.15 million US dollars.

The North American box office alone is enough to allow Relativity Entertainment to recover all its investment.

Of course, while maintaining a certain degree of popularity in the theater. "Juneo" also has many critics.

The most among them is to criticize "Juneo" for not being serious enough, and to turn this extremely serious theme into a fairy tale. Where can there be such an easy freehand feeling in real pregnancy, especially the unmarried first pregnancy of a young girl.

Roger Albert said in a column: "Juno" is another beautiful lie compiled by Hollywood.

It’s not wrong to say that, because Hollywood has always been best at dressing up all kinds of lies.

If in real life, according to the content in Hollywood movies as the guidelines, let alone the bloodshed, it will be difficult to save even a small life.

The most typical is the water in Hollywood movies.

In Hollywood movies, no matter the decent villains, as long as they encounter water, all the laws of physics are eliminated. Water is like a great master, possessing the magical ability of four or two strokes, protecting the fragile flesh and blood and enduring various destructive things. Devastated.

But the reality is extremely cruel, the water looks soft, gentle and harmless, but underestimating the power of water will cost people a heavy price.

diving is definitely not a joke. Perhaps someone who is curious has tried it. Diving with the chest facing down in the swimming pool is absolutely unforgettable for a lifetime.

This is the case for playing in the pool. Imagine the destructive power of falling into the water from a high altitude.

Under rapid impact, the water surface will become as hard as cement, even with Arnold Schwarzenegger-like muscles, it will be torn and shattered mercilessly.

Ronan once had a classmate who played a three-meter board diving in the swimming pool. He still got his feet in the water first. Because when he entered the water, the gap between the two separate pieces was a bit big. It was so painful that he had to go to the second hospital to do it. an examination.

It's not impossible that this kind of thing like chicken flying eggs.

Compared with the successful popcorn movie, Juno’s box office harvesting speed is much slower, but fortunately the movie’s win is long enough.

"According to the forecast of Embassy Pictures..."

After getting off the elevator of the Theory of Relativity Building, Jessica Felton said to Ronan as he walked: "Juno's North American box office is very hopeful to exceed 100 million US dollars. If it can win several heavyweight awards during the awards season. Or a key nomination, $120 million at the North American box office is also possible."

Ronan said directly: "This kind of controversial subject matter is not easy to win in the awards season."

Jessica Felton nodded slightly: "Yes, after all, mainstream entertainment is very cautious about this social reality."

Actually, "Juneo" participated in the competition unit of the Venice Film Festival before going to the Toronto International Film Festival. Unfortunately, nothing was gained.

"The theme of "Juno" is quite American." Jessica Felton saw it very clearly: "The response in overseas markets is definitely much worse than in North America."

Ronan was more relaxed, saying: "The current box office figures are enough to allow us to recover all the investment, and the rest is profit. This project is very successful."

Jessica Felton said: "It's not so much a victory for the movie, but a victory for the theme."

"Yeah." Ronan fully agreed with her statement: "If you choose the right genius that fits the social reality, even a niche type can generate big profits."

The two talked and walked, and soon they walked out of the front door of the Theory of Relativity Building, and Ronan Rolls-Royce Phantom stopped at the door.

"How do you go?" Ronan asked, "Would you like to hitchhike?"

Jessica Felton did not drive She also lives in Beverly Hills, and Ronan is also on the way, and immediately agreed: "Okay."

She followed Ronan into the car, and the two continued the topic just now: "Can Juno gain something at the Oscars?"

Ronan shook his head directly: "It's difficult. First of all, the subject matter is not liked by the judges. In addition, the focus of the operation of Relativity Entertainment this year is Martin Scorsese's "Infinite Walker."

Jessica Felton immediately understood Ronan's meaning: "Are you going to help Martin Scorsese hit the Oscar?"

Ronan said seriously: "This is not helping Martin Scorsese. With the prize, Relativity Entertainment can ensure that "Infinite Walker" has enough influence and profit."

"That's right." Jessica Felton said, "Oscar awards can be directly linked to business income."

Ronan smiled and said, "Otherwise why should we spend so much energy participating in this Oscar game?"

The phone bell rang, and Jessica Felton swallowed the words she wanted to export. Ronan took out the phone and looked at it. The number displayed belonged to Will Smith.

He answered the phone, and Will Smith’s loud voice immediately rang: "Ronan! Where are you? God, I can finally get through your phone! Come to St. Mary's Hospital in Beverly Hills! Something happened! You won't see me if you don't come again!"

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