Chapter 981： Not as good as discs

Free authorization seems silly, and there is no benefit in the short term, but in many cases, the initial free license is to obtain higher income later.

The national television station in the East has obtained many freely licensed broadcasting rights, such as Bundesliga and Serie A, etc. What are the free licenses of these commercial alliances?

Of course not for the friendship between the East and the West, nor for the friendly exchanges between the two countries.

Therefore, after the audience and potential consumers are cultivated, copyright fees have become sky-high, and some people are rushing to pay.

"Little Pig Page" does not have much influence in the Eastern market. To become a real hit, you must have a powerful enough platform to broadcast it.

The particularity of the Eastern media market also determines that Relativity Entertainment itself cannot do this at all.

Today, the Internet in the East has just entered the fast lane, and the national TV station is still the dominant one, and no broadcasting platform can match it.

Ronan wants Peppa Pig to have the huge popularity of Mickey Mouse and Donald Duck in the East, and in the next few years as much as possible to achieve the popular response after 2015.

Although there are various problems such as piracy and copycats in the market on the other side of the Pacific, there is one thing no one can deny that the normative nature of the Oriental market is better than a year. Once many well-known merchants have cooperated with Disney and other companies on copyright through formal Copyright authorization obtained by the channel.

If Peppa Pig becomes popular in the market on the other side of the Pacific in the future, copycats and piracy will inevitably be rampant, but products and licenses from regular channels also have considerable market profitability.

Moreover, the series is on fire, and the subsequent broadcast copyright is not the price of cabbage.

Even if the national TV station doesn't want it, as long as the influence is there, some people are rushing to pay.

The media market on the other side of the Pacific has long passed the era of TV signal transmission towers, and some Hong Kong and Taiwan movies or TV series tapes can be used to attract audiences.

The market management over there is becoming stricter and more standardized.

Steve Liu was very cautious, and he was not overjoyed because of the so-called free licenses. Eastern State Television has obtained many free licenses, and many of them have extremely harsh conditions.

There are even traps hidden in some.

"Free authorization?" Steve Liu said with a smile: "Relativity Entertainment is indeed sincere, I don't know about authorization..."

Ronan was very direct and said, "Of course, there are several conditions for free authorization."

Hearing these very direct words, Steve Liu was relieved. The other party said it directly, and the possibility of traps was relatively small.

But he did not take it lightly: "Mr. Anderson, what is your request?"

Ronan knows very well that in terms of the relationship between the two sides, the conditions are best laid out in the clear, so he does not go around in circles: "First, the first two seasons of "Little Pig Peppa" are licensed to you by Relativity Entertainment for free."

Steve Liu was silent on the surface, but he nodded in his heart. Bringing in and going out was the high-level animation production policy. "Little Pig Page" has been extremely popular all over the world in the past two years, and the content is also educational. Le's pure entertainment for children does not involve any sensitive issues and is very suitable for introduction.

Being able to get the authorization for the first two seasons for free, he can be said to have overfulfilled the task.

Ronan's words continue: "Secondly, "Little Pig Peppa" must be played in the prime time period of the animation of your TV station's first program..."

Steve Liu immediately understood that the other party was talking about a big windmill.

This has always been the back garden of domestic cartoons, and it must be a little troublesome to play imported films.

But compared to free licensing, this is not an unsolvable problem. After all, he is the first person in charge of the animation business in the station.

Ronan just gave out the basic conditions, and I will talk about the following more specifically: "The third point, the free authorization period is three years. During these three years, you need to broadcast a set of programs once a year during the prime time. The times will be replayed no less than three times."

These conditions are actually for the promotion and broadcasting of "Little Pig Peppa" on Eastern National TV.

Steve Liu didn't say anything. He thought about it for a while. The conditions for the free license were not excessive and did not touch his own bottom line. Ronan Anderson is indeed a Hollywood producer who knows the East well.

But he is not eager to make a decision. This kind of thing must be seen clearly before and after. Once an unexpected situation occurs, it may become an excuse for others to attack and even affect the future.

You can't be too careful when dealing with Americans.

Steve Liu said with a smile: "Mr. Anderson, I can't call the shots for many things. I need to ask the domestic authorities for instructions. If you don't think so, I will discuss them after I ask the domestic authorities.

Ronan understood the other party's cautious attitude and did not force it, saying, "Yes."

This meeting came to an end. The Relativity Entertainment hosted a banquet in the hotel for Steve Liu and his party. Ronan did not show up again, and George Clint and Chris Leonard were solely responsible for the reception.

The framework policy has been set, Ronan will not participate in subsequent discussions.

He personally appeared today, has shown enough attention, but also showed that the Relativity Entertainment is willing to cooperate.

