Chapter 637： A round financing plan

When Yao Er received a call from the CCTV news group, it was already time for lunch.

Moreover, CCTV's news team directly killed Wu Dong, even after sitting in the interview car that Jiangdong Satellite TV lent to them before giving them two dozen calls.

As soon as they met, the deputy director from the CCTV interview team stated that their shooting will be mainly based on the streets and needed the cooperation of the second drug, but only explained the basic operation methods of urban bicycles.

"Mr. Yao, this shooting is not strictly an interview. Your brand and name may not appear. It was broadcast as a news event."

Yao Er knew this, nodded, and laughed: "There is no reason to let you CCTV advertise for us in news programs, but our QR code, our vehicles, these can always appear. I have some thoughts on this shooting, I don't know if Fang is inconvenient to say. "

The deputy director is also well-known. Although it is impossible to clearly indicate the company name and brand of Qixuan, the edge ball must be played. This shooting is largely for Qixuan. This, he Already understand the intention.

At present, the deputy director and Yao Er discussed for a long time, and he has fully understood where the news begins.

QR code scanning, mobile phone pick-up-free pick-up, GpS positioning available vehicles, this is the clearest news theme. This is a small change compared to the previous piled city bicycles made by government departments, but it is a huge Facilitates the use of such bicycles by the public.

When shooting two-dimensional codes and bicycles, the company's information and brand LoGo cannot always be erased with mosaics, right? Silence is better than sound, but it is still easy for Qi Xuan to achieve the purpose of publicity.

The filming was quickly completed. Yao Di put Zhao Di on the battlefield, used his mobile phone to search for available vehicles, then scanned the QR code to retrieve the car, and returned the car after arriving at the destination. The demonstration process was the process of filming. And how to edit and broadcast it is something that CCTV news group should consider.

The deputy director of the team did not even accept Yao Er's invitation to have dinner together, and led the team back to the imperial capital.

When I returned to CCTV, it was already more than nine o'clock in the evening, and I ate a box lunch casually. These people started editing again, and finally submitted different versions of the samples. It was already over two o'clock in the middle of the night.

The news material must be completed before dawn. This is the above requirement, because after dawn, he will go to the old man's office to record his evaluation of this matter.

While the CCTV news team was busy, Qixuan quietly put 10,000 bright yellow Qixuan bicycles into the second ring of the imperial capital.

Ten thousand bicycles looked a lot, but after being thrown out of the subway entrance and the office building, I didn't see how many of them, and soon they disappeared.

Xu Zhida and Wang Zihuan, one is responsible for follow-up on Weibo topics, one is responsible for follow-up on WeChat public account, a large number of soft articles with different but core content that are completely consistent, have been held in the hands of many public relations companies and marketing accounts. A small part was released, and the remaining part will wait for the CCTV news to hit the public's vision in a large area.

Yao Er's strategy is very simple. He wants to quickly capture all the headlines from the media by virtue of the effects of the CCTV news broadcast. He wants everyone to have a bright and bright yellow understanding of urban bicycles.

Although Qi Xuan's first capital injection reached 36 million, only 23 million of it was cash. The bicycle investment and promotion in Wu Dong had already consumed over 10 million funds.

The first batch of 10,000 bicycles in the Imperial City cost more than two million yuan, and the publicity is several times this number.

After launching the Imperial Capital Branch, Qi Xuan could no longer see any cash on the books.

Moreover, there is still some arrears at the bicycle manufacturer's side, and some of the money from marketing numbers and public relations companies are waiting for subsequent payments.

Without saying hello to Shi Lei, and no need to say hello, Yao Er directly announced to the capital market that Qi Xuan started a round A financing plan.

Regarding Qi Xuan's temporary abandonment of the magic capital market, it is actually a move to kill the imperial capital, which has been successfully occupied by the market. The venture capital circle and the industry are actually not optimistic.

Well-informed people have heard that there are leaders above who are paying attention to this brand new project, and most of them are concerned about the green travel. Their valuation of Qixuan is indeed bullish, but they still do n’t understand Qixuan ’s strategy. , Should have built a defense line in the Yangtze River Delta that will not allow Chongbai to enter for a short time, but must go to the imperial capital to start a confrontation with Chongbai ahead of time, which also makes most investors put the psychological price on Qixuan Driven down a lot.

These people, of course, do not include Yu Banzhi.

Yu Banzhi was not in a hurry, but was waiting. On the one hand, he had to wait for the news from CCTV to come out. On the other hand, he also wanted to see the response of the venture capital circle to Qi Xuan's current valuation.

It stands to reason that a company that was established shortly and runs a brand new project actively seeks investors in the A round.

However, after the announcement of Qi Xuan's launch of A round of financing, Yao Er did not follow up any action, which made the venture capital circle feel very puzzled. You are not a company that has to have its own halo like this. The most important thing is that it is just the A round. The venture capital companies communicate with each other. You know that Qi Xuan didn't actively seek any of them. This makes the venture capital circle's evaluation of Qi Xuan and Yao Er a little lower.

However, some investors contacted Yaoer on their own initiative and reported that they were not too high, but not too low in valuation and investment intention, but Yaoer only said that they would not accept the offer after 24 hours.

At present, the valuation of Yao Er is as high as 320 million yuan. Without the help of CCTV News, this offer is considered good, but now, Yao Er only feels too low.

Imperial capital.

Zhongguancun.

Love investment workshop.

Fu Jianhui stood in front of the floor-to-ceiling windows and looked at another building that was only a few hundred meters away.

In that building, half of the floors belonged to Enlightenment Technology.

Yesterday, www.novelhall.com was not just Cao Chong, Fu Jianhui also paid attention to a CCTV news program. After the 30th of the news and the news broadcast were over, Fu Jianhui knew that he might have completely lost touch with Qi Xuan, and Cao Chong ’s worship, even if it was not a chicken rib, was definitely not a company that was too worthy of investment.

Cao Chong called Fu Jianhui after the evening news. He expressed his willingness to accept the 250 million yuan valuation of Aijiang Investment Factory and was willing to sell 10% of the shares for 25 million yuan in financing. However, Fu Jianhui, who has been reprimanded by the big boss, told Cao Chong that the valuation given by Aijian Factory is only 200 million, which is 50 million smaller than the previous day.

Behind the TV screen behind, the beginning of the news webcast has been broadcast, and Fu Jianhui knows that the time to decide on enlightenment and worship fate is coming.

Of course, it is impossible to broadcast this kind of news in the beginning. Newscasting has its own degree and is very strict. Such news about people's livelihood usually appears after more than half of the show.

Fu Jianhui still looked at the floor to which Qi Xuan belonged without saying a word.

On the floor watched by Fu Jianhui, Shi Lei, Xu Zhida, and Wang Ziyu prepared champagne in advance and waited for the news to air.