Chapter 1024： Pure popcorn

Strictly speaking, this "Hulk" should be thanked by Ang Lee for "The Hulk", because the latter smashed most of the thunders and clearly and unmistakably told the latecomers where the traps are and how to avoid them. .

The former "Invincible Hulk" was almost brought into the ditch by the literary and artistic Edward Norton.

"Hulk" will not encounter this problem. From Ronan to Kevin Fitch to Joss Weiden, the thinking is very unified.

These are directly reflected in the battle in New York City.

The final battle lasted for more than 20 minutes. The audience could fully appreciate the visual effects of adrenaline soaring and blood boiling, watching the two monsters fighting each other in New York City, jumping up and down, and even the helicopter flying in the sky. Directly on the ground...

The background of this duel was done well enough, not for the pupils to make an appointment, but for the super monster battle to easily tear down the building.

From Times Square to Fifth Avenue, it almost became a scene of violent demolition.

The two monsters fought earth-shaking in New York City, and the demolition ruins splattered with green blood were everywhere. The audience was thrilled to see it. A demolition epic was gorgeous.

What attracts the audience the most about this film is that it is the opposite of the film shot by Ang Lee, focusing on the theme and plot of entertainment.

The story is simpler, there are more action scenes, and the pictures are more beautiful.

The key part of the crew is enough to become a highlight to attract the audience.

First, the special effects are realistic and delicate, from the Hulk's shape to the stunts, they are all beautiful and unconventional; second, the plot is compact and not procrastinating.

The Redskins hatred was finally defeated by the American doglegs and the traitor Hulk. After Hulk finished the demolition work, he felt that doing good deeds could not be named, and disappeared among the high-rise buildings in New York City by night.

Manhattan, New York was beaten into such a bad picture. Someone must stand up and take responsibility. Only General Rose went to carry the pot. After being dismissed, he entered a bar and drank and met a terrible person.

"You are useless like this, your ability is limited, let alone a brainless green-skin monster." The black marinated egg shook his bald forehead, and said to General Rose: "Team, the team is powerful, I am going to form a team. , Such as the brainless Hulk and the brilliant Tony Stark, are you interested?"

The movie ended there, but no one left, because the subtitles reminded that there were easter eggs behind.

For the first egg, Coleson, the mayor of Novice Village, drove to the wilderness of New Mexico, and saw a huge crater among a group of inexplicable carnival crowds. There was a short-handled square hammer on the stone in the middle of the crater.

After another subtitle, it was the second egg. Hulk escaped from the United States and went mad on an ice sheet. The force of terror collapsed the ice. Among the falling ice, a red, white and blue painting was vaguely seen. In the middle is a circular shield with a five-pointed star!

Those who are familiar with comics and have studied Marvel a little can easily guess that these two easter eggs foreshadow the two superhero characters-Thor and Captain America!

The former may be relatively unfamiliar to many people, while the latter was once popular in the United States and was once considered a representative of the American spirit.

The premiere screening ended, and there was enthusiastic applause in the theater. Director Jos Weyden took the lead crew to the stage and received a round of applause.

This film is not a classic, nor is it a good film, but it is definitely a qualified summer commercial production.

After the premiere, the staff hired by Marvel Entertainment and Embassy Pictures have done targeted market surveys on the spot to collect first-line data for the subsequent Avengers Project series.

Due to the declining voices of the media, film critics and film market analysts, there is also certain pressure from the producer to the distributor.

Unlike before the screening, the response from the audience at the premiere was not bad.

The first movie fan to take the questionnaire survey said that Ang Lee would be very heartbroken if he heard it.

"It's hot enough, the scene is big enough, and it's refreshing enough, much better than the one shot by Li Ang!"

Probably "The Hulk" is a topic that Ang Lee will never get around.

Even if Ang Lee is not mentioned, fans still have a good impression.

"A model of a summer blockbuster, everything should be there, and two easter eggs are also full of expectations."

"It's a fast playing and a tight rhythm. That's how superhero movies should be made!"

"The scene is quite big, the fight scene is great, and the setting of the easter eggs is also very good."

Because there is no entangled humanistic thinking, and no article on the inner drama of the Hulk, the film has won a relatively good evaluation from the audience with a pure entertainment popcorn method.

But on the second day of the premiere, as the media and film critics commented, the media evaluation and film critics of "Hulk" instantly collapsed.

"There are too many digital special effects scenes and they are too long. The audience is exposed to disappointment and boredom at the beginning of the film."

The film critic of "The New Yorker" seemed to know the general audience well, and he regarded himself as a representative of the general audience.