As long as "Little Pig Peppa" can enter the prime time period of a set of animations of Oriental National TV, in terms of the appeal of this cartoon to young children, the fire situation can be expected.

Only when Peppa Pig is well-known on the other side of the Pacific, can subsequent operations be possible.

Ronan is also considering whether to allow the Oriental branch to increase promotion across the Pacific once the two sides can reach a cooperation.

Maybe Taylor Swift can practice Chinese, and then, as Peppa Pig's voice actor and country queen, go to the other side of the Pacific to do activities?

Ronan forwarded this idea to Big Machine Records, Shahai Entertainment Animation Studio and Embassy Pictures, and asked the three parties to discuss its feasibility.

Three days later, Ronan got a reply from Steve Liu's team, and the other party agreed in principle with the cooperation method proposed by Relativity Entertainment.

After all, this is far from touching their principles and bottom line, and it will not harm their interests.

The discussion between the two parties has thus entered the fast lane, and it is only a matter of time before the cooperation on Peppa Pig is reached.

This little pig has always been a profitable star of Relativity Entertainment. On the small square in front of the main entrance of the Relativity Building, including classic characters such as Peppa Pig and Captain Jack Sparrow, their respective statues will soon appear. .

The latter is a little bit troublesome. When Relativity Entertainment routinely informed Johnny Depp, Johnny Depp strongly opposed it, even though Relativity Entertainment had already obtained all the image authorization for Captain Jack Sparrow, Johnny Depp. Pu still has a $10 million license fee.

The Hollywood superstar has changed his agent, and the new agent is unable to restrain his various behaviors.

Relativity Entertainment does not care about Johnny Depp's objections, and related preparations have already begun.

If Johnny Depp really doesn't know how to advance and retreat, Ronan doesn't mind learning from Fleet Street in London, creating a superstar and then destroying him himself.

This is not difficult for relativistic entertainment.

The "Pirates of the Caribbean" trilogy brought Johnny Depp to a very high level, and was even hailed as the number one commercial man among Hollywood stars.

Whether it is the second or third part, it is the annual box office champion in North America and the world, and the effect bonus that Johnny Depp has received can be seen.

After the trilogy, "Pirates of the Caribbean" entered a period of silence, but after the DVDs of "End of the World" went on sale, sales were booming.

The weekly sales of 6.29 million DVDs in North America also make Relativity Entertainment's pockets full of money.

Nowadays, the price of genuine DVDs in North America averages around US$20. After all costs are eliminated, Relativity Entertainment can guarantee an average net profit of US$10 per DVD.

There is a saying that is very right, no matter how good a movie’s reputation is, it is not as good as a disc.

Hollywood’s most important source of income today is the sale of discs.

In the videotape era, Relativity Entertainment did not have any advantages. Nowadays, video tapes are long gone. Relativity Entertainment, which owns the Netflix platform, is the most successful film company selling discs in Hollywood.

At the same time, "Wonderful Night at the Museum 2" spent its second weekend in North America. The North American box office totaled US$157.98 million, and the global box office easily exceeded US$300 million.

The third sequel was also put on the agenda by Shahai Entertainment. Since the creators signed a trilogy contract, returning to the sequel is not a problem at all.

Entering December, the North American awards season officially kicked off with the Gotham Independence Award. The films that are interested in the awards will be released one after another, or movies, or convene a film conference, and try their best to win. The votes in the hands of the judges.

Ronan also saw the figure of the Eastern movie again.

After the two consecutive Oscars for "Hero" and "Small Haze", Director Zhang never extinguished his ambitions and once again brought the masterpiece to North America to fight the Oscars.

The movie he brought this time is called "The Golden Armor".

Because Lions Gate Pictures suffered a big loss in "Small Haze on Ten Sides" ~ www.novelhall.com~ this time the publisher has also changed and it has become a Sony classic.

This is a distribution brand under Sony Entertainment, independent of Columbia Pictures, and is mainly used to distribute independent films.

In view of the good relationship with each other during the "Hero" cooperation, Ronan also accepted the invitation of Director Zhang and Sony Classics to participate in the filming of "The Golden Armor".

Once this film was famous, it was a pity that Ronan never actually watched it because of the bias of the media.

This time, Director Zhang really took the magnificence and group gymnastics to the extreme. The dazzling golden armor and the white **** were as impressive.

But "The Golden Armor" is almost impossible to get the Oscar for Best Foreign Language Film or Best Director.

Ignoring other reasons, the investment in Sony Classic alone is not enough.

This film is unlikely to have too high income in North America, which determines that Sony Classic will not invest too much money in publicity and distribution.

()