Chapter 812： No promotion strategy

In this feast where Shi Lei pushed Shi Lei to a higher stage, between Qi Xuan and the pop-up valuations that have climbed to new heights, some careful people found that Shi Lei has always been left and right, even the face of the spokesperson The emergence of drug two, in addition to the announcement of Qi Xuan's launch of the B round of financing, did not even play an important role in this important milestone in financing.

Yao Er seems to have quietly retired from Qixuan's management, and some people can't help but worry about Qixuan's future, even if Qixuan makes its rivals worship worthless with a valuation of 2.6 billion.

Some people think that this is Shi Leiniu's hiding, thinking that Qi Xuan will sing all the way, but he ignored the hero who played the most important role in the past six months.

Some people have even posted on Weibo and WeChat circle of friends the quietest change of coaching for Qi Xuan's current round B financing.

Shi Qiang has surfaced, and Xu Zhida has also surfaced. In these analysis articles from the media, everyone has clearly realized that Shi Qiang and Xu Zhida joined forces to replace Yao Er.

And Shi Qiang, who is the leader of Kaixuan's B round of financing, can't help but make many conspiracy theories more speculative.

Shi Lei had asked Yao Er, would you like to come forward and explain it, but Yao Er said it was unnecessary? This is simply a free marketing, and it is also the best opportunity for those questioners to truly understand Shi Qiang's true ability.

After Shi Qiang took office, there have been no drastic reforms. All the structures that Yao Er has built for the company have been retained. This seems to have responded to those questions from another level, which seems to tell those who are afraid of the world Chaotic conspiracy theorists, the so-called crisis of Qi Xuan's coaching change does not exist, this is just a routine adjustment of Qi Xuan's internal strategy.

Unfortunately, the release of this signal was so weak that even though some people raised such a point of view, it was soon drowned out in more doubts.

The first move made by Shi Qiang and Xu Zhida after taking office was to continue Shi Qiang's layout in Lingdong Province and announce the opening of the markets of the other two cities in the Pearl River Delta.

But this announcement is only action, without any language.

Two cities, each with 10,000 bright yellows, quietly scattered in every corner of the city's main urban area with little publicity.

If it wasn't for another journalist who was also a city resident, during the morning run, he accidentally noticed a neat row of Qixuan bicycles, and no one even realized that Qixuan had launched a new market.

Although the reporter is also a citizen, he has sufficient professional sensitivity. He immediately searched the Internet, but did not find any news about Qi Xuan entering his city. He was keenly aware that he would have an absolute today Good news material.

He immediately went home and took out his SLR camera and took a picture of this row of Qixuan bicycles. Then, he opened the Qixuan bicycle app that had been downloaded on his mobile phone and drove around in the city with his own car. Sure enough, rows of bright yellow are parked at bus stops, large community entrances, and large shopping mall entrances.

Qixuan's bicycles have indeed entered the city, but why are they not even propaganda?

Is it because of problems with the coordination after the coaching change, or because the newly-appointed head of Qixuan is too confident that the Qixuan bicycle is already strong enough to not need publicity?

The time has passed eight o'clock, and the city that has slept all night has completely recovered. The reporter found that many people lingered around Qixuan bicycles. At least eight of them took out their mobile phones and tried to scan the QR code above. Cars, but obviously, these people want to download the Qixuan bicycle app to their mobile phones first.

The reporter sat in thought in the car and soon saw that at least twenty bright yellow cars in that row had disappeared. They had all been taken away, riding in different directions, and scattered all over the city.

He hurriedly called the company and told him that he had a news to follow today, and he would arrive at the newspaper later.

Then, the reporter drove around, just like Qi Xuan's investigator, walking around the city. He saw that there were three or five bicycles left in the places where the Kaixuan bicycles he had gathered before, and most of the drop-off points were already empty.

After 9 o'clock this time to work, the reporter's car can be found in the APP there are a few scattered Kaixuan bicycles wherever they go. This shows that these bicycles are really used by the public. Although Qixuan did not carry out any publicity, it is clear that the brand of Qixuan, a new mode of travel, even in this city, has long been popular. , Bad, it's just when it is launched.

No wonder Qixuan didn't do any publicity. They may also hope to test it in this way to see how Qixuan's bicycles can start the market.

And now, at least in this reporter's investigation, it looks like it's starting very well.

This is not to say that Qixuan can completely abandon propaganda, but at least, Qixuan no longer has to take the initiative to promote as high-profile as before.

The reporter realized that the hot debate about Kai Xuan's coaching change on the Internet during this time was also one of the important factors leading to this situation.

In the car, the reporter took out his laptop, crackled out a report, and then sent the report directly to the mailbox of the director of the news department.

A phone call passed, and the reporter briefly recounted the incident and clarified his point of view.

The director Shen Yin said, "Do you think that this quiet market opening is a sign of the strong confidence of the new head of Qi Xuan? You mean that Qi Xuan did not have any internal struggles. The discussion on the Internet during this time was basically Are you worried? "

The reporter didn't hesitate, he said, "From the first day of the launch of Qixuan bicycle, it is very likely that this is the case. After all, it would never be the case without strong confidence. Even if it is really Because of the connection problems caused by Qi Xuan's change of coaching, the final result is the high recognition of Qi Xuan by the public. Then, from the perspective of news ~ www.novelhall.com ~ we will sing and contradict with the Internet speech. Contribute to our news coverage. "

The director understood what the reporter meant, that is to say, everything was reversed from the current result, whether Qixuan was problematic or not, at least, the result was on Qixuan's side. Well, at this time, the internal problems of Qixuan are no longer important. What is important is that the brand of Qixuan is even so powerful that it can completely open up a market without publicity.

"Okay, this article for you, I and you signed it together, and today's evening paper!"

"Director, don't forget our WeChat public account and Weibo official account. In these two places, we can send photos directly without too much pen and ink. I have a lot of the same location and the same angle Compare the pictures and I will make them as soon as possible and send them to your mailbox. "

"Okay, but fast! Don't let other online media rush ahead of us."

The reporter opened the laptop again and began to edit the pictures in full swing.

Soon, he made nine long pictures and edited all the places he walked today, even reluctant to waste any picture.