Chapter 972： The Incredibles

Since joining Relativity Entertainment, Pixar Studios has maintained a greater independence. Many of the animation feature films have received strong support from Ronan. The only project restricted by Ronan is the "Robot Wall" project.

Strictly speaking, "The Incredibles" was completed during the cooperation between Pixar Studios and Walt Disney. It was eventually delayed and fell into the hands of Relativity Entertainment because of the fight against Disney's layers of exploitation.

This is also the animated feature film of Pixar Studios, and it is the first time to use the marketing channel of Relativity Entertainment.

Many companies in the Hollywood industry are watching, hoping that Relativity Entertainment can screw up Pixar Studios.

Commercial acquisitions, strong alliances, there have been countless examples of past failures. Too many people hope that Relativity Entertainment’s acquisition of Pixar Studios will be a lose-lose deal.

But Ronan absolutely does not allow this to happen. Embassy Pictures started in the first half of 2006 and has been building momentum for "The Incredibles". Since November, various publicity and marketing methods have emerged in endlessly, attracting people's attention.

Besides, Pixar Studios has already formed a brand effect, with a halo that attracts audiences.

Especially unlike the Walt Disney era Pixar Studios are always wrapped in mystery. Under Ronan’s active instigation, Pixar Studios constantly invites fans and media reporters to enter the Pixar Industrial Park to explore the secrets of the so-called Pixar Studios. The appeal of the Pixar brand.

What kind of place is Pixar Studio? What kind of people are there creating unforgettable animated images? How do they work and live? From a blank sheet of paper to the cute animation on the big screen, what steps do you need to go through? What are the interesting anecdotes in the Pixar studio?

This is very curious by countless viewers and media.

So, after visiting Pixar Industrial Park again and again, many descriptions of Pixar studio appeared in the media and the Internet.

This is the "Monster Company", this is the "seabed" with treasures everywhere, this is the paradise of "toys", this is the "unknown" full of creativity, and this is the magical kingdom of animation: Pixar!

Remarks like this have appeared endlessly in media reports.

Even, another sentence has gradually become popular: Pixar products must be a boutique!

In the words of John Lasseter in an interview: Jumping the light is Pixar's logo, and it is also their first official animation.

This image represents the characteristics of Pixar: cute, playful, smart, lively, full of technical sense and artistic style.

Before the second weekend of November, Embassy Pictures, the publishing label of Relativity Entertainment, held a grand premiere of "The Incredibles" at the Nokia Theater.

Ronan also came to the premiere scene.

Compared to the premiere of "The Wandering Rats" last week, the premiere of "The Incredibles" is not particularly large. The guests present are mainly from Relativity Entertainment and Pixar Studios, as well as the main creators of the crew.

Of course, Steve Jobs, the founder of Pixar Studios, is also indispensable.

Before entering the Nokia Theatre, Ronan had a few words with Brad Bird, the screenwriter and director of "The Incredibles".

This later one of the Pixar Five Tigers, unlike John Lasseter and Andrew Stanton and other Pixar veterans, belonged to a latecomer, and did not officially join the Pixar studio until 1999.

When Brad Bird, the director of the traditional animation "Iron Giant", who just won the "Anne Award" for Best Director and Best Screenplay Winner, decided to put himself in the arms of Pixar Animation Factory, the most excited person was John. -Lasseter and Steve Jobs.

The former and Brad Bird are classmates.

The latter even described Brad Bird’s move to leave Warner Bros. to play at Pixar Studios as "departing to freedom", and expressed his welcome to Brad Bird going home.

"The Incredibles" is also Brad Bird's first work after joining the Pixar studio.

This animation director can be said to be a genius in the traditional sense.

Brad-Bird has been a super animation fan since he was a child. He started drawing hand-drawn animation at the age of 11, and he could complete his work independently at the age of 13. His works have long been appreciated by Disney, and he became the apprentice of Disney's legendary animation master Milt Kaha at a young age.

He has worked at Disney for many years and has led many popular TV cartoons, including "The Lord of the Family" and "The Simpsons".

Actually, Brad Bird was able to come to Pixar's studio and was also invited by college classmate John Lasseter.

This is destined to be a strong alliance.

Ronan has two deepest impressions of Brad Bird, one is Pixar Studio’s "The Incredibles" series, and the other is the "Mission Impossible" series that almost collapsed.

If Ronan remembers correctly, "Mission Impossible 4" is also the one where Tom Cruise climbed the Burj Khalifa, directed by Brad Bird.

This shows that Brad Bird also has considerable skill in directing live-action movies.

