Chapter 1093： The advantage is obvious

Burbank, in front of the AMC cinema chain.

Kevin Tesuhara, who just came out of the theater, after the assistant opened the door, got into the car, followed Charles Rowan on one side to the other side, got into the car and sat in Kevin Tesuhara. next to.

The two had just watched the next-door neighbor’s masterpiece "Iron Man 2" in the theater.

Kevin Tesukhara ordered to drive, rubbed his forehead, and said, "It's noisy and messy, it's a headache."

Charles Rowan knew that what his boss was talking about was not the atmosphere in the theater, but the movie "Iron Man 2," saying: "It's true. The quality of this film is average."

Kevin Tesukhara fully agrees: "This is more like a commercial, the only thing worthy of praise is the special effects."

Charles Rowan kept nodding his head: "From the box office gained from this film and Relativity Entertainment, it is very clear that the market has an extreme desire for superhero movies."

Kevin Tesohara asked directly: "Charles, how about our "Green Lantern" compared to "Iron Man 2"?"

After all, after a weekend, "Green Lantern", which is the beginning of the Justice League movie universe, is about to be released, which is one of the main reasons why he specifically spared time to watch rival films.

"Iron Man 2’s biggest selling points are three." Charles Rowan is very confident and well-balanced analysis: "One is Tony Stark himself, the other is the continuity brought by the sequel and series, and the third is The production of movies is, to be precise, visual effects."

Kevin Tesohala thought for a moment, and nodded slightly.

Charles Rowan’s words continue: "The character itself, Green Lantern is far more famous in the comics than Iron Man. There is a good foundation for the adaptation of the movie. The biggest uncertainty is that it is not a sequel, so the pre-sale results are average, but The pre-sale of "Iron Man" was not good."

He mentioned the key third point: "The special effects of the first "Iron Man" are not outstanding. The visual effects of this "Iron Man 2" have improved a lot, and it is also one of the main selling points. And our "Green Lantern" The visual effects are just the strongest. The crew even used the most advanced CGI technology to make a jersey for Green Lantern. In terms of visual effects, "Green Lantern" beats "Iron Man 2"."

Kevin Tesukhara has certainly seen "Green Lantern", at least some clips, and has confidence in special effects: ""Green Lantern" is currently the best visual effects movie in the world."

"Yes." Charles Rowan is equally confident: "Only visual effects can become a major attraction to the audience."

Kevin Tesuhara nodded slowly: "The success of "Green Lantern" will enable the subsequent plans to unfold smoothly."

As far as comics are concerned, DC’s Justice League influence surpasses the Avengers, and Warner Bros. and DC Comics believe that the movie market will soon be the same.

Warner Bros. is making the final sprint for the release of "Green Lantern". Some of the publicity and promotion have also borrowed from relativistic entertainment, such as Robert Pattinson and Kristen Stewart in the promotion of "Twilight Saga: New Moon".

Ryan Reynolds and Blake Lively, the male and female protagonists of "Green Lantern", are said to be real. They became friends because they played couples in the movie.

This is the most common way to fall in love among celebrity couples in Hollywood.

On the one hand, the actors themselves are more emotional than ordinary people. If there is a large emotional scene in the film, once they are devoted to the performance, it is relatively easy to make fakes come true.

On the other hand, it is naturally necessary for publicity and promotion. There are countless temporary couples created by Hollywood movies because of publicity and promotion.

Among these false relationships, some eventually evolved into true relationships. After all, celebrities are very open people. If you look at each other, the false relationship will also test your depth and measure my length. The result is just right. Then Just make it real.

Anyway, most celebrities have a lot of love histories, and one more period is nothing.

As for the ones that are always fake, there are many. The most typical one is that the filming and the promotion period are combined. The movie breaks up when the movie is over. When the sequel returns, the two reunited, and then broke up, and then reunited again. ...

Celebrities, even things related to them, are full of dramas. Wrestling is a drama, love is a drama, girlfriends are a drama, and discord is a drama...

After achieving the glorious achievement of "Idol of Sleeping Childhood", Blake Lively seemed to want to end his prodigal career and develop a formal relationship with Ryan Reynolds.

As for Blake Lively and Leonardo DiCaprio, the two are more like collecting stamps from each other.

Ronan also saw the scandals about Ryan Reynolds and Blake Lively, especially the avocado-like head of Ryan Reynolds, which once impressed him too deeply.

Unfortunately, the copyright of Deadpool is still in the hands of Twentieth Century Fox.

Otherwise, filming a scene where the big cousin of purple sweet potato essence fights a rotten avocado must be very exciting, and there will be the effect of having a rotten avocado with another older and disgusting avocado...

