Chapter 568： Qi Xuan's Loss

After his trip to Australia, Shi Lei returned to Wu Dong.

Before leaving, Shi Lei visited Huo Chengdong again. For this Mr. Huo, Shi Lei was full of respect. Huo Chengdong made an appointment with him. When Bai Lao's 80th birthday, he will definitely return to China, and then he will rejoice in wine.

Although there are many things that are not controlled by Shi Lei in Sydney these days, the results are quite satisfactory. Shi Lei does not know that this time in China is not calm.

Cao Chong returned to the imperial capital in disgrace, expanding desperately.

And according to Shi Lei ’s order, Yao Er also put that domain name online, but instead of linking it to Qixuan ’s QR code, it made a static page. The page is very similar to the homepage of Chong worship, but The main part of the middle of the webpage, however, reads "The company will terminate all business on May 1 due to financial problems".

Without deliberately doing anything, the media swarmed quickly. For a brand new project such as bike sharing, there has always been no lack of media attention.

As a result, in just 24 hours, many media, especially online media, published screenshots of pages under the domain name chongbai.

On Weibo, in the circle of friends, on top of the two main publicity channels for sharing bicycles, a large number of people frantically reposted information released by several official media, one by one, spontaneously shouting "Done worshipping?" The situation is a bit out of control.

After Cao Chong learned of this, he immediately made an investigation, but how could Yao Er let him easily grasp the handle? He had long transferred the domain name under Shi Lei's name and used a foreigner's information to board the case.

However, Cao Chong is not stupid. Of course he knows that this is a ghost of Shi Lei, so in all publicity, he emphasized that Chongbike ’s official website domain name is chongbike, not Chongbike. I immediately started to carry out public relations and set off rumors, saying that there is no problem in rushing to worship. This is all a competitor's ghost.

After the efforts of Cao Chong, although the official media have deleted Weibo, the private retweets have been millions.

Cao Chong used the social account of Chongbai to post rumors, but the number of such messages was very small. Although the comments below blame their competitors for their unscrupulous approach, the number is too small. In addition, Cao Chong quickly tasted the bitterness. Originally, there were nearly 100,000 installed capacity in Emperor Capital, and more than 40,000 users' bikes. In just 48 hours, more than 30,000 people uninstalled the APP for bikes. Of these more than 30,000 people, more than half have paid deposits.

More than 10,000 people may not seem to be many, but everyone is a 299 deposit, which is equivalent to more than 4 million deposits being applied for refund in an instant. This is a family that has just received 20 million investment. And for companies that have burned more than 15 million, it almost amounts to a run.

In addition, it is difficult for these refund users to return to the customer list of Chongbai in the future.

On the one hand, Cao Chong asked the company to return the deposits of these users as soon as possible, because at this moment, once a user broke the news that the deposit was returned and there was a problem, it would likely trigger a new round of run-ups. On the other hand, Cao Chong kept contacting the media to let the media speak for themselves, stating that the competitor's means were too pretentious, and they would use the law as a weapon to fight back.

However, Cao Chong himself understood that this is to slap and sip, hoping to make those lost users a little more rational. In fact, his lawyer told him that in such a case, the possibility of winning a lawsuit is equal to zero. First of all, Cao Chong could not confirm that there is an inevitable connection between that domain name and Qixuan. Secondly, even if it can be determined that the domain name belongs to Qixuan, that page was also published by Qixuan. There is only one "our company".

At best, Qixuan can only be morally condemned, and this is still risky, because once Cao Chong explicitly stated that Qixuan's malicious competition, Qixuan could even sue him for defamation.

In the past few days, Cao Chong was almost furious. Seeing that the company has burned the investors' money almost, but it has nearly 50,000 users, and the amount of deposit has exceeded 10 million. He just increased his investment and planned to expand rapidly. Most of the deposit was used for the second round of bicycle ordering and promotion. However, Shi Lei did not make such a bad move.

This directly caused the amount of deposits to be reduced by nearly half, Cao Chong had to take out the company's remaining liquidity and return it to those run users. The seemingly abundant funds suddenly became somewhat stretched.

According to Cao Chong's estimates, the funds on hand can support at least one month. He even accelerated the connection with Yangcheng and was ready to wait for the next batch of bicycles to be put into Yangcheng to seize the market in Yangcheng first. But now that he is engaged in this, the funds in his hand are not enough. Although the money from the bicycle manufacturer has been paid, the bicycle will be continuously produced, but he is almost no money to go to Yangcheng to publicize it. To the point.

We must know that publicity is a new enterprise and the most important part of a new industry. The sharing of hardware for bicycles would have taken up a lot of funds, and the publicity funds would only be above the cost of the hardware. And now, Chongbai has no money.

Cao Chong had to advance his plan and contact the venture capital agencies. However, those enthusiastic venture capital companies seemed to have made an appointment. At the same time, their attitudes cooled down, and they began to argue with Cao Chong, indicating that the company needs to study the sustainable development capabilities of the project. It was just a week ago that the offer for hedging worship had shrunk by more than half.

After a round of contact, the highest-priced venture capital company's valuation of hedge worship is only 280 million. This is a pretty good valuation for most startups. However, Chongbai ’s valuation in the angel round has reached 200 million, and Cao Chong gave up 10% of the shares and sold it for 20 million. investment. Now, he gave up 10%, and what he can get is only 28 million yuan ~ www.novelhall.com ~ How can Cao Chong be willing?

Some other venture capital companies have also said that your number of users has decreased by one-third in these days, proving that the market is not optimistic about your project, and the shrinkage in valuation can not be more normal.

Cao Chong hated almost a single gun and rushed to Wu Dong to Shi Lei to chop him into meat.

On the other hand, Qixuan's layout of colleges and universities is nearing completion, and it began to put bicycles in cities. In contrast to the market treatment of Chongbai, Qixuan bicycles became popular once they were placed in cities.

The municipal government even proactively contacted the local media to cheer up the green travel advocated by Qixuan. The first batch of 5,000 bicycles launched actually brought more than 15,000 APP installations to Qixuan, including the number of recharge users , Surprisingly more than ten thousand.

This number does not seem to be much, but this is only 5,000 bicycles, concentrated in two districts in Wudong. When Qixuan's layout in Wudong is completed, the industry assessment is only a city in Wudong, and the number of Qixuan users can exceed 150,000, or even higher.

You know, Wu Dong has only a population of 8 million, while Emperor Capital has more than 20 million. Its gold content is self-evident.