Chapter 1068： Divinity

If you have to find a word to describe the superhero movie "Thor", most people will have the same choice-my brother abuses me thousands of times, and I treat my brother like first love!

Marvel Entertainment has operated and is currently operating six movies including "Iron Man", "Hulk", "Thor", "Iron Man 2," "Captain America" ​​and "Avengers".

Among them, the first two have been released, the middle two have been completed, and the latter two are still in the shooting stage.

The holiday file has kicked off. Two weekends before Thanksgiving, "Thor" was officially released.

If Iron Man is a second-tier superhero in Marvel’s superhero comics, Thor can barely be classified as the third-tier.

In this era, any film that wants to attract enough audiences needs publicity and momentum.

The eggs in "The Hulk" have won a lot of attention for Thor, and Embassy Pictures’ pre-screening publicity is also very strong.

For example, there has been a hype in the news recently that the film’s protagonists Jason Momoa and Jessica Alba are in love.

These two people often appear hand in hand in the sight of entertainment reporters.

For example, use the "Avengers" which is widely followed by fans to build momentum.

In an interview, Jason Momoa specifically mentioned this film, calling the script of "The Avengers" "incredible". He said: "Everything in the script and comic book about the Avengers It’s huge. You have these huge, important superheroes, and you fill these huge, important superheroes into a small space. I’m reading the script, it’s heavy, everything is It’s such a big deal, oh my goodness, I told director Jos Weiden, I don’t know how you will make this film, but I’m very excited to be one of them, let’s start a big fight."

Also, in view of the "best" successful hype that has ever been released in each of Walt Disney's Marvel superhero films, Ronan's impetus is that Embassy Pictures also used a similar approach.

"The North American trial screening received rave reviews, and the second "Iron Man" was praised!"

"Los Angeles Times" and "Hollywood Reporter" and other media gave an average of 90 points.

The former blows: "This is a wonderful comeback from Marvel comics. We are very happy to see Thor appear on the big screen again, wait for next year's "Avengers".

"Hollywood Reporter" and other public relations media are also very acclaimed: the wonderful action scenes and sometimes funny plots in the film make people look forward to "Thor", and they are also reminiscent of the previous "Iron Man". In addition to surprises, people are surprises.

Similar to all kinds of carefully crafted news emerge in endlessly.

Although only two films have been released, the Avengers have gained a lot of fame thanks to the basis of comics and the vigorous promotion of Relativity Entertainment.

Something called Marvel Dafa has gradually taken shape.

In mid-November, all the Avengers participated in the premiere of "Thor". Such a film adapted from Marvel's third-line heroes also attracted the attention of countless fans, especially closely linked to "The Avengers" , It makes this film more eye-catching.

Marvel wanted to create a **** and bring the **** into the world, so Stan Lee started from Norse mythology and used this hammer-wielding Nordic mythological character to set off a new page in adventure action comics.

Most people are more familiar with Greek or Roman mythology, and very strange to Norse mythology, but the gods in Norse mythology are relatively more like human beings.

The film itself has nothing to say, a typical Hollywood screen hero routine.

The story of "Thor" can also be classified as a family drama. The gods in the story have shortcomings like ordinary people or other Marvel comics superheroes.

Although most of the characters in the film are mythical figures, the story still describes a human conflict that has occurred since ancient times: a reckless brother can’t wait to prove to his father that he has the ability to inherit the throne; a jealous brother plots to take the throne Throne; and a girl who helps the hero see the world from a new perspective.

The survival of the royal family, the fatal revenge, the consequences of arrogance, these story elements are worth narrating in any world.

In the Avengers Project of Marvel Entertainment, Thor is the founding member of the Avengers, the strongest superhero group in the world.

Compared to the previous movie, the heroes and heroines of Thor have all changed.

The strong Australian man didn’t know where to sledgehammer when the film was being prepared. He waited until the filming was over before he showed up in Hollywood.

Ronan knew it because Lindsay Bill’s "Hunger Games" crew chose Chris Hemsworth as the supporting actor.

There is no male lead in that series, it is a complete female lead movie.

In this "Thor", Thor himself may seem a bit boring, but the villain Loki's personal charm is amazing.

In the Avengers project, the villain is not taken seriously.

Strictly speaking, these superhero movies are a bit similar to the level BOSS in online games. The audience only cares about **** the BOSS. As for the background and story of the BOSS itself, not many people pay attention.