Ronan once remembered the clearest shots of "Mission Impossible 4". One was Tom Cruise climbing the Burj Khalifa, and the other was the missile that flew directly to Pixar headquarters in the film...

Entering the Nokia Theater, Ronan saw Steve Jobs.

"It's been a long time, Steve." Ronan shook his hand gently: "You look better."

Steve Jobs pushed down the round glasses: "It's not bad these days." He turned to Ronan, "Is there no problem with this film?"

Ronan said directly: "Don't worry, Pixar will only become bigger and stronger in the hands of Relativity Entertainment, instead of being destroyed."

This is Steve Jobs’ efforts for more than 20 years. Although it was sold to Relativity Entertainment, it does not mean that you can put it down completely. He added: "I never worry about production."

Ronan smiled: "There will be no problems with the promotion and marketing channels."

Jobs nodded slightly, and asked, "For Netflix, there are no new initiatives recently?"

"Mainly on stable development and increasing market share." Ronan slightly lowered his voice: "Netflix is ​​developing too fast, and we have to stabilize it appropriately to avoid a weak foundation."

Steve Jobs agreed: "I am also worried about this. Thinking about it, I feel incredible. How long has Netflix been listed, and its market value has reached 70 billion U.S. dollars. At this rate of development, within a few years, the market value will definitely exceed 100 billion. US dollars."

Ronan said: "By 2010, the market value can reach hundreds of billions of dollars. This is our goal."

Steve Jobs then asked: "How are the negotiations with AT&T and Conscutt going?"

The other party is the third largest shareholder and a member of the board of directors. Ronan has no need to conceal it, saying: "After seeing the saw for so long, basically everything has been negotiated. Netflix and the two will cross shareholding, AT&T and Conscutt. Will fully support and promote the development of Netflix on technology and platforms."

"Equity?" Steve Jobs asked tentatively.

Ronan knew what Jobs was worried about: "Relativity Entertainment still holds an absolute controlling stake of 70%."

At the same time, Relativity Entertainment will also become a shareholder of AT&T and Conscutt.

This kind of cross-shareholding is a common cooperation model in North American business circles.

Ronan and Steve Jobs walked to the main hall of the theater and asked as they walked, "Have you not been to India recently?"

Steve Jobs has a deep affection for India, beyond ordinary people’s imagination: "Recently, I have a lot of work, and I will go to India again after I have been busy for a while."

Ronan has nothing to say about this. In terms of his personal senses, every time Jobs goes to India, he is equal to abandoning part of his money.

If Steve Jobs resides in India for half a year, it is estimated that the possibility of belching directly will be very high.

Of course, it is also possible that a super master of the third brother suddenly exploded in spirit and healed Jobs all at once.

Compared to India and Jobs’s body, Ronan was more concerned about the other side and asked: “Isn’t the iphone1 already made various technical adjustments? When will it be officially launched?”

At the developer conference held by Apple last month, Steve Jobs announced the existence of iphone1, and also disclosed the prototype and some data to the public, but the first generation of kidney machine did not go on sale.

Steve Jobs simply explained: "Apple still needs to make some commercial arrangements, and it will not be officially launched this year. My plan is that on January 9 next year, the first generation iPhone will be officially launched. The initial models are The 8GB version is priced at US dollars."

Ronan nodded slightly: "Steve I have been waiting for this day for a long time."

Steve Jobs understands the meaning of these words. Ronan is now one of Apple's largest individual shareholders through continuous investment over the years. Apple's performance and estimates are closely related to Ronan's interests.

If the first generation of iPhones can succeed together, Apple’s stock price will rise sharply, and Ronan’s net worth will skyrocket again after Netflix.

Even, it’s easy to get to the position of Forbes’s richest man in the world.

Ronan is very clear that the investment in Apple is about to usher in returns, and the returns will become more and more generous in the future. Apple once became the world's largest company by market value.

Someone has said that if Steve Jobs does not die, maybe Apple will be the world's first trillion-dollar company.

There is no way to verify this kind of thing. After all, Jobs' pancreatic cancer is also able to use money to maintain, and there are three brothers in the middle who come out from time to time to offset the ability of money. It is good for Jobs to survive after 2010.

With the confidence and stubbornness of Steve Jobs, even the presence of God cannot pull him back from the arms of his third brother.

Ronan did not tell Steve Jobs more that as one of the hosts of this premiere, he accompanied him into the main hall of the theater and watched the "The Incredibles" together.

Nowadays, superhero movies are gradually exerting strength, and this type of market is getting more and more popular. Brad-Bird has undoubtedly grasped the dynamics of the movie market very accurately.