Chapter 1038： Popular victory

Time flies. The children of the past have grown up and even got married, but like Ronan, in the minds of many people, he still has a place for his childhood friend "Transformers".

Since the 1990s, with the maturity of the enthusiast population and the successive launch of new toy series, the activities of Transformers fans around the world have been heating up. As early as 1994, the first Transformers Year The meeting was held in the United States and then evolved into an annual event.

This event is also the most concentrated event for Transformers fans in the world.

Their love for the Transformers series can be imagined,

Such a movie with a lot of people’s childhood dreams really fulfilled their real dream. When Optimus Prime and Megatron transformed on the big screen, this movie has become their memory. eternal.

On the other hand, it just shows a problem. The plot of the film is very thin and it is difficult to impress the audience too much.

In addition to hitting and bombing, only deformation can be truly remembered.

There is another point that cannot be avoided. In the eyes of some Transformers fans, the film has realized their dreams; in the eyes of others, the film has destroyed their childhood memories.

But except for a handful of die-hards, the vast majority of the steel wires still walk into the theater again and again.

Whether it is to love more or hate more, I am afraid that most die-hard fans themselves can’t tell. They only do one thing, buy tickets and enter the theater, watching their childhood partners deform in the most authentic way before their eyes. .

Then, buy tickets again and enter the theater again. The wire-wires watch the movie over and over again, study each of the slow motions to figure out the deformation process, the details of the fight, etc., and then enjoy it, enjoy it, talk about it, And have great enthusiasm for related derivative products...

This is also one of the reasons why the box office has soared after the release of "Transformers".

Although the film received nearly unanimous criticism from film critics, it could not change the enthusiasm of the audience.

The vast majority of viewers believe that the motion effects and special effects of the film bring great visual enjoyment, and people continue to shout through the Internet-theater is not a classroom, who cares about the meaning and philosophy!

By the way, how many people walk into the theater to watch a movie to understand their life and think about social philosophy?

Movies were originally born as a means of entertainment, and later became art, but in essence it is still an entertainment.

At the same time, in a famous port in the east, countless containers full of Transformers' peripheral products passed through customs, loaded onto several 10,000-ton ships, and were shipped to all parts of the world.

The people at the Eastern Branch of the Embassy Pictures were relieved when they saw the last freighter leaving the port.

This is the sixth batch of shipments since May. Looking at the company's distribution, it is estimated that Transformers movies are selling globally.

Compared with Hasbro's products, Relativity Entertainment's movie peripherals are two-thirds lower in cost under the premise of ensuring product quality, and the production speed is fast, the product review is strict, and the supply is sufficient.

Foreign trade products can allow factories here to obtain higher profits. They are willing to give priority to fulfilling foreign trade orders and implement them in accordance with the most stringent standards.

The low cost leaves a huge profit margin for Relativity Entertainment.

The person in charge of the Oriental Branch of the Embassy Pictures does not need to look at the report, but he can imagine that the orders of Relativity Entertainment have supported many OEM processing companies here.

Not to mention anything else, just the peripheral products of "Cars" and "Transformers", Relativity Entertainment's order here reached 100 million US dollars.

Although this will inevitably lead to the flood of pirated products in the market here, the person in charge who knows the situation very well knows that even if there is no cooperation between Relativity Entertainment and the processing factory here, pirated products will not be flooded?

was born and grew up in this land, he knew exactly what the answer was.

The person in charge of 　　 said to the driver: "Go, hurry up, back to the city, we will also go to see "Transformers."

It is said that when he was young, he watched "Transformers" cartoons and bought Optimus Prime and Megatron toys at street stalls.

Around 1990, the major TV stations here introduced and broadcast "Transformers." Since then, many people like him have forged an indissoluble bond with Transformers.

In those good times, the eyes are full of bright colors, dazzling deformation actions; ears are full of mechanical friction sounds, rhythmic rock music; magical sci-fi concepts, endless scientific and technological terms make the little brain in front of the TV run at full capacity .

In those times, I became a small audience next to the big stage of the universe. From the contests between righteousness and evil, beauty and ugliness, and good and evil, I gained all kinds of feelings of joy, anger, sorrow and joy.

In this era when the concept of domestic protection month is not clear and the card is not very strict, "Transformers" easily passed the review and entered the summer file of July in the Oriental market.

