Chapter 987： the Hangover

As Christmas is getting closer and closer, the holiday season has come to the final climax period. Various movies have begun to get together and released, all wanting to get a share of the Christmas holiday.

Paramount Pictures' musical "Dream Girl" defended the consistent good performance of the musical market recovery since "Chicago". The North American premiere weekend received nearly 30 million US dollars. The heroine Beyoncé It also dedicated the best performance in his acting career.

Big Machine Records has been in constant contact with Beyoncé since it became a wholly-owned subsidiary of Relativity Entertainment, but the success of "Dreamcatcher" made Beyoncé a hot spot instantly and added many new suitors.

It’s not easy to win Beyoncé. Big Machine Records faces competition from Sony Records and Universal Music.

But Relativity Entertainment found another way, using the film partnership established with Chanel in the past few years to place a Chanel endorsement contract in front of Beyoncé.

As long as Beyoncé signs a contract with Big Machine Records, she will become the spokesperson of a perfume owned by Chanel.

The endorsement contracts of top brands have a huge effect on celebrities. Even as long as the star actors have super-brand endorsement contracts, even if the movie or TV works are unfavorable, they can keep their coffee position from falling.

Beyonce quickly became inclined.

There is no doubt that Paramount Pictures and Beyoncé became the winners this Christmas.

There are winners, and naturally there will be losers.

Twentieth Century Fox unfortunately became one of the losers.

In recent years, I don’t know if it’s because of Ronan's relationship with Relativity Entertainment. The 20th Century Fox has developed a close relationship with epic and magical movies.

However, the films released by Twentieth Century Fox during this Christmas period are not directly related to Ronan and Relativity Entertainment.

"Dragon Knight" had a dumb gun at its North American premiere.

Twentieth Century Fox, a quasi-line blockbuster with a production cost of US$100 million, had a box office of just over US$20 million in the first weekend. It is not so difficult to get back.

Even, Cinema predicts that the North American box office of "Dragon Knight" will be around $70 million.

The Dragon Ball given to Twentieth Century Fox by Relativity Entertainment has not yet shown its power, and the dragon has not yet been summoned. Twentieth Century Fox himself fell heavily.

Ronan got the news that James Murdoch rushed back to Los Angeles from London, England, and held a two-day meeting in 20th Century Fox.

But he is not worried that 20th Century Fox will give up calling Shenlong. Those movie projects have already invested a lot of money. According to the operating rules of Hollywood studios, it will inevitably choose to complete the movie first.

Abandoning a project halfway, the investment of tens of millions of dollars is all in vain, but if it is completed, the film still has a 50% chance of success.

is like Warner Bros’ "Superman Returns", it can be described as a typical one.

I would rather continue to increase investment, even if the production cost is piled up to a terrifying US$270 million, not to give up.

Facts have also proved that Fox in the 20th century has not given up on the plan to summon the dragon. Those movie projects are still steadily advancing. The fastest shooting and production speeds, such as Roland Emmerich’s Ten Thousand Years Before History and Ray "The Pharaohs and the Gods" directed by Deli Scott will be released as soon as next summer.

Warner Bros. production and distribution, "Blood Diamond" starring Leonardo DiCaprio is also officially released. This is one of the few movies with poor box office in Xiao Li's career.

The production cost of this film is as high as 100 million US dollars, and it was released on a large scale like "Infernal Walker", but the box office in North America was only 8.64 million US dollars in the first weekend. Warner Bros. wants to recover the cost and needs to rely on a long time to accumulate.

Many well-known, Leonardo has always had a good vision of choosing films. Throughout his acting career, there are very few films that really lose money, and "Blood Diamond" is just the worst of them.

The poor response of "Blood Diamond" also doomed Leonardo's destiny to accompany him at this Oscar.

By the way, Leonardo once won the Oscar statuette in the same way as Martin Scorsese, not relying on the outbreak of a certain movie, but on the accumulation of long time and qualifications.

Even to the point where the Academy would be embarrassed if Leonardo didn’t give Leonardo a figurehead.

Embassy Pictures also basically ignored Leonardo in the publicity of Tom Cruise’s best actor. Just like Ronan’s plan, the main target was Forest of The Last Dictatorship. Whitaker.

The method of suppression was the same as the awards for "When Happiness Knocked at the Door" a few years ago. It was constantly emphasized in the media that "The Last Dictatorship" was an African film and Forest Whitaker starred in a Ugandan. warlord.

