Chapter 991

Although it is not the board of directors, the directors of the company are all here. With the top management of each department, the meeting room is full.

The reason why mishang has been established for several years is that we all want to celebrate the 20th anniversary. This year's celebration is of great significance to us, so we must be cautious. We should not only do well, but also do well. The best way is to expand the popularity and influence of our micham through the annual celebration... "

Before Mina's words were finished, Wang Dong said impatiently, "are you too demanding? If we do this, we don't know how much budget it will cost? "

Naturally, it is impossible for a large commercial group such as michan to do what they want to do, just like ordinary people.

Every year, budget is given in advance for major expenses that may be needed.

It's not impossible to exceed the budget, but absolutely can't do it arbitrarily. Otherwise, how to manage the company?

But according to Mina's idea

Even Qin Feng felt that it was a little unrealistic.

It's just a celebration. Do you want to expand your influence? Do you think too much? If you really want to reach that level, you can only throw money at it, right?

But if you really take the money, the cost can be

Recently, Qin Feng has become very sensitive to money by reading financial statements every day and competing with books and budgets all the time.

The most obvious change is that, at the beginning, if Qin Feng sees an expenditure that is not very necessary, he will calmly nod to show that he knows, and then continue to be cost-effective.

But now Qin Feng will be in this has been spent on the expenditure of half a day, carefully think of several reasons to spend the money to convince themselves.

Mina stopped the discussion, motioned for the assistant to take out several documents and distribute them, explaining, "this is the project I asked the planning department to do well! If we strictly follow this set of plans, I believe that our 20th anniversary celebration of Michang will be a great success. Now we will see if there is anything we need to add. "

Qin Feng takes a look at it. It turns out that Mina is planning a party as the core, launching some activities around the party. At the same time, all the mishang shopping malls jointly hold sales promotion, so as to get the momentum out. The most important part of this is live TV.

As a supermarket chain, let the supermarket's annual party live on TV, which has to say is a very good gimmick. And it can also create a very big topic and influence.

However, there is a very important point. In order to have such a great influence, the live TV station must be a star channel covering the whole country, otherwise, it will not be of great significance to Michang.

However, the problem is that there is no lack of programs in other people's star channels, and the programs of their own TV stations can not be broadcast. Why broadcast the annual party of a chain store?

After reading it in a hurry, Dong Wang threw his plan report on the table and said, "I don't agree! This is nonsense at all

"Wang Dong! This plan is only in the initial stage. If there is any problem, we can discuss it slowly. We are here to solve problems, not to quarrel. " Mina said coldly.

"Solve the fart!" Wang Dong, who had no manners, criticized: "I won't say anything else. It depends on your budget for this year's celebration, 25 million? Do you really think the price is realistic? "

Qin Feng read the budget table. Sure enough, all kinds of things add up to at least 25 million. Including inviting stars to set up the venue and so on.

It doesn't even include the budget of all the chain sales promotion of mishang in China.

Qin Feng calculated that the 25 million yuan was also tight. If there was any accident, he might not be able to cope with it.

For example, if you don't leave a working capital of over 20 million and dare to start the project at will, it's a dead end.

Qin Feng will smile, know this is Mina left a hand, at least this looks less budget.

Qin Feng blinked at the budget. After reading the budget, Wang Dong continued: "it's just a year's celebration. How dare you use such a huge budget? What if you fail? At that time, we not only had to bear the economic losses, but also might damage the brand image of Mishan. Can you afford this responsibility? "

Dong Zhou quickly became a peacemaker: "Dong Wang! Calm down, calm down! Young people naturally have young people's ideas. Maybe there will be some unexpected surprise in general Mi's plan! "

"Cough!" Mina cleared her throat and said, "I admit that Dong Wang is right, but don't ignore it. If it is successful, it will definitely be of great benefit to us Mi Shang. Our recent development of Mishan has reached a bottleneck, and now is the time for us to seek a breakthrough. "

Wang Dong disdained: "don't change the topic! Although there is a possibility of success, the probability of failure is not small. What should we do then? "

Mina confident smile: "failure is a big loss of 25 million, this small money I believe we rice still can afford."Qin Feng heard Mina's words and couldn't help sweating: "little money In the eyes of this woman, 20 million yuan is just a small sum of money? "

Qin Feng can clearly, Shangjing's head office and branch stores add up, the annual advertising budget is less than 20 million.

