Chapter 1031： Really ruined childhood

When it was released in North America for ten days, the North American box office of "Cars" was less than 120 million U.S. dollars. However, North American peripheral products and several peripheral licenses negotiated quickly have already brought more than 100 million U.S. dollars in revenue to Relativity Entertainment. The cost is extremely low and the profit margin is amazing.

As the film was released overseas, the global box office was less than 200 million U.S. dollars, but various offline revenues exceeded 200 million.

The various surroundings of this animated feature film are sweeping North America and the entire Western world at an incredible speed.

Of course, it is no longer the girls who gave generously this time, but the boys.

Various car surroundings attracted the attention of the boys and made them untie their pockets.

This can be regarded as a very peculiar movie in Hollywood history. Soon after the film was released, the sales of derivatives completely surpassed the box office.

Fortunately, under Ronan's decision, the entire Relativity Entertainment was prepared in advance to maximize the derivative value of an animated film.

Unlike previous animated films, there are always quite a few female consumers. The vast majority of consumers in "Cars" are men. This is as early as the expectations of Embassy Pictures and Relativity Entertainment, both in terms of products and marketing strategies. , Are also completely biased towards men.

If you say "Disney's princess movies are the favorites of girls", Relativity Entertainment is to make "Cars 2" the favorite movie surroundings of boys.

To this end, Relativity Entertainment and Pixar Studios have made preparations early. As soon as "Cars" was released in North America, they began to prepare for the derivative dramas of the film. After all, based on the development trend of various peripheral incomes, the expected profits are too much. It's amazing.

This animated feature film creates a world of cars. The first one just shows the "tip of the iceberg" of this magical car world. There is still too much content to be discovered. There are too many stories that can happen in the car world. These stories Will be closely connected with "Cars."

In addition, as the most popular toy besides Lightning McQueen, Pixar Studios will produce an independent short film series for the trailer die. Just like the "Transformers" cartoon for Transformers, the animated short film is aimed at the peripheral market. .

It is logical, "Cars 2" naturally entered the agenda.

Pixar Studio will select a team to produce a sequel to this series.

The income of 　　's animated feature films is directly related to the studio's project budget.

Ronan considered that it would take years to wait for "Cars 2" to be released, and after a peak in sales of peripheral products, it is bound to slow down gradually, so he decided to let Pixar Studio create the "Cars.Toon" series of animated short films.

This also meets the needs of Netflix. A TV series of "Cars 2" broadcast on Netflix's streaming media platform is initially planned to have three seasons, which will run through the three years waiting for "Cars 2" to be released.

There will definitely be some new characters in these short films, expanding the star lineup of "Cars. Toon". Ronan also plans to make "Cars. Toon" unique and establish a "Cars. Toon" studio to handle related work, specifically to promote the surroundings Product sales.

In the past, any animation projects of Relativity Entertainment, including "Little Pig Peppa", have never enjoyed this kind of treatment.

The revenue from various offline channels of "Cars" has grown too fast, and its explosive power on peripheral derivatives has surpassed all previous Hollywood animated feature films, and even live-action movies.

The world’s highest-selling film currently sold around the world is the "Star Wars" series.

Limited to the age and the cold reception that "Star Wars: A New Hope" suffered when it was first released, the sales of peripheral derivatives of this sci-fi masterpiece by George Lucas will certainly not be comparable to "Cars" in the same period after its release.

Another giant movie series with sales revenue around it is "Harry Potter". Even if "Harry Potter and the Philosopher's Stone" was released a few years ago, it swept the United Kingdom, the United States and the whole world, and the peripheral revenue during the same period was still worse than that of "Cars." A big chunk.

The global box office has not exceeded 200 million U.S. dollars. Relativity Entertainment’s offline peripheral and derivative revenues first exceeded 200 million U.S. dollars.

The box office is divided into various links, and the figure in the hands of Relativity Entertainment can eventually reach one-third of the global box office.

But the profit margins around it are scary.

As long as the possibility of obtaining high profits can be seen, a huge commercial group like Relativity Entertainment will run over all obstacles like a torrent of water to maximize profits.

In addition to formal business methods, publicity and hype are essential.

In mid-June, Relativity Entertainment filed a lawsuit against a studio located in the small city of Valencia, suing the other party for malicious registration of "Cars 2" related domain names and illegal use of lightning McQueen and other roles on the Internet. Image for commercial promotion.