There are a lot of comments that are represented by the public. For example, Roger Albert’s column said: "The Hulk" made a big mistake, and this mistake is that it was set to be completely different from the Lee Ang film. The opposite goal is to abandon the place that really attracts the audience.

What is the style of Ang Lee's "The Hulk"? Why did it fail?

None of these are considered by the film critics.

If someone listens to the advice of film critics to make a movie, not only will they be led into the ditch, they may also lose their fortune.

Ang Lee's style is too deadly for Marvel superhero movies.

In the eyes of many full-time film critics, "Hulk", which is purer and more popcorn than "Spider-Man 3", is simply intolerable.

"This movie is sadly cowardly."

"Lack of wisdom and heart."

"It will be devastated this summer."

Similar film reviews are really endless. Pure popcorn movies seem to be born with original sin.

But for Relativity Entertainment, there is always only one directing policy, and there is no half-cent relationship with the film critics. From the trial screening to the premiere to the official release, the Embassy Pictures did not even give the film critics any preferential treatment and distribute movie tickets.

The guidelines of Relativity Entertainment are very clear, and are no different from other companies-all for commercial gains!

The film is not without media praise.

"Los Angeles Times" praised this: "Hulk" is much better than the previous one, and in some places it is great. This is a very impressive film, and the ending easter egg also pave the way for the following movies. .

"Entertainment Weekly" dragged Ang Lee out again-compared with the first film produced by Ang Lee, "Hulk" has made great progress in almost all aspects.

Unfortunately, Ang Lee, after this "Hulk" was released, was like Tom Cruise to Nicole Kidman, being dragged out to whip the corpse.

Having said that, there is no harm without comparison, and there is no winner without comparison.

In the eyes of most viewers, "Hulk" is much more exciting than the previous one.

On the first day of the show, as the ban on various word-of-mouth ratings was lifted, and the IMDB, which was more reflective of the general audience's scores, the average score of "Hulk" was 8.1 points.

As for the Rotten Tomatoes Index, it was completely rotten the first day it was officially released.

Ema, which is more able to reflect the real word-of-mouth of the audience, is evenly rated as A on-site by the theater audience.

In many cases, pure popcorn is more popular than adding some inexplicable seasonings.

The summer movie market, after all, depends on the mass fans.

The good audience reputation is directly reflected in the box office of "Hulk".

On the first day of its release in North America, the film earned US$25.12 million in 4,125 theaters, beating the previously released "Spider-Man 3" and "Pharaoh and the Gods", and airborne the box office champion on Friday.

Because "The Pharaohs and the Gods" hit the street tragically, "Spider-Man 3" not only achieved two consecutive North American box office titles, but also won the first place in all single-day box offices since its release.

The release of "Hulk" put an end to the dominance of "Spider-Man 3" in the North American film market.

As the film went out at the box office on Friday, those who had shouted "Hulk" to hit the street at the box office before the release instantly lost their voices, as if those words had never been said.

"Hulk" is indeed inferior to "Iron Man", and even less to the sequel "Spider-Man 3", but the pure popcorn type allows the audience to experience the simple happiness without using their brains.

I have to admit that in North America and the whole world, the vast majority of audiences enter theaters, and the first choice is precisely this type of movie.

The fact that Marvel superhero movies can become popular, and even become a global pop culture, has grasped the psychology and needs of most ordinary audiences, which can be said to be an important factor.

Correspondingly, the continuous success of Marvel Dafa is also due to the environment suitable for its use.

On Saturday, although the box office of "Hulk" did not increase significantly due to the rest day, it maintained a relatively stable trend. With the blessing of good audience reputation, it earned $25.45 million in a single day.

Such box office results are an excitement for the continued implementation of the Avengers project, and even for the entire Marvel Entertainment.

Marvel comics that have been precarious since the 1990s Even if Ronan and Relativity Entertainment are reorganized into Marvel Entertainment, they still need success, similar to the huge success of "Iron Man" and "Hulk" 》Success after success like this.

Marvel's confidence and self-confidence have been accumulated with the great success of one movie after another.

"Hulk" quickly went through the opening weekend in the North American film market. In three days, the film was in 4125 theaters and earned 70.25 million US dollars at the box office.

This also makes "Hulk" deservedly become the North American box office champion this weekend.

"Spider-Man 3" has entered its third weekend, and it is difficult to put pressure on the "Hulk" released on the first weekend. It ranked second with 29.02 million US dollars this weekend.

"Pharaoh and the Gods", which hit the street, only earned $7.21 million this weekend.

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