This is a year's advertising budget, and Mina plans to run out in a few days

"Little girl, don't change the topic. What I'm talking about is not only the economic loss, but also the damage to the brand image." It seems that Wang Dong is really angry. In this situation, he calls Minna directly, obviously putting himself in the position of an elder.

Minna said coldly, "Dong Wang, please call me my position in the formal arena. As for brand image ha-ha! People are forgetful, as long as we do not make major mistakes, even if we fail, in a year or two, who will remember what happened today? In other words, if there are serious mistakes, we should try our best to manage them. However, if this opportunity is missed, the development momentum of our Mishan will be immediately stuck here. You are all old businessmen. Once the development momentum of a large company is blocked, you should know what the consequences will be. "

With that, Mina looked at Wang Dong's expression, and gradually became disdainful: "do business, there is no loss? If you don't want to take any risks, what business will you do? Wang Dong can't even understand this truth? "

"You You You! I I... " Wang Dong's face was red and white. You, I and I couldn't explain why for a long time.

Wang Dong turned to look at Zhou Dong beside him and said, "I mean, this little girl, you'd better persuade her. This plan is too crazy to succeed."

The smile on Zhou Dong's face disappeared, and his brows wrinkled tightly. All people's eyes are focused on Zhou Dong's body, even the air seems to be frozen.

When Wang Dong and Mina clashed just now, no one interrupted. It's not up to them to compete for power at the top.

Now, the attitude of Mr. Zhou will decide whether the project will be launched or shelved.

Almost the entire company has to mobilize more than 20 million large-scale projects. I don't know how many interests are involved, so they can't be moved. As long as casually draw points and corners, is a considerable wealth.

To everyone's surprise, Dong Zhou, who has been singing against Mina for a long time, even nodded his head and said, "in fact, I don't think what general manager Mi said is unreasonable. If you don't fight, no one will know the real result."

After a long time, Wang Dong looked at Zhou Dong and said, "Fox week! What do you mean

Zhou Dong said with a smile: "that's what I mean. I support the decision of general manager MI."

"Fox week! Are you crazy? What a fool to do with this little girl? No, I absolutely don't agree. You are destroying the foundation of Mishan. I'm going to see the chairman. " Wang Dong shook his head like a rattle drum and resolutely opposed Mina's plan.

Mina said without expression: "it doesn't matter. In any case, as long as the board of directors agrees, the voting result of the board of directors has been determined."

"How could that happen?" Wang Dongmu gaped, his face unbelievable. I don't know if it's the betrayal of her allies or shocked that she lost to the little girl Mina.

One of the most powerful shareholders, a representative of the chairman. Two of the three most powerful people in the company agreed. Naturally, Na's plan was on the agenda.

"All right! Now it is announced that the planning for the 20th anniversary of michan has been officially launched. If you have any suggestions on the plan, you can put it forward now or write a report later and send it to my office! " Mina announced triumphantly.

She had never been so proud since she arrived in michan. Dong Zhou and Dong Wang had different opinions, which made her get the upper hand. This kind of feeling is not too good.

As soon as Mina's voice dropped, all the top management of the company began to speak enthusiastically. It's good for everyone as long as it's done.

The company's national model has been expanded, and the income naturally has been much, among which the most intuitive is the dividend. In the eyes of directors, this is real gold and silver. Who doesn't like it?

For the top management of the company, the expansion of the company's scale represents the increase of rights. Maybe there is no intuitive advantage on the surface, but some things that can't be said clearly will increase invisibly.

For example, if you are a general manager of a company, a local small enterprise, or a fortune 500 company, can you still get the same gift when you visit?

It is for this reason that each senior management enthusiastically put forward his own opinions.

Some people take advantage of their relationship to lower the price of Star commercial performances. Or find cheaper behind the scenes staff, or have a little relationship with the TV station, and so on. Don't underestimate this little change. Every time you save a little bit, when all the work is done, the cumulative cost savings are definitely in millions.

There is a very famous theory in academia, which is called the six degree separation theory.

That is to say, if any two people in the world want to know each other, they only need to go through six people at most. This is actually a kind of interpersonal network.It's true for a single person, not to mention a large company like michan, which is like an aircraft carrier. Once such a pulse machine works, the energy it can produce is quite terrifying.

It didn't even take more than three days. People who needed to organize the 20th anniversary had already contacted 7788. Several of the stars who need to be invited have already reached an agreement, only need to sign a contract.

Of course, these are just intentions. We will talk about them in detail later to integrate these scattered resources.

Even the TV station on the satellite has been contacted and is in the process of negotiation.