Just like the dungeon game mode that is carried forward in "World of Warcraft", players only pay attention to how to fight the BOSS, what equipment will be dropped, the story background, etc., most people brush the dungeon more than a dozen times, and may not always take a look.

The villain of the Marvel superhero movie will still be facialized and even funny. Compared with other villains, Rocky is arguably the most charming villain in the first stage of Marvel.

The audience will watch it with gusto.

Similarly, Tom Hiddleston, who played Rocky, also signed a long-term contract with Marvel Entertainment.

This contract is not only for movies, but also for TV series.

For Tom Hiddleston, who doesn't have much name, the long-term contract with Marvel Entertainment is a rare opportunity.

Relativity Entertainment uses a large number of newcomers with limited price and appeal, and signs long-term contracts, which also saves a lot of money in the future.

Nowadays Hollywood stars are not as "valuable" as they were in the 1990s. This is undoubtedly a fact recognized by Hollywood, but this does not mean that some stars earn less than before.

There is a consensus in Hollywood, that is, if you want to get a high salary, you should play the sequel to the big-selling commercial film.

Although Marvel’s films are nominally independent, many of them can be grouped into sequels. In fact, the sequels of previous Marvel superhero films are deeply troubled by the actors’ pay.

The most typical one is "X-Men 3: Last Stand". The production cost of this film is as high as more than 200 million U.S. dollars. The bulk of the expenditure is the pay of the actors and actresses. The pay alone almost crushed the film. Budget.

The main reason is that the contracts of the main actors are signed one by one.

With the success of the role and the particularity of the sequel movie, the protagonists dare to pay much higher than their own market price. The production company wants to continue the production, but they can only accept high pay.

The market response of "Thor" is not bad. Although it is not as exaggerated as "Iron Man", it is also a qualified popcorn movie.

On the first Wednesday of the first North American painting, Thor, who was not so much attention and popular in Marvel comics, took away 69.09 million US dollars in box office from North America.

Even though the film’s reputation is not very good, it still attracts a large number of fans.

Such a film without any star actors joining, to achieve such brilliant results in a short period of time, it can be said that it is not a big miracle in Hollywood.

The success of "Thor" not only injected a shot into the box office after the film was released, but also laid the groundwork for next year's "Iron Man 2" and "Captain America" ​​and even "Avengers."

Driven by relativity entertainment and various technical and commercial interests, superhero movies have become the most perfect digital technology models. Different styles of screen spectacles are staged in turn, which seems to lead the audience on a roller coaster, flying from one climax to another.

Will the audience get bored with superheroes? The answer is yes, just as they were tired of cowboys, singers, robots and aliens.

But it will take more than ten or twenty years at the earliest.

As a contemporary myth, as long as there is interest, the story of superheroes will certainly continue to be told until the whole society and culture are changing.

Therefore, it is the commercial interests that shape the superhero, and the audience needs to give them a godhead.

Whether Superman or Batman, Iron Man, Spiderman is actually a projection of the real world in another parallel universe.

In the future, the world of superheroes will become larger and more real, and it may also be darker and chaotic.

The second weekend in North America, which is the weekend before Thanksgiving, Walt Disney’s rare super production in recent years was released. The princess movie "Magic Romance" starring Amy Adams and combining animation and live action is in North America. Open painting.

Amy Adams has also become the oldest princess in Walt Disney's history.

Although the family’s princess movie is more suitable for the atmosphere of Thanksgiving, "Enchanted" seems to have been affected by the poor conditions of Disney in recent years. The North American premiere weekend only received $31.12 million.

"Thor" won the box office champion this week.

The box office of this superhero movie is relatively stable. The box office of the next weekend dropped by less than 50% compared with the first weekend, and it received another 36.74 million US dollars.

Ten days after the release, the North American box office of "Thor" has reached 131.1 million U.S. dollars. It is not difficult for the North American box office to exceed 100 million in the end.

Overseas also opened paintings this weekend. In many countries and regions in Europe and Latin America, it topped the box office champion, with an overseas box office of US$123.41 million in the first week.

Accompanying the big box office sales of movies, there are various peripheral derivatives, from toys to comics, and the revenue of Relativity Entertainment is amazing.

Compared with dramas like "Sunshine Girl", superhero movies are on the periphery and there are too many products that can be operated.

Commercial success has become the norm for Marvel movies.