The hot peripheral sales of "Cars 2" is not a secret. It has been paid attention to by many media. The appearance of this lawsuit has provided excellent hype for newspapers and online media. This is just to continue to maintain the popularity. One of many propaganda methods.

Of course, the revenue from promotion and marketing are all plans considered and implemented by Relativity Entertainment and Embassy Pictures. Apart from cooperating with the promotion, Pixar Studio will not participate in it.

From the earliest acquisition of Pixar Studios to the big sales around "Cars 2", Ronan's thinking has always been very clear. Pixar Studios does not have to consider anything other than film creation when making movies.

Ronan said to the management of Pixar Studios, including John Lasseter: "If we can make excellent animated films, we can keep the sales machine moving!"

Regarding this, Pixar Studios is undoubtedly very successful.

And Pixar Studios has almost achieved another point-Pixar's movies have no specific audience group, and good movies should not be divided into people and children.

Today's Relativity Entertainment, its film project income is less and less dependent on the box office, and even the proportion of DVD revenue is shrinking year by year, relying on the group company’s huge derivatives industry chain, various offline peripheral derivatives and licensed revenue dramas increase.

The cinema projection and DVD playback of the movie project are increasingly shifting towards a feature-length advertisement.

In the third week of the release, various peripheral products of "Cars" are not only filled with channels for Relativity Entertainment and partners, but also for Amazon, Walmart and Disney boutiques.

Anyone who opens Netflix’s DVD business further expands the film and television entertainment product platform, can see more than 200 "Cars" derivatives sold on the Internet.

Small balloons used to celebrate festivals, to large three-piece suits for sleeping, Lightning McQueen and its partners cover all aspects of children's daily life.

even the Lightning McQueen version of the parent-child outfit.

Under the development of Relativity Entertainment, whether it is a father, mother or child, "Cars" has prepared corresponding derivative surroundings for all members of the entire family.

Therefore, it is not surprising that "Cars" can burst with such a huge market energy.

Outside of North America, the film’s box office and surrounding response are also quite good, the global box office smoothly exceeded 200 million U.S. dollars, and the peripheral products continued to be sold.

At the same time, "Cars" also entered the market on the other side of the Pacific.

But like the past Pixar animated feature films, the box office response was mediocre, and the sales of genuine peripherals introduced by many theaters were also low.

It can be said that "Cars" did not knock on the door of the movie market through animation, and at the same time did not cause a boom in the children's derivatives market.

The genuine peripherals introduced here are mainly car toys. Among them, the highest sales volume is the alloy car series toys that children can easily hold and play with.

But the minimum price of a single model is 59 yuan to 299 yuan, which is really a lot of money for consumers in this era.

"Cars" can make a lot of money on a global scale with the mature industry chain of relativity entertainment, but in the market on the other side of the Pacific, the beautiful dream of derivative sales being several times the box office income of animated movies is simply difficult to realize.

On the third weekend of June, due to the lack of major productions that have an absolute dominant position, many large and medium-sized productions in the North American film market have landed collectively. I hope to take advantage of this gap and grab the opportunity to be on the top of the North American box office charts.

New Line Pictures’ "Rush Hour 3", Universal Pictures’ "My Grand Gay Wedding", and Relativity Entertainment’s "Teddy Bear are probably affected by the hot box office this summer. Each of the three large-scale films performed well.

The worst-performing "My Grand Gay Wedding" also received 34.12 million US dollars in the first weekend and three days.

As the sequel "Rush Hour 3", the North American opening weekend even got 50.23 million US dollars.

But with such results, I still can't sit on the throne of the North American box office chart.

Unexpectedly, this weekend’s box office champion was snatched by James Franco and a super-yellow teddy bear.

"Teddy Bear" overwhelmed all its competitors, North America opened painting three days, and got 55.44 million US dollars!

Since the production cost of the film is only 35 million US dollars, such a box office can be described as a big hit.

This Teddy with a cute skin, violently smokes and behaves indecently. It is really a work that ruined the three views of childhood.

Even in Hollywood, there are very few movies like "Teddy Bear" that want to subvert the audience's memories.

Those who see the title and think it is a children's film will definitely go to the wrong set.

Who would have thought that such a pornographic gangster movie could sell so well? ?

Perhaps, every man has a Teddy in his heart.

Or maybe, the audience is used to watching those cat-and-dog-style family comedies, tired of the so-called growth stories in which the plush toys are the protagonists, so when a person likes swearing, like vertical middle finger, like bubble sister paper, like smoking weed The teddy bears come alive now, as if collectively being hit by a superb point.