Chapter 609： 609: Consumption Trap

For example, the Chamber of Commerce has begun to promote new consumer concepts throughout the Kingdom of Cleveland.

As soon as this concept of consumption was put forward by Aslan, Jason was amazed.

The Tianping Chamber of Commerce has created various brands under its name. Under the promotion of the Tianping Chamber of Commerce, these brands have become popular. Even unknowingly, Aslan has distorted the values ​​of contemporary aristocrats with this new consumerism.

The background of the establishment of new consumerism and the fundamental existence of consumerism. Its establishment is rooted on an unequal foundation.

This situation is most obvious in the city of Merlot. Every time a limited edition product is sold, it is bound to usher in a frenzy of merchants from all over the world.

Altria and Merria went shopping hand in hand, but was stimulated by the scene in front of him, and couldn't wait to talk to Aslan as soon as he returned to Fort New Merlot.

"My husband recently heard that Chanel has released another limited-edition perfume, and many businessmen are fighting for it."

Aslan couldn't help laughing, and asked back.

"Do you know the reason?"

Meriya asked in a puzzled way: "Is things rare and expensive?"

"No, that's just a marketing tool. If it's really so precious, I won't give out the internal low-cost special offer." Aslan shook his head.

"Marketing methods?" Meriya looked at Altria in doubt.

Altria shook her head blankly, indicating that she didn't know.

"Simply put, the same commodity has been added with a variety of values ​​after spending huge marketing costs. This commodity has been artificially added with a scarce attribute. Through its price And how easy it is to get a channel to show its preciousness."

"The same commodity is affordable to everyone, and everyone has it. How can it give people a sense of superiority? So the face of the new consumerism is very hypocritical, pure and noble. Next, cleverly concealed the unequal spacing."

Melia couldn't help but fall into contemplation after hearing this.

After Nuomili served black tea to several people, he also sat aside and raised it quietly.

I don't know why, Nuomili just likes to watch Aslan talk. Although she doesn't understand a lot of things, she just likes to listen.

"In the case of the TL shoe store under the name of Pingshang, one person bought a pair of TL high heels. These shoes are limited edition and very expensive. The average person can't afford it, and it will make people wear a kind of superior. If you have been affected by this, you are also pursuing TL's shoes. It means that you have unconsciously accepted the thoughts I created."

"The same is the shoes, if it is for the comfort of wearing, then the price itself will not be very different. The reason why the price is different is because you also fancy the value attached to it. For example, TL leather shoes, They are all endorsed by the most famous powerhouses and ladies in the territory. After ordinary people wear them, they can experience the feeling of the upper class just like them."

At this point, Aslan said, Altria's eyes lit up, and she might understand.

Meriya said solemnly: "Lord Lord! You said that consumerism blurs the boundaries between classes, but the class itself has not changed the slightest because of this expensive luxury."

Aslan nodded very satisfied, he just likes to talk to smart people.

"Because of people's pursuit of social status, we have us. We took things that cost dozens of silver coins and sold them to ordinary people at dozens of times the price. And many people's ideas are also particularly absurd. Like a nobleman, I am a nobleman. I feel that as long as I am as stated in the advertisement, I can break through the class boundaries and leap forward, but in fact, this is just my trick." Aslan finished. He picked up and pointed to the radio next to him.

"Now everyone is accustomed to listening to the radio! Many wealthy families have also begun to buy radios. I don't even lose money for this. Do you know why?"

"Information allows the public to receive more information." Meriya replied.

"Yes, let the people know more about it, and at the same time I started to act for my star-making plan. Now the people in Merlot and many main cities have begun to live a prosperous life, so I started to live a good life for these. The people of the days provide a wealthy spiritual life, thereby promoting the people's consumption concept, and then creating more value for the territory." Aslan said with a smile.

Meriya's first reaction was that Aslan finally raised his butcher knife to the common people.

But then she shook her head again, because she remembered a key, ordinary people simply can't afford such high-end luxury goods.

There are still nobles and big wealthy merchants who can really afford luxury goods. Aslan's real goal is those wealthy merchants and nobles.

"The latest news, Xinhuo Supermarket has activities, many products buy one get one free, big meat food promotion, various preferential benefits..."

An advertisement was suddenly inserted on the radio to let Meriya understand everything, and at the same time faintly guessed Aslan's new policy for the territory in the future.

Vigorously encourage commercial development, and at the same time cut the meat with dull knives for businessmen, to maximize the interests of ordinary people.

Xinhuo Supermarket is the largest commercial supermarket under Aslan’s name. It mainly sells daily necessities, food and so on. It is precisely because of the frequent promotions of Xinhuo Supermarket that merchants under Aslan’s rule dare not sit down and raise prices because That is bound to usher in a double blow to Aslan and business.

Aslan is not only the lord of Merlot, but also the largest wealthy businessman in the territory. It is said that he also established a special development and reform executive hall.

The main powers are to study and formulate economic and territorial development policies, balance the total amount, and guide the macro-control departments of the overall economic system reform.

In the past, many people didn't understand why Aslan wanted to set up a department with such a weird function. Even Meriya was no exception. Now everything is clear.

Altria took the initiative to take Aslan's arm and asked, "Why didn't you go to that other world recently?"

Aslan smiled and said, "I'm just by your side to accompany you well."

Altria rolled her eyes.

"Believe you ghost!"

Melia smiled enviously, although Altria said so, with Melia's understanding of Altria, her heart should be gratified at this time.

Arthur knocked three times on the door outside the living room.

"Master! Itzhak Magister sent an envoy to see you!"

Aslan helplessly rubbed his temples. Needless to say, he knew what the messenger was here for!

As the war with the Ten-Party Alliance became more fierce, the Cleveland Kingdom envoys came to visit almost every day.