Will Smith has gained more say in several black gatherings in Hollywood and is quietly exerting his influence.

According to his statement, the black judges in the circle had little intention to vote for Forest Whitaker.

Ronan also roughly understands some of Will Smith’s plans. Will Smith wants to use Clint Eastwood's chance to sweep Spike Lee Pen's face and compete for the position of opinion leader of the black Hollywood community.

This is a good thing, and he also expressed his support.

Will Smith was greatly influenced by him. Through Will Smith, it can affect some black groups in some circles.

The general trend of social development cannot be stopped, but more benefits can be sought from it through appropriate means.

On the weekend before Christmas, a film under Relativity Entertainment was also released. The premiere of "The Hangover" starring Bradley Cooper and Seth Rogen was held.

Because the film itself is not a big investment, and it is a typical **** comedy, the scale of the premiere is not large.

The industry itself is not particularly optimistic about this film, and they all think that even if it is successful, it will at most reach the level of "Death is Coming.

Before its official release, "The Hangover" also had an internal test screen. Maybe not many comedy movies were produced. The internal response of Relativity Entertainment was mediocre. This kind of typical **** comedy is difficult to win people’s true approval, even in commercial In the movie circle, **** is considered to be the lowest style, not even comparable to **** horror movies.

Because Ronan manipulated the script, this film is basically the same as the main storyline.

This is a group drama. The bridegroom of the protagonist group is about to enter the church in a few days and marry his beloved woman. Hearing the good news, several of his best friends are sincerely happy for him and decided to open it A bachelor party before marriage, so the five people drove to Las Vegas, where they wanted to spend a crazy and confused bachelor party night together.

Under the stimulation of alcohol, the five people fell asleep groggy, and after waking up, they had no impression of what happened last night.

It’s okay, but the most troublesome problem comes. There are only four people left in the room, and the protagonist of this party: Doug the groom is gone! Even more strange is that there is a tiger in the bathroom, and there is a baby who looks less than a year old in the closet!

Faced with such a chaotic situation, the other four are completely helpless, but they know that time is running out, they must figure out what they did last night, and the wedding is about to take place, they must find Doug within two days, otherwise it will be even bigger The trouble is coming.

So they started to make mistakes and collide everywhere looking for the truth about last night, but as things developed, they faced more and more difficult things...

The most successful part of this film is to fully integrate the suspense elements into the comedy atmosphere of shit.

Suspense is one of the most important elements of all narratives in the movie. It can make the recipient expect the later part of the narrative due to curiosity, anxiety, anxiety or sympathy. When the audience sees a confusing event, or finds an unresolved event They will naturally have a desire to "solve puzzles" when they have problems.

Under the operation of the Embassy Pictures, the film has been launched in nearly 3,400 theaters in North America on a large scale. To everyone's expectations, the reputation of the film after the release is completely different from that of Relativity Entertainment's internal trial screening, except for a few media giving negative reviews. , Most of the media gave the film good reviews.

"The theme of "The Hangover" condenses the subconscious content of psychoanalysis, and shows the tendency of modern people to seek excitement and carnival due to mental depression. In terms of creative skills, the film adopts a civilian perspective and uses suspense to the extreme. It truly records the language in life and brings visual and psychological pleasure to the audience."

A media reporter’s comment seems very reasonable.

Every year, there are always some movies in Hollywood that are not favored by all parties before they are released. They are even criticized by the media and film critics when they are screened, but they can get very unexpected box office after they are released.

"The Hangover" is undoubtedly one of them.

After three days in the first weekend, the film opened in 3360 theaters. The box office on the first day of Friday reached US$17.54 million. The box office in North America for the first weekend’s three days totaled US$47.88 million, and the average box office in the single theater exceeded US$14,000. For this film, which costs only about 25 million US dollars, the box office is so good that it flies.

What’s even more amazing is that they gave an extremely bold prediction. They believe that the final North American box office of "The Hangover" will exceed the $250 million mark!

You need to know that this film will include the announcement cost, and the total investment is only 50 million US dollars.

"A surprising movie", "Nothing new in the plot and hilarious dialogue", "The whole person is intoxicated in the movie and it is difficult to extricate himself, the various segments are constantly changing in my mind", "The film itself is really funny, Not deliberately pretentious, no groaning, but its performance is also surprising", "Really very satisfying!"...Although the media evaluations are generally conservative, the overwhelming reputation given by the audience has explained the R-rated comedy. Must-see.

Before Christmas, Ronan left Los Angeles.

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