Chapter 385

"No! No matter how difficult it is, we can never reduce the price! " Long Fei said decidedly.

Lins cosmetics cost price is not too high, a set of products is very simple, only beauty cream, shower cream, hand cream, lip balm four large pieces, the total cost is about one hundred and fifty yuan.

But Longfei's product positioning is high-end route. The product is divided into three grades: high, middle and low. Even the price of low grade is 600 yuan per set! High grade is up to 9999 yuan per set! It is quite profitable and there is room for price reduction.

Since the market failed to open, Lin Susu once proposed to use price reduction to promote sales and tide over the difficulties. No matter the senior management of Lin's group, Wang Xiaonan and long Duoduo all agreed with Lin Susu's proposal. After all, after the price reduction, Lin's group still has a large profit margin.

However, Longfei is strongly against the public opinion and firmly does not agree to reduce the price! Longfei's reason is also very simple, Lin's cosmetics is to take the high-end route, if once the price, want to climb up again has become a luxury! If you go to the low-end market, it is difficult to compete with the world's cosmetics giants.

Another reason why Longfei does not agree to reduce the price is that they have done a lot of work in the past month. They have collected volunteers and conducted questionnaires in the hope of restoring consumers' trust in Lin's cosmetics. Although they have achieved some results, they are still unsatisfactory.

If the price is reduced at this time, consumers may think that there is something wrong with Lin's cosmetics! If consumers really have this kind of psychology, price reduction will not solve the sales problem, but will make Lin's products more unsalable! At that time, even the present situation can not be maintained!

In addition, if there is a substantial reduction in the price of the product, consumers will infer that the product has too much profit margin, and they will think that Lin's group is too black!

Although the price of Longfei is really black, it must not be made public! Otherwise, the image of Lin Group in the hearts of consumers will be greatly reduced!

Long Fei once explained these principles to Lin Su Su. Lin Su Su has already accepted these theories of Long Fei, but now she really can't help it. After all, price reduction is a way to promote sales? If we don't reduce the price, there will be only a dead end!

Lin Su Su once again heard the negative voice of Long Fei, frowned and said: "brother long, I don't want to reduce the price. I know the risk of reducing the price, but if we don't reduce the price again, we won't be able to survive! The wages of workers were set down last month. I'm afraid the wages will become a problem this month! "

"Why don't I call on my fans to buy a batch of products?" The Dragon hesitates to say.

In fact, last month's profits of Lin group were not enough for wages. At the critical moment, long Duoduo yelled among his fans. The fans helped each other and bought a set of Lin cosmetics, which helped Lin group get enough wages.

"No! It's enough to ask fans for help once. If the number of times is more, the image of your fairy sister will be destroyed! " Long Fei said.

"Or Why don't I go out to take an ad and make some money first? Last time there was a famous director who said that he could give me five million yuan as a reward. " Said the dragon.

"No! Our fundamental problem now is to open up the product market! Only in this way can the Lin group be completely revived. Otherwise, even if we can earn 10 million from other channels, we can't save Lin Group! " Long Fei said decisively.

"It can't be either. What do you say to do?" The Dragon murmured.

Long Fei kept tapping his temple with his hand and said, "if you want to open up a market, you must first solve the trust crisis of consumers on our products."

"But in the past month, we have been working in this direction, but the effect seems not obvious." Wang Xiaonan said. Wang Xiaonan is also the image ambassador of the Lin group, and because of Long Fei, she has never regarded herself as an outsider.

"I've been thinking about it these days. I think there is something wrong with our thinking during this period. " Long Fei said.

"What's the problem?" The three beauties asked in unison, their eyes fixed on Long Fei.

"Our product positioning is high-end market, so we should focus on those high-end consumers. Since this month, although we have done a lot of things, such as social questionnaire survey, we are facing ordinary consumers! I think we're a little bit different. "

"It seems reasonable, but according to you, what should we do next to win the trust of high-end consumers?" Lin Su Su asked in surprise.