The introduction of Fang Zhongying is very optimistic about the prospects of "Transformers" and even thinks that it may be a popular candidate for the annual box office champion in the Eastern market.

China Film has also joined forces with Wanda, New Film Federation and New Century to launch a special exhibition of "Transformers" for 20 years. Hundreds of new and classic versions of toys are available for fan players to try and sell, including Hasbro and Relativity Entertainment provide several discontinued limited editions.

In addition, 　　 also specially launched many discounts and measures such as half price for students, half price for the first and last games, etc., to attract more movie fans into the theater.

The group of people in the 1970s and 1980s is currently the main consumer group in the Oriental film market.

Even in the summer, "Transformers" has become a trend in the Eastern market. After its release, it has become the movie with the most movies in the cinema at the fastest speed.

In the mainstream cinemas in many first-tier cities, there is a "Transformers" film in half an hour. Even in the theaters of several companies that cooperate with Relativity Entertainment, the first week of filming is only 15 minutes apart. , The row rate is as high as over 60%.

In this way, "Transformers" have broken the record of the Chinese film market, it is almost a matter of course.

On the first day of the film, nearly 35.77 million soft sister coins were obtained in the Oriental market. This is the highest box office of a single day since the statistics of Oriental films, and the box office on the second day easily broke this record. 39.75 million soft sister coins are for this For the Chinese film market of the 1950s, it can only be described as crazy.

Subsequently, the film exceeded 100 million soft sister coins in the first three days of the weekend, creating the highest single-week box office record and the fastest breaking speed of 100 million in the Oriental film market. If you exclude the "Titanic", which was not counted by many data at the beginning , "Transformers" has become the most successful imported film in the Oriental film market.

This series has a huge charm in the East.

Now limited by the degree of theater and market development, after a few years, the energy that the "Transformers" series can explode in the East is beyond imagination.

once even became the total box office champion here.

and sat in this position for a long time, until a certain film that bought the box office appeared.

The record-breaking performance of the film immediately sparked a stir in the Eastern media, and the attention of the media attracted a large number of audiences to enter the theater. If the first week of the film was more supported by the steel wire from the East, many audiences who entered subsequently, It has nothing to do with nostalgia.

"Transformers" will be the overall champion of the Oriental film market this year. It is rich in all the elements of imported blockbuster films, especially the embodiment of high-tech. It has a strong shock. It not only satisfies the transformation of the post-80s generation. The complex has attracted the attention of more fashion groups under this powerful influence and news attention."

This comment from the official media on the other side of the Pacific is undoubtedly the best summary of the Transformers boom in the East.

In order to promote the film, the Embassy Pictures Oriental Branch also took great pains. For example, Optimus Prime used the free fighting method of free combat to pay tribute to Kung Fu.

As long as there are high commercial gains, these are not problems.

Of course, not everyone here welcomes outsiders like Transformers.

There are literary and artistic film directors and producers here who complained in the media publicly, and went online: "Our theater would rather give American film screens than domestic films, see "Transformation "King Kong" rate of filming! Why don't you line up 100% of the film? Kneel down, what face do you need?"

But most people don't even have this brain. Soon filmmakers here actively refuted, saying that "the audience should have the right to choose."

In the past, this film market was relatively closed and lacked enough competition from outsiders. Many people were used to lying down and winning. When the wolf came, these people didn't think about how to strengthen their own strength to defeat the wolf, but blame someone for letting the wolf go. Come in.

The environment cannot be blamed for this. After all, the theater is operating for profit. Which movie audiences love to watch and the attendance rate is high, they will have more rows, the most basic market law.

To some extent, since you have chosen the art of film, don’t blame the market, especially don’t use the banner of nationalism to blame the market.

Just like "Transformers", the box office revenue here is high, and most of the money really goes into Hollywood's pockets?

You know, the box office share of Embassy Pictures is only 13%.

The high box office of "Transformers" means that the income of special film funds, business taxes, domestic distributors, domestic theaters and theaters is also higher, and so-called art films may also receive more subsidies.

Under the current system, the film schedule rate is determined by the theater based on market response, which is a business judgment and must be in line with the maximization of benefits.

Also, as a film artist, after choosing this artistic path, he must know the truth about high and low. Since he has chosen a high place and a small crowd, don't complain about popular standards.