Chapter 1033： Transformers

"In the 1980s, a group of living robots came to our planet from Cybertron and fought an extremely fierce war. After more than 20 years, they made a comeback and started a new desperate battle. Fighting, catastrophe is approaching, which side are you on, is it Autobot or Decepticon?"

With Optimus Prime posing in a sturdy fighting posture, the first trailer was frozen on the big screen of the Century City Commercial Plaza with huge crowds, and then a large line of subtitles lit up.

"Their war, our world!"

This is the slogan of "Transformers".

A large number of pedestrians stopped and watched, leaving the big screen and moving on. Before they got far, they saw the huge movie poster on the billboard.

This is the latest poster, composed of three conjoined pieces.

are the three protagonists of Optimus Prime, Megatron, and Bumblebee. These Transformers posters are full of three-dimensional and metallic senses, which are extremely eye-catching.

"The scarred Hornet." Lindsay Bill held Jessica Felton, looked at the huge poster, and said: "The journey from Cybertron to Earth is very unusual."

Jessica Felton dragged her forward, and said as he walked, "Did you not participate in the internal audition?"

Lindsay Bill looked back from the poster and said, "No, I'm in charge of two film projects, and I don't have time to participate. And this is a male film, and it would be biased to find women to rate it."

She said directly: "From my perspective, scoring "Transformers" must be a low score."

The two came to the main entrance of the commercial plaza and couldn't help stopping at the same time.

Optimus Prime and Bumblebee, which are the same height as the movie, stand on the small square in front of the main entrance, attracting a large number of people to stop to watch and take pictures.

"Jesse, let's take one too."

Lindsay Bill found a suitable position, and Jessica Felton stood in front of Optimus Prime and Bumblebee, raised his smartphone, and took a selfie.

Then, she opened Netflix Sharing, uploaded the photos she had just taken to the Netflix sharing account, and added a name to the picture-Beauty and Robot!

Right around, people with smartphones sitting and doing similar things to Lindsay Bill, taking photos with Optimus Prime and Bumblebee, and sharing them on the Internet together on social media.

On the Internet, there are too many people who can see Optimus Prime and Bumblebee through social media.

This kind of spontaneous Internet social marketing is having an increasing influence on the promotion of a film.

"Transformers" has become one of the hottest topics shared by Netflix.

Jessica Felton greeted Lindsay Bill: "Let’s go, let’s go to the store to pick up the dress."

Lindsay-Bill put away the phone, accompanied her into the commercial plaza, and said, "Just let them deliver it to your door."

"Look at the samples today." Jessica Felton said with a smile, "Send it directly to me in three days."

Lindsay-Bill said: "You rarely participated in the company's premiere before, this time you want to open it?"

Jessica Felton said softly, "Transformers is different."

Lindsay Bill is curious: "Can't handle it? Are you a steel wire?"

Jessica Felton shook his head slightly: "I am not, but Ronan is. He is... how to say, Ronan is a big fan of Transformers, he said this series represents his feelings."

She and Lindsay Bill got on the dedicated elevator to the top floor: "This series is of extraordinary significance to Ronan. Of course I will attend the premiere."

The elevator arrived, and the two got out of the elevator one after another. Lindsay Bill: "Jesse, it's not a long time, I feel you have changed a lot."

"Are there?" Jessica Felton didn't think: "It's just that I haven't met the right person before."

She smiled and said, "When we are together, we must give each other."

Lindsay Bill nodded slightly, without saying anything, came to the high-end service area, and walked in with Jessica Felton.

Beginning in April, the publicity of "Transformers" has entered the final stage of tackling tough problems. In addition to the usual publicity methods, in order to help non-animated "Transformation Machine Life Form-"Transformers" Series Chronicles" and "Watch "Transformers" "Knowledge you must know" and many other topic columns and viral videos.

Many sponsors have also launched a series of promotional activities.

In the film, the Hornet was originally a Volkswagen Beetle, to evoke the feelings of the wires.

For commercial interests and advertising sponsorship considerations, the Hornet will become a Chevrolet Camaro soon after the film begins.

GM reached an agreement with Shahai Entertainment, including the roles of Bumblebee, Ambulance and Tinhide, and paid a total of US$10 million in advertising sponsorship for the crew.

This is also one of the biggest advertising sponsors of "Transformers".

In this kind of film, car advertisements are also the least likely to cause offense.