There was a time when Ronan saw the avocado on the supermarket shelf and thought of the **** Deadpool.

But I have to admit that the former "Deadpool" movie is much better than the disgusting avocado.

If everything goes well, "Deadpool" should be able to return to the hands of Marvel Entertainment, perhaps allowing Deadpool movies to join the Avengers universe.

These are still far away. Ronan is most concerned about "Green Lantern". After all, this is a direct competitor of Relativity Entertainment and Marvel Entertainment. Once successful, the Justice League Cinematic Universe will initially be erected.

If you fail, don't say anything, keep working hard.

In addition, Ronan is also concerned about the movie to be released this weekend, "Robin Hood" by Twentieth Century Fox.

This is one of the six dragon **** he gave to Twentieth Century Fox at the beginning. Twentieth Century Fox has successfully harvested two dragon **** last year. According to the current situation, the dragon ball of "Robin Hood" has basically reached the 20th Century Fox. Hands.

In the 20th century, Fox seemed to realize the general trend that period epic films might be coldly treated in the market, and did not invest too much resources on the promotional hairstyle of "Robin Hood".

Even so, it would cost at least 150 million U.S. dollars from production costs to publicity costs.

Among them, the publicity cost is only more than 20 million US dollars, which is too small for a large production with a production cost of more than 100 million US dollars.

Today's first-line commercial projects with a production cost of hundreds of millions of dollars, unless there is a fairly basic sequel, the publicity and distribution costs will generally reach the level of hundreds of millions.

Like "Iron Man 2," even if it has a strong fan base, Relativity Entertainment's global investment in promoting hair styles still exceeds 100 million US dollars.

In this era of no announcements and no movies, the results of "Robin Hood" were already very clear before it was released.

In some respects, Twentieth Century Fox’s decision was also quite wise. Instead of investing high publicity and promotion expenses, it stopped losses in time.

Facts have also proved that large-scale war epics are indeed not very popular today.

"Robin Hood" has been criticized since its premiere. Other aspects are fine, but the audience's reputation is not good.

Most importantly, the audience lacked interest in "Robin Hood".

This world may no longer need version after Robin Hood story, despite the high production costs and unquestionable pedigree of the film.

What's more, I don’t know what the director and producer think. It may also be to add new ideas to this ancient story. The film spends a lot of time on structuring the story, so that it weakens the shock of the war scene in the eyes of the audience, and even plays Robin Hood. The shots of Russell Crowra's bow shooting are also few.

Perhaps the producers and directors are eager to rush for awards, hoping to rush to next year’s Oscars with this epic film like "Gladiator".

Limited by publicity and distribution, "Robin Hood" has only 3,000 early theaters in North America. Coupled with the lack of audience interest, only $5.12 million in the box office on the first day of its release in North America.

In contrast, "Iron Man 2", which entered its second weekend screening, started a box office rally with the help of a weekend, and received 18.62 million US dollars on Friday.

"Robin Hood" could not bring even a slight impact to "Iron Man 2", but was affected by the hot screening of "Iron Man 2," and the low attendance rate was scary.

Over the past three days on the weekend, "Robin Hood" has only $13.96 million in the box office, and it is difficult for the North American box office to reach more than $40 million.

In the twentieth century, Fox successfully harvested the third dragon ball.

"Iron Man 2" won the North American box office chart again, earning $62.27 million in three days the following weekend.

Ten days after its release in North America, the North American box office of this superhero blockbuster reached $251.12 million.

In the international market, after more countries and regions joined the ranks of screenings, the overseas box office also exceeded US$250 million.

Currently, the global box office of "Iron Man 2" has reached 512.47 million US dollars.

Compared with the online box office , the popularity of offline peripheral derivatives also broke out in these ten days. Relativity Entertainment's global peripheral revenue of more than 350 million US dollars has attracted the attention of the entire Hollywood.

"Iron Man 3" is definitely going to be filmed, but there will be no preparations for the time being. At present, all the power of Marvel Entertainment is invested in "Avengers". This sequel will not start until the end of the "Avengers" shooting .

Since Jon Feiru signed a long contract, he will continue to be the director of the third part.

In the twentieth century, Fox’s failures in three consecutive period epic films caused a lot of shock in the circle. One was accident, two were mistakes, then three times?

Many companies in Hollywood have launched targeted market research and analysis on this, and then suspended the possible large-scale production of epic costumes.

This genre, like the pirate movies in the late nineties, began to receive cold reception in Hollywood.

But superhero movies are not the same, this is a hot type in the market.

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