"We need to find a group of influential high-end customers, first persuade them to use our products, as long as they feel effective after using, they will naturally advertise for me. In order to make the advertising effect as large as possible, the more famous people we are looking for, the better! It's just like Duoduo's calling on her fans to buy products. Last month Duoduo just launched an initiative among her fans, which solved the problem of our workers' wages. Do you think that if there are a thousand influential people like or even more influential than Duoduo shouting for our products, we still have to worry about the market of our products? " Long Fei is knocking on his temple.The three beauties thought that Longfei had some tricks. After hearing what he said, they all wilted. Wang Xiaonan said impolitely, "brother long, are you talking nonsense? Don't say you understand this truth, we also understand it! But the question is, where can we find a thousand influential people like Duoduo? "

"Let me think about it quietly..." Long Fei some speechless said. He had been thinking about it for a long time, but he never thought of any suitable person. He knows a few good people, such as Thomson in the United States and the prince of oil in the Middle East. But these people are old men who don't like red makeup and love arms. Recommending cosmetics to them is like casting pearls before swine.

Oh, the prince of oil has several beautiful wives. He usually loves them like babies. It's feasible to give his wife a few sets of cosmetics

Long Fei is thinking wildly. The phone rings suddenly. He takes a look at his mobile phone and finds that it's Dr. Elberta from the Royal Marsden cancer research center, so he connects the phone immediately.

As soon as long Fei got through the phone, Elberta's enthusiastic, optimistic and energetic voice came from the receiver: "Oh! Dear dragon, long time no see, are you ok! I don't know if you think of me during this time? I miss you so much

"Oh, Dr. Alberta, I'm going to miss you, too! Why, call me at this time. What can I do for you? " Long Fei asked with a smile.

"Oh, God, I'm not bothering you and your beautiful girlfriend to do good sports, am I? Sin, sin Elberta yelled at the end of the phone.

Wang Xiaonan, sitting next to Long Fei and putting his ears together, can't help rolling his eyes and muttering in a low voice: "what's this fat man talking about?"

At the beginning, Longfei invited Elberta to Longcheng hospital to do brain tumor removal surgery for Zhou Xiaoshan, and Wang Xiaonan also participated in it. Therefore, she knew Elberta well and was deeply impressed by the fat old man who was always smiling, but a scalpel made him marvelous.

"Oh, Alberta, my old friend, now that you know what I'm doing, tell me about you. I know you call me. There must be something Long Fei said with a smile, and caused Wang Xiaonan a big white eye.

"Hahaha, I'm really sorry, long. I forgot the time difference. I still have a big sun here..." The old man probably didn't talk to Longfei for a long time. He really missed Longfei. After a few words, he said, "dragon, do you remember our agreement? You promised me that you would come to Marsden cancer research center, but you haven't come yet

The last time Elberta came to Longcheng hospital, he once reached a cooperation agreement with Longcheng hospital on behalf of Marsden cancer research center and had frequent doctor exchanges. This incident caused quite a stir at that time, adding a lot of color to Long Fei and the old president. After all, Longcheng hospital is only a third class B hospital. How many third class A hospitals are not qualified to cooperate with Marsden cancer research center!

At the same time of reaching a cooperation agreement with Longcheng hospital, Elberta also strongly invited Long Fei to go to Marsden Cancer Research Center for communication in person, but Long Fei has been busy and did not make the trip. I didn't expect that Alberta called today because of this.

Long Fei's worries about Lin's group are all white now. How can he be in the mood to go to Marsden cancer research center?

Longfei subconsciously wants to politely refuse Elberta, but when Longfei invited Elberta, Elberta came to Longcheng without saying a word and gave Longfei a big face. If Longfei refuses Elberta now, it would be too unfriendly!

Long Fei thinks about it, but he still thinks it's important to deal with Lin's group first. As for the trip to London, even if it's a little late, it shouldn't matter. After all, he and Elberta are old friends, and Elberta knows him well. He believes that as long as he explains to Elberta clearly, Elberta will not blame himself.

Thinking of these, Long Fei said sincerely: "Dr. Elberta, I also want to get to England immediately. But now something happened to me. You know, I opened a company in China, specializing in cosmetics, but now I can't afford to go out of business. So, I have to find a way to solve the company's problems first, so, you see... "

Elberta immediately understood the meaning of Long Fei and solemnly said, "long, I invite you to come this time because I have something important for you to help. If you just can't get away from the group business, maybe I can help you find a way. I hope you can come to the UK as soon as possible."

Long Fei listened to what erbetta said seriously, so he asked strangely, "doctor erbetta, what's wrong?"