As the popularity of "Transformers" increases, sponsors are also holding various related activities.

For example, as the number of Bumblebee exposures increased and the sales of that Chevrolet Camaro sports car soared, General Motors launched a special event called "Transforming the future with Chevrolet".

There is also Hasbro. As the original toy manufacturer, they have launched many toys developed based on the character of the film. These toys use the latest "automatic deformation technology". When a part "transforms", other related parts will "Deformation" follows automatically.

In the past, Hasbro rarely developed toys based on the settings of film and television works. Generally, toys were developed first, and then the film and television images created around these toys were produced.

"Transformers" Relativity Entertainment film, Ronan personally served as the producer, Hasbro is very confident and prepared early.

In the 1980s and even the 1990s, Hasbro launched the Transformers. Through cartoons and toys, it once swept the world and cultivated tens of millions of steel wires.

Too many people who were born in the 70s and 80s belong to the generation who grew up watching "Transformers". They have a special affection for this series. From the day they learned that the live-action movie was shot, their hearts were filled with inexplicable excitement. , That kind of expectation and excitement, only Transformers fans can experience.

Every once in a while, the steel wires will search for news related to the "Transformers" live-action film from the Internet and various media, read every report about the film in newspapers and magazines, even in their own city , Looking for things related to movies.

For example, the posters that are almost full of bus stop signs and subway station advertisements can always attract their attention.

For the steel wires, once on the small square TV screen, those robots wearing masks are not only cartoon characters, but also indomitable Titan giants. They have powerful machine shells that can be transformed into various machinery-trailers, Police cars, even fighter jets, etc.

Think about the 1986 Transformers animated film, the death of two popular characters, Optimus Prime and Megatron, has caused too much sensation among fans?

Hasbro also paid a huge price for its reckless operation strategy.

Whether it is a patcher or a shocking sky, in the eyes of the steel wires, there is no charm of Optimus Prime and Megatron.

As for the so-called heirs further behind under the banner of Optimus Prime? The orangutan called the Sky Monkey King? Who will admit it!

So, under the impetus of the Embassy Pictures, many steel wires began to call for it, and a massive propaganda activity quickly emerged on the Internet.

"Waiting for Optimus Prime to return home!"

This is the slogan of Optimus Prime fans.

There is also the same popular Megatron, which has a lot of fans-waiting for the Decepticons to attack!

The film industry has developed to this day, any film wants to sell, publicity and hype are indispensable means.

In terms of technology, the momentum of publicity and hype is also crazy.

similar to "Transformers" represents the world's most advanced level of special effects for movies today!" Promotional articles can be seen everywhere.

Actually, this is a fact.

Shahai Entertainment, for publicity needs, United Industrial Light & Magic released some special effects behind the scenes.

"Each frame of "Transformers" computer CGI generated image is rendered, Industrial Light and Magic spends 38 hours, which breaks the tree whiskers in "Lord of the Ring 2: Two Towers" produced by Weta Studio in 2002. The 20-hour rendering record set per frame. If you connect all the polygons used to build Transformers in the film, you can connect back and forth from the earth to the moon. The remaining polygons are enough to build twice the size of ancient Rome. The Colosseum With the media's bombardment of "Transformers", copies of it have been shipped all over the world.

The North American market is the most fancy entertainment of Relativity.

Embassy Pictures also has the highest publicity investment in the North American market. In order to build momentum, a military screening venue was specially organized at Edward Air Force Base. Except for a small number of crew and media staff, most of the screenings were from the US military. Members, especially some soldiers and officers who participated in the field shooting.

About 600 servicemen and their families attended the secret premiere of "Transformers".

Movies have never existed alone as a kind of audio-visual products, they will always be closely connected with the social environment.

The U.S. military needs an excellent advertisement for conscription. The Pentagon needs a film with a wide enough dissemination that can reverse the image of the U.S. military on a global scale. Relativity entertainment also needs the military’s professional skills and the support of various advanced weapons and equipment. .

So, the "Transformers" that Hollywood and the Pentagon worked closely together was born.

Transformers are back!

Although there are competitors such as "Ten Thousand Years Before History" and "Marriage Picket" that were released a few days earlier during this Independence Day schedule, none of these can prevent the return of Transformers.

For every boy of that period, and of course an astonishing number of girls, what a favorite toy Transformers used to be.

After fading out for a long period of time, Transformers finally came back with great majesty!